ITV

Tag: Nagarjuna

  • Bharat Hain Hum goes big with cross-platform promotions push on radio, satellite & OTT

    Bharat Hain Hum goes big with cross-platform promotions push on radio, satellite & OTT

    Mumbai: Krish, Trish, and Baltiboy: Bharat Hain Hum returns, rewriting the playbook with cross-platform rollout. The celebrated animated series, which first gained immense popularity for highlighting the untold stories of India’s lesser-known freedom fighters, is set to expand its reach even further with an innovative distribution strategy.

    The ministry of information and broadcasting officially launched Season 2 of the animated series at the ongoing International Film Festival of India (IFFI) in Goa, with Nagarjuna gracing the occasion. This season continues the series’ mission to spotlight unsung heroes like Taji Dele and Ponge Dele from Arunachal Pradesh, Wazir Ram Singh Pathania from Himachal Pradesh, and Birsa Munda from Jharkhand, among others.

    As with the first season, Season 2 has premiered simultaneously across three major platforms—Doordarshan, Netflix, and Amazon Prime Video in 12 Indian languages (including Hindi, Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi, Gujarati, Bengali, Assamese, and Odia) and seven international languages (French, German, Spanish, Russian, Korean, Chinese, and Arabic), making it accessible to audiences in over 150 countries worldwide.

    As per the press release in a historic first for Indian animated content, the series has also extended its reach through a Krish, Trish, and Baltiboy: Bharat Hain Hum radio series, which airs on All India Radio (AIR). The radio series, broadcast in 12 languages, is scheduled at 10:30 AM on Sundays—just 30 minutes before the animated series airs on Doordarshan at 11 AM. This synchronised scheduling ensures that the audience can easily transition from radio to television, effectively merging traditional and modern forms of media consumption.

    Additionally, a podcast featuring episodes from the animated series will be available on Spotify across 180 countries. The podcast will not only promote the series but will also encourage listeners to tune into the show on Netflix and Amazon Prime Video, further amplifying its global outreach.

    “We are proud to bring Krish, Trish, and Baltiboy to the world in a way never done before in Indian content,” said Munjal Shroff, the creator of the series. “This cross-platform promotion is a first-of-its-kind strategy that will connect with audiences across generations and geographies, giving them multiple entry points to engage with the series. It’s about making the stories of our unsung heroes accessible and inspiring on every platform possible.” Shroff added.

    Graphiti Studios co-creator and director  Tilak Shetty echoed these sentiments: “This initiative reflects our commitment to creating a series that resonates globally while staying true to its roots. The radio series and podcasts provide an innovative way to build excitement for the animated episodes, ensuring that audiences on all platforms can experience the magic of Krish, Trish, and Baltiboy together. It’s about breaking new boundaries for Indian animation and telling our history in ways that have never been done before.”

  • BIGG BOSS Telugu Season 5 returns on Star Maa

    BIGG BOSS Telugu Season 5 returns on Star Maa

    Mumbai: The fifth edition of ‘Bigg Boss Telugu’ has created quite a buzz ever since it premiered on Star Maa on 5 September. The official logo launch has reached over 16.2 million viewers on social media, and the promo launched with the theme – “Boredom ki cheppey goodbye, vachesindi #BiggBossTelugu Season 5!” (goody bye to boredom, Bigg Boss Telugu Season 5 is here!) has also garnered over 2.3 million views on YouTube.

    South Indian superstar Nagarjuna returns as a host for the reality show, which began with spectacular performances on Sunday. Several celebrities including Ravi, Shanmugh, and Dance Master Natraj have already entered the house.

    According to the channel, not just viewers, even brands had been awaiting the show’s launch for reaching audiences in key states of Andhra Pradesh and Telangana. This holds true for national and local advertisers looking to make inroads before the approaching festive season. Sponsors who have been part of ‘Bigg Boss’ in the past four seasons and have experienced the power of this platform first-hand are already on board. Currently, over 20 brands have signed up on the show, the channel said on Thursday.

    According to TTK Prestige, DGM-Marketing, Ankur Agarwal, ‘Bigg Boss Telugu’ has been one of the most spectacular shows past all seasons and has great brand engagement. The brand has signed up to jointly co-present the show. “The longevity of the show and its entertainment value is one of the most attractive propositions. As the show enters its fifth season, TTK Prestige is deliriously happy to partner with Star MAA and ‘Bigg Boss’ with an objective to widen deeper market penetration and come close to the audience in AP/TS market,” said Agarwal

    Another brand, Suvarnabhoomi Infra Developers too expressed delight in jointly co-presenting the show. “We are very soon launching new projects. With this association we intend to establish & unveil our new identity and brand ambassador. We are confident that this association will be extremely fruitful as there is high level of craze for the show which has been growing year on year,” said Suvarnabhoomi Infra Developers, managing director, Bollineni Sridhar.

    Healthy Cooking Oils, vice president, sales and marketing, P Chandra Shekhara Reddy said the brand is constantly looking for innovative ways to connect with our consumers. “We always aim to create new and effective marketing platforms that will engage our audiences. ‘Bigg Boss Telugu’ on STAR Maa is a show where participants engage in interesting activities, and we look forward to be in the Big Boss Kitchen this season,” he said.

    Elaborating on the collaboration, Oziva co-founder Aarti Gill said, “We see a very strong interest and affinity for clean, plant-based products in South India. With its ever-rising popularity and leadership position, we are sure that the Big Boss Telugu association will help us reach out to a wider audience and connect with them better.”

    Matrimony.com, GM-Marketing, Akhil Jain too highlighted, the massive audience connect that the show shares, which is why the brand has associated with it.

    TVS Motor Company, head –marketing (premium motorcycles), Meghashyam Dighole, said, “This association provides a great platform to build deep connections with the target audience through unique partnership and integration”.

    Local retail giant, RS Brothers Retail India P Ltd, director Suresh Seerna said, “’Bigg Boss’ is the biggest entertainment show & reaches to entire AP/T with a huge fan following. At South India Shopping Mall, we are very excited to be part of this season. We strongly believe that this valuable partnership will help us develop a stronger connection with our consumers. It is a perfect opportunity to further expand and consolidate our reach during this festive season.”

  • Bigg Boss season 4 has given me great satisfaction, says host Nagarjuna

    Bigg Boss season 4 has given me great satisfaction, says host Nagarjuna

    MUMBAI: Star Maa’s biggest reality show Bigg Boss season four is currently on air after having launched in the midst of the pandemic in September. The show which has had three successful seasons in the past has beaten its own records this season with an explosive launch of 20+ TVR (SD+HD) and a week on week strong performance enjoying a slot share of 42 per cent+ (SD+HD) among the four GECs. Using the massive platform of Bigg Boss, Star Maa consolidates its primetime each year and launches some new blockbuster shows. This year spurred by the success of the season and the love the audience has shown the property, Star Maa has boldly moved Bigg Boss to 10pm on weekdays and brought one of its biggest fiction properties Vadinamma to the 9:30pm slot. With this the Star Maa primetime now extends till 11pm promising its viewers an extra half hour of entertainment each night.

    Bigg Boss which now has six contestants fighting for the title of this year is at its entertaining best. With contestants from diverse backgrounds and very varied strengths, the climax promises to be something to watch out for.  Host Nagarjuna said “The greatest satisfaction is when you can entertain crores of audience every week. And that too in the difficult times of pandemic. Bigg Boss season 4 has wiped off the previous records established by Bigg Boss season three at a national level. 20+ TVR made it the biggest launch of Bigg Boss show ever, 4 Crore tune ins in AP and Telangana in the latest week are just indications of love showered by viewers. In the past 12 weeks 83 per cent of the people in the twin states have sampled Bigg Boss season four. It’s a remarkable feat. And now we are entering into the most exciting phase Finale of the show building further momentum. My heartfelt gratitude to the audience of Bigg Boss season four.”

  • Star Maa goes in for an identity refresh

    Star Maa goes in for an identity refresh

    MUMBAI: When you are the leader, you set the pace. Disney Star India’s Telugu bouquet under the Star Maa umbrella – which has been numero uno in that language ever since one can remember – is going in for an identity refresh. Coinciding with the launch episode of the fourth season of its blockbuster Big Boss, it unveiled a new vibrant channel identity with host Nagarjuna saying it saying it’s a new start for an even more glorious journey of an already very strong brand.

    A press release issued by the network states that “Star Maa holds together three important aspects – pride in our Samskruthi (culture), our Sampradayam (tradition), and weaving stories towards Purogati (progress). At Star Maa, our attempt is to celebrate the blend of these three aspects in every story we tell. We believe that there is a little bit of Star Maa in every one of us “

    The Star Maa cluster of channels operates and leads in three genres: GEC, movies and music. Commanding a combined market share of 25 per cent  these channels own the largest share of Telugu television viewership. In the GEC category, Star Maa enjoys a 30 per cent plus market share and is a dominant leader with the widest variety of programming. Star Maa Movies is the biggest movies channel and Star Maa Music most vibrant and distinct youth destination.

    Star Maa is so dominant in the Telugu market that its general entertainment/reality shows occupy four of the top five slots there. Amongst these: Karthika Deepam, Intinit Gruhlakhsmi, , Mounaragam, Teff Vineya Vidheya Rama.

    Says a Star Maa spokesperson: “We are incredibly humbled by the love the audience has showered on us in the past few years and our attempt with the new identity is to thank our viewers and offer them a channel they feel more proud to be a part of. Our viewers are our inspiration and their ability to keep their roots while developing the wings to fly is what drive us. This change is intended to celebrate the cultural richness of the Telugu region and build us as not just an entertaining brand but also an inspiring storyteller, that shapes society.”

  • The Format that changed TV forever In India and across The Globe Turns 20!

    The Format that changed TV forever In India and across The Globe Turns 20!

    MUMBAI: Big Brother, (aka Bigg Boss in India) – the original reality format – celebrates its landmark 20th birthday today.  On the 16th September 1999, nine Housemates moved in a purpose-built house in the Netherlands, equipped with 24 cameras and no contact with the outside world to be watched 24/ 7 by Big Brother. A cultural phenomenon was born, and the TV revolution aired its first ever episode that night on Dutch Broadcaster Veronica, part of RTL.

    Since its launch, Big Brother has taken the world by storm, with 471 series of 28,391 episodes commissioned in 60 markets and airing pan regionally in 80 since its launch. 7,153 housemates from around the globe have spent 35, 143 days in the house and there have been 5, 035 evictions.

    Twenty years since its worldwide debut, Big Brother is enjoying one of its best years yet and is constantly being renewed internationally with 22 productions in 18 markets confirmed to air in 2019.

    In India Bigg Boss has conquered audiences, in Hindi, Kannada, Bangla, Telugu, Marathi, Tamil and Malayalam. With 30 seasons under its belt Globally Endemol Shine India is the only one in history of the franchise who has produced the Big Brother format (Bigg Boss) in multiple languages for different broadcasters. Bigg Boss has now been produced in India in 7 languages and today produces more than 600 episodes in a 365-day calendar year.

    With huge stars such as Salman Khan, Kamala Hassan, Nagarjuna, Mohanlal, Mahesh Manjrekar and Sudeep as hosts, an interesting mix of contestants and an amazing creative and production team, the show continues to garner huge TRPs and driving in viewers every season.

    Talking about the completion of 20 years of Big Brother globally, Abhishek Rege, CEO, Endemol Shine India said, “Big Brother is undoubtedly the most popular non-scripted show across the globe entertaining viewers from all strata of society. In India too, the show has been well received and has garnered a huge fan following.  The ongoing appreciation for the franchise across the globe and in India, no matter the language, is testament to the effort of the creative and production teams at Endemol Shine globally and our understanding of geographies and of local audiences.”

    Engaging audiences with interactivity
    Big Brother is more interactive and immersive than ever, whether it be viewer polls, making decisions for tasks or else the weekly evictions which are the bedrock of many global schedules. Big Brother stands out in the way it engages the audience to be part of the show, and earlier this year saw 202 million votes cast in Brazil in a single eviction.

    Innovating with technology
    Big Brother has always thrived on changes in the tech and TV landscape and fans have more access to the show’s content than ever before, whether it be watching episodes on YouTube in Spain where the series had a dual strategy to produce the programme for linear and online or streaming on a broadcaster’s SVOD or AVOD platform in markets like the US, Canada and Finland.

    The show is innovating with tech within productions too. Big Brother Poland was the first version of the reality hit to be filmed in a real-life existing house. This has been followed by the recent relaunch in Finland, where the house was located in the heart of Helsinki in REDI shopping mall.  These new types of productions are only possible because of advanced technology and state of the art cameras which allow the show to be produced in innovative ways. It also furthers the creative freedom for the producers with fully connected houses enabling access to rooms to be limited or to give housemates certain privileges such as access to the fridge or even the coffee machine. Existing locations also have created a truly authentic environment for relationships to develop.

    Sustainability
    And the format is rolling our green initiatives too, in Germany the production team of VIP series saved an estimated 12,000 coffee cups after switching to reusable bamboo cups and all groceries for the House were sourced locally.

    In Finland, the new house will be made with recycled materials and with water scarcity a significant issue in India, the production has installed waste water recycling, as well as placing water restrictions for housemates and one of the regional versions even features an empty swimming pool to make a point about the limits.

    None of us know what the next twenty years will bring, but one thing for sure, the world is watching.

    Big Brother in numbers
     
    1. 7,153 people have entered the Big Brother house of which 517 were from Bigg Boss India so far)
    2. There have been 5,035 evictions of which 372 were in Bigg Boss India so far
    3. 28,391 episodes of Big Brother have aired globally of which 2942 were in Bigg Boss India
    4. Over 35,143 days have been spent in the house of which 2908 were in Bigg Boss India
    5. There have been 471 series to date, making 471 Big Brother winners 30 of which were in India  
    6. 3,000 people applied via telephone for the first ever series in the Netherlands
    7. There were 24 cameras in the original Big Brother house in the Netherlands. The most recent version in Finland has 51, whereas in Italy they shoot with an astounding 100+ cameras. India used 89 cameras in the BB Hindi S12
    8. The oldest housemate to enter the Big Brother house is Lionel Blair who at 85 joined Celebrity Big Brother in the UK. 75-year-old Jerry MacDonald who came third in the US series 10 in 2008
    9. Julie Chen Moonves is the longest serving Big Brother host, having presided over the US show for 19 years since its launch in 2000
    10. 1 baby has been born in the Big Brother house; this took place in the Netherlands in 2005
    11. The longest uninterrupted television broadcast of Big Brother lasted 8, 763 hours from 2nd March 2004- 1st March 2005 in Germany
    12. A record 202 million votes were cast in one eviction in Brazil in March this year.  These second highest being Bigg Boss Tamil with 19, 59, 37, 000 votes
    13. 7 versions of Big Boss in 7 different regional languages (Marathi, Tamil, Bengali Telugu, Hindi, Kannada, Malayalam) have aired in India.
    14. Big Brother has 62.5 million digital followers.
    15. There have been 7.3 billion lifetime video views
    16. 59 couples met in the House.
    17. 5 marriages have taken place within the House of which 2 were from Bigg Boss India
    18. 12 children have been born from Big Brother romances.
    19. Since launch Big Brother has been commissioned in 60 countries, some of which aired pan-regionally taking the show to 80 countries.
    20. An estimated 12,000 single use coffee cups were saved when the production of Big Brother VIP in Germany switched to reusable bamboo cups.

  • Life OK carries Sci-Fi trend with Nagarjuna

    Life OK carries Sci-Fi trend with Nagarjuna

    MUMBAI: At present, Indian television is going through a phase of super natural, mythical and larger than life shows. After the steaming success of many such shows, Beyond Dreams is set to air the all new Mahabharata inspired show Nagarjuna – ek Yodha on Life OK from 30 May at 900 PM.

    The show replaces Piya Rangrez. The makers have high expectation from Nagarjuna – ek Yodha. Will this show work for the channel, fulfil these expectations – only time will reveal.

    Nagarjuna – ek Yodha has been inspired from incidents from the Mahabharata. Explaining the connection, the makers say that there is an incident in the Mahabharata in which a fight between the Pandavas and snakes had happened. The show is a sci-fi fantasy take on this incident. Nagarjuna, played by Anshuman Malhotra, is a reluctant superhero in the show. He is half snake and half man, and the force between human land Amboli and Nag Lok. He is the man who stands between the both the worlds.

    The makers claim that this show has taken production and sets to next level. There is extensive VFX work done by Vertex in the show. Visualizers from Marvel have been involved in the show. The maker of Nagarjuna – ek Yodha, Yash Patnaik says that it took him almost two years to put it together.  Bollywood movie Krrish 3 screen writer Robin Bhatt and Akash Khurana have written Nagarjuna – ek Yodha.

    The makers have created two entire cities at Film City in Mumbai. The sets have been created by Nitin Desai and Anup Adhikari. Sources close to the makers claim that sets are detailed and have cost dear. These sources claim that the first episode alone has cost Rs two crore.

    Woosh Detergent powder is the co-powered by sponsor for the show. Industry source say that a 10 second time slot for a 9PM show on Life OK, could be in the bracket of Rs 30,000 to Rs 45,000.   

    The cast for Nagarjuna – ek Yodha  include Pooja Banerji, Niketan Dheer, Nawab Shah, Shruti Ulfat, Sunil Sinha and Kirti Nagpure to name a few.

     

  • Life OK carries Sci-Fi trend with Nagarjuna

    Life OK carries Sci-Fi trend with Nagarjuna

    MUMBAI: At present, Indian television is going through a phase of super natural, mythical and larger than life shows. After the steaming success of many such shows, Beyond Dreams is set to air the all new Mahabharata inspired show Nagarjuna – ek Yodha on Life OK from 30 May at 900 PM.

    The show replaces Piya Rangrez. The makers have high expectation from Nagarjuna – ek Yodha. Will this show work for the channel, fulfil these expectations – only time will reveal.

    Nagarjuna – ek Yodha has been inspired from incidents from the Mahabharata. Explaining the connection, the makers say that there is an incident in the Mahabharata in which a fight between the Pandavas and snakes had happened. The show is a sci-fi fantasy take on this incident. Nagarjuna, played by Anshuman Malhotra, is a reluctant superhero in the show. He is half snake and half man, and the force between human land Amboli and Nag Lok. He is the man who stands between the both the worlds.

    The makers claim that this show has taken production and sets to next level. There is extensive VFX work done by Vertex in the show. Visualizers from Marvel have been involved in the show. The maker of Nagarjuna – ek Yodha, Yash Patnaik says that it took him almost two years to put it together.  Bollywood movie Krrish 3 screen writer Robin Bhatt and Akash Khurana have written Nagarjuna – ek Yodha.

    The makers have created two entire cities at Film City in Mumbai. The sets have been created by Nitin Desai and Anup Adhikari. Sources close to the makers claim that sets are detailed and have cost dear. These sources claim that the first episode alone has cost Rs two crore.

    Woosh Detergent powder is the co-powered by sponsor for the show. Industry source say that a 10 second time slot for a 9PM show on Life OK, could be in the bracket of Rs 30,000 to Rs 45,000.   

    The cast for Nagarjuna – ek Yodha  include Pooja Banerji, Niketan Dheer, Nawab Shah, Shruti Ulfat, Sunil Sinha and Kirti Nagpure to name a few.

     

  • Star India gets FIPB nod for Maa TV investment; Jhakaas & Eros proposals deferred

    Star India gets FIPB nod for Maa TV investment; Jhakaas & Eros proposals deferred

    NEW DELHI: Star India has received permission for investing Rs 2500 crore in foreign direct investment in expanding its growth in the country. The approval by the Foreign Investments Promotion Board (FIPB) includes acquisition of the broadcasting business of Maa TV – engaged in broadcasting sector on a slump sale basis.

     

    A source in Star India told Indiantelevision.com that this meant acquisition of software and liabilities of Maa TV and not a take-over of the company.

     

    As was reported by this website earlier in February, Star India said it will acquire Maa Television Network’s four Telugu channels namely Maa TV, Maa Movies, Maa Music and Maa Gold. “Star will acquire all assets of Maa TV including broadcasting rights subject to regulatory approvals. After the approvals, Maa TV will become part of Star network. We do not have any Telugu channel in our portfolio,” Star India CEO Uday Shankar had then said.

     

    Maa TV group is owned by industrialist Nimmagadda Prasad, Rajya Sabha member Chiranjeevi and actor Nagarjuna.

     

    In addition, Star India has received the nod from FIPB for further issuance and transfer of shares to its foreign collaborator.

     

    Meanwhile, the FIPB once again deferred the proposal by INX Music to undertake the additional activity of broadcasting of a non-news and current affairs channels in various Indian languages. As proposed scheme of arrangement, the 9X Jhakaas Marathi channel shall be merged into INX Music, a company which aggregates and distributes music content for TV channels, having 70.85 per cent indirect foreign investment.

     

    Additionally, Eros International Media’s proposal for making downstream investment by way of acquisition of shares of an Indian company for non-cash consideration, that is, by issuance of shares of the applicant company to the existing shareholders of the investee company has been deferred.

     

    Today Magazines Lifestyle Private Limited received approval for Rs 2.05 crore foreign investment of 49 per cent by Cooperatief International Publications Holding through transfer and further issue for an aggregate consideration.

     

    Approval has also been given to Indium IV (Mauritius) Limited through India Value Fund IV for an investment of up to Rs 200 crore in an Indian company – Atria Convergence Technologies engaged in providing internet services. The two companies together propose to invest in the capital of Atria in excess of 49 per cent up to 100 per cent by subscribing to equity or compulsorily convertible preference shares or fully convertible debentures.

  • Meelo Evaru Koteeswarudu (MEK) Season 2 to commence soon

    Meelo Evaru Koteeswarudu (MEK) Season 2 to commence soon

    MUMBAI: Meelo Evaru Koteeswarudu (MEK), the most sought after game show in the history of the Telugu Television screen, is all set to come back soon.

     

    The visual treat to the viewers of the Telugu TV with the big-time film star Nagarjuna as the host has achieved phenomenal reach and success with over 4 Crore Telugu people watching the MEK game show in Season 1.

     

    As per the TAM data, MEK has recorded 17.61 TVR in CS Female AB 25-44 Years category, 14.58 TVR in CS Female ABC 25+ years category, 10.20 TVR in CS Male ABC 15+ Years category, 12.31 TVR in CS ABC 15-44 Years category and 10.15 TVR in CS 4+ Years category, which is a record of sort for a game show in Telugu.

     

    The unprecedented emotional connect and engagement brought by Nagarjuna Akkineni as the host resulted in this kind of large scale family viewing and appointment viewing for 5 days a week in the prime time. To take the MEK game show to the next level, Maa TV has decided to launch the MEK Season 2 soon with Nagarjuna as the host again.  

     

    As the first step towards the launch of MEK Season 2, the registration process to participate in the game show through Call for Entry (CFE) process would commence on 9th October at 7.00 PM and would continue for 10 days till 6.30 PM on 18th October.

     

    As part of the CFE process, one question is flashed every day at 7.00 PM on Maa TV. Those who are interested can respond to the question before 6.30 PM on the next day. Another question is flashed at 7.00 PM on the next day.

     

    The 10-day CFE process with 10 questions provide a big chance to come to the MEK hot seat and win a maximum cash prize of Rs. 1 Crore. Telugu speaking people interested in participating in the game show can register themselves during this 10 day period either through SMS or IVRS.

     

    The details for SMS & IVRS Registrations are as follows.

     

    To Register through SMS:

     

    Send MEK<space> Option <space> Age <space> gender to 57337. Each SMS would cost Rs. 3.

     

    To Register Through IVRS DIAL:

     

    1255573 for BSNL users and 5057337 for all other operators.  Registrations through IVRS would cost up to Rs. 7, depending on the operator.

     

    Detailed terms and conditions can be seen by logon to http://mek.maatv.com 

     

    Successful registrations will be put through a randomization process and followed by auditions. An elaborate selection process under the close supervision of the reputed international audit firm Ernst & Young (EY) will determine who will eventually become eligible to participate in the game show.

     

    MEK has taken a shape with the visionary thinking of Maa TV Chairman Nimmagadda Prasad, who emphasized on making a social impact through this game show on Maa TV. The game show took the Telugu TV entertainment space to the next level with a good meaning and purpose with several heart touching life stories coming into light as a source of inspiration for common men.

     

    Seen as a Life Changer for people, the most successful international format game show will be produced by Big Synergy.

  • New Summer Workshop in Films for Engineering Students scripted to teach new skills, innovative thinking- Actor Nagarjuna

    New Summer Workshop in Films for Engineering Students scripted to teach new skills, innovative thinking- Actor Nagarjuna

    MUMBAI : Annapurna International School of Film + Media (www.aisfm.edu.in) today announced a new summer workshop – Filmmaking for Engineering Students. The workshop involves working in teams to develop stories and to produce films. This process enables students to gain experience in the soft skills that are sought by employers.

    The workshop covers scriptwriting, basic camera operations, editing and sound mixing, with a focus on teamwork and creativity.

    "For many engineering students, the focus on technical studies and preparing for exams can squeeze out any time for creative endeavors. That's why we have scheduled this workshop in the summer holidays, so that students can build their communication skills without impacting their studies." Akkineni Nagarjuna, President of AISFM, said.

    It's not surprising that soft skills continue to play a big role in hiring decisions. Almost all India's leading IT and engineering firms have expressed concern at the difficulty in recruiting graduates. While many students have acceptable technical skills, most students are lacking in verbal and written communication skills, creativity, and teamwork and etiquette.

    "I believe that schools like ours can help by assisting the students with the hands-on teamwork experience that is missed in our schools and universities. Also, soft skills are characteristics that make us more likable and help with making new friends." Nagarjuna adds.

    Chris Higgins, Vice President – Marketing and Admissions, explained, "Many engineering students are passionate about cinema. This course allows them to explore that passion by making films, while also developing key skills for their careers. At our workshop the focus is to teach them communication, co-ordination and leadership skills which will add muscle to their career growth."

    The Workshop will be held from 9:30am to 1:30pm, Monday to Friday, at the AISFM campus inside Annapurna Studios, Banjara Hills, Hyderabad. Classes run from 27th May to the 21st of June. The four week course fee is Rs.10,000/-