ITV

Tag: Nadaniyaan

  • Big Magic brings back ‘Raavi’ & ‘Nadaniyaan’

    Big Magic brings back ‘Raavi’ & ‘Nadaniyaan’

    MUMBAI: To take the entertainment quotient a notch higher, Big Magic is set to introduce all new second season of its famous offerings – Raavi and Nadaniyaan. Armed with interesting new storylines and engaging characters, the shows are set to enthrall the wide audience base of the channel.

     

    Based on the story of a witty girl who grows up disguised as a boy in a Punjabi household, outwitting everyone and challenging society norms, Raavi will be returning with an interesting new twist as she is now accompanied by a magical mobile gadget that helps her through sticky situations. On the other hand, Nadaniyaan, the tale of three innocent simpletons will be bringing in a fresh perspective with a six year leap.

     

    Raavi and Nadaniyaan are all set to hit the television screens on 28 July and 4 August respectively. Big Magic programming head Uditanshu Meta believes that the primary objective is to not only provide viewers with content that is high on humour but also forge a connection with them.

     

    “Both the shows have emerged as steady favourites and are much loved by the Big Magic’s viewers. And now, with new storylines, a magical intervention in the case of Raavi and an exciting six year leap in Nadaniyaan, we are offering a lot more to the audience in terms of innovative content and interesting programming. Hence with the arrival of the new seasons, we are certain that the shows will hold on to the attention and past loyalty of the viewers and pave the way for future seasons.”

     

    The new leg of the shows will be effectively promoted through Reliance Broadcast Network Limited’s robust marketing arm. Ensuring deeper reach across markets, the launch of the show is supported with an extensive multi-media campaign across television, radio, print, out-of-home and on-ground.

     

    The channel is available across key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

  • Big Magic International enhances content portfolio in the US and Canada

    Big Magic International enhances content portfolio in the US and Canada

    MUMBAI: Big Magic International, launched a year ago, will now beef up its content line up with two new fictional shows ‘Raavi’ and ‘Nadaniyaan’ along with films acquired from Viacom 18.

     

    With a content mix that ranges entertainment shows to daily business news from BloombergTV India, the international channel promises an inclusive and absolute package for its viewers. At start, the shows will be available on BIG MAGIC International – in the United States and Canada.

     

    Through exclusive partnerships, ‘Raavi’ and ‘Nadaniyaan’ will air on Big Magic International in the US with the largest DTH platform – Dish Network and in Canada with Ethnic Channels Group (EGCL).

     

    In the United States, Dish Network will ensure it reaches a sizeable and relevant audience of more than 14.3 million households. In Canada, with Ethnic Channels Group (EGCL) a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television, the Channel will air across all major platforms like Rogers Cable, Bell DTH, Bell Fibe, Cogeco and Telus, reaching over 6.4 million households.

     

    Marketing of the shows will see an extensive digital and on air campaign, along with an on ground leg. With Big Magic International’s alliances with large scale events like Shankar-Ehsaan Loy Concert, India Fair, Asian American Fair etc.

     

    Speaking on the announcement, International Business executive VP Soumen Ghosh Choudury said “The new shows on Big Magic International are part of our endeavour to offer a complete entertainment package that appeals to the Indian Diaspora. Both shows add to the robust programming line-up, and meet the entertainment penchants of our audiences. We will, through our Channel, engage with audiences across the mediums of on air, digital and on ground for a more holistic entertainment experience.”

     

    “BIG Magic International being the Variety entertainment channel has marked its presence in USA. These new fiction and comedy shows, and Bollywood movies on the weekend, will definitely add on to its growth and increase its viewership”, said Big Magic International’s exclusive advertising agency in the US market Mediamorphosis co-founder Poulami Mukherjee.

     

    With Ethnic Channels Group as its exclusive partner in Canada, the group’s president Hari Srinivas, said, “Big Magic is poised for greater growth in Canada, and the new programming initiatives will fuel this growth”

     

    The channel’s programming remains an eclectic mix of daily sitcoms, socio-mytho programs, crime shows, dramas, and religious shows handpicked from Big Magic India, along with news from the very credible BloombergTV India.