ITV

Tag: NACO

  • DD bags UN award for Aids serial

    DD bags UN award for Aids serial

    NEW DELHI: Doordarshan’s health campaign Kalyani has been awarded UNAIDS Civil Society Awards 2006 in recognition of outstanding commitment and support to the fight against HIV/AIDS.

    Doordarshan Director General LD Mandloi and Senior Director Usha Bhasin Development Communication Division, Doordarshan received this prestigious award during a special ceremony held at the National Stadium here on World AIDS day on 1st of December.

    Kalyani, DD’s in-house production with more than 3,752 episodes, remains the longest running health communication initiative in India.

    In a country where 70 per cent of HIV cases are not reported due to the stigma factor according to the report of National Council for Applied Economic Research, NACO and UNDP Kalyani has made an impact in breaking the silence on HIV/AIDS and in reducing stigma and discrimination against the victims, a press statement from DD said.

    Kalyani was earlier awarded Broadcast Engineering Society’s Best Public Service Broadcasting Award of the year 2006 for its impact on HIV/AIDS, and received nomination for the Rose d’ Or Award of Switzerland, one of the most coveted television entertainment award in the world.

    These are not the only two awards conferred on Kalyani. In 2004, Kalyani won Gates Malaria Award and in 2005 the RAPA (Radio and T.V Advertising Practitioner’s Association) Award.

    Kalyani is being telecast four times a week on 21 DD Kendras in nine most populous states of India at 6.30 pm.

  • BBC World Service Trust releases music album on AIDS awareness

    BBC World Service Trust releases music album on AIDS awareness

    MUMBAI: BBC World Service Trust, National AIDS Control Organisation (Naco) and national network Doordarshan have joined hands to spread awareness about AIDS through a music album Haath Se Haath Milaa (HSHM) or let’s join hands.

    The music video and album, released yesterday, is also being supported by multiplex major PVR Cinemas, which will screen it in all its 68 screens across India.

    Though the association of PVR Cinemas with BBC World Service Trust is only for three months, the multiplex company CEO (digital) Sunil Patil is optimistic to maintain the relationship for a longer period of time.
    According to the director of the video Anu Malhotra, “All the stars have generously contributed to the cause by filming for this video completely pro bono.”

    The album, produced by Music Today and consisting of eight soundtracks, will be available in music stores and sold commercially across the country.

    In an official statement, all profits from sales will be donated to non-governmental organization Salaam Baalak Trust and Committed Communities Development Trust (CCDT).

    BBC World Service Trust director general Andrew Whitehead said, “The selections of songs were done from the Music Today catalogue.”

    The launch ceremony was graced by Bollywood actress Shilpa Shetty who said that the video would appeal to all and help combating AIDS and the stigma attached to it.

    BBC World Service Trust supports a reality television series on DD, titled Jasoos Vijay where the central theme revolves around spreading awareness about AIDS.

    The third series of Jasoos Vijay will finish its run by end September and HSHM will end by February 2007.