ITV

Tag: Naam Gum Jayega

  • ‘Kahaani Terri Merri’ gets extension, ‘Naam Gum Jayega’ from 26 May

    MUMBAI: The suspense is finally over. Naam Gum Jayega,, the show that is set to replace the Balaji Telefilms blockbuster Kahaani Terii Merii(KTH), takes its bow on SET on 26 May.
    During a press preview today to announce the launch of Naam Gum Jayega,, SET executive V-P Sunil Lulla said Sony Entertainment Network’s flagship channel will now have a new roll out four times a year – a seasonal change so to speak.
    The story about mistaken identities Naam Gum Jayega (NGJ) has been conceived by Shobna Desai productions, the house that spun the tale of the successful soap Ek Mahal Ho Sapnon Ka.
    According to SET’s original programme guide schedule for May, KTM was to wind up on 15 May (Thursday) to make way for NGJ on 19 May (the following Monday). It is not clear why KTH has been given a week’s extension. 
    When asked to comment on the earlier than expected wrap-up of KTM, Lulla said he preferred not to dwell on the past but rather look ahead. 
    Lulla said he had high expectations for NGJ, which has an eminent starcast in Kanwaljeet, Benjamin Gilani, Nandita Puri and the main protagonists Gauri Pradhan and Shilpa Kadam. With NGJ, the channel hopes to revive the magic it created with Ek Mahal …, which ran for 1000+ episodes.
    Talking about some of the other shows launching this season, Lulla said SET has tied up with Westside for an SMS based mobile telephony promotion in addition to the on-ground promotions for the Raageshwari anchored show Kuch Kehti Hai Yeh Dhun. The prizes for this show are being sponsored by Westside, the Tata-owned division Trent’s lifestyle retail chain.
    Asked for his views on the burning topic among the television fraternity – the fallout of conditional access system (CAS) implementation post-14 July – Lulla said: “It will unleash a period of turbulence and chaos. While the audience that have been, thus far, getting their entertainment quotient for a reasonable price, will obviously be peeved about the whole situation but it is unlikely that they are ready to make a compromise on their viewing choice.”
    When asked what the channel proposed to do to counter the expected losses, Lulla replied: “We shall market the One Alliance bouquet aggressively. From the niche metro areas, we shall be going into the remote interiors.”

    Also read:
    ‘Kahani Terrii Merrii’ to make way for ‘Naam Gum Jayega’

    SET sets forth plan to narrow gap with Star

  • ‘Kahani Terrii Merrii’ to make way for ‘Naam Gum Jayega’

    MUMBAI: Guess it is official now. Speculations about Sony’s Kahani Terrii Merrii, winding sooner than expected, have proved true. Starting 19 May at 9:30 PM, the Devdas on television will be replaced by a new entrant Naam Gum Jayega.
    Touted as Balaji creative inspiration Ektaa Kapoor’s dream project, KTM commenced on screen on 20 January in the 9:30 pm slot. According to the basic premise of the story, this largest ever-family drama made for Indian television was to showcase three generations of a family a la Kyunki Saas Bhi Kabhi Bahu Thi. Initial buzz apart, the daily failed to tug at audience’s heartstrings. The show that will bid its good byes on 15 May, had recently introduced a love triangle, and a possibility of a quadrangle.
    Coincidentally, Gauri Pradhan – who made her debut with Kutumb – stars in Naam Gum Jayega. It was KTM that had earlier replaced Kutumb. Also starring veterans such as Ashok Banthia and a couple of new artists, Naam…, is a family drama about switched identities that explores the influence of religion and culture on its two nodal characters – Priyanka and Zeenat.

    Also read:
    ‘Naam Gum Jayega’ to air on Sony from 19 May

    SET sets forth plan to narrow gap with Star

    SET puts its money on epic soap ‘Kahani Terrii Merrii’

  • ‘Naam Gum Jayega’ to air on Sony from 19 May

    MUMBAI: After the launch of Sambhav Asambhav on 1 May, Sony Entertainment Television (SET) is all set to launch yet another weekly soap Naam Gum Jayega (NGJ) on 19 May. SET India executive VP Sunil Lulla had announced that the show would be on air but had refrained from mentioning the exact date. 
    Starring Gauri Pradhan (Kutumbh fame), veterans such as Ashok Banthia and a couple of new artists, NGJ, is a family drama about strong emotions that explores the influence of religion and culture on its two nodal characters – Priyanka and Zeenat. The SET website says that NGJ is a story about losing and re-defining one’s basic identity and the harsh realities faced by each in the light of some new found facts about their life.
    A captivating drama about two girls set against a Hindu – Muslim backdrop NGJ explores the trials and tribulations that the girls go through when they find out that they were accidentally switched at birth and have been living the life of the other for 22 years, says the SET website! The turmoil and complexities they face, when they discover that they do not belong to the family, religion and society in which they were brought up all along.
    This story of two determined girls who discover a new home… a new life… a new identity will screen every day from Monday to Thursday between 9:30pm to 10 pm.

    Also read:
    SET sets forth plan to narrow gap with Star