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Tag: N. Ranga Rao & Sons Pvt Ltd

  • Mysuru Maharaja releases book about founder of Cycle Pure Agarbathi

    Mysuru Maharaja releases book about founder of Cycle Pure Agarbathi

    Mumbai: Amidst the ongoing Dasara celebrations, the royal scion of Mysuru, His Highness Sri Yaduveer Krishnadatta Chamaraja Wadiyar released a book and a special limited edition agarbathi “Darbari” in honour of Shri N Ranga Rao, the founder of Cycle Pure Agarbathi, in the Royal palace, to mark his birthday.

    Speaking at the special occasion, His Highness Sri Yaduveer Krishnadatta Chamaraja Wadiyar said “The fragrance of Mysuru agarbathi today has gained global glory and has been accorded the GI status for agarbathi. This is a testament to the fragrances of Mysuru Agarbathi that have long graced the royal courts, temples, and the homes of our people, elevating our senses and connecting us to the divine. We are committed to preserving the rich tapestry of our traditions, and we continue to extend our heartfelt patronage so that these fragrant arts continue to be a source of inspiration and pride for our people.”

    The book titled “From Mysuru to the World” recounts the extraordinary life of the young, daring entrepreneur who chose Mysuru to set up his agarbathi business, right in the wake of indian independence, and went on to create a global conglomerate, with maverick ingenuity. The book is a narration by R Guru, the eldest son of N Ranga Rao.

    “My father had an uncanny ability to see the extraordinary in the ordinary. He was a kind of alchemist, a master perfumer who could transform simple ingredients into fine fragrances. He was born with an acute sense of business acumen. Above all, he was a kind and loving man who valued family relations above all. I believe that his story will inspire young entrepreneurs for generations to come.” said NR Group chairman R Guru.

    “During the 1953 Dasara, My grandfather’s perfume creations received the gold medal. Today, exactly 70 years later, we feel blessed that the king is releasing a book about him. You could say that it’s a royal tribute to his perfume making legacy, that we continue to carry forward, three generations later. We are humbled and honoured to take the finest of fragrances, from Mysuru to the world.” said Cycle Pure Agarbathi MD Arjun Ranga.

    The function was graced by members of the Ranga family and the Mysuru Maharajah.

  • Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Mumbai: As Indians eagerly look forward to hosting the World Cup 2023 on Indian soil, Cycle Pure Agarbathi has launched a new #PrayforIndia campaign to unite the country in prayer, for team India’s victory.

    At the heart of the campaign is a simple, yet powerful chant of “Pray for India, win win India”. The chant is all set to reverberate across the stadium stands, and on the lips of every Indian who wishes for the nation’s victory.

    Speaking about the campaign, Cycle Pure Agarbathi MD Arjun Ranga said, “Cycle Pure Agarbathi was founded in 1948, in the wake of Indian Independence. For the past 75 years, we have been burned with national pride, with every Indian’s prayers and stood with the nation’s prayers. We hope to ignite national pride with a prayer movement for India’s victory. We want to unite the nation in prayer, by harnessing the power of technology and social media.

    Every Indian with a smartphone can share their prayer either by making an instagram reel with the #PrayforIndia mantra, or using an instagram filter with the ‘V’ victory symbol, or by just uploading a picture and a prayer. Every Indian can be a part of this prayer movement for India’s victory, on or off the field. The hook step is pretty cool and catchy. We hope Gen Z will love it. “

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Cycle.in (@cycle.in_)

     

    Cycle Pure Agarbathi has ingeniously crafted a heartfelt strategy to unite people of all age groups on Instagram, showcasing their undying love and support for team India. As the 11 warriors step onto the cricket field, Cycle Pure Agarbathi wants Team India to feel the collective prayers of 140 crore Indians reverberating through the digital realm.

    In a remarkable Instagram campaign, the brand has introduced the #PrayForIndia Cycle Challenge that is designed to sustain the prayer cycle for Team India. This initiative invites the users to partake in a beautiful gesture of solidarity by tagging three of their friends in the comments and including the hashtag #PrayForIndia.

    In doing so, Cycle Pure Agarbathi has successfully harnessed the power of social media to amplify the nation’s support for our cricket heroes. It’s a testament to the brand’s commitment to fostering a sense of togetherness and unity, emphasizing that when the nation prays as one, the spirit of India shines brighter than ever. Join the movement, and let’s keep the prayers going for Team India!

    The multimedia campaign has been launched in an innovative manner by Saurav Ganguly along with over 300 social media influencers from various fields who have created reels by taking the #PrayForIndia victory challenge to inspire and invite the nation to create theirs. Share your prayer for India’s victory at PrayforIndia.com