ITV

Tag: Mzaalo

  • Ready Player Me partners with blockchain-based video streaming service Mzaalo

    Ready Player Me partners with blockchain-based video streaming service Mzaalo

    Mumbai: Leading avatar creation platform Ready Player Me has announced a collaboration with blockchain-based video streaming service Mzaalo.

    Following this partnership, Mzaalo will offer a special series of Ready Player Me avatars based on selected IP from iconic movies on the platform to all users across its iOS and Android apps.

    Launched by Xfinite, Mzaalo is a new video on-demand service which used Ready Player Me avatars earlier this year to promote the motion picture release of ‘Haathi Mere Saathi’. Rewarding users with Mzaalo coins which are exclusive to the platform, in return for watching movies, the company plans to give users access to an even wider range of customization assets that will become unlockable for avatars using the in-app currency.

    Talking about the partnership with Ready Play Me Xfinite COO Vikram Tanna commented, “Digital avatars are a stepping stone to the metaverse revolution. We constantly strive to deliver immersive experiences to Mzaalo users, and our partnership with Ready Player Me enables us to take our gamified entertainment ecosystem to the next level. Mzaalo and Ready Player Me are powered by cutting-edge technology, and we are confident that this innovative collaboration will enhance user experiences for both platforms.

    Speaking on this collaboration Ready Player Me CEO Timmu Toke said, “We are delighted to be bringing avatars from Ready Player Me to Mzaalo. With such a great blend of interactivity, gamification and entertainment, we feel this is the perfect partnership and will help our avatars reach a larger audience than ever before. This is our next step in connecting like-minded companies to the metaverse. We have more developments on the horizon and are excited to share what’s in the pipeline very soon.”

  • Mzaalo partners with Jio to deliver digital entertainment to rural India

    Mzaalo partners with Jio to deliver digital entertainment to rural India

    Mumbai: Gamified video and entertainment ecosystem Mazaalo has announced its strategic partnership with Jio. Through this partnership, Mzaalo’s content catalogue and rewards ecosystem will be available on Jio’s low-cost phones and will be freely accessible for millions of rural Indians most of whom are first-time internet users.

    Mzaalo app will be native in the JioStore for all JioPhones powered by KaiOS. 150 million+ low-cost Jio phone users will have access to the app’s library of 12,000+ content pieces including Bollywood films, regional cinema, original series, and music videos. They will also have an opportunity to earn rewards across 600+ brand partners, said the statement.

    “As internet penetration grows deeper across India, there is a growing demand for quality online video streaming content,” said Mzaalo COO Vikram Tanna. “The collaboration with Jio enables us to expand our digital footprint and democratise digital entertainment for the Indian hinterland.”

    The Indian hinterland – the remote parts of the country comprise about 65 per cent of India’s population, nearly 900 million people. While mobile services have reached this population, it is not as widespread as it is in urban cities. This partnership between Mzaalo and Jio will provide a new opportunity for those who do not have access to the mobile phone economy.

    In addition to this partnership, Mzaalo has also been chosen to join the Jio Developers Build for Bharat Growth Pad Program. As a member, Mzaalo and its community will receive special program benefits like first market access program, year-round technical support from Jio, an exclusive community of leaders for mentorship within Jio’s rich leadership ecosystem, JioAds credits, tools and services, training on Jio Developer Tools, and more.

  • The Q partners with Mzaalo to target young audience

    The Q partners with Mzaalo to target young audience

    Mumbai: QYOU Media has announced that Hindi language channel The Q will become available on Mzaalo, a blockchain-based online video streaming app.

    The Q will offer Mzaalo users an array of content targeting young Indian audiences who can earn rewards based upon viewership that can be spent on merchandise, digital goods, games, and charitable giving, said the statement.

    “Mzaalo, in tandem with their underlying technology from Xfinite, has created a best-in-class next-gen platform that could not be more perfectly matched to the content and target audience for The Q,” said QYOU Media chief executive officer Curt Marvis. “We know that our digital and social media content creators design programming for young India that often relies on finding distribution platforms that leverage the technology that will drive content consumption in the future. Mzaalo and Xfinite provide exactly that kind of platform and we are thrilled to become a partner to develop and distribute innovative influencer and brand experiences on the blockchain for their communities and ecosystem.”

    The Q channel is available in over 122 million TV households and to over 676 million users via OTT, mobile, and app-based platforms in India. Mzaalo has over 25 content partners offering 12,000 films, which includes Bollywood films and regional cinema, original shows, music videos and more.

    “We are committed to providing Mzaalo users the most exciting and engaging content,” said Mzaalo chief operating officer Vikram Tanna. “Our content gamification engine coupled with 600+ rewards partners and celebrity experiences enable us to deliver real value for our users. The Q is establishing a new type of brand with interactive and fun content that engages the new generation of social viewers.   This collaboration brings together the best of content, interactivity, and gamification, and is perfectly suited for both.”

  • Eros Now to launch film festival on Facebook Watch this Diwali

    Eros Now to launch film festival on Facebook Watch this Diwali

    Mumbai: Eros Now is launching a month-long Bollywood film festival on Facebook Watch this Diwali. As part of the collaboration, the OTT platform will stream a film every day from its library of over 12,000 Indian films on Eros Now’s Facebook page from 3 November to 2 December. The films will be powered by Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem. 

    The list includes popular titles from the 90s and 2000s such as “Tere Naam,” “Hum Dil De Chuke Sanam,” “Devdas,” “Cocktail,” “Love Aajkal,” “Shubh Mangal Savdhan,” “Raanjhanaa,” “Manmarziyaa,” “Vicky Donor,” “Hathi Mere Sathi,” and more.

    Commenting on the campaign, Eros Now senior vice president – marketing Ramakrishnan Laxman said, “Our data science-led research indicates that Bollywood movies have a strong repeat watch value, and during festival season, this repeat viewing increases many folds. With people preferring to stream long-form content on their devices nowadays, this partnership with Facebook allows us to extend the joy of watching the old and new gems of Bollywood this Diwali to billions of social media savvy audiences.”

    “Our focus in India with Facebook Watch has been reflective of the diverse consumer tastes in the country. With movies and cinema being extremely popular with our community, we are excited to partner with Eros Now to enable fans to watch their favourite Bollywood movies on Facebook Watch. We hope this experience will enable people to share, connect and entertain themselves with content they like on Facebook,” added Meta director – media partnerships Paras Sharma.

    Eros Now has a 10 million-strong community of fans on Facebook, and this collaboration between the two companies is expected to provide them with an interactive viewing experience.

    “This industry-first initiative is a great example of democratising the best of Bollywood content. Our association with Eros opens new avenues of user–brand experiences to drive social entertainment commerce. We are certain that this unique festive partnership will pave a path for more engagement and result in further uptake of our content,” stated Mzaalo COO Vikram Tanna.

  • Eros Now expands existing partnership with Xfinite’s Mzaalo

    Eros Now expands existing partnership with Xfinite’s Mzaalo

    Mumbai: South Asian OTT platform Eros Now owned by Eros STX Global Corporation announced details of its amended partnership with Mzaalo, a gamified video streaming service owned by Xfinite Global Plc (“Xfinite”).

    Aimed at bolstering Eros Now’s footprint in the emerging segment of advertising video-on-demand (AVOD), the partnership will allow Eros Now to continue building its core subscription video-on-demand (SVOD) service. The agreement also provides ErosSTX with positive optionality on the potential growth in digital assets and blockchain technology, said the company on Wednesday.

    One of the company’s strategic imperatives is to fully monetize the Eros Now platform and expand into ad-supported streaming and this partnership with Mzaalo does just that, highlighted Eros Now, CEO Ali Hussein.

    “We have an opportunity to monetize more the 224 million Eros Now registered users who are fans of our content offering but are also price-conscious. Mzaalo joins our already-substantial ecosystem of Eros Now distribution partners, including Bharti Airtel, BSNL, Tata Sky, Apple, Amazon and Roku. The Mzaalo agreement is purposefully structured to provide ErosSTX with an appropriate mix of fixed and guaranteed cash payments and variable revenue participation as Mzaalo scales,” he elaborated.

    ErosSTX is licensing majority of the existing Eros Now content library to Xfinite on an exclusive basis for global AVOD monetization. However, this agreement does not preclude Eros Now from launching its planned English-language service, Eros Now Prime, or from licensing content to other SVOD services.

    The AVOD platform is also expected to play a key role in Eros Now’s future content strategy and facilitate innovative windowing options. The current plans are to offer premium original titles and movies in the first window to Eros Now paying subscribers.

    Under the amended and restated agreement with Mzaalo, ErosSTX is entitled to a minimum guaranteed cash payment of $42 million over the remaining four-year license term, ending December 2024. ErosSTX has already received $18 million in minimum guaranteed payments under the original contract that started in 2018. 

    Additionally, ErosSTX will receive a 50 per cent share of any Mzaalo revenue generated above the minimum guarantee. Lastly, ErosSTX will receive 400 million XET Digital Tokens in exchange for access to Eros Now’s database of registered users,which totalled 224.0 million as of 31 March, 2021.

    Mzaalo, Xfinite’s first entertainment application, provides consumers with free access to premium content including films, original series, short-form content from Eros Now, and other media platforms, as well as a range of interactive features.

  • Mzaalo launches AVOD platform

    Mzaalo launches AVOD platform

    New Delhi: Mzaalo, a blockchain-based video streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for viewing content on the platform. Mzaalo's system is secured by blockchain, trusted infrastructure for content and brands to own engagement and commerce for their users.

    The AVOD platform offers consumers 50,000+ hours of premium content from over 25 content partners. The content library features a mix of Bollywood and regional movies, original series, music videos, linear television programing and more that will be available in Hindi and nine other Indian regional languages. 

    The wide-ranging content catalogue will attract users who can enjoy an immersive experience in which they can earn for watching content, interacting with the community, inviting friends as well as sharing, liking, and commenting on social media platforms. The process of watching content and being incentivized in the form of blockchain-based rewards adds to Mzaalo's credibility in building engagement, loyalty and driving growth. 

    The earned reward coins are stored in the users' digital wallets and can be spent on premium experiences, physical merchandise, partner products and services, digital goods, games, and charitable giving. Mzaalo plans to on-board established brand partners spanning across range of categories such as health & fitness, fashion, accessories, electronics, travel, wellness, and much more.

    Mzalo COO Vikram Tanna said, "Technology is increasingly becoming the centre of every human interaction. Also, brands today are adopting to innovate and engage with users by creating bespoke, experiences without disrupting the entertainment journey. Mzaalo’s consumer-centric ecosystem is the first to reward consumers for their time and attention. Moreover, our engagement algorithm is designed for advertisers to build valuable user–brand experiences based on data transparency and privacy.”

    Mzaalo has conducted consumer research across the country to understand user sentiments towards sharing personal data on various platforms and the process of selecting winners and rewarding customers. Understanding the requirement of user privacy and data protection, Mzaalo created an ecosystem that addresses consumers' needs by providing a rewarding entertainment experience in a trusted environment.  

    Mzaalo shall adopt a secured Decentralized Ledger Technology (DLT) to establish a trusted entertainment ecosystem where participants derive value from their contribution to the network. Additionally, users will be empowered to take control of their digital identity and shall be gratified for valuable behavior such as providing engagement on the platform through recommendations and for bringing peers onto it.