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Tag: myTrident

  • myTrident Partners with Bigg Boss Season 18 for home textile collaboration

    myTrident Partners with Bigg Boss Season 18 for home textile collaboration

    Mumbai: myTrident, the home décor and luxury textiles, makes history by partnering with one of India’s most iconic reality shows, Bigg Boss Season 18, as the official home décor partner. In a groundbreaking collaboration, myTrident’s exclusive range of luxury bedding, and home textiles will elevate the entire décor of the Bigg Boss house, adding an unmatched level of sophistication and style.

    For the first time, Bigg Boss has collaborated with a home textile brand, allowing myTrident to take centre stage in transforming the interiors of the house. The brand’s signature offerings—ranging from plush bedding to luxurious terry towels—will not only be displayed prominently but will also be integrated into the daily lives of the contestants. With a dedicated premium queen-sized bed and other key installations, myTrident’s influence will be felt in every corner, giving viewers a taste of the ultimate in-home décor luxury.

    Setting a New Standard in Reality TV Décor

    This association marks a pivotal moment for myTrident, as it steps into the spotlight during India’s most-watched reality show. By aligning with Bigg Boss, a powerhouse in pop culture and entertainment, myTrident positions itself to captivate millions of households, making an impression just in time for the festive season.

    “We are beyond excited to partner with Bigg Boss for the first time,” said Neha Gupta Bector, Chairperson of myTrident. “As a brand rooted in luxury and comfort, this collaboration allows us to highlight how our premium home décor collection can elevate any space. The Bigg Boss house serves as the perfect canvas to highlight the elegance and sophistication our products bring, inspiring viewers across India.”

    An Immersive Experience Beyond the Screen

    myTrident’s presence in Bigg Boss goes beyond aesthetics. Contestants will experience the brand’s luxurious terry towels and bedding every day, while audiences at home witness how these products can transform the look and feel of a space. This immersive product integration will be further amplified through strategic TV commercials and digital activations, making the brand’s ethos of comfort and sophistication a consistent part of the viewing experience.

    Pavitra KR, Revenue Head, Colors (Viacom18), shared, “Bigg Boss is at the heart of India’s entertainment ecosystem, setting trends and creating cultural moments. Its expansive reach and presence across television, digital, and social platforms ensures that our partner brands achieve exceptional visibility and interaction with diverse consumer groups. Through our innovative brand placements, we naturally integrate partners into the narrative of the show, significantly boosting brand prominence. We’re excited to welcome myTrident as our first home décor partner, marking a significant milestone as they bring their luxury textile range to the Bigg Boss house, transforming its interiors and enriching the contestants’ living spaces.”

    As the season unfolds, myTrident’s products will serve as a visual focal point in the Bigg Boss house, enhancing not only the living environment for the contestants but also creating aspirational décor ideas for millions of viewers.

  • myTrident launches OOH campaign across key Indian cities

    myTrident launches OOH campaign across key Indian cities

    Mumbai: myTrident, a name in the premium home décor industry, has unveiled its grand festive Out-Of-Home (OOH) advertising campaign across 15+ Indian cities. The billboard series is designed to deeply connect with customers, strengthening brand presence and boosting brand value.

    The innovative campaign is not just about placement but also about creativity. The billboards feature a 3D immersive cut-out design, making them stand out in the bustling cityscapes. This unique approach adds a dynamic element to the campaign, creating a visually compelling effect that brings the product to life and creating a lasting impression.

    myTrident chairperson Neha Gupta Bectorm expressed her excitement about the campaign, saying, “This festive season, we wanted to create something truly memorable that resonates with our audience. Our OOH campaign, featuring Kareena Kapoor Khan and Sharmila Tagore, is designed to capture the essence of our brand – a blend of luxury, comfort, style and especially family. We’ve chosen iconic locations to ensure our message reaches as many people as possible.”

    The campaign has been strategically placed in key cities including Delhi NCR, Srinagar, Katra, Bhopal, Ludhiana, Jaipur, Amritsar, Jalandhar, Bathinda, Lucknow, Kanpur, and Chandigarh. The billboards have been mounted in high-traffic areas, ensuring maximum visibility and engagement. Prominent locations include South Extension and DND Flyway in Delhi, Elante Mall in Chandigarh, Ludhiana’s busiest streets, Hoshangabad Road in Bhopal, MI Road in Jaipur, and Ambarsar Mall in Amritsar, among others.

    myTrident Group Corporate Ltd CEO Rajneesh Bhatia added, “Our goal with this campaign is to showcase our Bed & Bath collection in a way that’s both innovative and impactful. By utilizing 3D elements and choosing strategic locations, we’ve been able to create a campaign that not only promotes our products but also enhances the visual experience of the viewers. We’re confident that this will elevate our brand visibility during the festive season.”

    With this ambitious OOH campaign, myTrident aims to solidify its presence in the home textiles market and continue to deliver high-quality products that enhance everyday living.

  • Five snug & chic ways to winter-proof your home

    Five snug & chic ways to winter-proof your home

    Mumbai: As winter approaches, it’s time to transform your living space into a cozy respite from the cold season. From practical tips to stylish decor ideas, this listicle offers a curated guide to help you prepare your home for the winter months. Get ready to turn your home into a winter wonderland with these five essential hacks.

    Invest in warm bedding essentials

    Keeping your bedroom warm and toasty during the winter season for a comfortable space to rest in. Innovate your bedding essentials with temperature control bedsheets. myTrident’s latest temperature-controlled bed sheets – the 37.5 thermal comfort range are designed to adapt to the fluctuating temperatures of your body, ensuring you stay comfortably warm without feeling too hot or cold, promising you a restful and cozy escape from the winter chill during the day and while you sleep.

    Embrace the power of winter plants

    Bring a touch of nature indoors with winter-friendly plants. Not only do they add a pop of greenery to your living space, but certain plants, like evergreens and poinsettias, can thrive in colder temperatures. Additionally, indoor plants contribute to better air quality and boost your overall well-being during the winter months.

    Warm lighting is a winter gift

    Embrace the shorter days of winter by harnessing the power of cozy lighting to infuse warmth into your living space. Opt for semi-opaque lampshades or switch to bulbs with a warmer color temperature for a subtle, comforting radiance. Create a warm and inviting atmosphere in your home by adding soft lighting with candles or fairy lights, and create a dedicated space for relaxing activities like reading or watching movies.

    Opt for thicker curtains

    Elevate both the warmth and style of your home this winter by incorporating thicker curtains into your decor. These will act as a barrier against the cold, preventing heat from escaping and keeping your living spaces snug. Opt for curtains made from heavy, dense fabrics to maximize their thermal efficiency. To seamlessly integrate functionality with chic aesthetics, consider layering curtains for a luxurious, textured look.

    The magic of rugs and carpets

    One often underestimated yet effective way to keep your home snug during the colder months is by embracing the magic of rugs and carpets. Opt for thick, plush rugs in key areas like the living room or bedroom to maximize insulation. Consider earthy colors and rich textures to evoke a cozy ambiance. Not only will your home be physically warmer, but the visual warmth will elevate your living space throughout the winter season.

    Prepare your home for the winter season with these simple yet effective tips, and you’ll be ready to embrace the colder months with open arms. From upgrading your bedding essentials to adding thicker curtains to your decor, these hacks will ensure you stay warm, cozy, and content all winter long.