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Tag: Mythik

  • Mythik ropes in Jio, MX Player & Walmart veterans to power product-tech vision

    Mythik ropes in Jio, MX Player & Walmart veterans to power product-tech vision

    MUMBAI: The global entertainment startup, on a mission to be the “Disney from the East” has unveiled a heavyweight product and technology leadership team with three marquee hires. Sachin Thapliyal joins as founding member & chief product officer, Kamalmeet Singh as chief technology officer, and Nitin Pakhare as head of product design.

    Between them, the trio boasts over 60 years of experience across giants like Jiosaavn, MX Player, Amazon, Walmart, Microsoft, Payu, and Paytm, shaping platforms that entertained and engaged millions. From building music and video apps with 100 plus million users to pioneering GenAI architecture, their combined resumes read like a masterclass in consumer-tech at scale.

    Thapliyal, who once scaled Jiosaavn past 100 million MAUs and helped shape MX Player into a 175 million-user super-app, will steer product strategy. Singh, an ex-Walmart principal architect and author of large-scale tech design books, brings the muscle of cloud, GenAI, and enterprise-grade architecture. Meanwhile, Pakhare, who has designed experiences for Jiocinema, MX Player, and Yahoo Labs, will focus on ensuring Mythik’s stories look as good as they feel.

    Founder & CEO Jason Kothari is betting on the trio’s mix of creativity and technology to help Mythik deliver its bold promise: reimagining Eastern mythology, history, and folktales for global audiences in compelling, tech-driven ways.

    As Kothari put it, “Their experience in building entertainment platforms at scale, architecting global solutions, and creating engaging user experiences aligns perfectly with our mission.”

    If Mythik’s new chapter reads anything like its hiring, the East’s tales may just get a blockbuster retelling for the world stage.

  • Mythik names Preeti Vyas president to steer content and partnerships

    Mythik names Preeti Vyas president to steer content and partnerships

    MUMBAI: Mythik, the tech-first entertainment upstart styling itself as the “Disney from the East”, has hired Preeti Vyas as president of content strategy, partnerships and consumer products.

    Vyas, who previously served as president and chief executive of Amar Chitra Katha, brings three decades of experience across publishing, retail and entertainment. At Amar Chitra Katha, she engineered the heritage brand’s revival, taking it from nostalgia act to profitable modern player while driving readership tenfold to over 6 million globally.

    Her career has spanned founding Fun OK Please publishing, the company behind children’s favourites like Toto the Auto, to senior stints at Future Group, Sony Music, Toys R Us and Crossword. She also piloted transmedia adaptations of franchises such as Tinkle and built licensing deals that expanded their reach.

    At Mythik, she will spearhead efforts to package mythology, history and folktales from the East for a global audience, tapping into new-age distribution and consumer products.

    Mythik, founder and chief executive, Jason Kothari called Vyas “a rare combination of strategic acumen and creative vision” and said her track record of transforming heritage brands would be key to realising the company’s global ambitions.

    Vyas herself described the role as “an opportunity to present stories from our ancient past at a scale never attempted before”.

    Alongside her corporate career, she sits on industry bodies including the Media & Entertainment Skills Council and the Advertising Standards Council of India, giving her a perch at the intersection of policy, talent and content. 

  • Mythik names Sid Kedia COO to drive its ‘Disney from the East’ vision

    Mythik names Sid Kedia COO to drive its ‘Disney from the East’ vision

    MUMBAI: From Marvel fan to myth-maker, Sidharth Kedia is now set to script his own epic. Entertainment start-up Mythik, which has declared its ambition to be the “Disney from the East,” has appointed the seasoned media and gaming leader as its new chief operating officer. Kedia isn’t just another boardroom name, his résumé reads like a saga of scaling. At Nodwin, South Asia’s largest esports company, he grew revenue 10x, expanded the business from 1 to 8 countries, raised 50 million dollars, and boosted valuation a staggering 28x. At Jiogames, he spearheaded the growth of Reliance’s gaming arm. As chief strategy officer at Viacom18, he helped expand regional TV and strengthened OTT play.

    His career highlights also include leading Mukesh Ambani’s project management office during Jio’s telecom launch, overseeing Network18’s integration into Reliance, and co-founding Ambit Pragma Ventures, where he raised 150 million dollars for media and entertainment investments.

    Armed with a Chartered Accountancy degree, a six sigma black belt from GE, and an MBA from NYU’s Stern School of Business, Kedia brings both precision and creative flair to the role.

    Mythik’s founder and CEO Jason Kothari, called Kedia a “rare combination of disruptive strategist and operator” with the breadth to reimagine how Eastern mythology can capture global audiences.

    For Kedia, the mission is personal. “Since childhood, I’ve been captivated by these stories my grandparents told me. As a Marvel fan, I’ve often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik,” he said.

    With Kedia at the operational helm, Mythik isn’t just betting on myth, it’s gearing up to make Eastern legends the next big pop-culture phenomenon.