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Tag: MyTeam11

  • MyTeam11 shows how families bond over cricket

    MyTeam11 shows how families bond over cricket

    JAIPUR: In the run-up to the 2021 edition of the Indian Premier League (IPL) fantasy sports platform MyTeam11 has unveiled a new campaign – Ab Poora India Khelega, which brings forth the narrative of how fantasy cricket is meant for all and brings people closer through the passion for their favourite sport, players and teams.

    The campaign was launched through three videos that depict the bittersweet relationship between a father and a son and how people in an Indian household bond over the game of cricket, especially, during the world’s largest T20 cricket extravaganza. The campaign also highlights how the user-friendly MyTeam11 application makes learning fantasy cricket easy.

    The storyline of each campaign video depicts a son who is smart, tech-savvy, a fantasy cricket enthusiast and an avid user of MyTeam11. He believes that his father knows nothing about fantasy cricket and goes on to ignore his words. However, in a counter of events, at the end of each film, it is shown that the father is well aware of MyTeam11 and outsmarts his son making more prudent choices owing to his sheer superior understanding of cricket leaving the son astounded.

    MyTeam11 CMO Manvendra Singh Rathore said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign Ab Poora India Khelega. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”

    The video campaign of Ab Poora India Khelega will also be complemented by the participation of brand ambassador Virender Sehwag, who shall be seen alongside former New Zealand speedster Danny Morrison, renowned cricket TV hosts Jatin Sapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok across all campaign collaterals.

    MyTeam11 had launched the “India Ki Apni Fantasy App” during the 2020 Indian T20 Season and saw immense success leading to a 3-3.5x rise in the number of participants on the platform.

    Links of campaign videos:

    Film 1

    Film 2

    Film 3

  • MyteamRummy launched, a new offering for the fans from MyTeam11

    MyteamRummy launched, a new offering for the fans from MyTeam11

    MyTeam11-One of India’s leading fantasy sports platforms have stuck to their motto of innovating and offering their user base with something new as they announced the launch of MyteamRummy.

    MyTeam11 which already has fantasy sports offerings like Cricket, Hockey, Volleyball, Basketball, Kabaddi, Football, Handball and Baseball also launched MyTeam11Quiz earlier this month, giving the users a new dimension on their platform. MyteamRummy will follow suit to become the second new offering coming from the Fantasy gaming giant in the month of April.

    MyteamRummy will allow users to enjoy a 13-card rummy game with competitors from across the nation. The USP with which the game is being launched includes an INR 2000 Sign-up bonus for all the new users and INR 1000 bonus on each successful referral by an existing user. Moreover, if the user already has an existing MyTeam11 user ID he/she can use the same to sign-up with MyteamRummy.

    Speaking about the launch of MyteamRummy, Vinit Godara, CEO and Co-Founder, MyTeam11 said, “MyTeam11 has grown slowly and gradually to become a prominent name in the online gaming ecosystem. An intriguing game like Rummy was the need of the hour and it was something our users were waiting for. To our advantage, Rummy doesn’t have a season and isn’t dependent on ongoing sporting events. With the addition of such a traditional game to our bouquet, MyTeam11 wants to tap a very potent user base who just wants to participate in online gaming for fun and entertainment.”

    Mr Godara further added, “The ongoing COVID-19 situation has led to LIVE sports coming to standstill and has demanded innovations. Since the last four years, the brand has stuck to its core value of leading by example in product innovation and ensuring that our user base always has something to look forward to. I strongly believe that MyteamRummy will prove to be a great fit for people across the country.”

    The decision to launch MyteamRummy was taken after thorough market research and further supplemented by key industry studies like KPMG’s report in 2019 and a report in 2020 on India’s Media & Entertainment Sector titled ‘The era of consumer A.R.T. – Acquisition Retention and Transaction’ by Federation of Indian Chambers of Commerce & Industry (FICCI) and consulting firm Ernst & Young (EY).

    Both the studies predicted a steep growth in the online gaming industry over the coming years. The former estimated a compounded growth rate of 32% over a five year period approximated to a value of INR 25,000 Crores in FY24. The 2020 study by FICCI and EY, on the other hand, indicated a growth rate of 43% over the next 3 years approximated to a value of INR 18,700 Crores. In both cases, Rummy will have a pivotal role to play as the studies suggested.

    The users can download MyteamRummy both from Myteamrummy.com and from the MyTeam11 application. 

  • MyTeam11 launches knowledge-based MyTeam11 Quiz

    MyTeam11 launches knowledge-based MyTeam11 Quiz

    MUMBAI: Fantasy sports platform MyTeam11, with a user base of over 15 million users, today launched MyTeam11 Quiz, a one-of-a-kind, knowledge-based sports quiz contest for sports fans.

    With the addition of MyTeam11 Quiz, the fantasy gaming giant also becomes the first fantasy sports platform in the industry to offer knowledge-based online competition.

    MyTeam11 Quiz will be hosted on the MyTeam11 application comprising hourly competitions in a 10-question format on a daily basis, primarily testing a sports lover’s knowledge in various sports. The uniqueness about this quiz would be that winners apart from showcasing their in-depth knowledge in sports would also stand a chance to earn real cash rewards. Old users can access the daily quiz contests on their dashboard while new users can sign in by downloading the application from the website or app store.

    MyTeam11 COO-co-founder Sanjit Sihag said: “Our users are ardent sports lovers who have high technical understanding and knowledge about their games. At a time when LIVE sports are suspended globally because of COVID-19, it was important for us to provide them with enough reasons to keep their minds engaged and sports quiz rightfully fits the bill.”

    He further added: “Quizzing is a passion for many and I am confident that this will not only interest the ardent fantasy gamers but also attract a large sports-loving audience across the length and breadth of the country who like stimulating their brains using their knowledge in sports. As we progress we will also add other genres to diversify the quiz content and increase the mass appeal of the product.”

    MyTeam11 is already the home for six major fantasy sports like cricket, Kabaddi, volleyball, basketball, football and hockey, the latest addition to the bouquet. The launch of MyTeam11 Quiz comes as the second major announcement by the brand after it launched SportsTiger, a multi-sport aggregator in February.

  • MyTeam11 donates INR 5 Lakh to the PM Cares Fund

    MyTeam11 donates INR 5 Lakh to the PM Cares Fund

    MUMBAI: MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users, today announced that they have donated a sum of INR 5 lakh to the PM Cares Fund in the wake of the ongoing COVID -19 outbreak in the country.

    Speaking for MyTeam11, COO and Co-Founder, Sanjit Sihag said, “These are testing times for the country and being a socially responsible organisation it was important for us to do our bit in supporting the fellow citizens. During these times it is necessary for us to stay together and stay positive. I am hopeful that the situation normalises at the earliest and we can all go back to our regular lives.”

    MyTeam11 is already the home for six major fantasy sports like Cricket, Kabaddi, Volleyball, Basketball, Football and Hockey with Hockey being the latest addition to the bouquet. MyTeam11 also recently launched SportsTiger – a multi-sport aggregator in February.

  • MyTeam11 appoints Manvendra Singh Rathore as CMO

    MyTeam11 appoints Manvendra Singh Rathore as CMO

    MUMBAI: MyTeam11, a fantasy gaming platform, today announced the appointment of Manvendra Singh Rathore as the chief marketing officer, effective 2 March 2020. Apart from leading the marketing initiatives for MyTeam11, he will also be looking after marketing and content strategy for recently launched SportTiger application, Al Shorts and all upcoming projects from the MyTeam11 bouquet. 

    Welcoming Rathore to the company, MyTeam11 CEO and co-founder Vinit Godara said, “I am pleased to welcome Manvendra to our MyTeam11 family. With the Indian Premier League (IPL) on the horizon, it was important that we have someone to look at our marketing initiatives end to end. Considering his experience and understanding of the market, he was the obvious choice. We look forward to a fruitful working relationship with him and expect that he will aid MyTeam11 in reaching new heights.”

    Rathore has previously served as the national marketing manager for Ten Sports Network. During his five year tenure at Ten Sports, he was responsible for driving all marketing initiatives for the brand as well as handling product development and conceptualising innovative campaigns. He was also involved in multi-level in-house programming, overseeing brand tie-ups and in-house live cricket production and programming.

    He has also been one of the core members of the Ten Sport team which successfully organised a WWE Live Event in India in 2016 and also implemented various marketing campaigns for the UEFA Champions League, ICC and other bilateral cricket series.

    Speaking on his decision to join MyTeam11, Manvendra Singh Rathore commented, “I am proud to be a part of MyTeam11. The work that they have done in such a short space of time is beyond phenomenal. In less than four years, MyTeam11 has six sports in their fantasy gaming portfolio along with a user base of 10 million+ users. They have now also launched their own multi-sport aggregator platform SportsTiger which brings in a new dimension to the business. The possibilities hereon are limitless for MyTeam11 and I couldn’t be more excited to be part of the company’s future.”

    In the recent past, Rathore has also served as the marketing director for DSport India and was part of the launch team for Discovery Channel’s newest sports broadcast offering. Following his DSport endeavours, Rathore moved to Times Internet, where he headed the marketing team for one of North America’s leading sports channels, Willow TV. He planned and executed Indian Premier League (IPL) and ICC World Cup campaigns for Willow TV and its OTT platforms in the United States and Canada.

    Before joining MyTeam11 Rathore’s last stint was with Voltas Beko. At Voltas Beko, he presided over a few projects of the firm. Besides his marketing endeavours, Rathore has also overseen the Pakistan and MENA markets for Ten Sports and was given additional charge of Zee Entertainment’s distribution marketing. He has also had a small stint with Videocon Industries Ltd.

  • MyTeam11 appoints Dentsu X as the Digital agency on record

    MyTeam11 appoints Dentsu X as the Digital agency on record

    MUMBAI: MyTeam11 – One of India’s leading fantasy sports platforms, today announced the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season.

    MyTeam11 who boasts of a subscriber base of ten million plus presently, currently have offerings in six sports with Hockey being the latest addition to the bouquet apart from Cricket, Football, Basketball, Volleyball, and Kabaddi.

    The initiative is a part of well thought out marketing strategy to ensure that their offerings reach out to the right audience, ahead of an extremely busy year for sports in India, with the upcoming Indian Premier League to the multi-disciplinary global sporting extravaganza, The Tokyo Summer Olympics 2020.

    Speaking on the associations, MyTeam11 co-founder Sanjit Sihag said, “Fantasy Sports Market is already big and has a tremendous future. With an extremely busy season ahead keeping in mind a few important international sporting events around the globe it was important for us to get a strong team on board to further our consumer experience. The appointment of Dentsu X is a part of extending the reach of consumer and stakeholder engagement process. They have worked with us on projects in the past and we are glad to bring them on board for a long term association given their understanding of our expectations and way of working.”

    Dentsu X chief executive officer Divya Karani said, “We are delighted to partner with such an immersive brand. MyTeam11’s vision is in absolute sync with our ethos of stitching together experiences beyond exposures. Dentsu X thrives on engineering encounters in which brands and consumers become part of each other’s lives.”

    Dentsu X is one of India’s leading integrated communications agency with the expertise in providing 360-degree marketing solutions to the clients.

  • MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

    MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

    New Delhi: One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019. The tender invite stated, the qualifying organization will get a chance to become the title sponsor of any Domestic Series/ Events organized, managed and administered by BCCI and played in India, between September 1, 2019 and March 31, 2023.

    MyTeam11 broke new barriers for the fantasy sports sector recently by becoming the title sponsors of the India-West Indies series currently being played in the Caribbean. The series was rechristened as 'MyTeam11 International Series' as a result of the partnership.

    Speaking about the tender, Vinit Godara, CEO, MyTeam11 said, “Our recent association as title sponsor for the India v West Indies Series was greatly appreciated by our users particularly the cricket fanatics. Based on the kind of response we received from our users, we are now planning to take the next step by becoming the title sponsors of BCCI’s Domestic Series/ Events. We believe that this association will help us achieve new horizons and further expand our reach.”

    Elaborating on their ambitions, Sanjit Sihag, COO MyTeam11, added, “MyTeam11 always strives to bring something new to its users, and our aim to become the title sponsors of BCCI is part of that commitment. By grabbing this opportunity, MyTeam11 plans to become the first ever fantasy sports platform to become the Title Sponsors of BCCI.”

    In the past, Myteam11 had signed some other noteworthy deals with various sporting properties like the RuPay Pro Volleyball League, Karnataka Premier League, and others as their “Official Fantasy Partner” and had also collaborated with over 25 TV channels including movies, music, sports, education, & regional channels so as to reach people residing in every nook and corner of the country, ahead of the upcoming cricket season of T20 & World cup. My Team11 has also been the On-Air partners for the Tamilnadu Premier League, Pakistan Super League and the Bangladesh Premier League as well. 

  • MyTeam11 acquires title sponsorship rights of the India Tour of West Indies 2019

    MyTeam11 acquires title sponsorship rights of the India Tour of West Indies 2019

    MUMBAI: In a significant announcement, MyTeam11, one of India’s leading fantasy sports platforms, was announced as the Title Sponsors of the highly anticipated and upcoming tour of the Indian cricket team to the Carribean Islands, by Cricket West Indies. The tour will now be rechristened the ‘MyTeam11 International Series’ and actually begins in Florida, USA.

    The tour commences on August 3, when the first of three T20 internationals between the two sides are scheduled for Florida and will see a total of three T20s and One-Day Internationals (ODIs) each as well as two Test matches in a five-week period.

    Commenting on the development, Mr. Dominic Warne, Commercial and Marketing Director, Cricket West Indies said, “Cricket West Indies is delighted to welcome “MyTeam11’’ as the title sponsor of the forthcoming ‘MyTeam11 International Series’ between the West Indies and India. We know that sports fans and cricket fans in particular are exploring additional ways to grow their engagement with the sport they love. MyTeam11’s sponsorship gives fans a new means to get involved with all of the action throughout India’s tour of the West Indies. The Series will be full of excitement across all three formats of the game pitting the world’s most followed team, India, against every cricket fans’ second favourite team and the heartbeat of the Caribbean, the West Indies. This partnership demonstrates the appeal of the West Indies cricket brand far beyond Caribbean shores.”

    Also giving a thumbs-up to the association was MyTeam11 Brand Ambassador and former India cricketer Virender Sehwag. He shared the following thoughts, “What makes me really proud is that MyTeam11 is the first fantasy sports company that has become the title sponsor of a cricket series. This shows their commitment towards the sport. I Congratulate MyTeam11.”

    Vinit Godara, CEO, MyTeam11 also shared his views saying, “MyTeam11 is not only one of the largest fantasy sports platform and our dream project, but is more of a mode for users to achieve their dreams. The growing relationship between our users and the platform motivates us to always offer them something new and indispensable. After, multiple modes and multiple languages, we have another good news for our users, in terms of Title Sponsorship of India vs West Indies series. We believe that this collaboration will not just help us reach new milestones and uncover new potentials for the platform but will also make MyTeam11 a bigger Brand Name.”

    Further, discussing about the partnership, Sanjit Sihag, COO MyTeam11, mentioned, “We always strive to be the first when it comes to the introduction of something innovative or unique. Through this tie-up MyTeam11 will become the first ever fantasy sports platform to become the Title Sponsors of a series, and targeting an international series in the first go will surely add another feather to MyTeam11’s cap of success.”

  • MyTeam11 Launches Campaign on 25 Television Channels Targeting Upcoming T20 and World Cup Cricket Season

    MyTeam11 Launches Campaign on 25 Television Channels Targeting Upcoming T20 and World Cup Cricket Season

    New Delhi: India’s leading fantasy sports website MyTeam11, today announced a collaboration with 25 Television channels across the music, news, sports and knowledge sharing genres among others, in a massive campaign targeting the upcoming T20 and World Cup cricket season.

    MyTeam11, who have popular former India cricketer Virender Sehwag as their brand ambassador, has a user base of around 10 million+ active users and offers fantasy cricket, fantasy football, fantasy volleyball, and fantasy kabaddi in two formats, namely the “Safe Play” & the “Regular Play,” being the only platform to offer multiple playing options to its users.

    A significant number of regional channels have also been collaborated with under the aegis of this association, so as to maximize the reach and offer a familiar feel to the audience by offering them information in their native languages.

    Commenting on the development, Vinit Godara, CEO and Co-founder, MyTeam11 said, “We are planning to become the leading brand in the world of fantasy sports, and the upcoming cricket season involving T20 leagues and the ICC cricket world cup seems to be the right fit for our plans. With this collaboration we want to reach out to people in every nook-and-corner of the country and encourage them to use their talent, skills & knowledge of the game to earn while enjoying their favourite sport.”

    Prior to this collaboration, Myteam11 had signed some noteworthy deals with various sporting properties like the RuPay Pro Volleyball League, Karnataka Premier League and others as their “Official Fantasy Partner.”

    These associations become pertinent in their attempt to outgrow as an organization and target people who are not much familiar with the concept of fantasy sports. In the words of the company leaders, they are presently targeting on reaching the remote locations of India, spreading the word regarding fantasy sports.

    MyTeam11 had also previously partnered with DSport, a premium sports channel of Discovery Communications, as “Official Broadcasting Partner” for the India-Australia series and as ‘Broadcast Co-presenting Partners’ of the Bangladesh Premier League. They had also inked a deal with DD Sports for the India-New Zealand T20 series held recently.

  • Pro Volleyball League attracts 14.3 mn viewers in week 1 on TV

    Pro Volleyball League attracts 14.3 mn viewers in week 1 on TV

    MUMBAI: The first leg of RuPay Pro Volleyball League (PVL) which happened in Kochi witnessed 14.3 million viewers sample the league on Sony Pictures Network (SPN) India.   

    The league, which is an initiative of Baseline Ventures and the Volleyball Federation of India, began on 2 February in Kochi and will move to Chennai for the second leg starting on 16 February.

    In its first week itself, SPN India’s digital platform SonyLIV got close to 1 million viewers watching the matches. “The impressive viewership numbers are validation of our efforts for a sport like volleyball which is so spectator-friendly. The on-ground response we got in Kochi was also very heartening. The early signs are encouraging and will push us to work harder,” RuPay PVL CEO Joy Bhattacharjya said.

    The first seven matches clocked an average reach of 2.9 million. The game that garnered the highest rating was when Calicut Heroes played U Mumba Volley on 5 February with 328,000 impressions (number of viewers at any given point of time during the match). On the other hand, per match impressions were at 237,000 and average time spent per viewer per match stood at 11 minutes.

    SPN India chief revenue officer distribution and head – sports business Rajesh Kaul said, “The response from the inaugural PVL is in line with our expectations. Audience engagement has been very high both on-screen and on-ground as well, with over 14 million viewers across India tuning into Sony SIX and Sony TEN 3 channels to watch RuPay PVL so far. While the sport has always had a strong following in the South, it is exciting to see markets like Assam. West Bengal, Gujarat and Haryana also showing great interest. This is a clear indication of the widening interest amongst audiences for multi-sports, which has been a key focus area for us to build the sporting environment in the country.”

    Even the volleyball fantasy game built by MyTeam11 has seen a consistent rise in daily users leading the company to double to prize pool from Rs 50 thousand to Rs 1 lakh. From the initial days of the league with 15 thousand gaming participants, the platform has now touched over 49,000 fans.

    The second leg of the RuPay PVL starts from February 16 2019 in Chennai at the Jawaharlal Nehru Indoor Stadium where Chennai Spartans will take on U Mumba Volley.