MUMBAI: Manforce Condoms has swiped right on artificial intelligence, unveiling its new brand ambassador, Myra Kapoor, a computer-generated beauty designed to stir conversations about desire, intimacy and everything in between.
India’s leading sexual wellness brand under Mankind Pharma has taken a bold leap into the future, introducing Myra through a sultry new television commercial. Far from a stiff avatar, the AI star radiates emotions like passion, love and temptation, aiming to make chats about fantasies feel as natural as pillow talk.
Myra’s arrival is no gimmick. Born from insights gathered at a leading management institute, she represents a paradigm shift in how brands communicate. Grapes Worldwide, the creative brains behind her, ensured Myra’s charm feels relatable and human, giving her the ability to headline campaigns that ebb and flow with seasons – starting with the monsoon.
To debut her, Manforce staged a digital face-off called ‘India’s most desirable’ with Filtercopy. The twist? Myra competed against real people and clinched victory through public votes, proof that audiences are ready to embrace AI allure.
Mankind Pharma, vice chairman and managing director, Rajeev Juneja called the move a “transformative journey” in brand storytelling, promising limitless creative possibilities. Grapes Worldwide, co-founder and global CEO, Shradha Agarwal added that Myra pushes AI beyond automation to deliver meaningful engagement.
With Myra, Manforce Condoms isn’t just selling protection. It’s selling imagination, sparking fantasies with a pixel-perfect partner who might just be too good to be true.
