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Tag: Myntra

  • Boat turns up the volume with Nirvana X

    Boat turns up the volume with Nirvana X

    MUMBAI: Boat has turned up the volume with its latest tws earbuds, Nirvana X, engineered to redefine immersive audio. Packed with Hi-res ldac technology, dual drivers, AI-powered quad mics, and ultra-low latency gaming mode, these earbuds promise a premium experience without breaking the bank.

    Boat has teamed up with Knowles Corporation, a leading name in high-performance audio components, to equip Nirvana X with Hifi Balanced Armature (BA) drivers. This ensures deep bass, crisp highs, and an all-encompassing soundscape that takes listening to the next level.

    Nirvana X boasts dual dynamic 10mm drivers alongside Knowles BA drivers, offering studio-quality audio whether you’re streaming music, tuning into podcasts, or watching your favourite films. For audiophiles, Sony’s Ldac technology ensures Hi-res playback, delivering rich, distortion-free sound across all frequencies.

    Nirvana X ensures effortless connectivity and convenience with its smart features. Multi-point connectivity allows users to switch seamlessly between two devices, making it easy to take a call on a smartphone while staying connected to a laptop. In-ear detection automatically pauses music when an earbud is removed and resumes playback when inserted, ensuring a smooth listening experience. Meanwhile, quad mics with AI Enx technology effectively filter out background noise, delivering crystal-clear call quality even in the busiest environments.

    With up to 40 hours of playtime, Nirvana X is designed for all-day entertainment, work marathons, and endless gaming sessions. Google fast pair ensures an instant connection, so you’re never left waiting. For gaming enthusiasts, beast mode offers ultra-low 60ms latency, syncing visuals and sound for a competitive edge.

    With the Boat hearables app, users can customise Eq settings, remap touch controls, and enable Ota updates, keeping their earbuds always ahead of the curve.

    At Rs 2,799, Nirvana X delivers premium audio at an unbeatable price. Available in four striking colours—galactic red, smokey amethyst, mist blue, and cosmic onyx, the earbuds can be purchased via Boat’s official website, Flipkart, Amazon, Myntra, and offline stores.

  • dentsu India makes merry in 2024

    dentsu India makes merry in 2024

    MUMBAI: It’s been a dramatic turnaround of  sorts for dentsu India’s media practice  – the calendar year 2024 that’s just ended. The agency has added  80 brands to its portfolio and achieved a remarkable 10 per cent  growth in billings.

    This accomplishment marks a strong recovery from the previous year’s challenges and sets a goal for ambitious double-digit organic growth in 2025.

    The success can be attributed to dentsu’s unique blend of marketing, technology, and consulting, which has driven innovation and impactful results. 

    “This year has been transformative,” stated dentsu  CEO south Asia Harsha Razdan. He pointed out to  the use of cutting-edge technology and data insights that helped it enhance its core offerings and unlock new growth opportunities.

    Added dentsu Media south Asia CEO Anita Kotwani : “Our success hinges on delivering measurable results for our clients. With data-driven insights, we continuously adapt to market demands and strive to set new benchmarks.”

    Throughout the year, dentsu focused on strengthening client relationships and acquiring new marquee brands, including General Insurance Council, LG Electronics, Skechers, Flipkart, Myntra, and Amazon Seller Services, Akasa Air, Vero Moda,  Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund, Ardex Endura, Shopper Stop, D DÉCOR, Godrej Properties, HAMDARD, Tata Mutual Fund, Tata Realty, Quick Heal Technologies, Unity Small Finance Bank, Meesho, Waree Energies, Vi-John, Berger Paints, Suzuki, and Be-Rite (Gemini Edibles & Fats), among others.

    The agency’s array of solutions spans traditional and digital media, performance marketing, influencer campaigns, and out-of-home (OOH) advertising. dentsu’s Media Innovations & Solutions team also made notable advancements in branded content, influencer marketing, gaming, and sports, registering a fourfold increase in the business. Collaborative efforts with companies like Meta and Google led to the development of global capabilities in consumer intelligence and retail products.

    The agency introduced some tools in 2024 which gave it that edge over others, leading  to higher client satisfaction and acquisition. These included Retail Media, Performance Practice 2.0, Total Commerce and Spark—an advanced marketing mix modeling tool. With its offerings broadened,  dentsu Media achieved some outstanding results, particularly with dentsu Retail experiencing fivefold growth.

    The Media Practice’s integrated approach, highlighted by the proprietary Media++ Framework, has established dentsu as the industry leader, providing comprehensive strategies for every customer journey stage.

    “We are targeting  a higher double-digit organic growth in 2025,” said Harsha.  “Our focus remains on raising the bar, delivering breakthroughs, and staying true to dentsu’s global vision of Innovating to Impact.”

    With that kind of commitment in place, competitors and the industry had better keep a sharp eye on dentsu’s moves in 2025. For the agency is sure learning to dance and make its clients dance to its market- and customer-winning advertising  and marketing solutions tunes. And it’s learning it pretty fast under its new leader Harsha and team dentsu India. . 

  • Angel One names Ambarish Kenghe as group CEO

    Angel One names Ambarish Kenghe as group CEO

    MUMBAI: Known affectionately in fintech circles as AK-no, not the Indian cinema stalwarts Anil Kapoor or Anurag Kashyap-Ambarish Kenghe is poised to script his own blockbuster.

    Angel One has unveiled its ace move, appointing Kenghe as group CEO effective March 2025, marking a bold step in its quest to revolutionise the fintech space. This leadership shake-up signals Angel One’s unyielding commitment to innovation, cementing its role as a trailblazer in the ever-evolving digital financial ecosystem.

    Kenghe is a renowned technology and product leader with a distinguished career spanning fintech, e-commerce, and consumer electronics. Most recently, as Google Pay APAC vice president & general manager, he played a critical role in expanding Google Pay’s footprint and strengthening India’s UPI ecosystem. He also contributed significantly to the development of Chromecast and Google TV.

    Before joining Google, AK served at Myntra as chief product officer, where he led AI/ML-driven innovations that transformed fashion e-commerce. Earlier in his career, he was a strategy consultant at Bain & Company in San Francisco and a high-speed switching engineer at Cisco Systems in San Jose. A prolific inventor with four patents, AK’s academic achievements include degrees from UC Berkeley, Purdue University, IIT Kanpur, and AMU.

    Expressing his enthusiasm for the new role, Kenghe said, “I am truly honoured to be part of Angel One, a brand that has been at the forefront of transforming India’s fintech landscape. With its focus on innovation and customer-centricity, Angel One has built a strong foundation. I am eager to work with the talented team to drive the next phase of growth and empower users with advanced financial solutions.”

    Angel One chairman & MD, Dinesh Thakkar welcomed Kenghe with optimism, stating, “Ambarish’s appointment as CEO marks an exciting new era for Angel One. With his proven track record of driving innovation and deep expertise in the industry, he is the visionary leader we need to propel us into our next chapter of growth. At Angel One, we believe strong leadership shapes the future of fintech. Ambarish’s guidance will position us not only to keep pace with the ever-changing financial landscape but also to lead the charge in transforming how financial services are delivered, empowering our customers with groundbreaking solutions and unparalleled value.”

    Angel One continues to drive the fintech revolution, with this leadership appointment reflecting its commitment to providing groundbreaking, customer-centric financial solutions.

  • Decathlon teams up with Myntra for wider sportswear reach

    Decathlon teams up with Myntra for wider sportswear reach

    Mumbai: Decathlon the sports products brand, announces a association with Myntra. The association will make Decathlon’s premium range of sportswear, footwear, accessories, and more accessible in tier 1, 2 & 3 cities, covering nearly 98 per cent of the Myntra’s serviceable pin codes, with a strong focus on growing sports markets like Northeast, India.  

    As specialised sportswear and athleisure continue to grow in demand, Myntra’s customer first approach and widespread reach, will power Decathlon’s mission of providing an enhanced and integrated shopping journey that seamlessly blends physical and online shopping experiences.

    From sports apparel such as t-shirts, shorts, jackets, and leggings to sports shoes, backpacks, and many more sports essentials covering more than 40 sports like hiking, trekking, fitness, training, swimming, surfing, badminton, tennis, football, basketball, running among others, the availability of Decathlon’s products on Myntra will ensure customers from metros to the remotest corners of India have high-quality sports essentials at their fingertips.

    “We are thrilled to announce our strategic association with Myntra as this a significant step in enhancing our e-commerce presence and also represents our efforts to reach a much larger audience across India,” said Decathlon India CEO Sankar Chatterjee. “Myntra’s wide network presence and huge base of premium customers will enable us to showcase our diverse range of sports and fitness products to millions of shoppers, allowing us to inspire more individuals to embrace an active lifestyle and stay true to our purpose of moving people through the wonders of sports in India.”

    Further commenting on this announcement, Myntra chief business officer Sharon Pais said “Our latest association with Decathlon will synergise to make a wide array of sports products more accessible to those seeking to nurture their passion for fitness as well as specialised sports. With a strong focus on emerging regions that earlier did not have such access for their sport of interest , this collaboration underscores our commitment to supporting brands on a mission propelling active lifestyle and fitness adoption in the country.”

    As Decathlon looks to provide greater access to sports, Myntra’s emphasis on a seamless shopping experience, coupled with its strong footprint in fashion and lifestyle, makes it the ideal platform for Decathlon’s entry into this new digital frontier. Decathlon’s alignment with Myntra will not only increase the brand’s visibility but also provide a quicker, more reliable service to customers across India.

    To build excitement around this launch, Decathlon’s Myntra store will enjoy prime visibility on the app throughout the launch period. Additionally, Decathlon will drive engagement through targeted social media campaigns across social media channels to reach a wider audience.

  • Hoopr launches Hoopr Brand Solutions

    Hoopr launches Hoopr Brand Solutions

    Mumbai: Hoopr, known for its tech-driven music licensing solutions, has launched Hoopr Brand Solutions (HBS), a new division to enhance its B2B offerings. HBS combines Hoopr’s platform, music library, and creator network to provide music-led, integrated brand solutions, positioning itself as India’s only entity focused on using music for strategic branding.

    Led by Meghna Mittal (co-founder & CRO), Kartikeya Haritwal (sales head), and Alok Kaul (creative lead), with guidance from Gaurav Dagaonkar (co-founder & CEO), HBS aims to collaborate with brands and their agencies to incorporate music into creative strategies for launch, awareness, promotions, and engagement.

    “At Hoopr, we’ve always been passionate about empowering creators and brands with high-quality music,” said Hoopr co-founder and CEO Gaurav Dagaonkar. “Brands, today, are actively looking to use music as a medium to connect with their audiences and with HBS, we’re bringing together all the elements of our ecosystem to offer our clients a comprehensive bespoke solution for higher engagement through music. It is like a brand having its own label and music strategy that suits its positioning and TG, completely powered by Hoopr.”

    HBS will leverage Hoopr’s 250,000-plus artist and creator network to provide brands with cost-effective, quick turnaround services for songs, brand anthems, and music videos across multiple languages and genres. It will also handle music distribution on streaming platforms and amplify content on social media platforms like Instagram, YouTube, and Snap via its creator community. Additionally, HBS has partnered with the YouTube music channel Songfest for expanded reach and engagement.

    The company believes that music-led campaigns deliver higher organic engagement and brand recall compared to traditional advertising.

    “Music and music videos are the most consumed forms of entertainment today, which is why brands are increasingly integrating them into their marketing strategies,” said Hoopr co-founder & CRO Meghna Mittal. “With Hoopr Brand Solutions, we aim to help brands unlock that potential through campaigns that are not only impactful but measurable and long-term. We want to shift the mindset that only large brands or specific categories can leverage music strategy—music is a universal format that resonates across categories, builds an emotional connect and contrary to popular belief, is extremely cost-effective.”

    Mittal elaborated, “Much like influencer marketing has become a staple for brands, we believe music marketing is the next frontier. It’s time for every brand to have a year-round music strategy.”

    HBS has already partnered with major brands and agencies like Himalaya, Myntra, ITC, and Motivator World, and worked with artists such as Monali Thakur, Nikita Gandhi, Shaan, and various independent artists.

    Gaurav Dagaonkar’s experience as an award-winning music director and IIM Ahmedabad alumnus strengthens Hoopr’s credibility in music marketing. Hoopr combines expertise in music, technology, and community engagement, positioning itself as a leader in the Indian market.

    By tapping into the ₹3,500 crore creator market and the growing ₹40,000 crore digital advertising market, HBS is becoming a key player in the advertising ecosystem. Its data-driven approach, supported by its tech platform, creator network, and ad-ex insights, promises measurable ROI for brands through music-driven solutions. Hoopr aims to build lasting intellectual properties through collaboration with brands and creators.
     

  • Collective Artists Network & Pinterest create one lakh shoppable pieces for Myntra campaign

    Collective Artists Network & Pinterest create one lakh shoppable pieces for Myntra campaign

    Mumbai: Collective Artists Network, in partnership with Pinterest, has created one lakh shoppable content pieces for Myntra, marking a major milestone for an affiliate marketing campaign of this scale. This tech-driven content production highlights the potential for creator commerce platforms.

    During the Myntra Big Fashion Festival, 30K shoppable content pieces went live within two weeks. The collaboration reflects Collective’s commitment to fostering growth opportunities for creators and strengthening their presence in the affiliate marketing space.

    “Our collaboration with Pinterest and Myntra has been instrumental in enabling us to push boundaries and set new benchmarks in affiliate marketing,” said Collective Artists Network founder & group CEO Vijay Subramaniam. “By leveraging automation and deep insights, along with a new media approach to business,  we have empowered creators to drive engagement, while enabling  brands like Myntra to directly tap into the scalable trend-driven commerce landscape.”

    Myntra’s senior director – performance marketing Deepash Jain said, “Our collaboration with Collective Artists Network has been incredibly fruitful. The Big Fashion Festival is one of our biggest events and we’re thrilled to witness  this milestone in affiliate marketing by creating 1 lakh shoppable content pieces on Pinterest. We’re always innovating to support the growth of the creator ecosystem and this collaboration is a testament to that.”

    The campaign has scaled successfully, offering technology-driven insights into trend-based content-to-commerce models. These insights help brands and creators better understand consumer behavior and leverage trends for more targeted strategies, enhancing the shopping experience on platforms like Pinterest, which drives real conversions.

    With one lakh shoppable Myntra content pieces live, Collective Artists Network’s campaign marks the largest content effort in the affiliate marketing space within a short timeframe, highlighting a significant milestone in creator-led commerce.

  • Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Mumbai: SW Network has announced the successful completion of a large campaign for Myntra’s new Gen Z clothing brand, ‘FWD.’ Managed by SW Network’s youth marketing vertical, Youthbeat, the campaign involved 15,000 creators and is one of India’s largest creator-driven marketing initiatives.

    FWD was launched with the aim of becoming a trendsetter for the digitally savvy Gen Z audience. Youthbeat’s execution involved coordinating 15,000 creators weekly, requiring effective strategy and execution.

    SW Network co-founder Raghav Bagai commented on the scope and success of the campaign: “Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team.”

    The campaign set new benchmarks for content creation, with 15,000 creators producing fresh, trend-driven content weekly and introducing trends like ‘baddie’ and ‘core.’ Each creator focused on engaging Gen Z content to keep FWD at the forefront of fashion conversations. Youthbeat managed the logistics of this large-scale operation, ensuring alignment with the brand’s messaging and driving significant engagement across social platforms.

    The campaign achieved over 60 million views, reached over 45 million people, and garnered over one million engagements. More than just numbers, the creators sparked organic conversations and established FWD as a leading Gen Z brand. The campaign’s planning and execution highlight SW Network’s capability in managing large-scale projects effectively.

    “This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach,” added Youthbeat director Shubham Chawla.

  • Nine West by Bata now available on Myntra

    Nine West by Bata now available on Myntra

    Mumbai: As the global fashion scene shifts its focus to India, Nine West by Bata has launched on Myntra to enhance its presence. By blending contemporary style with classic elegance, the footwear aims to elevate women’s everyday wardrobes while redefining modern fashion. This collaboration strengthens the brand’s omni-channel strategy, allowing Nine West to reach fashion-forward women across the country by combining global trends with local style.

    The collection features over 100 styles tailored for the dynamic lifestyle of urban women, including sleek stilettos, classic pumps, versatile mules, elegant slingbacks, and chic flats, sandals, and slides. The range offers a palette of metallics, bold colors, neutrals, and pastels, with modern embellishments. Additionally, handbags, such as patent monogram totes and stylish sling bags, complete the collection, providing the perfect finishing touch for any outfit.

    Commenting on the launch, Bata India VP & head – e-commerce, Sharad Thakur said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Nine West. We’ve crafted this collection as a versatile wardrobe for the modern woman, seamlessly blending elegance and practicality to match a fast-paced urban lifestyle. We’re confident these pieces will transform everyday fashion, empowering women to navigate their day with both confidence and style. We look forward to elevating the shopping experience and making fashion accessible for every occasion.”

    With this new collection, Nine West combines timeless designs with modern versatility, setting a new standard in urban fashion.

  • XYST partners with Amazon, Nykaa, Myntra & Flipkart

    XYST partners with Amazon, Nykaa, Myntra & Flipkart

    Mumbai: XYST, a skincare brand that is FDA-approved and derma-certified, has announced a partnership with e-commerce platforms Amazon, Nykaa, Myntra, and Flipkart. This move aims to enhance XYST’s market presence and supports their goal of achieving 100 crore revenue in the next three years.

    This announcement aligns with the growing skincare market in India, projected to generate $9.88 billion in revenue in 2024. XYST’s products have outpaced the industry growth average of eight per cent YoY, and the new e-commerce partnerships are expected to further boost their market position.

    XYST co-founder Gunjan Agarwal shared her views on the development saying, “The Indian skincare market is witnessing unprecedented growth and our objective is to align our expertise to supplement this rise with premium products that offer a unique combination of nature and science. XYST is dedicated to offer derma-certified, solution based formulas that deliver visible results. Through this major strategic initiative, our goal is to address the accessibility challenge of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favourably soon.”

    More of XYST’s expansion plans are already in the pipeline, which are being designed to partner with more mainstream and consumer-focused marketplaces to penetrate key geographies across India, ensuring continued growth.

    The brand presently caters to 18-35 age group, irrespective of gender and skin types to drive its mission of transforming the Indian skincare market with premium products. Their derma-certified formulations come from plant extracts, and unique nature-forward ingredients like Cica and Hemp blended into high-performing actives like Hyaluronic Acid, Niacinamide, and Vitamin C in their purest forms. This has helped XYST to foster an intimate connection with its consumers that has ensured a robust growth of the brand since 2022.

  • Disney Consumer Products in India teams up with brands and retailers

    Disney Consumer Products in India teams up with brands and retailers

    Mumbai: To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage, and technology to launch an array of themed merchandise locally. These brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn and more.

    For nearly 85 years, the Marvel Cinematic Universe has introduced diverse characters and compelling stories, transforming Marvel Super Heroes into pop-culture icons that are well loved in India. Deadpool joins the ranks of powerhouses like Iron Man, Captain America and Thor, and his sensational appeal has brands in India diving into the extended Marvel Universe with this latest and highly anticipated movie release.

    Disney Consumer Products, India, director Priya Nijhara said, “Deadpool’s refreshing charisma and irreverent humour has amassed formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel’s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products in celebration of the movie release.”

    Here are some of the Marvel Studios’ ‘Deadpool & Wolverine’ inspired merchandise to look out for:

    Coca-Cola has launched limited-edition Coca-Cola cans and bottles featuring Deadpool & Wolverine, including 32 iconic Super Heroes from across the Marvel Universe. Illustrated with a balance of white, red, and black tones, each can is scannable and brings the character to life through an AR extension.

    NESTLÉ POLO features Deadpool’s quirky persona on three limited-edition packs that fans can scan for a chance to win branded merchandise. The new red and black packaging debuted in India, and it embodies Deadpool’s signature colours.

    Snacking brand Too Yumm! adds an extra kick to its Bhoot Karare and Karare Munchy Masala range with the bold personas of the Marvel Super Heroes, highlighting their appeal to the newer generation.

    boAt has curated an audiowear collection themed after Deadpool & Wolverine, blending Marvel’s epic storytelling with its advanced technology. Inspired by their agility and resilience, Belkin introduces a portable wireless power bank with seamless charging and a built-in stand (available on Amazon.in from July 27).

    Modern riders can embody their heroic spirit with AXOR’s limited-edition helmets showcasing Deadpool & Wolverine designs. Titan joins the buzz with dynamic eyewear and fashion accessories through Titan Eye+ and Fastrack respectively, incorporating the signature colours and elements from Deadpool & Wolverine.

    Deadpool’s unfiltered charm and charisma is coveted by apparel brands looking to focus on young adults. Wrogn, endorsed by cricketing genius Virat Kohli, channels Deadpool and Wolverine’s rebellious spirit with a collection featuring iconic quotes from the movie and standout designs. The Souled Store unveiled a range of t-shirts, backpacks, and high-top sneakers, covering all essentials for any occasion. Bonkers Corner, Free Authority, Brand Studio Lifestyle, Myntra, Max Fashion, Pantaloons and WYM extend the excitement of Deadpool & Wolverine beyond the screen through custom collections, available in their respective retail stores and online platforms. Reliance has launched an extensive lineup through its sub-brands (Yousta, Azorte and Reliance Trends), offering everything from t-shirts and jackets to denims.

    Alongside merchandise from 7‑Eleven, fans can also look forward to an exciting collaboration with Adidas set to launch in India in early August.

    The latest merchandise from these brands and retailers aim to delight Indian fans and add to the excitement of the movie. Marvel Studios’ ‘Deadpool & Wolverine’ will release in India on 26 July in English, Hindi, Tamil and Telugu.