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Tag: Myntra

  • Myntra’s new TVC goes viral

    Myntra’s new TVC goes viral

    MUMBAI: Retail e-commerce giant Myntra’s outdoor apparel brand The Roadster Life Co’s new TV commercial hit the airwaves recently after it went viral on social media over the last week. 

    This film has been conceptualised, produced and shot by Brave New World Communications – a Bangalore based integrated communications agency, which had been tasked with carving out a niche for The Roadster Life Co.

    The film was released on Facebook & YouTube on 27 January and has been received very positively so far. At the time of filing this story, the video was viewed more than 15 million times and shared more than 8100 times. The film was released on TV on 5 February.

    The goal was to appeal to a younger audience who value experiences and are tired of the usual tourist spots. The agency’s strategic approach was single-minded: to own roads as a brand platform by positioning them as the most diverse of destinations. The claim is subtly supported by the product’s deep-design interpretation of archetypal roads, from driveable coastlines and broken paths to desert trails and forest paths.

    “The challenge was to make Roadster relevant in an increasingly crowded category,” said Brave New World CEO and CCO Joono Simon. “Roadster is a young brand and social media has a powerful part to play – it was important for the commercial to establish a context for sustainable two-way conversation. Creating a sense of scale was also vital – because the backdrop of the great outdoors is our real invitation. Once you accept it, Roadster has an enabling role to play in your life.”

    The film is a tip of the hat to those who follow the road to pursue unusual passions. A non-linear narrative stitches together three unique instances: a free spirit collecting his own brand of experiences along rocky coastlines, a ranger on a tiger census making her own trail through the forest, and an intrepid duo braving a desert storm to deliver relief supplies.

    The underlying message is a simple one –the road is both journey and destination for those in search of unique experiences.  The recently released film is the first salvo of an integrated interactive campaign for the brand.

  • Myntra launches V2.0 of app; announces ‘House of brands’ campaign

    Myntra launches V2.0 of app; announces ‘House of brands’ campaign

    BENGALURU: Myntra unveiled version 2.0 of its shopping app yesterday in Bengaluru on the side lines of its 4thAnnual Brand Summit. The new version of the app is meant to transform the way customers shop for fashion online, by making it more personalized and social.  Myntra says that it is meant to connect fashion lovers with their favourite brands, celebrities and people of similar taste and engage them with the latest in fashion content, new trends and collections.

    The company announced a new campaign that includes three TVCs’ to promote itself as a House of brands with the tagline ‘The Best of Fashion for the Best of You’. The campaign created by Bengaluru based Happy Creative Services will run for an entire year said Myntra CEO Ananth Narayanan. The three TVCs’ have been directed by Razneesh Ghai and produced by Asylum Films. For now, the three TVC’s will be aired across digital platforms including television, multiplexes for a month. Media buying for the ‘House of brands’ campaign is through Group M. Narayanan also revealed that a campaign to promote the version 2.0 of the Myntra app was in the offing.

    According to Myntra, it’s 4th Annual Brand Summit saw 450 leading Indian fashion and lifestyle brands come together to witness Myntra unveil its vision for fashion commerce in India. Myntra held the Brand Summit at Bangalore on the theme of ‘Leveraging Technology to Build the Future Platform for Fashion’. Brand partners and suppliers came together under one roof for a day to discuss innovation, trends and brand building in fashion and the role of technology in driving the same.

    Unveiling the Myntra V2 platform, Myntra CTO Shamik Sharma said, “We are setting out on a path to the future – where people’s online and offline experience fuse together seamlessly. People want to be able to shop and hang out together, be inspired by others, and get their opinion. We want to enable this to happen online. The new app brings together the best of offline and online experiences on the mobile by allowing our customers to engage with others and with influencers. It is a personalized social shopping experience; a one of its kind in the industry.”

    The Myntra App Version 2.0 is currently available on the Android platform and will launch some of these features on the iOS platform shortly.

    According to Sharma, Myntra V2.0 has several innovative new features – ‘The Style Forum’ brings shoppers closer to the real world experience of asking for the opinion of their friends or help from style experts. ‘The Fashion Feed’ on the landing page provides users fresh content every time they open the app and also allows them to follow conversations of particular interests or follow friends for regular updates. Profiles allow brands and fashion influencers to create their own presence and showcase new trends and collections. The new brand ‘Partner Portal’ allows brands to understand consumer preferences and communicate with their fans.

    Of special significance for brands is that the new Myntra app offers partner brands a new way to reach out to over 76 lakh active customers by sharing with them, engaging content ranging from new launches to trend stories. The new app will help brands acquire new followers, run specific campaigns and promote new product collections. Brand ambassadors get a better connect with their fans by becoming a part of the customers’ shopping experience.

    Another significant step by Myntra is the Partner Portal that will help its partner brands publish various kinds of content – videos, inspiring articles etc., and target a specific user segment. The new portal will enable brands to plan their campaigns on the basis of customer demographic insights and deeper understanding of their purchase patterns.

  • Myntra to launch Deepika Padukone’s apparel brand

    Myntra to launch Deepika Padukone’s apparel brand

    MUMBAI: The m-commerce platform Myntra will be launching actor Deepika Padukone’s fashion brand for women called All About You.

     

    The brand will be launched in Delhi on 20 October. The entire range of apparel will be available exclusively on the Myntra app.

     

    Padukone said, “All About You, just as the name suggests encourages girls to just be themselves. I am eagerly looking forward to unveiling the brand on 20 October and am delighted to partner with India’s foremost fashion destination, Myntra. ”

     

    Myntra CEO Ananth Narayanan added, “Deepika Padukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. We are delighted that Deepika is foraying into fashion designing with collections that will feature exclusively on Myntra. I am certain that All About You, will be an instant success across the country.”

  • Snapdeal names Harish Sivaramakrishnan as VP – design

    Snapdeal names Harish Sivaramakrishnan as VP – design

    MUMBAI: Snapdeal has appointed Harish Sivaramakrishnan as vice president-design. In his new role, Sivaramakrishnan will spearhead the design teams across the company’s portfolio of products and build a design studio across the Delhi and Bangalore offices.

     

    This is an expansion of his current role at Freecharge, where he is currently heading the UX, Design and the front end engineering teams. Sivaramakrishnan will now play a key role in product design as Snapdeal turns its focus to building a technology platform with intuitive web and mobile interface.

     

    Prior to Snapdeal, Sivaramakrishnan was with FreeCharge where he joined as head of design & UI engineering in 2013. Previously, he has also worked at Myntra as user experience architect. 

     

    Prior to joining Myntra, he spent a decade in Adobe in Bangalore and San Francisco working on a diverse set of products in engineering, product and design capacities.

     

    Sivaramakrishnan said, “Snapdeal’s growth in the technology space has been unprecedented and it gives me great pleasure to be a part of this young and energetic team. Over the years I have been extremely passionate about building great consumer experiences in the Indian e-commerce space. I was fortunate to have gotten the opportunity to bootstrap the FreeCharge Design team and now look forward to building a uniform design sensibility across Snapdeal’s entire digital commerce ecosystem.”

     

    Snapdeal chief product officer Anand Chandrasekaran added, “Great design is as much form as it is function. At Snapdeal, we strive to deliver the best buyer and seller experiences and are thrilled to make design an integral part of our approach to product development. In India design is yet to get its due recognition. We are extremely excited to have Harish onboard and wish him a great journey ahead with the Snapdeal family. Our consumers and sellers will be the beneficiaries of our endless debates as we endeavor to get to pixel perfection.”

  • Flipkart to take app route; says 70-75 % of its total traffic comes from mobile app

    Flipkart to take app route; says 70-75 % of its total traffic comes from mobile app

    MUMBAI: After taking the only app route with e-tailing platform Myntra, the Bansals are now gearing to make even Flipkart an only app platform by September, 2015.  

     

    Online shopaholics will now have to squeeze in the Flipkart app somewhere in their congested phone memory if they want to use attractive discounts and shop from the rapidly growing venture. Customers will only be able to shop from the app as is the case now with Myntra. It must be noted that post going only app way Myntra has witnessed a 10 per cent drop in sales.

     

    In a statement Flipkart spokesperson asserted, “India is gradually transitioning from a mobile first to a mobile only country. At Flipkart, we have been following a mobile first approach and 70-75 per cent of our total traffic is already coming from our mobile app. We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app. Meanwhile, we continue to offer both desktop as well as mobile option for our customers.”

     

    Mobile is driving the internet penetration in India and till December 2014, India had 173 million mobile phone internet users. The figure witnessed a growth of 33 per cent if compared to the 2013 analysis and is expected to grow by CAGR 21 per cent from 2014 to 2019. 

     

    The key factors that will drive the growth of mobile are:

     

    .  Increasing investments by telecom operators in data infrastructure.

    .  Push for favourable regulations from industry bodies.

    .  Falling handset prices.

    .  Economic growth of the country and financial stability of middleclass.

    .  Increase in mobile screen sizes and quality of display.

    .  Improving quality of curated online content.

     

    As per Google play store analysis, Indians keep social media in the top spot in their priority list followed by shopping platforms, when it comes to downloading of apps. With over one billion downloads, Whatsapp leads the tally of most downloaded free apps followed by Facebook messenger. Flipkart is currently placed on the fifth slot, with over 10 million downloads on Android. Its US based competitor Amazon India holds the 13th spot.

     

    In terms of web search google.co.in tops the list of most visited websites in India followed by facebook.com. Flipkart which is speculated to take its website off holds the fifth place over Amazon.in which is placed seventh. They are the only two shopping websites to have a presence in the list of top 10 website searches in India.

     

    At this point of time, India approximately has over 300 million internet users out of which 66 per cent come from Desktop PCs and Laptops, 55 per cent comes from mobile phones (it is estimated to grow by CAGR 21 per cent), and 11 per cent from Tablets.

     

    Android dominates the mobile platform with mammoth 91 per cent market share, iOS holds 2 per cent share where as Windows occupies 6 per cent of the marketplace.

     

    An e-commerce expert said, “The number of smartphones is already higher than number of computers, moreover people spend more time on mobile phone compared to PCs and laptops. Besides that, from an app, wide variety of consumer insights can be acquired which can emerge as an effective factor when it comes to marketing. So there are a lot of factors which signifies the positives of apps and why players are taking the only app route.”

     

    According to the expert, it could be to subtly force consumers to download the app. “It could be that once they reach their target they might have both: the app and the website. They have already experienced it with Myntra. They certainly have a plan which might result in a temporary drop of their sales but in the long run will be efficiently effective.”

     

    India is the fastest growing smartphone market. It currently has over 200 million online shoppers dominated by travel category. The number is expected to witness huge growth as various players are starting different interactive initiatives to popularise the medium in rural India.

     

    Key challenges for Flipkart if they go only app way:

     

    .   Making consumers download the app.

    .   Not letting customers shift to competitors.

    .   Having adequate backend facilities to ensure smooth running of the app.

    .   Making proper use of the acquired consumer insights.

     

    The only app route can also open up opportunities for joint marketing and monetization avenues between the venture and telcos. What remains to be seen is if the only app formula will bring in another source of revenue for the venture. 

  • IndiaMart to focus on app; launches new campaign

    IndiaMart to focus on app; launches new campaign

    MUMBAI: E-commerce industry is estimated to reach $16 billion by the end of 2015, out of which 29 per cent contribution is predicted from e-tailing, giving an opportunity to those in the sector to uncover innovations to grab the biggest bite of the pie.

     

    One of the oldest players in the business, IndiaMart, has launched two new TVCs to maximise its mobile penetration. Echoing its core motto ‘Kaam Yahin Banta Hai,’ the campaign featuring Irrfan Khan emphasises on various aspects which fulfills specific requirements of buyers through its mobile platform.      

     

    The campaign seeks to establish IndiaMart as the first port of call for all business buyers. “With ‘Kaam Yahin Banta Hai’ as the brand promise, we wish to showcase the ease and convenience that the platform offers to its buyers, by connecting them to the most relevant suppliers. Targeted at the smart buyers who are looking for a much reliable, quick and effective solution for all their key buying requirements, the IndiaMart app helps shorten the time that they spend in finding genuine and right business partners,” says IndiaMart vice president – marketing Sumit Bedi.   

     

    The e-tailer has roped in Bollywood actor Irrfan Khan as the brand ambassador. “Khan’s persona is very much in line with the values of IndiaMart, as the brand strongly displays responsibility and integrity. Moreover, Khan is one of the most celebrated actors of the Indian film industry, having an extremely effective style of communicating messages, by even adding humour, so that a common man is able to establish a connect. We were very confident that Khan would lend realism to our brand and would be able to connect with our target audience and drive the message home,” opines Bedi.

     

    McCann Group has executed the campaign capturing the USP of IndiaMart: convenience – ease of buying. The campaign targets TV, online display and social media. “Apart from mass platforms like TV and online display, social media is an extremely fast moving medium in today’s world and is probably the best way to make your brand be heard. Gaining so much of popularity, we are happy to have connected with a huge set of people on these platforms,” he informs.

     

    E-commerce companies are concentrating on increasing the penetration of their mobile apps for higher growth. So much so, that big players in the space, claim to have more than 50 per cent of their revenues coming in from mobile apps. 

    IndiaMart app has witnessed over 2 million downloads across all platforms. “The app dedicatedly focuses on strengthening its mobile offering, which is leading to an increased productivity for our users. We see relatively higher engagement on our mobile platform vs. desktop. Yes, we are certainly looking forward to increase the number of app users through a mix of brand and performance campaigns,” says Bedi.

     

    Bedi feels an app is more convenient, giving information on the go which is very beneficial to the buyers across rural and urban areas. Not only that, according to him, app opens the avenue for specific marketing too. “With more insights from user data, platforms like us are able to push customised notifications and ensure extremely personalised experience for the user,” he adds.

     

    But there are challenges too and emphasizing on them Bedi asserts, “From marketing point of view, there are different challenges for brands. For example – on any app store, a user can instantly look at screenshots of the app, its latest reviews and the overall rating. Thus, one needs to ensure that the app store content is optimized for all this and encourage the user to download the app.”

     

    Recent research signifies that e-tailing ventures are aggressively spending to substantiate their app presence and soon they might dissolve the website. Myntra is one such example. The venture recently acquired by Bansals doesn’t have a web presence anymore. When asked if IndiaMart will also take a similar route, Bedi opines, “Growing at an exponential pace, India leads the way in internet usage on mobile in the world (65 per cent users on mobile internet). Smartphones have greatly influenced the consumer buying behaviour. 41 per cent of the e-commerce transactions are conducted via smartphone and the medium offers an immense potential. Though, we are definitely focused on strengthening our app route as we see relatively higher engagement on our mobile platform, but, we will not force our users in any way and will continue to have presence across platforms.”

     

    “We would continue to invest in our product experience and brand to stay ahead. We plan to stay focused on our app route so as to enable users to easily find reliable suppliers in their preferred location with more ease,” Bedi concludes.

  • Myntra locks up Pocketman as a part of Roadster’s BTL campaign

    Myntra locks up Pocketman as a part of Roadster’s BTL campaign

    BENGALURU: As part of a unique below-the-line (BTL) marketing activity, ‘Pocketman’ Eric Monjon entered a makeshift man-cave – an air-conditioned metal enclosure with an attached toilet, a table, a bed at Bengaluru’s Orion Mall, for 48 hours.

    This was a part of the campaign to mark the unveiling of Italian design studio Parabellum’s creation for Myntra’s private brand Roadster’s limited edition Pocketman Jeans in India.

     

    The jeans has 13 pockets and Monjon loaded as much food and victuals and other odds and ends that he could carry in them to sustain himself over the next two days.

    Monjon’s activities will be monitored on close circuit monitors and will be live-streamed on www.PocketmanLive.com and interaction with him will be possible on Twitter and Facebook, with highlights being shared on Roadster’s YouTube channel.

    Over the two days, Monjon will be digging deep into his pockets to pull off acts such as starting a fire, cooking his food, making music and art and other life hacks, that one can use to brave challenging situations when out on a road trip. The pockets are built to handle rough use and come in useful sizes to accommodate cans, tools, gadgets and plenty more informs the company

    Myntra fashion brands VP – marketing Manish Aggarwal said, “This was a fun collection to create! We wanted to make a point that all a man needs is the right pair of jeans. You have that pair, you are set for anything. Roadster is here to create new, lasting experiences for customer and this experiment is a live demonstration of our commitment.”

    Monjon added, “These jeans are incredible – they are virtually a rucksack for me. As it is, I love going outdoors over the weekend and from now on I will be sure to take these along with me on my fishing trips. I love the functionality of these pockets because it reminds me of where the phrase ‘Baker’s Dozen’ came from. It is almost as if the designer was wary that 12 pockets might not be enough, so he put an extra one! My list of things to carry will be just one from now on – my Pocketman jeans.”

    The limited edition Pocketman Jeans are versatile says Myntra, only two thousand of them have been made. Priced at Rs 3999, they come in four different shades, but Aggarwal told Indiantelevison.com that depending upon consumer response, Myntra could make more available. At present, the company’s promotion activities are limited to online and the event in Bengaluru, but, if required, Aggarwal said he would look at taking the act to other cities also.

    Launched in December 2012, Roadster has been endorsed by Bollywood actors Kunal Kapoor and Ranveer Singh, and is retailed exclusively on the Myntra and Flipkart platforms.

  • Media, marketing & technology experts to gather for ad:tech

    Media, marketing & technology experts to gather for ad:tech

    MUMBAI: Ad:tech global digital marketing & advertising conference and exhibition, having 14 shows worldwide, will host its fifth edition of the New Delhi Show on 19 – 20 March, 2015. The event will be held at the Leela Ambience Hotel and Residences, Gurgaon where more than 4000 thousand marketing, technology and media communications professionals are expected to attend.

     

    dmg :: events EMEA & India digital marketing head James Drake-Brockman said, “The fifth edition of the ad:tech promises to be a testament to this ever expanding digital market in India. This year the show will have 110 plus speakers and more than 70 exhibitors and sponsors for the event. We have witnessed overwhelming success since ad:tech’s inception and we are confident that this year, the legacy will be continued. At ad:tech New Delhi 2015, you can experience two action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers – from established players to the newest startups – nonstop networking and much, much more.”

     

    This year the keynote speakers include: Unilever Asia, Africa, Middle East, Turkey and Russia vice president Rahul Welde, GroupM chief digital officer Rob Norman, Myntra CEO and Flipkart head of fashion Mukesh Bansal and BBC news and current affairs director of digital development James Montogomery. 

     

    Among the big themes this year will be: M-Commerce, the future of E-Commerce, data fuelled marketing, analytics, fresh insights on programmatic advertising, digital content, media measurement in the digital era and multi-screen world, evolution of native advertising, digital’s impact on entertainment, music & news, experiential e-commerce, performance marketing, the role of data and automation in future media planning, 

     

    This year’s event will be attended by some of the biggest brand from India and the world like Airtel, Oberoi Group, Axis Bank, Kotak Mahindra Bank, Thomas Cook, Yes Bank, Olx, HDFC Life, American Express, Indus Ind Bank, Max Life Insurance, Tata Capital, Tata AIG, Amazon, Johnson & Johnson, ITC, Star India Pvt Ltd, ITC, FlipKart, GSK, HDFC Life, Mahindra & Mahindra, Wipro, HCL, Madison Communications, GroupM, Lintas and Cheil Worldwide amongst others.

  • Myntra app ranks number one in fashion shopping category

    Myntra app ranks number one in fashion shopping category

    MUMBAI: Riding on exponential growth in e-commerce, online fashion platform Myntra on 6 March shared that 90 per cent of its traffic is being generated through mobile devices.

     

    The online platform further stated that close to 85 per cent of this traffic is driven by Android, iOS and Windows platforms. Moreover, over 50 per cent of the mobile traffic is coming from Tier II and III cities.

     

    According to a recent study, India ranks second in consumers accessing the internet for online shopping through mobile devices, after China. With over 150 million smartphone users as of 2014, and penetration of mobile phones expected to reach 45 per cent with whopping 520 million users by 2020, mobile is radically transforming consumer’s shopping behaviour.

     

    Myntra e-commerce platform head Prasad Kompalli said that mobile for them is more than just another channel. He believed that its value proposition is best delivered and experienced through the mobile app. 

     

    “This medium allows us to redefine fashion shopping by offering deep personalised experiences in discovery, content consumption and transactions. In India, mobile is fast becoming the default device for accessing internet across geographies and demographies. This is why, in a short span, we are witnessing such a surge in business from mobile platform,” Kompalli said.

     

    Myntra launched its mobile app in May 2014 and within a span of nine months, it has become one of the fastest growing shopping apps with over six million installs. With high quality fashionable imagery, simplistic and clutter free layout, the Myntra apps are designed to make browsing convenient enabling shoppers to maneuver through the 1,60,000 products from over 1,000 brands with ease.

  • E-commerce, the Santa Claus this Diwali

    E-commerce, the Santa Claus this Diwali

    With the festival of lights knocking at the door and gifting at its peak, the-commerce portals are raining flash sales, lucky draws, special portfolios and exclusive product launches. The season which kicked off the with the Big Billion Day by Flipkart to the week- long Diwali Dhamaka Sale from Amazon, the online buzz is getting louder each day.

    The portals, flushed with money from recent fund-raising efforts, are lining up steep discounts, exclusive merchandise, cash-back schemes, and other promotional offers for this year’s festive season, giving them an opportunity to sell more, gain market share and increase their valuations.

    According to Team Pumpkin co-founder Swati Nathani, the period of October till January is considered great for retail sales, starting with festive buying for Pujo and Diwali, to winter shopping in November, party shopping in December and then End of Season Sale in January. “The season sees an approximate 200-300 per cent increase from the average e-commerce sales. Obviously, post Diwali sales will not match to the level of Diwali, but on an average they are 20-30 per cent higher than average period sales,” said Nathani.

     

    Amazon India

    For the festive season, the e-commerce giant is offering discounts with minimum 16 per cent and maximum of up to 56 per cent discounts on products like laptops, mobiles, household items and home appliances. The e-retailer is giving up to 70 per cent discounts on home appliances, clothing & accessories, gifts, gadgets and jewellery along with an additional cash back offer on purchases made by Citibank cards.

    Talking about the Diwali, the offers and discounts, Amazon India country manager & VP Amit Agarwal said that the customers can look forward to Amazon.in as their one-stop Diwali shopping destination and that Amazon is offering its Indian customers great savings on thousands of products every hour through its discounts and offers.

    On 21 September,  Amazon.in kicked-off the 30 day online Shopping Dhamaka ahead of the peak festival season offering customers thousands of exciting new deals & offers on the hottest products; new store launches; first access to unique selections & premium brands,  exciting contests, etc.

    As part of the Online Shopping Dhamaka, Amazon.in hosted two major events including ‘Mission to Mars’ weekend between 4-6 October dedicated to the success of India’s Mangalyaan mission and the Diwali Dhamaka Week between 10-16 October.

    “We are humbled by the tremendous response from customers to the Online Shopping Dhamaka and all events hosted as part of this.  The response from customers on the first day of the Diwali Dhamaka Week went beyond our wildest expectations as we surpassed our biggest day. Traffic on that day was 200 per cent more than that on our previous biggest day. We are seeing a massive interest from all over the country including tier 2 markets like Pune, Ahmedabad, Jaipur, Surat, Vizag, Coimbatore, Patna, Bhopal, Nagpur, Chandigarh, Lucknow,” said an Amazon spokesperson.

    “Our seller clubs that have Rs 1 million+ & Rs 1 crore+ weekly sales increased by 44 per cent & 26 per cent respectively during the Diwali Dhamaka Week and sellers received orders from 868 non-metro cities,” he added.

    Electronics and Kitchen product categories grew by nearly six times during the Diwali Dhamaka week. In addition, we have received an overwhelming response from customers to all the exclusive launches that have taken place on Amazon.in during this period.

    “We have sold over 130,000 Micromax Canvas Android One smartphones, over 100,000 Coke Zero cans within two weeks of its launch, the Blackberry Passport has gone out-of-stock and we have sold hundreds of audio products of House of Marley,” the spokesperson informed.

    They also launched special festive design packaging and introduced gift boxes and gift wrapping paper in colours that match with the artwork on the gift boxes for Diwali.

     

    Flipkart-Myntra

    After offering crazy massive discounts on the Big Billion Day, raising Rs 600 crore as well as sending an apology letter to all its customers, Flipkart seems to have toned it down a bit.

    However, the industry that is currently surviving on discounts, the home-grown e-tailer is giving offers on select products. The site is hosting an electronic mela, giving massive discounts on televisions, camera, Smartphones, home appliances and others. The portal is offering 45-50 percent on home appliances like mixer grinders and induction cook-tops.

    The e-retailer is also holding an App lucky draw, where the lucky ones can win 3 days/2 nights holiday packages along with an additional cash back offer on purchases made by an SBI card.

    The e-commerce portal recently acquired the fashion portal Myntra as well as raised funds worth $1 billion.

    “Our aim is to help our sellers provide the best possible shopping options to our customers such that both sellers and customers benefit,” said a Flipkart spokesperson, talking about the Diwali sales.

    While the Bengaluru based portal is being cautious, its acquisition Myntra is giving discounts like 30 per cent off on no minimum value, up to 60 per cent off on festive collection and launching new private brands, Indian as well as international etc. Myntra has launched an exciting Diwali campaign ‘Myntra Cracker of a Sale’ from 7 -25 October.

    Myntra chief operating officer Ganesh Subramanian said, “Diwali is a period of festivity and cheer, where all of us buy new clothes, and want to ‘Look Good.’ The ‘Myntra Cracker of a Sale’ boasts of exciting brand offers from over 500 marquee brands and will also include exclusive collections from leading brands and designers which will be available only on Myntra.com.”

    “At Myntra, we are not restricting celebration only to clothes, but have also extended a personalized style service, the Style Helpline, where Myntra’s expert stylists will be available to answer everything from simple style queries to advice on getting the perfect festive look,” he added.

    Talking about the sales target, Subramanian revealed, “We expect it to be a record breaking Diwali, with over 3X growth in sales as compared to last year.”

    The fashion e-tailer also designed a ‘Made for Myntra Collection,’ which includes over 5,000 exclusive styles and collections by some of the most respected designers and brands like FCUK, UCB, Elle, SuperDry, Biba, FabIndia and Antony Moratto.

    The company is offering every shopper with assured money back with every order – minimum Rs 100 up to Rs 1 lakh and five gold vouchers from Tanishq, to be won every day.

     

    Snapdeal

    All set to lure customers to its portal, Snapdeal is offering 50 per cent off and 1+1 offer on many of its products. The Delhi-based e-tailer is also offering 60-70 per cent discount on mobile phones and gadgets.

    “The intention is to try and cater to every single consumer. Because we are trying to cater to everyone, we have products for everyone. There has been a big ensemble of celebrities, who have come on board for the same,” said Snapdeal VP-offline marketing Maneesh Goel.

    “We are aiming to double our normal sales this festive period like last year,” revealed Goel who added that the company is already seeing a 30 per cent increase in its daily order and sales average. Snapdeal recently crossed $1 billion (over Rs 6,100 crore) in sales this fiscal.

    The portal is offering up to 50 per cent discounts on home appliance, up to 40 per cent on watches, around 50 per cent on gadgets along with 1+1 offers on ethnic wears, footwear, clutches etc.

     

    Google India

    Celebrating the occasion, the search-engine giant Google has launched ‘Grand Diwali Mela’ to cash in on the festival of lights.

    Google has also set up a ‘Grand Diwali Mela’ website, which provides two activities that Indians love to indulge in: shopping and entertainment.

    The powered by sponsor for the site is Amazon India while the presented by sponsor is Lakme. Other sponsors for the site include OLX, Fiat, Line messenger, Horlicks among others. It has also partnered with Shah Rukh Khan’s Happy New Year, which is set to release on the day after Diwali.  

    It allows users from across India to try out everyday products through samples at Re 1, play games that are in sync with the cultural moment, stream movies for free and watch great content from the upcoming film Happy New Year.

    At the ‘Grand Diwali Mela,’ consumers can also experience gaming via a platform called Centerstage Hungama.com. On this online ‘zone’, consumers can stream two Bollywood films of their choice. A game called Diwali Chakri has been launched exclusively for this occasion. In association with Rummy Circle, it allows users to play with other card game enthusiasts across the country. Gaming hour will be from 9-10 pm and prizes include online offers and merchandise.

    Last month, Google stated plans of launching a virtual shopping and entertainment platform by tying up with the media buying agency GroupM. While GroupM is responsible for bringing brands onto the platform, Google provides the technical support.

    The website, which will run live till 22 October, invites patrons to try samples for products across various categories at just one rupee each, and to play and win awesome prizes and a chance to hang out with celebrities.

     

    Other sites

    Riding high on the festive season, CouponDunia, has brought together the country’s most popular e-commerce stores to give its users 30 exclusive offers over the next 15 days as part of ‘Deal-Wali Diwali’. These offers include: Rs 250 gift card on Rs 999 shopping for Amazon, Buy-1-Get-1-Free in Dominos, Flat 33 per cent off above Rs 2999 in FabFurnish, Flat 45 per cent off on Hotel Bookings at Goibibo, Flat Rs 500 off on Flights at Yatra.

    Jabong is also offering huge discounts on lifestyle products. On purchase of two products of American Swan, one can get one product of the company free. Apart from this, one can book a home with just Rs 999 under ‘Living Room Bonanza’ and will also be entitled to 20 per cent discount on total cost.

    With the massive discounts offered and customers being treated as kings, this Diwali marks the growth of the e-commerce sector in India. So, shop till the discounts last and we at Indiantelevision.com wish you a happy Diwali and a fun festive season.