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Tag: Myntra

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • PayU’s Saranjeet Singh: The growth of the payment gateway market is inevitable

    PayU’s Saranjeet Singh: The growth of the payment gateway market is inevitable

    MUMBAI: Be it Snapdeal, Flipkart, Shopclues, Jabong or Myntra,  most of the successful eCommerce merchants in the country are at a strategic investment phase and haven’t still broken even. The Indian e-Commerce business is not yet at a point when the players can think of profits, the players are still focused on the customer delight factor. Besides price, a huge part of this customer delight factor directly depends on the ease with which customers can pay for their purchases. Therefore, payment gateways facilitating such transactions have become crucial to the digital age and the businesses of this era.

     
    Though various digital wallets such PayTM, Mobikwik and Oxygen enable online transactions, businesses would be literally crippled without payment gateways.  In order to understand this emerging market better, Indiatelevision.com  spoke with PayU India digital marketing head Saranjeet Singh.
     
    “The growth of the payment gateway market is inevitable,” says Singh. “More people are using the internet beyond just social media and have discovered the joy of doing business online. Soon they will understand that it is important for the ease of business to accept money online as well, and that is where payment gateways will come in.”
     
    Currently PayU India commands a lion’s share of the market with 80 out of the top 100 eCommerce merchants subscribed to its PayU Biz product.  Apart from the premium clientele, the brand also caters to small and medium enterprises in the country through PayU Money. At present, its SME clientele  base is  about 1.5 lakh strong.
     
    Where effective marketing for a product like PayU is concerned, Singh reveals that he is focusing on B2B communications through  digital media that allows him to identify potential merchants who could benefit from online payment and then showcasing the service to them.
    “There are several online merchants who are unaware of their need for a payment gateway. Our job is to identify them and observe and learn where they can apply our services. Unlike several other payment service providers, we don’t believe in the cash back formula. We’d rather concentrate on developing a credible and wholesome product that caters to all the clients’ needs,” Singh reveals.  
     
    Given the competitive market, the three things that every online merchant, (especially the bigger eCommerce players) wants the most from a payment gateway are: highest rate of successful transactions; largest coverage by all the modes of payment; and the most number of banks. Online payment opens up a whole new vista for merchants operating digitally, right from an addition to a ‘call to action’ feature on their portals/ websites, to the measurability factor. “All our clients put a heavy emphasis on the online transaction data and analytics that we provide them. It works as a strong consumer behaviour insight for them which they can later use in marketing or even product or service development,” Singh informs.
     
    In spite of a strong demand for payment gateways, there are several factors that prevent their penetration in the market. Singh feels that there is still a lot of room for improvement. Elaborating, Singh explains, “The industry is in a dire need of behavioural change. People are more used to cash, and therefore merchants, especially SMEs are taking a while to adapt to accepting money online. But just like how people had once migrated from cash to credit and debit cards, they will soon migrate to online payments as long as there is a value.”
     
    Another drawback is the lack of ease of transactions led mainly by poor and erratic internet coverage that sometimes forces consumers to put off a purchase.  Added to this is a very complicated government security procedure that every payment gateway must comply with. “We understand the shortcomings that come from the current uneven internet coverage throughout the country. Considering that, we have launched PayU One Tap for our high end clients that lets their consumers go through the transaction in one go by saving their card details for future payments to the same merchant,” says Singh.

    Wouldn’t that jeopardize security of the cardholders and make their information vulnerable to hackers? Singh reassures that the new OneTap product is Payment Card Industry Data Security Standard (PCI DSS) certified, which is an RBI security clearance certification that every Payment gateway must undergo to enter the market.  
     
    He says, “While we understand why people crib about the heavily secure payment gateways in India that can make consumer upset, it is necessary to protect them. I guess it depends on how your market is placed. If you compare the Indian market to that of a developed country’s market, the Indian market is still very immature. Therefore a sense of security needs to be built first if everyone is to adopt digital money transactions”. As far as incomplete transactions are concerned due to over complicated security process, OneTap allows users to continue their payment right from where they left off with the use of powerful algorithms.”

    Continuing further, Singh speaks about another general concern that is often raised by users and in turn by PayU’s clients – the inability to complete transactions through international cards. Acknowledging the importance of setting up an inclusive payment structure that welcomes foreign business, Singh shares that currently there are restrictions on foreign card holders to purchase from Indian eCommerce merchants. But the issue is being looked into, with the eCommerce players increasingly insisting that their payment gateways also cater to international customers. Singh says that PayU  has several clients that accept international payments. 

    Going forward Singh foresees a surge in online traffic thanks to 4G networks coming in in 2016, and more people taking to the Internet to shop for products and services. Payment gateways will not only be the first choice for new age businesses, but through a gradual transition most SMEs and old school businesses will also adapt to payment gateways.

     

  • PayU’s Saranjeet Singh: The growth of the payment gateway market is inevitable

    PayU’s Saranjeet Singh: The growth of the payment gateway market is inevitable

    MUMBAI: Be it Snapdeal, Flipkart, Shopclues, Jabong or Myntra,  most of the successful eCommerce merchants in the country are at a strategic investment phase and haven’t still broken even. The Indian e-Commerce business is not yet at a point when the players can think of profits, the players are still focused on the customer delight factor. Besides price, a huge part of this customer delight factor directly depends on the ease with which customers can pay for their purchases. Therefore, payment gateways facilitating such transactions have become crucial to the digital age and the businesses of this era.

     
    Though various digital wallets such PayTM, Mobikwik and Oxygen enable online transactions, businesses would be literally crippled without payment gateways.  In order to understand this emerging market better, Indiatelevision.com  spoke with PayU India digital marketing head Saranjeet Singh.
     
    “The growth of the payment gateway market is inevitable,” says Singh. “More people are using the internet beyond just social media and have discovered the joy of doing business online. Soon they will understand that it is important for the ease of business to accept money online as well, and that is where payment gateways will come in.”
     
    Currently PayU India commands a lion’s share of the market with 80 out of the top 100 eCommerce merchants subscribed to its PayU Biz product.  Apart from the premium clientele, the brand also caters to small and medium enterprises in the country through PayU Money. At present, its SME clientele  base is  about 1.5 lakh strong.
     
    Where effective marketing for a product like PayU is concerned, Singh reveals that he is focusing on B2B communications through  digital media that allows him to identify potential merchants who could benefit from online payment and then showcasing the service to them.
    “There are several online merchants who are unaware of their need for a payment gateway. Our job is to identify them and observe and learn where they can apply our services. Unlike several other payment service providers, we don’t believe in the cash back formula. We’d rather concentrate on developing a credible and wholesome product that caters to all the clients’ needs,” Singh reveals.  
     
    Given the competitive market, the three things that every online merchant, (especially the bigger eCommerce players) wants the most from a payment gateway are: highest rate of successful transactions; largest coverage by all the modes of payment; and the most number of banks. Online payment opens up a whole new vista for merchants operating digitally, right from an addition to a ‘call to action’ feature on their portals/ websites, to the measurability factor. “All our clients put a heavy emphasis on the online transaction data and analytics that we provide them. It works as a strong consumer behaviour insight for them which they can later use in marketing or even product or service development,” Singh informs.
     
    In spite of a strong demand for payment gateways, there are several factors that prevent their penetration in the market. Singh feels that there is still a lot of room for improvement. Elaborating, Singh explains, “The industry is in a dire need of behavioural change. People are more used to cash, and therefore merchants, especially SMEs are taking a while to adapt to accepting money online. But just like how people had once migrated from cash to credit and debit cards, they will soon migrate to online payments as long as there is a value.”
     
    Another drawback is the lack of ease of transactions led mainly by poor and erratic internet coverage that sometimes forces consumers to put off a purchase.  Added to this is a very complicated government security procedure that every payment gateway must comply with. “We understand the shortcomings that come from the current uneven internet coverage throughout the country. Considering that, we have launched PayU One Tap for our high end clients that lets their consumers go through the transaction in one go by saving their card details for future payments to the same merchant,” says Singh.

    Wouldn’t that jeopardize security of the cardholders and make their information vulnerable to hackers? Singh reassures that the new OneTap product is Payment Card Industry Data Security Standard (PCI DSS) certified, which is an RBI security clearance certification that every Payment gateway must undergo to enter the market.  
     
    He says, “While we understand why people crib about the heavily secure payment gateways in India that can make consumer upset, it is necessary to protect them. I guess it depends on how your market is placed. If you compare the Indian market to that of a developed country’s market, the Indian market is still very immature. Therefore a sense of security needs to be built first if everyone is to adopt digital money transactions”. As far as incomplete transactions are concerned due to over complicated security process, OneTap allows users to continue their payment right from where they left off with the use of powerful algorithms.”

    Continuing further, Singh speaks about another general concern that is often raised by users and in turn by PayU’s clients – the inability to complete transactions through international cards. Acknowledging the importance of setting up an inclusive payment structure that welcomes foreign business, Singh shares that currently there are restrictions on foreign card holders to purchase from Indian eCommerce merchants. But the issue is being looked into, with the eCommerce players increasingly insisting that their payment gateways also cater to international customers. Singh says that PayU  has several clients that accept international payments. 

    Going forward Singh foresees a surge in online traffic thanks to 4G networks coming in in 2016, and more people taking to the Internet to shop for products and services. Payment gateways will not only be the first choice for new age businesses, but through a gradual transition most SMEs and old school businesses will also adapt to payment gateways.

     

  • Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.

    ‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.

    The campaign seeks to address various do’s and don’ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ‘All About You’ encourages users to share the colour myths they have come across and have been conditioned to follow.

    The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.

    Myntra is an e-commerce fashion destination with 2,00,000+ styles and 1000+ brands, headquartered in Bangalore.

    For more details:

    Facebook: https://www.facebook.com/AllAboutYoufromDeepikaPadukone/?fref=ts

    Instagram: https://www.instagram.com/allaboutyoufromdeepikapadukone/

    Twitter: https://twitter.com/AllAboutYoubyDP

  • Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.

    ‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.

    The campaign seeks to address various do’s and don’ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ‘All About You’ encourages users to share the colour myths they have come across and have been conditioned to follow.

    The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.

    Myntra is an e-commerce fashion destination with 2,00,000+ styles and 1000+ brands, headquartered in Bangalore.

    For more details:

    Facebook: https://www.facebook.com/AllAboutYoufromDeepikaPadukone/?fref=ts

    Instagram: https://www.instagram.com/allaboutyoufromdeepikapadukone/

    Twitter: https://twitter.com/AllAboutYoubyDP

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Click Asia Summit 2016 to drive conversation on digital transformation

    Click Asia Summit 2016 to drive conversation on digital transformation

    MUMBAI: Click Asia Summit 2016, scheduled to be held on 21 – 22 April  2016 at The Taj Land’s End, Mumbai, will drive conversations around ‘digital transformation’ to address the issues and challenges in depth.

    The two-day summit is focused on sharing some of the best global practices on digital transformation. An experiential event on digital marketing for both enterprises and brands, it will feature open forums for discussions and workshops, led by distinct digital marketing thought leaders to help brands benefit from the curated content.

    “Click Asia was born out of a passion for digital media and events, and we shall bring these two together in the upcoming events. The idea is to benefit from the value that the experts bring to the table so that practitioners and brands continue with the transformation process to be able to implement effectively,” said Click Media director Kavita Jhunjhunwala. 

    The panel of experts will be addressing the good, the bad and the ugly in digital marketing and transformation in a head-on fashion with digital disruptors and influencers. The online platform includes both website and a mobile app, allowing attendees to continue to engage with the experts through m-learning.

    Robert Scoble, an American blogger, technical evangelist and author will be one of the keynote speakers, besides leading a couple of panel discussions. Apart from being the chief futurist at Rackspace, he is also the co-author of ‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.’

    Scoble said, “This is my first visit to India and am really excited to be a part of the sessions. The India marketplace is fast changing, thereby throwing open a huge opportunity.”

    With more than 50+ speakers on digital transformation, Click Asia is an event for brands looking at developing their digital roadmap for the next five years.

    Some other renowned international speakers include Twitter brand strategy and advocacy lead Steven Kalifowitz, HubSpot’s Ryan Bonnici, Huge Inc senior interaction designer Brandon Schmittling, Taboola vice president APAC Ran Buck, OgilvyRed, Ogilvy & Mather president 

    Lucy McCabe, Rolls Royce ex-global brand & digital management Markus Keiper, Outbrain regional director SEA, India & New Markets Anthony Hearne, and Meltwater director of marketing, EMEA Heidi Myers.

    Speakers from Microsoft, Thomas Cook, JWT, Forbes, Titan, Myntra, Seedfund and Omnicom have also confirmed their participation.

  • Click Asia Summit 2016 to drive conversation on digital transformation

    Click Asia Summit 2016 to drive conversation on digital transformation

    MUMBAI: Click Asia Summit 2016, scheduled to be held on 21 – 22 April  2016 at The Taj Land’s End, Mumbai, will drive conversations around ‘digital transformation’ to address the issues and challenges in depth.

    The two-day summit is focused on sharing some of the best global practices on digital transformation. An experiential event on digital marketing for both enterprises and brands, it will feature open forums for discussions and workshops, led by distinct digital marketing thought leaders to help brands benefit from the curated content.

    “Click Asia was born out of a passion for digital media and events, and we shall bring these two together in the upcoming events. The idea is to benefit from the value that the experts bring to the table so that practitioners and brands continue with the transformation process to be able to implement effectively,” said Click Media director Kavita Jhunjhunwala. 

    The panel of experts will be addressing the good, the bad and the ugly in digital marketing and transformation in a head-on fashion with digital disruptors and influencers. The online platform includes both website and a mobile app, allowing attendees to continue to engage with the experts through m-learning.

    Robert Scoble, an American blogger, technical evangelist and author will be one of the keynote speakers, besides leading a couple of panel discussions. Apart from being the chief futurist at Rackspace, he is also the co-author of ‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.’

    Scoble said, “This is my first visit to India and am really excited to be a part of the sessions. The India marketplace is fast changing, thereby throwing open a huge opportunity.”

    With more than 50+ speakers on digital transformation, Click Asia is an event for brands looking at developing their digital roadmap for the next five years.

    Some other renowned international speakers include Twitter brand strategy and advocacy lead Steven Kalifowitz, HubSpot’s Ryan Bonnici, Huge Inc senior interaction designer Brandon Schmittling, Taboola vice president APAC Ran Buck, OgilvyRed, Ogilvy & Mather president 

    Lucy McCabe, Rolls Royce ex-global brand & digital management Markus Keiper, Outbrain regional director SEA, India & New Markets Anthony Hearne, and Meltwater director of marketing, EMEA Heidi Myers.

    Speakers from Microsoft, Thomas Cook, JWT, Forbes, Titan, Myntra, Seedfund and Omnicom have also confirmed their participation.

  • Myntra’s new TVC goes viral

    Myntra’s new TVC goes viral

    MUMBAI: Retail e-commerce giant Myntra’s outdoor apparel brand The Roadster Life Co’s new TV commercial hit the airwaves recently after it went viral on social media over the last week. 

    This film has been conceptualised, produced and shot by Brave New World Communications – a Bangalore based integrated communications agency, which had been tasked with carving out a niche for The Roadster Life Co.

    The film was released on Facebook & YouTube on 27 January and has been received very positively so far. At the time of filing this story, the video was viewed more than 15 million times and shared more than 8100 times. The film was released on TV on 5 February.

    The goal was to appeal to a younger audience who value experiences and are tired of the usual tourist spots. The agency’s strategic approach was single-minded: to own roads as a brand platform by positioning them as the most diverse of destinations. The claim is subtly supported by the product’s deep-design interpretation of archetypal roads, from driveable coastlines and broken paths to desert trails and forest paths.

    “The challenge was to make Roadster relevant in an increasingly crowded category,” said Brave New World CEO and CCO Joono Simon. “Roadster is a young brand and social media has a powerful part to play – it was important for the commercial to establish a context for sustainable two-way conversation. Creating a sense of scale was also vital – because the backdrop of the great outdoors is our real invitation. Once you accept it, Roadster has an enabling role to play in your life.”

    The film is a tip of the hat to those who follow the road to pursue unusual passions. A non-linear narrative stitches together three unique instances: a free spirit collecting his own brand of experiences along rocky coastlines, a ranger on a tiger census making her own trail through the forest, and an intrepid duo braving a desert storm to deliver relief supplies.

    The underlying message is a simple one –the road is both journey and destination for those in search of unique experiences.  The recently released film is the first salvo of an integrated interactive campaign for the brand.