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Tag: Myntra

  • Myntra signs on Chemistry & AKS, targets 10x growth & $1 bn valuation

    MUMBAI: Myntra, a leading destination for fashion and lifestyle online, has announced the launch of its Accelerator Programme.

    Through this initiative, Myntra is looking at forging strategic partnerships with about 10-15 local fashion brands that have a strong founding team and unique design sensibility. The program is designed to accelerate growth of these brands through technical, know how, analytics and branding support from Myntra.

    Myntra has signed partnerships with two brands, Chemistry and AKS and has five more brands in the pipeline. Chemistry is a trendy fashion brand for women, who want to stand apart from generic fashion. With a reach of about half a million customers at present, its association with Myntra through the Accelerator programme is expected to take it to three million customers in the next three years. AKS is an ethnic wear brand for the modern day Indian women. The brand’s strong product value proposition has helped it scale to a $6 million annual GMV in three years. Under Accelerator, it is expected to witness a growth of 10X over the next three years.

    Myntra-Jabong CEO Ananth Narayanan said, “We believe that the next 3-5 years will see the emergence of many new national brands. As leaders, Myntra and Jabong are well positioned to work closely with some of these emerging brands to propel them to the national stage.”

    The brands will be able to leverage our core strengths – largest mass premium customer base and data driven insights on consumer, while also getting operational support. We are looking at creating about $ 1 billion incremental valuation for the Myntra Accelerator brands over the next three years.

    CEO Chemistry Sunil Jhangiani said, “Being an offline brand with a strong foundation, our association with Myntra opens up a new world of opportunities for us in terms of reach, visibility and volumes through the online channel. Myntra’s expertise in building successful online brands over the years, backed by strong technological support will aid us in shaping the future of Chemistry and establishing it as one of the foremost fashion brands in the country. We expect the online sales to become 50% of the brand sales in 3-5 years.”

    AKS founder Nidhi Yadav added, “As an online-first brand, we started small with a passion for design and identity. By associating with Myntra, we are taking the first major step towards creating a national brand. Myntra’s ability to build brands through digital marketing, capture and provide insights on customer behavior and enable reach to eight million+ women shoppers will be a game changer for our brand.”

    With successful in-house brands such as Roadster and HRX, Myntra has the know-how of creating brands that have the potential to be category leaders. An online-first approach ensures that brands scale much faster and at better economies compared to an offline model. Through this program Myntra will help partners to build their brand online through Myntra and Jabong and also leverage data from the 18 million monthly active users to get insights on customer behavior and product assortments.

  • Amit Sadh is Gritstones’ new face

    MUMBAI: Gritstones has been creating an ensemble in the world of Men’s Fashion. With customers support and positive acclamation, Gritstones have been touching heights with its abundance presence in the online shopping market. Its association with Bollwood promotions and presence has formed a complete new picture for the brand. To make the picture more youthful and attractive, Gritstones have roped in famous Bollywood actor Amit Sadh as their brand face for their brand.

    Amit Sadh, being young, stylish and popular name among the people has a good fandom. Being a versatile actor, Amit is most welcoming to face new challenges and adjoin with new experiments and innovation. Similarly Gritstones have been evolving since then with sheer sense to grow and expand their fashion ranges in over multiple shopping stops. At present they are widely and easily available at top online fashion shopping portals like Amazon, Flipkart, Jabong, Snapdeal, Voonik, Myntra and Limeroad among many.

    “I genuinely feel that the clothes are very comfortable and very stylish. It has a very lower east- New York Jamaican vibes to it. The fitting is amazing and the styling is unique and i feel really sexy being in Gritstones. I have grabbed the latest collection of Gritstones and its time you guys grab it soon,” says Amit Sadh.

    Amit Sadh also started as a beginner with no godfather in the film industry and established himself as a brand by taking up television soaps then film acting as a career and became popular among us with his bold and mesmerising acting skills and dialogue delivery, same with Gritstones, they launched themselves online without thinking of the risk of failure or dissonance from the customers and now is one of the most trending and followed brand in the industry. Gritstones has always been developing according to the changing dynamics of the industry and has formulated itself as the most promising brand among the customers.

    Gritstones has bagged the award and recognition for “Most Trusted Fashion Apparel brand in India in quality and service” on Flipkart Marketplace for year 2016-2017.

  • Kunal Kapoor & Saba Azad herald Myntra’s ‘Big Fashion Gig’

    MUMBAI: Myntra, Myntra, a leading platform for fashion brands and pioneer in m-commerce play, has kicked off a special campaign to promote Big Fashion Gig – The country’s first mega fashion extravaganza, and launched two television commercials as part of the ongoing promotions. The campaign calls upon fashionistas to try out the latest products, styles and designs from over 1500 domestic and international brands, with access to over three lakh curated styles.

    The first edition of Myntra’s Big Fashion Gig, scheduled to be held between the 8 and 10 April, is a doorway to accessing the upcoming spring summer collection of top global brands, some of which are exclusive to Myntra and Jabong. The 20 second TVCs articulate the significance of the mega event through a stimulating narrative, where a person undergoes a delightful fashion makeover, personally assisted by a celebrity and one where a young Bollywood actress is seen trying out multiple outfits, embolden, as she prepares for her gig at a studio.

    The Commercials: In the first TVC, We see a beautiful girl preparing herself backstage, playing with drumsticks and tapping to a rhythm. She is none other than Saba Azad, who is seen exploring multiple outfits as she gets into the mood, preparing for her gig. She then emerges, looking stunning as she sets out confidently to perform on stage.

    In the second film, donning the role of a personal assistant to a young man, is Bollywood actor Kunal Kapoor. A visibly displeased young man is seen sitting on his bike in his garage preparing to leave. Actor Kunal Kapoor comes into view at this point and engages the young man with Mortal Kombat like poses, flinging clothes and accessories at him with each move, which the young man adorns instantly. After a thrilling display of passion, the two men bow to each other like martial art fighters and settle down with a guitar and some dancing by the young man.

    Myntra head of Jabong and CMO Gunjan Soni said, “Big Fashion Gig has been conceptualized to allow our fashion forward customers, access to brands, designs and styles to the upcoming summer collection of some of the finest global brands. It is the first of its kind event in the country where we have conceptualized over 30 gigs with curated styles for our customers and collaborated with over 10 celebrities who will offer their tips and style mantras. The campaign has been developed to clearly highlight their role as fashion advisors to our consumers.”

    BFG has been structured along the lines of a music festival, with a line-up of three hour long gigs targeted at different segments of fashion consumers. Myntra has collaborated with Bollywood celebrities including Hrithik Roshan, Deepika Padukone and Anusha Dandekar among others and cricketers such as Virat Kohli, Yuvraj Singh, M.S Dhoni and other fashion experts to give customers first hand tips on the latest trends and styles in fashion. Some of the gigs lined up include, Wanderlust, Men 2.0, HRX Factor with Hrithik, Deepika’s Spring Secrets, Motorcycle Diaries, Vogue Trendcaster, Girls night out and Fashion Beatbox.

    The upcoming Big Fashion Gig is the first edition of the high fashion event that Myntra will develop into a property and host twice every year, during summer and the arrival of fall. Other marketing channels being used extensively to promote the event include a mix of OOH, radio, digital and social media.

  • EveryMedia wins agency of the year award at ACEF 2016

    EveryMedia wins agency of the year award at ACEF 2016

    MUMBAI: EveryMedia Technologies bagged a Gold for the agency of the year for digital transformation at the Asian Customer Engagement Forum. The company received this title for its outstanding performance in the field of Digital Marketing. The ACEF mission is to elevate customer engagement initiatives and practices in the Asia Pacific & GCC region inviting some of the best customer engagement professionals to share their views on present and future of customer engagement practices. ACEF Awards helps promote the best brands/Organization/Agencies/Individuals for their outstanding achievements in customer engagement & brand excellence through various mediums of marketing.

    “This is an exemplary moment for EveryMedia and we thank the Asian Customer Engagement Forum for acknowledging our work. We are grateful to our clients; not only for their trust but also for the tremendous support and creative freedom they give us. This honour encourages us to do even better,” said EveryMedia Technologies CEO Gautam B Thakker.

    Digital marketing campaigns created by EveryMedia always focus on innovation, creativity, design and ROI. Initiatives and activities that are planned and executed by EveryMedia have won accolades for many clients. At the Asian Customer Engagement Forum, EveryMedia Technologies emerged victorious in other categories too. The company bagged the Marketing Capability Silver Award for Excellence in Brand Management for Zicom SaaS Pvt. Ltd, the Marketing Capability Gold Award for Excellence in Digital transformation for the film Neerja, the Marketing Capability Silver Award for Integrated Marketing Communications for the film Manjhi and the Marketing Capability Gold Award for Most effective use of branded content for Myntra’s All About You by Deepika Padukone.

  • EveryMedia wins agency of the year award at ACEF 2016

    EveryMedia wins agency of the year award at ACEF 2016

    MUMBAI: EveryMedia Technologies bagged a Gold for the agency of the year for digital transformation at the Asian Customer Engagement Forum. The company received this title for its outstanding performance in the field of Digital Marketing. The ACEF mission is to elevate customer engagement initiatives and practices in the Asia Pacific & GCC region inviting some of the best customer engagement professionals to share their views on present and future of customer engagement practices. ACEF Awards helps promote the best brands/Organization/Agencies/Individuals for their outstanding achievements in customer engagement & brand excellence through various mediums of marketing.

    “This is an exemplary moment for EveryMedia and we thank the Asian Customer Engagement Forum for acknowledging our work. We are grateful to our clients; not only for their trust but also for the tremendous support and creative freedom they give us. This honour encourages us to do even better,” said EveryMedia Technologies CEO Gautam B Thakker.

    Digital marketing campaigns created by EveryMedia always focus on innovation, creativity, design and ROI. Initiatives and activities that are planned and executed by EveryMedia have won accolades for many clients. At the Asian Customer Engagement Forum, EveryMedia Technologies emerged victorious in other categories too. The company bagged the Marketing Capability Silver Award for Excellence in Brand Management for Zicom SaaS Pvt. Ltd, the Marketing Capability Gold Award for Excellence in Digital transformation for the film Neerja, the Marketing Capability Silver Award for Integrated Marketing Communications for the film Manjhi and the Marketing Capability Gold Award for Most effective use of branded content for Myntra’s All About You by Deepika Padukone.

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • Former Myntra finance head Prabhakar Sunder joins Voonik

    Former Myntra finance head Prabhakar Sunder joins Voonik

    MUMBAI: Voonik appointed Prabhakar Sunder as its chief financial officer. Sunder brings over 15 years of experience in capital raising, corporate finance, financial reporting and compliance, treasury and fund management, financial planning and analysis, risk advisory, taxation, procurement etc.

    In his previous role, Sunder headed the Finance, Commercial and Legal functions at Myntra, a leading fashion e-commerce platform in India. With him on Board, Voonik appears to be aligning its financial prowess with its growth roadmap for the next phase of expansion.

    Speaking on his appointment, Voonik.com CEO and founder Sujayath Ali said, “We are pleased to welcome Prabhakar on board as the CFO of Voonik. With more than a decade of experience with core e-commerce business platforms, Sunder has a proven track-record of maintaining lean and healthy financial operations and providing strategic guidance to top ventures. We are certain that his expertise will provide the necessary impetus to Voonik’s growth.”

    Sunder commented on his new role, “I’m delighted to join Voonik. The focus on personalisation sets it apart in the market as does its efficient business model. I look forward to working with the stellar team at Voonik and to be a part of this exceptional growth story. “

  • Former Myntra finance head Prabhakar Sunder joins Voonik

    Former Myntra finance head Prabhakar Sunder joins Voonik

    MUMBAI: Voonik appointed Prabhakar Sunder as its chief financial officer. Sunder brings over 15 years of experience in capital raising, corporate finance, financial reporting and compliance, treasury and fund management, financial planning and analysis, risk advisory, taxation, procurement etc.

    In his previous role, Sunder headed the Finance, Commercial and Legal functions at Myntra, a leading fashion e-commerce platform in India. With him on Board, Voonik appears to be aligning its financial prowess with its growth roadmap for the next phase of expansion.

    Speaking on his appointment, Voonik.com CEO and founder Sujayath Ali said, “We are pleased to welcome Prabhakar on board as the CFO of Voonik. With more than a decade of experience with core e-commerce business platforms, Sunder has a proven track-record of maintaining lean and healthy financial operations and providing strategic guidance to top ventures. We are certain that his expertise will provide the necessary impetus to Voonik’s growth.”

    Sunder commented on his new role, “I’m delighted to join Voonik. The focus on personalisation sets it apart in the market as does its efficient business model. I look forward to working with the stellar team at Voonik and to be a part of this exceptional growth story. “

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.