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Tag: Myntra Fashion

  • bebe ropes in Sharvari as its brand ambassador for India

    bebe ropes in Sharvari as its brand ambassador for India

    Mumbai: Global women’s fashion brand, bebe, has partnered with Myntra in India. The brand has also roped in young Bollywood diva, Sharvari, as its first brand ambassador in the country.

    Sharvari will endorse the autumn-winter collection and the ad campaign will be visible across regions and various mediums.

    The 34-seconds long ad film, titled ‘Be You’ showcases how bebe allows women to explore their real, fashionable selves and experiment with their fashion choices.

    The campaign will be promoted extensively across social media to reach the brand’s target audience, comprising largely of modern Indian women. The ad campaign highlights the new season collection, centered on the theme- ‘Be you’. The video campaign emphasizes on modern women who wish to be glamorous and bold in their fashion choices, while also expressing their individuality through fashion.

    Sharvari has made a promising start to her acting career with stunning performances in “Bunty Aur Babli 2” and The Forgotten Army.

    With her at the helm of brand promotions, bebe’s new campaign is set to build stronger brand salience with its shoppers and fashionistas across top metros and tier I cities.

    Speaking on the occasion, Sharvari said, “I am delighted to be associated with bebe as their first brand ambassador in the country. bebe offers trendy and contemporary fashion which reflects my personal style. The brand has made a mark for itself across the globe, and I am happy to be a part of the brand’s endeavor to strike a chord with its customers and fashionistas of the country.”

    Speaking about the association, Myntra chief- Myntra fashion brand and chief experience officer Manohar Kamath said, “Sharvari embodies the brand bebe perfectly. She is bold, confident, glamorous, fun and unapologetically herself, which resonates with the brand’s persona. Sharvari’s cheerful social presence has the potential to influence and engage the modern woman with her sartorial choices. The association with Sharvari for the new autumn-winter collection is sure to enamor consumers from top tier cities and metros.”

  • Myntra unveils latest brand campaign featuring Samantha Akkineni

    Myntra unveils latest brand campaign featuring Samantha Akkineni

    Mumbai: Myntra has unveiled its latest ad films featuring its brand ambassador, Samantha Akkineni, as part of a star-studded brand campaign that was launched earlier this month. With the rollout of the new ad films, Myntra is all set to strengthen its strong connect with its consumers, influence, and accelerate the business.

    Conceptualised by Brave New World, the brand campaign has been developed to reach the ever-growing community of fashion lovers from all walks of life and make fashion expertise accessible with the help of India’s most loved and popular trendsetters. The actor will appear in two ad films promoting women’s western wear and ethnic wear, largely across electronic and digital platforms in the South. 

    In the ad films that credit Tara D’Souzaas the creative director, viewers get to witness Samantha, as she walks them through the brand’s value propositions, with varying backgrounds and stunning looks. In addition to this, the film also highlights Myntra’s after-sales services such as exchange, returns, and refund.  

    “Samantha has impressed millions across the country with her talent and is the talk of the town for her acting prowess and fashion choices. Her fashion sense is something her wide fan base, particularly in the South, aspires for, and her influence over the fashion choices of the youth is unparalleled,” said Myntra, CMO, Harish Narayanan. “Being a household name in the region, Samantha will be key in bringing audiences from these regions onboard our platform. We are glad to have a star of her caliber as the face of Myntra to reinforce Myntra’s image and perception as India’s Fashion Expert.”

    “I have been associated with Myntra for almost a year now and the experience has been nothing short of fulfilling,” said Samantha Akkineni. “Fashion to me is an everyday affair, so it is for a growing number of people who are looking forward to experimenting with new looks and styles more often than ever. Myntra’s know-how of the fashion needs of people and its ability to keep up with the latest trends sets it apart, making it a necessity for the fashion conscious.”

    Myntra is implementing a 360-degree approach, leveraging TV, digital and social platforms to deliver campaign ad films across the nation. 

  • Taproot springs a design Myntra

    Taproot springs a design Myntra

    BENGALURU: Myntra, India’s leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

    Soni spoke with www.indiantelevision.com during an event today when Myntra announced that it has witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of US$ 1 billion. The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra’s position on its path to profitability says the company.

    Speaking about the soon-to-be-launched campaign, Soni said, “We are launching our campaign this Saturday about how we have become category leaders in various areas, so this particular campaign is about sports. I think a lot of people are surprised when we say fashion and sports. About 30 per cent of our business is sportswear including sports shoes. We are picking sports as a category and we are launching a specific sports destination on Myntra. To Support that, we are driving a mega 360 degree communication around it – that includes TV, outdoor, digital, radio, we are covering it all. Taproot is the creative agency and Maxus the media buying agency.”

    “When brands talk about sports, they usually use mega sports stars and they always portray very high profiles. We need to be more related. Our story is that a normal person wanting to lead a fit life and the message we want to convey is that no matter which sport you want to play to stay healthy, Myntra is the destination to get the gear. We are looking at Rs 10 to 15 crore kind of spends for this campaign that will run for about a month,” further revealed Soni.

    On Myntra’s and Jabong’s achievements, Myntra and Jabong CEO Ananth Narayanan said, “We are at the forefront of fashion in India today with over 18 million (1.8 crore) monthly active users. Our unique approach to leverage technology to decode fashion has helped us become the fastest growing online fashion platform. Myntra, Jabong and Flipkart together have 70 per cent market share in the country today and will continue to grow this by empowering brands and customers. We are on track to achieve scalable and sustainable growth and will be EBITA positive in FY-18.”

    In this phase of growth, Myntra says that it is using technology to empower its customers and brands. For customers it is leveraging Artificial Intelligence (AI) and Machine Learning for a personalised shopping experience, better product discovery and assisted buying. The company has introduced several features to enhance customer experience resulting in Myntra being 20 points ahead on NPS than the industry. To its brand partners, Myntra provides brand performance and analytics support, customer insights to develop a loyal fan base and enable engagement. In line with this, it has launched a new portal which will provide brands with customised insights and competitive intelligence reports to manage their performance on the platform.

    The company will also launch iconic global fashion labels Hugo Boss and Hackett which will be available on the platform.

  • Taproot springs a design Myntra

    Taproot springs a design Myntra

    BENGALURU: Myntra, India’s leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

    Soni spoke with www.indiantelevision.com during an event today when Myntra announced that it has witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of US$ 1 billion. The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra’s position on its path to profitability says the company.

    Speaking about the soon-to-be-launched campaign, Soni said, “We are launching our campaign this Saturday about how we have become category leaders in various areas, so this particular campaign is about sports. I think a lot of people are surprised when we say fashion and sports. About 30 per cent of our business is sportswear including sports shoes. We are picking sports as a category and we are launching a specific sports destination on Myntra. To Support that, we are driving a mega 360 degree communication around it – that includes TV, outdoor, digital, radio, we are covering it all. Taproot is the creative agency and Maxus the media buying agency.”

    “When brands talk about sports, they usually use mega sports stars and they always portray very high profiles. We need to be more related. Our story is that a normal person wanting to lead a fit life and the message we want to convey is that no matter which sport you want to play to stay healthy, Myntra is the destination to get the gear. We are looking at Rs 10 to 15 crore kind of spends for this campaign that will run for about a month,” further revealed Soni.

    On Myntra’s and Jabong’s achievements, Myntra and Jabong CEO Ananth Narayanan said, “We are at the forefront of fashion in India today with over 18 million (1.8 crore) monthly active users. Our unique approach to leverage technology to decode fashion has helped us become the fastest growing online fashion platform. Myntra, Jabong and Flipkart together have 70 per cent market share in the country today and will continue to grow this by empowering brands and customers. We are on track to achieve scalable and sustainable growth and will be EBITA positive in FY-18.”

    In this phase of growth, Myntra says that it is using technology to empower its customers and brands. For customers it is leveraging Artificial Intelligence (AI) and Machine Learning for a personalised shopping experience, better product discovery and assisted buying. The company has introduced several features to enhance customer experience resulting in Myntra being 20 points ahead on NPS than the industry. To its brand partners, Myntra provides brand performance and analytics support, customer insights to develop a loyal fan base and enable engagement. In line with this, it has launched a new portal which will provide brands with customised insights and competitive intelligence reports to manage their performance on the platform.

    The company will also launch iconic global fashion labels Hugo Boss and Hackett which will be available on the platform.