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Tag: Myntra

  • Vamsi Murthy wraps up his Disney+ Hotstar journey

    Vamsi Murthy wraps up his Disney+ Hotstar journey

    MUMBAI: Call it a season finale worth bingeing. After an unforgettable four-season run, Vamsi Murthy has announced his exit from Disney+ Hotstar, wrapping up a chapter that reads like a streaming hit, complete with plot twists, high stakes and creative cliffhangers.

    As executive director and marketing head, Murthy helped script some of Hotstar’s most successful campaigns, cementing its reputation as India’s home of entertainment and sport. From building massive originals like Aarya, Criminal Justice, Special Ops and Taaza Khabar, to steering cricket fever through World Cups, his marketing playbook turned content into cultural conversations.

    Under his leadership, the platform revamped its entertainment marketing model, driving growth across brand love, viewership and subscriptions. The results showed improved ROI, award wins at Promax Asia, Kyoorius and Indian Telly Streaming Awards, and a brand that consistently set the tone for pop culture moments.

    Before Hotstar, Murthy’s career reel rolled through BookMyShow, ZEE5, Myntra, MakeMyTrip and Reliance Communications, marking a two-decade journey across India’s biggest consumer brands.

    Signing off, Murthy called his time at Hotstar “nothing short of a blockbuster,” thanking colleagues and mentors who made the ride special. As for what’s next, he’s keeping the suspense alive, promising a new chapter soon. Because in true entertainment style, every great show deserves a thrilling sequel.

  • Dentsu AMP turns up the volume on video creativity

    Dentsu AMP turns up the volume on video creativity

    MUMBAI: Move over film reels, it’s time for feel reels. Dentsu India has launched Dentsu AMP, a next-generation, video-first content engine that fuses AI innovation with human storytelling to help brands create videos faster, sharper, and smarter.

    Leading the charge are Dhruv Abrol and Tarika Gulabani, appointed as managing partners. The duo, who earlier co-led TVA, bring a mix of digital business acumen and entertainment flair from stints at Myntra, Tata Cliq, Sony, and StarPlus. They will report to Dentsu Creative & Media Brands CEO South Asia Amit Wadhwa.

    “Dentsu AMP is built for a world where stories must move as fast as audiences do,” said Wadhwa. “It unites craft, content, and technology to deliver creativity that performs.”

    With over ten in-house studios across India, Dentsu AMP covers everything from video production and motion graphics to sound and 3D design. Its AI backbone powers every stage of production, from ideation and editing to targeting, helping brands scale cinematic campaigns and snappy social content alike.

    Brands such as Aditya Birla Fashion, Flipkart, Myntra, and Groww are already onboard, banking on AMP’s ability to merge creativity, data, and speed.

    “We’re building a modern content engine,” said Abrol and Gulabani. “From high-impact films to daily social posts, AMP helps brands make more content, faster, without losing quality or consistency.”

    Sitting alongside Dentsu Lab and the Dentsu Podcast Network, AMP strengthens the agency’s innovation ecosystem. With expansion plans across major metros, Dentsu is clearly turning up the volume on creativity, where imagination scales, and every frame counts.

  • TechnoSport races ahead with Myntra M-Now launch

    TechnoSport races ahead with Myntra M-Now launch

    MUMBAI: TechnoSport is breaking a sweat in all the right ways. The homegrown activewear brand has made its debut on Myntra’s M-Now, the fashion platform’s hyper-speed delivery service, bringing performance wear to your doorstep in just 30 minutes.

    Currently live across Bengaluru, with expansion plans for Mumbai, Delhi, Kolkata, Hyderabad, and Pune, the move marks a bold stride in TechnoSport’s mission to make premium-quality activewear both affordable and instantly accessible.

    The brand is kicking off its M-Now journey with 10 plus styles, priced at an average of Rs 430, combining comfort, performance, and value. The launch is part of TechnoSport’s larger omni-channel expansion, which includes rapid delivery via Myntra and soon, its own website.

    TechnoSport’s foray into quick commerce has already shown impressive results, the brand has clocked nearly 60 per cent volume growth over the past six months. With consumers increasingly turning to Q-commerce for impulse fitness buys, the segment is expected to contribute 15–20 per cent of the brand’s overall revenue in the near future.

    “We are thrilled to launch TechnoSport on M-Now,” said TechnoSport CEO Puspen Maity. “Activewear is often an impulse purchase tied to lifestyle goals. Q-commerce bridges that gap between intent and action, allowing us to meet consumers’ expectations for instant gratification while keeping performance and quality at the core.”

    By merging speed with style, TechnoSport is sprinting ahead in India’s booming activewear race, and with this launch, it’s proving that in fitness and fashion alike, timing is everything.

     

  • YouTube adds Nykaa and Purplle to shopping affiliate programme as beauty commerce booms

    YouTube adds Nykaa and Purplle to shopping affiliate programme as beauty commerce booms

    MU7MBAI: YouTube is turning beauty tutorials into storefronts. The video platform has added Nykaa and Purplle to its shopping affiliate programme, expanding creators’ ability to monetise content as shopping-related watch time in India jumps 250 per cent year-on-year.

    The move doubles down on beauty and lifestyle, a category where 89 per cent of Indian shoppers say YouTube helps them make confident purchase decisions. Creators enrolled in the programme can now tag products from Nykaa and Purplle alongside existing partners Flipkart and Myntra, earning commissions when viewers buy.

    More than 40 per cent of eligible creators in India have signed up since the programme launched a year ago, tagging products in over three million videos. Over 200 million logged-in users in India have made shopping-related searches on YouTube, creating what the platform calls a “complete monetisation ecosystem”.

    “The next era of video commerce is already being defined by India’s vibrant creator economy on YouTube,” says YouTube India managing director Gunjan Soni. “We are scaling content-driven shopping from a successful programme to a complete monetisation ecosystem.”

    YouTube is sweetening the deal with artificial intelligence tools that automatically tag products the moment they’re mentioned in videos, capturing viewer interest at its peak. The platform will also test automatic product identification later this year.

    Flipkart vice president of growth and marketing Pratik Arun Shetty, frames the partnership as commerce meeting creativity. “India’s creator economy is transforming how people engage with brands,” he says. Myntra reports creator collaborations have grown threefold in the past year, whilst Nykaa positions itself as a pioneer in content-led commerce.

    YouTube is also rolling out tools to make brand deals more lucrative: a flexible format for inserting and replacing sponsored segments, links to brand sites in Shorts, and a Creator Partnerships Hub inside Google Ads to connect advertisers with influencers.

    It’s a bet that authenticity converts. Whether creators cash in or merely chase clicks will depend on whether viewers trust recommendations—or just skip to the comments.

  • Colors Queen unveils festive glow collection

    Colors Queen unveils festive glow collection

    MUMBAI: Colors Queen Cosmetics has rolled out its festive collection, promising beauty lovers a season of radiance. The homegrown brand, known for its cruelty-free and skin-friendly formulas, is serving up sparkle with a line-up that blends innovation, affordability and flair.

    The showstopper is the cushion foundation, designed for a natural, buildable glow that lasts all day. Adding drama are the liquid metallic eyeshadows, while the glass bomb stick and lip gloss bring shimmer and shine to cheeks, lips and eyes. Completing the look are illuminating primers and highlighters that make festival lights look dim in comparison.

    Speaking on the launch, co-founder Nitin Panjwani said the range was crafted to deliver luxury beauty at accessible prices, with products that not only look stunning but also feel good on the skin.

    Available on Amazon, Flipkart, Nykaa, Myntra, Purplle, Meesho, and the official website www.colorsqueen.com , along with offline counters across India, the collection invites beauty lovers to shine brighter and bolder this festive season.

    Colors Queen, founded in 2014, has built its name on blending quality, affordability and inclusivity, and with this launch, it hopes to crown itself the go-to brand for festive glamour.
     

  • Oxpecker hits it out of the park with Washington Sundar as brand face

    Oxpecker hits it out of the park with Washington Sundar as brand face

    MUMBAI: When a cricketer known for his calm grit partners with a brand built on hustle, you know the pitch is perfect. Oxpecker, India’s next-gen activewear and athleisure label, has roped in Indian international cricketer Washington Sundar as its first-ever brand ambassador marking a bold new chapter in its journey to redefine how India sweats, stretches, and shows up.

    For Washington, the association goes beyond logos and photo shoots. “What excites me most is seeing a young entrepreneur identify a real gap in the market and build an activewear brand that’s stylish, functional, and uncompromising on performance,” he said. “Oxpecker has the potential to inspire people to show up every day with confidence, in comfort and style.”

    And that mantra “Show Up” is at the heart of Oxpecker’s new campaign and its first brand film starring Sundar. From dawn workouts to late-night travel, the film showcases the all-rounder’s consistency as more than just a cricketing skill: it’s a life skill. The message is simple being a champion isn’t about chasing perfection, but about showing up, day after day.

    The Oxpecker difference lies in its blend of sweat-wicking, breathable, odour-resistant fabrics, engineered for India’s weather, and its mid-premium positioning that offers international quality without international price tags. Every piece is designed to empower individuality while being proudly Made in India, for India and beyond.

    Founded in 2023 by 20-year-old entrepreneur and Oxpecker founder Dev Raval and Oxpecker co-founder Nitesh Raval, the brand was born out of frustration with the lack of good choices in the Indian market. “Consumers either compromise on quality with budget options or overspend on international brands. With Oxpecker, we bridge that gap,” said Dev Raval. “Washington Sundar, consistent both on and off the field, perfectly embodies our spirit of showing up.”

    In less than two years, Oxpecker has built serious momentum:

    ●    Launched in 2023 with a disruptive vision.

    ●    Partnered with 150 plus influencers, strengthening its digital-first presence.

    ●    Secured listings on Amazon, Myntra, and Ajio, building strong e-commerce traction.

    ●    Now unveiling its first brand film with Washington Sundar, cementing its identity.

    The campaign’s visuals are more sweat than sparkle: Sundar powering through intense drills, long practice hours, and the grind of everyday travel all while Oxpecker gear keeps him comfortable and game-ready. The film underscores a universal truth: performance isn’t about spotlight moments, it’s about consistency, and showing up is already half the battle won.

    With cricket’s rising all-rounder as its face, Oxpecker is betting big on India’s fitness-conscious millennials and Gen Z, who want gear that works hard without burning a hole in their pockets. If Washington Sundar embodies composure at the crease, Oxpecker is looking to embody resilience in the wardrobe proving that for champions, on the field or off it, the secret lies in one mantra: Show up.

  • Amorepacific turns 80, marks milestone with mega celebration

    Amorepacific turns 80, marks milestone with mega celebration

    MUMBAI: Glow-rious at 80! It’s not every day a beauty giant hits the big 8-0 but when it does, it glows big. Amorepacific, the South Korean powerhouse behind cult-favourite brands like Laneige, Innisfree, Etude and Sulwhasoo, is celebrating 80 radiant years with the launch of Amorepacific Day: a three-day K-beauty carnival from 5-7 September 2025.

    For the first time ever, this celebratory splash is going live across all major beauty platforms such as Nykaa, Sephora, Tira, Myntra, Amazon plus offline stores nationwide. Shoppers can snag up to 30 per cent off on bestselling skincare icons and makeup must-haves from Amorepacific’s legendary labels.

    “Turning 80 is not just about looking back, it’s about celebrating the beauty we’ve built together,” said Amorepacific India, managing director & country head, Paul Lee.

    With Laneige’s water sleeping mask and Sulwhasoo’s first care activating serum, Amorepacific has been setting K-beauty benchmarks since 1945. And now, with Amorepacific Day, it’s throwing open its beauty vaults for fans old and new to explore, indulge and glow-up.

    Whether you’re a sheet mask stan, a skincare minimalist, or just browsing for your next beauty fix, Amorepacific Day promises something for everyone: minus the guilt, plus the glow!

    So, mark your calendars, clear your carts, and get ready to join the celebration. Because 80 never looked so goo and your skincare shelf is about to thank you.

  • Kay Beauty makes historic UK debut at Space NK

    Kay Beauty makes historic UK debut at Space NK

    MUMBAI: Kay Beauty, the make-up brand co-founded by actor Katrina Kaif and Indian beauty retailer Nykaa, has made its first international move with an exclusive launch at Space NK in the UK. The tie-up marks the first time a home-grown Indian beauty brand has been stocked by the British luxury chain.

    Founded in 2019, Kay Beauty has built its reputation on performance-led, skin-friendly formulas and an inclusive brand voice, encapsulated in its slogans #ItsKayToBeYou and #MakeupThatKares. Its portfolio of 197 products across eyes, lips and face will now sit alongside Space NK’s curated line-up of global labels.

    Kaif called the launch “a powerful opportunity to connect with a global community that shares our values.” Nykaa co-founder & head of its owned bands Adwaita Nayar described the step as “more than just a brand milestone,” positioning Kay Beauty as proof that Indian consumer labels can compete on the global stage. 
    Space NK  chief commercial officer Margaret Mitchell said the addition would help the retailer better serve Britain’s growing south Asian community while offering “something genuinely unique”.

    The UK launch brings bestsellers such as the Hydra Crème Lipstick, Hydrating Foundation and Velvet Creme Blush, as well as a range of kajals infused with chamomile and ceramides.

    Kay Beauty, named Vogue India’s Beauty Brand of the Year in 2022, has already carved a cult following at home with 1.6 million social media followers, 700-plus retail outlets and more than 2.5 million customers. With Space NK’s 80-store network and online reach, the brand is betting that its blend of inclusivity, heritage and innovation will resonate with British consumers too.

  • Ad Club Bangalore snaps up Gen Z insights at Inspiration Room

    Ad Club Bangalore snaps up Gen Z insights at Inspiration Room

    MUMBAI: When it comes to decoding Gen Z, even advertising veterans know they can’t just swipe left on change. The Advertising Club Bangalore’s 15th Inspiration Room lit up last Wednesday with over 100 participants, all keen to grasp how the next generation is reshaping consumption and culture.

    The evening kicked off with Gauri Kumar, who dived straight into the world of Augmented Reality (AR). From Bitmojis to AR lenses, she showed how brands like Myntra and Swiggy are already harnessing Snapchat’s creative toolkit to create scroll-stopping campaigns. “The challenge for brands is no longer access to AR, it’s how creatively you use it,” she quipped, adding that Snapchat has democratised AR production. A live demo on building AR experiences gave attendees a tangible taste of the future of branded engagement.

    Next up Snap Inc. India head of growth Chirag Kohli unpacked how Gen Z, who already command 43 per cent of consumer spend (a figure tipped to hit 50 per cent in the next decade), are redefining commerce. For them, shopping is not just transactional, it’s “shopcialising”, where trends, visuals, and community matter more than price tags. Kohli revealed that 63 per cent of Snapchat users have made purchases on the platform, proving its dual role as both a connection hub and a commerce driver.

    With creators becoming the new search engines and Snapchat pushing India-first features with a camera-first design, the session painted a vivid picture of how phygital is no longer a buzzword but a behaviour. “Attention is scarce, impressions are abundant,” Kohli warned, urging brands to deliver joy and community to cut through the noise.

    Closing the evening Ad Club Bangalore president Laeeq Ali announced that the Club itself is making its Snapchat debut. “This edition has set the bar high for what’s to come,” he said, noting how AR’s blend of code, 3D graphics, and storytelling is redefining advertising playbooks.

    For a series built on sparking inspiration, this edition proved why the Inspiration Room remains the place where marketers, creators, and technologists come together to catch the next big wave before it even trends.

  • Google’s quick move to boost brand sales with Commerce Media Suite

    Google’s quick move to boost brand sales with Commerce Media Suite

    MUMBAI: When it comes to India’s shopping habits, “add to cart” is now often followed by “arrives in 10 minutes” and Google is making sure brands don’t miss the ride. The tech giant has launched its Commerce Media Suite, an AI-powered solution designed to help brands and merchants tap into the surging quick commerce and e-commerce markets. The suite works through Google Ads, letting advertisers reach high-intent shoppers across Search, Shopping, Youtube, Display, Discover, and Gmail, directing them straight to product listings on marketplaces like Blinkit, Swiggy, Zepto, and Myntra.

    The timing is no accident with the festive season around the corner, competition for eyeballs (and wallets) is fierce. “Today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce,” said Google India director for omni-channel businesses Bhaskar Ramesh. “Commerce Media Suite opens fresh pathways for discovery across Google and Youtube, driving stronger results for brands during peak demand seasons.”

    Early adopters are already seeing gains worth bragging about. ITC Aashirvaad Select clocked a 4x return on ad spend on Blinkit, while Renee Cosmetics reported an 11.5 per cent bump in sales and a 48 per cent drop in cost per order.

    For Blinkit, the solution is a match made in delivery heaven. “Google’s Commerce Media Suite offers brands a significant opportunity to cut through the noise and connect with the modern consumer,” said Blinkit director of ad monetisation and pricing Anish Acharya calling it a “game-changer” ahead of the festive rush.

    Beyond just reach, brands get Google AI-driven performance, first-party marketplace data, product-level measurement, and self-service transparency effectively marrying campaign spend to actual sales impact.

    Or as Renee Cosmetics head of eCommerce Jitendra Rawal put it: “It’s allowed us to efficiently connect with customers looking for our products and significantly drive incremental sales.”

    With India’s quick commerce sector in overdrive, Google’s latest play might just help brands click with customers in more ways than one.