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Tag: MyMuse

  • We’re committed to quality and inclusivity in every product we develop: MyMuse’s Sahil & Anushka

    We’re committed to quality and inclusivity in every product we develop: MyMuse’s Sahil & Anushka

    Mumbai: MyMuse had recently clocked a staggering Rs 1.2 crore in just 24 hours. This wasn’t just a sale as more importantly, it brought intimacy and wellness into the spotlight. With over 3,000 early-access sign-ups and a threefold increase in returning customers, the flash sale showcased MyMuse’s strong connection with a rapidly growing audience.

    Customers from tier one, two and three cities enthusiastically participated, breaking barriers and affirming the mainstream acceptance of sexual wellness in India.

    Indiantelevision.com’s Rohin Ramesh caught up with founders Sahil & Anushka Gupta, to find out more about the success behind it.

    Edited excerpts

    On generating a strong customer interest and loyalty

    The success of our flash sale came down to strategic planning and clear communication with our community. We built excitement by offering early access to our loyal customers, which created anticipation. We opened a pre-sale for subscribers, and that exclusive access generated over 3,000 sign-ups. On the sale day, our returning customer rate tripled. By turning the sale into an event, complete with live streaming and a festive office atmosphere, we fostered a sense of community and brand love. Ultimately, a great offer, paired with simple, clear communication, made all the difference.

    On maintaining ongoing engagement in a sector that has traditionally been considered taboo

    We tackle the taboo by encouraging open, honest conversations about sexual wellness. Our approach is to normalise intimacy through relatable, informative content, avoiding over-sexualisation. By framing sex and wellness as natural parts of life, we create a safe space for people to explore and learn. This approach, combined with our focus on tasteful, discreet products and messaging, helps us engage customers who might otherwise feel uncomfortable discussing sexual wellness.

    On the shift in consumer mindset especially in tier three cities

    The shift in mindset stems from growing awareness and a gradual easing of the shame around sexual wellness. People across India are increasingly open to exploring this part of their lives, and we’ve seen how eager they are for both information and products. This change is especially evident in the growth of our customer base in tier two and three cities. Our focus remains on offering high-quality, accessible products designed for the Indian customer, complemented by educational content that empowers people to feel more confident in their choices. It’s about fostering understanding and comfort, which in turn leads to greater acceptance and exploration. We’re excited to continue expanding access and driving this important shift forward

    On challenges you faced in establishing MyMuse in a country where sexual wellness is often not openly discussed

    The biggest challenge was navigating the deeply ingrained cultural taboos around sexual wellness in India. We approached this by striking a balance—being open and straightforward about intimacy while staying mindful of cultural sensitivities. What surprised us, though, was how ready India actually was for this conversation. Over time, we’ve seen an incredible response, with people increasingly willing to explore and embrace sexual wellness. The reception has only grown more positive, showing that these once-taboo topics are gradually becoming part of everyday discussions.

    On the role of digital platforms playing in your business

    Digital platforms are absolutely crucial to our business. They offer privacy, convenience, and access to a diverse range of customers. While our direct-to-consumer (DTC) channel remains strong, quick commerce platforms have also become huge for us. They ensure that customers can receive our products quickly and discreetly, which is key in the sexual wellness space. Our online presence allows us to engage with our community through social media, newsletters, and educational blogs, offering both products and knowledge in a comfortable and approachable way. Shopping online gives users the freedom to research and purchase products in the privacy of their own homes, which is especially important in our sector.

    On your approach to product development in the sexual wellness space

    We’re committed to quality & inclusivity in every product we develop. All our products are body-safe, discreet, and designed for everyone, regardless of gender or sexual orientation. Our approach to product development involves thorough research, surveys, and customer feedback, with a special focus on ensuring they resonate with the Indian audience. We also rely on our dedicated beta testing community, which plays a critical role in testing new products and providing real-world insights that help refine our designs. We’re constantly innovating, with exciting new products on the horizon that will broaden our range and meet the diverse needs of our customers.

    On educating consumers & promoting healthy conversations around intimacy especially in a culturally diverse country like India

    Education is central to what we do. We believe the key to breaking taboos is through open, judgement-free conversations. Our platform “unLearn” provides comprehensive, relatable content around sex education and intimacy, helping people unlearn ingrained societal biases. We create content across blogs, videos, and guides to reach a wide audience and foster healthy, inclusive dialogue.

    On the future of sexual wellness industry heading in the next few years

    As sexual wellness gains traction in India, we see the industry evolving rapidly over the next few years. More people are unlearning taboos and embracing sexual wellness as part of their overall well-being. Demand is expanding across Tier I, II, and III cities, with consumers becoming increasingly comfortable discussing and purchasing intimate products. We expect to see a rise in products focused on self-care and holistic well-being, along with more accessible, inclusive designs that cater to a diverse range of preferences. Digital platforms will continue to play a key role in providing discreet access and education. As conversations about intimacy become more open, the sexual wellness industry will grow as an integral part of the broader wellness movement.

  • MyMuse celebrates its third birthday bonanza!

    MyMuse celebrates its third birthday bonanza!

    Mumbai: As MyMuse, India’s leading sexual wellness brand, marks its third year of empowering individuals to embrace their sexual health, it’s pulling out all the stops to commemorate this milestone in style. With an ethos centered around promoting holistic well-being and intimate happiness, MyMuse has become synonymous with quality in the realm of sexual wellness.

    To kick off the festivities, MyMuse is treating its loyal customers to an irresistible offer: a sitewide discount of 33 per cent. Whether you’re exploring new avenues of pleasure or restocking your favorite essentials, there’s never been a better time to indulge in MyMuse’s selection of products designed to enhance satisfaction.

    But that’s not all – in a nod to the beloved tale of Willy Wonka’s chocolate factory, the brand is sprinkling a touch of magic into its birthday celebrations. Nestled within select orders shipped during the birthday sale are three coveted golden tickets, each granting its fortunate recipient a lifetime supply of MyMuse’s acclaimed massagers.

    Adding an extra layer of charm to the campaign is MyMuse’s collaboration with the internet’s favorite grandmother – a heartwarming figure renowned for her infectious positivity and timeless wisdom. Through this partnership, MyMuse is embracing the wisdom of generations past, reminding us all that the pursuit of happiness and longevity is a journey best shared with loved ones, and that embracing our desires and taking care of our bodies is essential to living a fulfilling life.

    https://www.instagram.com/mymuse.in/?utm_source=ig_embed&ig_rid=26578a28-d75a-4713-8115-327114176fad

    Speaking about the campaign, MyMuse co-founder Anushka Gupta said, “3 years in the industry is a big deal, so we wanted to do something that fits the bill. MyMuse is a brand for people who love to love. So what better way to share the love than to offer a lifetime supply of guaranteed pleasure with our high-quality and well-designed massagers?”

  • MyMuse gives Cupid a crash course on Modern Love in its Valentine’s Day campaign

    MyMuse gives Cupid a crash course on Modern Love in its Valentine’s Day campaign

    Mumbai: Sexual wellness brand MyMuse has taken on love’s biggest ambassador, Cupid, with its campaign, ‘Modern Love Needs Modern Solutions’.

    In this campaign, Cupid represents the age-old societal norms that enforce the fact that there’s only one right way to love. MyMuse understands that love and how people love and express it have changed. So, whether it’s choosing your own path, picking your own traditions (old or new), or choosing to settle down or stay single, MyMuse understands that there is no one-size-fits-all in modern love.

    The brand has launched the campaign through four cheeky, 45-second films, in which we see a well-meaning Cupid desperately trying to get people together in the name of love using his age-old tricks. In an unsurprising turn of events, these attempts are rejected by people who prefer to find love and express it in their own way with the help of MyMuse products. This results in Cupid having a complete meltdown and questioning his life’s purpose. Each film ends with the tagline “Modern Love Needs Modern Solutions- Cupid doesn’t get it, MyMuse does.”

    Watch the the films here:

    MyMuse co-founder Anushka Gupta said “From day 0 as a brand we’ve believed that love is multi-faceted. We get that love is nuanced, and people love in varied ways. And that is exactly what we wanted our campaign to amplify. Cupid to us, is ‘society’ – that one person in everyone’s life who gossips about your last breakup and judges your relationship choices, offering unsolicited, cookie-cutter advice. With these four films, we wanted to go all out and say that whether you choose to be single or celebrate your 25th anniversary on a cruise, opt for those one-night stands or a long-term relationship – You Do You. Either way, we’ve got you.”

    Gupta also added “As a category builder brand, we’ve spent the last three years consistently building our community and working on customer education. When we looked at our data and brand engagement across touchpoints, we knew Indians across the board were excited about what we have to say and are ready for our products. More importantly, we’ve seen that people are ready to explore the wonderful world of pleasure, and that when it comes to love, one size doesn’t fit all.”

    The four ad films were conceptualised in-house and executed by mothership. Apart from the brand films, MyMuse has launched a #cancelcupid campaign on LinkedIn, leveraging its employees as brand ambassadors.

     

  • MyMuse appoints Minhaz Fatima as head of Brand Communications

    MyMuse appoints Minhaz Fatima as head of Brand Communications

    Mumbai: MyMuse, India’s leading sexual wellness brand, has appointed Minhaz Fatima as head of Brand Communications. This appointment comes in as the company looks to scale its business and brand marketing efforts across channels in the coming year.

    In her new role, Minhaz will steer the company’s ambitions to make MyMuse one of India’s most loved and trusted brands. Her efforts will play a pivotal role in shaping the brand in the sexual wellness category. A fairly new category, which up until now has been a subject of taboo.

    Minhaz joins MyMuse after leading the brand, social and creative vertical at Fi. Where she launched and scaled the brand exponentially in a new product category across all digital touchpoints. Her creative work at Fi has won international accolades. With prestigious awards like Webbys, OneShow, and Shorties. She also has a few elephants in her kitty from Kyoorious. She has worked with creative agencies like Jack in the Box Worldwide and Dentsu Webchutney Bengaluru, where she led work for brands like Tata Motors, Surf excel, Flipkart, PhonePe, and Amazon.

    Talking about the appointment, MyMuse co-founder Anushka Gupta said, “Sahil and I have a big vision for MyMuse and are particular about how we want our brand communicated as we scale. We’re not just building a brand, we’re also shaping a cultural narrative. For this critical leg in our journey, we wanted someone on the team who truly understood these nuances, had proven success in scaling a brand, and could roll up their sleeves and get their hands dirty. We’ve found an incredible fit in Minhaz. Her strategic insights and relentless pursuit of creative excellence make her a great asset to the team, and we’re excited to have her onboard.”

    Speaking on her new role, Minhaz said, “The entire narrative around sexual wellness in our country is so dated. The conversations around pleasure and intimacy are led by ‘locker room chats’ or hypersexualized condom and deodorant brands. It’s a bit exhausting if you ask me because how much do we force a smile or hide an eye roll?  I love speaking about the elephant in the room, and MyMuse is not just speaking about it; it’s bringing it out there, normalising it, and celebrating it. I love the vision for the brand, and I was clear I wanted to be a part of this narrative. Because shaping cultural shifts and being able to lead that change is not an opportunity that comes to you every day. It’s an exciting time and an exciting space to be a part of.”