MUMBAI: When Bengaluru saw posters declaring “Nikhil’s wife is missing…”, passers-by were left puzzled, worried, and curious in equal measure. But the mystery wasn’t a crime scene, it was ITC’s Sunfeast Marie Light turning everyday nameplates into a powerful statement on equality.
The campaign, fittingly titled ‘Missing Wife’, is the latest chapter in the brand’s ongoing push for shared identity in households. Last year, Sunfeast Marie Light launched the Strong Team Nameplate Campaign, spotlighting how many Indian homes still display just one partner’s name at the door. This year, the OOH teasers across Bengaluru bus shelters and hoardings dialled up the intrigue with one-liners like “Nikhil’s wife is missing…” before revealing the emotional message: the absence of a woman’s name on a nameplate may not make headlines, but it quietly reinforces imbalance at home.
Taking the message beyond hoardings, Sunfeast Marie Light partnered with Mygate to extend the initiative into 40 plus residential societies. The campaign struck a chord by contrasting the immediate concern when a loved one goes missing with the near invisibility of a missing name. By putting equality, respect, and shared identity back on the doorstep, the brand once again underlined its belief that a home isn’t complete without both partners standing side by side.
Mumbai: Mygate, a living experience tech company, has recently received its aggregator license from the Insurance Regulatory Development Authority of India (IRDAI) to make insurance policies available to its users. This follows the strategic partnership that Mygate entered with ACKO, the tech-first insurer.
Through this partnership, both companies endeavour to deliver intelligent digital protection solutions tailored to the evolving needs of the 4 million households on the Mygate app. By integrating ACKO’s insurance services seamlessly into its platform, Mygate aims to bring insurance closer to home, making it hassle-free and easily accessible to its users. To begin with, the partnership will enable Mygate users looking to opt for car insurance to have easy access to policies at exclusive prices, timely reminders for renewal, and instant paperless claims.
Mygate has also introduced the unique ‘auto insurance reminder’ feature, powered by cutting-edge technology. The feature will enhance the overall customer experience on the app and enable users to benefit from the vast variety of protection offerings.
To further strengthen the partnership, the companies will look at expanding the product offerings beyond motor insurance, adding health and life insurance to the portfolio with solutions such as Outpatient Department (OPD) covers and RWA liability insurance. This will provide holistic insurance solutions powered by ACKO to the Mygate ecosystem.
Mygate co-founder & CEO Abhishek Kumar said, “Our commitment to improving living experience via technology is strengthened by the ability to offer tailor-made insurance for the gated community residents. We are already seeing a very positive reception to the launch and availability of car insurance via the Mygate app, and are excited to uncover what the future holds, as we continue to bolster this partnership and innovate with ACKO.”
“At ACKO, we constantly endeavour to create for the customer. Together with Mygate, we are working at redefining protection beyond auto insurance and trying to solve every aspect of the customer’s lives with our holistic approach. This partnership will help us leverage the potential of our tailor-made solutions and establish us as an integral part of the everyday lives of many million households,” said ACKO General Insurance CEO Animesh Das.
Ather and Hero. In March 2023, ACKO entered the retail health insurance segment to bring the customer into focus with its fair pricing, convenience, and superior customer experience. Further, ACKO’s acquisition of Parentlane is a testament to its growing health insurance business. ACKO has also collaborated with PhonePe and Mygate to directly offer comprehensive car, bike, and health insurance products to consumers on their platform.
ACKO has one of the largest market shares in embedded insurance products like mobility and gadget insurance in partnership with 50+ leading players in the internet ecosystem such as Oyo, redBus, Zomato, HDB Financial Services and Urban Company. Within two years of its launch, ACKO’s Group Health Insurance product has on-boarded 200+ new age, people-first companies including Swiggy, Razorpay, and CRED and insured nearly 8+ lac lives. In a span of 9 years of operations, the company has distributed insurance policies to over 78+ Mn unique customers and issued 1 Bn+ insurance policies.
Mumbai: Mygate has announced its new corporate brand identity as “The Living Experience Tech Company,” marking a step towards the company’s commitment to improving everyday living. This strategic move aligns the brand with both Mygate’s evolving offering, and the evolving needs of the four million families it serves.
Since its inception in 2016, Mygate has been synonymous with technological innovation in community living. Increasingly, though, its applicability has extended to various aspects of everyday life. To list a few examples, Mygate enables the discovery of local service providers, opens up access to an exclusive classifieds platform, offers a variety of home services, and even allows users to purchase property. By emphasizing living experience technology, Mygate shifts the narrative from community management app, to enhancing everyday living experiences of residents.
“We build for the home just as much as we build for the community. The idea is to empower the individual to take over more of their own space and time, to be able to live life on their own terms,” said Mygate co-founder & CEO Abhishek Kumar. “The new positioning accurately captures the depth of our vision in elevating everyday, through the seamless integration of technology.”
The largest community management application MyGate has launched a quirky campaign – Knock Knock Stories. It is another addition to MyGate’s portfolio of unique digital campaigns and marketing initiatives. Some of the other leading campaigns from MyGate’s suite are ‘Just Society Things’ and ‘Heroes of MyGate’.
This new campaign is based on age-old knock-knock tradition and highlights how MyGate’s suite of offerings eliminates the need to go knocking on a neighbour’s door for information or help. Comprising six films, the campaign also touches upon the multi-cultural aspect of gated community living.
The features highlighted via the campaign include MyGate’s Home Services, where one neighbour learns about the availability of pest control services on the app, and its buy and sell, where MyGate users can list old items for sale or simply give them away.
Conceptualised by Autumn Grey, Knock Knock Stories has a total of six films. The first film in the series went live for MyGate users on OTT platforms and YouTube on 18 April and has already received more than 550,000 views. The campaign has helped MyGate record a 149 per cent increase in engagement on their targeted services so far. The following films will be aired next month.
Commenting on the campaign, MyGate head of marketing Ranjit Behera said “At MyGate, we have been consistently in innovation mode and there’s always a new story to tell our users. Knock Knock jokes, especially around homeowners going to their neighbours for basic requirements, have always been popular amongst people in the age group of 35+. The majority of our core target audience is from this demographic, and we have received excellent feedback from our users on the campaign. We look forward to highlighting more of MyGate’s dynamic solutions to our customers through the campaign.”
While AutmunGrey senior vice president of integration and growth Bodh Deb said, “At AutumnGREY Mumbai we have always strived to identify a creative device to create video content, which marries topicality with the brand’s purpose.”
“We have delivered many instrumental campaigns which have become synonymous with the brand’s personality. The Knock Knock device we thought was an interesting approach to tell MyGate’s story as it brings forth the true essence of gated community living,” Deb added.
BANGALORE: Havas Media has won media duties for MyGate, India’s leading community management solution, whose comprehensive offering comprises security, ERP and a host of other features for gated communities. The mandate includes over-the-top (OTT) media services and all offline media duties. The account was won following a multi-agency pitch. The account size is estimated to be Rs 30+ crores and will be handled out of the agency’s Bangalore office led by Havas Media EVP south Saurabh Jain.
MyGate head of marketing Ranjit Behera said, “By enhancing the safety and convenience of gated communities and constantly introducing newer, better, friendlier solutions to everyday problems, MyGate is bringing about a positive change in community living. Effective communication is a crucial component of this effort, and we’re glad to have the passion, experience and strategic thinking of Havas Media Group’s meaningful media to navigate its constantly evolving landscape.”
Havas Media Group India MD Mohit Joshi said, “MyGate is a pioneer brand in the community management space which thrives on technology and innovation. MyGate app facilitates a seamless and contactless experience to its user which is a need of the hour. MyGate’s recent integrations with news and healthcare platforms is a testament to their passion towards community welfare. We are honoured to be partnering with MyGate and are glad to further bolster our e-commerce portfolio with this win.”
Founded by ISB-IIM-IIT alumni, MyGate is headquartered in Bangalore, with offices in its major markets across the country. MyGate’s eponymous mobile app enables gated communities to vastly enhance their security and convenience through a number of innovative features, such as visitor management, e-intercom, accounts & payments, leave at gate, and daily help management. It allows residents to approve entries and exits, manage visitors/deliveries, communicate with their neighbours, log attendance and pay society maintenance bills and daily help workers, among much else. Launched in 2016, it is now used by over 2 million homes every day in over 10,000 gated communities across the country.
Over the past year, MyGate has been named one of India’s Most Disruptive Start-ups (by YourStory) and among India’s Top 15 Tech Disruptors (by BusinessWorld).
NEW DELHI: With more than 425 million people reaching out to read a newspaper every morning, India is one of the top consumers of the print news industry globally. Despite the growing onslaught of the digital medium, print in India has held its own. It is still considered the most credible source of information by many.
However, the ongoing lockdown in the wake of a contagious COVID-19, the industry is facing massive roadblocks, including distributors denying delivering papers, and lower manpower in the logistics department.
But to make sure that the loyal patrons of many print dailies don’t miss out on their daily dose of information, MyGate, one of the topmost mobile-based visitor and community ecosystems in the country, is delivering free e-papers to them.
MyGate COO and co-founder Abhishek Kumar told Indiantelevision.com: “The newspaper is a big part of the morning for most of our users. As they are not let into most of our gated communities during the lockdown, we wanted to figure out a way to deliver them their newspaper safely and provide access with minimum effort.”
He added, “The pandemic has affected newspaper circulation across India. Although websites provide news, many readers still prefer reading the newspaper. Hence we have tied up with many leading publications.”
MyGate is neither charging the publications or the users for these services and has tied up with several leading players including The Times of India, Indian Express, Deccan Herald, Deccan Chronicle, Financial Express, Loksatta, Prajavani, and Jansatta.
The service is benefitting 1.6 million homes that MyGate is present in across 17 cities in India.
Kumar is elated at the splendid response the initiative has been getting and says that he will continue to deliver the services till the lockdown gets over.
MUMBAI: MyGate, India’s leading gated community solution, celebrated Annual Security Guard Day, a yearly event to highlight and applaud the impact of the 8 million-strong private security workforce, on January 16. On this date every year (also the company’s founding day), the MyGate team will organize and promote events and campaigns to spread awareness about their daily efforts and recognize special contributions in the private security field.
MyGate also released some data to raise awareness about the immense contribution this single profession makes to society as a whole. Toward this, it has revealed numbers that showcase the daily effort of private security guards.
The Daily Demands of a Private Security Guard:
As per usage of the MyGate Guard App at 7000+ gated communities in 16 and more cities:
● A guard, on average, validates 343 visitors in an 8-hour shift, a near impossible task without the aid of technology.
● The work of guards’ increases in adverse weather conditions – particularly in the rainy season with increased dependence on e-commerce (food, cabs, groceries, etc.) and, therefore, the number of visitors goes up. The average number of visitors to societies (per shift) were highest in Mumbai (437 in July) and Chennai (364 in November) during the rainy season and for Delhi in during the cold (399 in January).
● Other than visitor verification, guards also respond to a high number of other tasks on the MyGate Guard App to ensure order and security. These include attending to queries from residents (median of 47 phone calls/messages per day) and checking the status of delivery personnel who’ve overstayed their welcome on the premises (26 per day).
On ground event:
The main event was a ceremony to award 12 security heroes from around the country for their special efforts. These guards were selected from among the 1.7 lakh guards trained on the MyGate Guard App. The company flew in all the guards from across the country for the event in Bengaluru.
Video Campaign:
MyGate launched a video campaign to honour the security heroes from around the country for their special efforts. The video showcases the journey of security guards from across India as they prepare to take their first flights to receive the award. The campaign has received over 1 million online views and over 3000 likes across YouTube, Facebook and Instagram (as on March 11th 2020); it has also received rave reviews and support from the MyGate users and others. The video campaign is being promoted on social media platforms like Facebook, YouTube and Instagram.
The campaign has been conceptualized by the MyGate team and produced by Red Bangle.
In the #HeroesAtMyGate campaign, MyGate celebrates the immense hard work that security guards do to protect us on a daily basis. They felicitated security guards from around the country bringing a smile of pride, and at the same time got their own team to spend a day in the shoes of these heroes at the gate.
Vijay Arisetty, CEO & Co-founder, MyGate commented on the need for such a day, saying, “The private security profession is unintentionally overlooked, despite their strong contribution toward ensuring the safety of our homes and loved ones. As a company that works closely with security guards, we are proud to announce the first edition of Annual Security Guard Day to recognize their contribution.”
MyGate is the leading solution for gated community management. As part of its offering, the company provides security staff with proprietary technology, called the MyGate Guard App, to enable security guards to verify all visitors, easily communicate with residents, and automate several administrative tasks, so that they may increase their focus on their real job (i.e. vigilance). This guard app today enables guards to authorize over 2 million visitors at an average of under 20 seconds on a daily basis.
Guard stories:
City
Guard Name
Description
Mumbai
Gopal Khanna
55 year old Gopal Khanna is very always very eager to learn and that’s what makes him an expert at using the MyGate app. He has been on the MyGate leaderboard thrice.
Delhi/NCR
Sanjiv Kumar
Sanjiv and his team manage over 1 lakh monthly entries at Delhi’s DLF Golf Links society. He has a total experience of seven years in the security domain and has been using the MyGate app fluently for over the past two years.
Pune
Mahesh Baban Mandale
He has worked with the Mumbai Police and took a volunteer retirement before starting as a Security Marshall. In just two years of his service at his society, he has proved how important it is to be honest and punctual.
Kolkata
Sovan Jana
His exemplary skills with technology and the MyGate app helped resolve a theft case in his society. He was able to track down the culprit just by looking into attendance records.
Mumbai
Neetu Singh
She very easily and seamlessly adopted the MyGate technology and encouraged fellow colleagues to use the app, too. Topping the MyGate leaderboard four times, she is an inspiration for the entire MyGate security forces.
Delhi/NCR
Gajend Sharma
He has been keeping people and their homes safe since 2007. He is the security supervisor at his society and heads a team of 20 guards. There hasn’t been a single complaint about his work so far. He has always been honest and diligent at his work.
Chennai
Mithun Barik
Hardworking and honest, Mithun is always vigilant while guarding the gate and ensures no one can check-in or out without a security code.
Hyderabad
Manan Ali
With a 100% attendance record, he is always half an hour early to the shift. He aims to be a security supervisor very soon.
Bangalore
Annasaheb Chigare
He is not only an expert at using the app himself but also encourages and assists other guards and residents to use the app effectively
Bangalore
Raghu R
Not only does he take keen interest in politics and current affairs, but Raghu also spends time familiarizing himself with the latest technologies
