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Tag: My11Circle

  • Games24x7 welcomes Rinku Singh and Yashasvi Jaiswal to My11Circle family

    Games24x7 welcomes Rinku Singh and Yashasvi Jaiswal to My11Circle family

    Mumbai: Games24x7, India’s most user-centric, scientific, and innovative online skill-gaming platform, onboards cricket prodigies Rinku Singh and Yashasvi Jaiswal as new brand ambassadors for My11Circle, a leading fantasy sports platform. The dynamic duo will join My11Circle’s family of sporting talent ahead of the upcoming cricket season and will be featured in the platform’s major brand campaigns. With the emerging talent’s significant fan following, My11Circle hopes to strike a chord with both longtime enthusiasts and fresh fans of the sport, offering patrons the chance to witness their beloved players featured prominently in the platform’s campaigns.

    Rinku Singh, renowned for his powerful hitting and ability to turn the game in a matter of overs, and Yashasvi Jaiswal, known for his elegant stroke play and remarkable consistency, bring a unique blend of talent and charisma to My11Circle’s ambassador roster. With an expanded family of cricketing sensations like Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, My11Circle stands ready to captivate cricket fans nationwide.

    Commenting on the collaboration, Games24x7 COO Saroj Panigrahi said, “We are excited to extend a warm welcome to Rinku Singh and Yashasvi Jaiswal, the newest members of our My11Circle family. Their addition not only brings immense talent but also a shared passion for cricket that resonates deeply with fans across the nation. Beyond their remarkable on-field performances, it’s their ability to forge connections with fans that truly sets them apart. This partnership reflects our steadfast commitment to fostering a community where fans can immerse themselves in the game they love, blending skill with sheer excitement. Together, we’re creating an inclusive platform that celebrates the spirit of cricket and brings fans closer to the heart of the action.”

    Rinku Singh, known for his explosive batting and remarkable performances, expressed his excitement about the partnership, saying, “Joining hands with My11Circle and becoming part of their star-studded ambassador line-up is a fantastic opportunity. The platform resonates with the passion and energy of cricket fans, providing them with a unique and immersive gaming experience. I am looking forward to being  part of My11Circle’s journey in bringing fans closer to the sport they love.”

    Yashasvi Jaiswal, a rising star in Indian cricket known for his impressive skills, also shared his excitement about the collaboration. He said, “Fantasy sports have added a new dimension to the game, engaging passionate followers of the sport, and I am thrilled to be a part of My11Circle’s journey. As a cricketer, I understand the importance of strategy and skill, and My11Circle offers unique experiences for players with different playing styles creating the perfect space for gamers to leverage their personal strengths. I look forward to collaborating with the brand to create memorable experiences for cricket enthusiasts across the country.”

    As cricket fans across the nation gear up for an action-packed cricket season, they can expect a host of exciting contests, engaging content, and exclusive opportunities to showcase their knowledge and skills on My11Circle, providing them with an unparalleled gaming experience where every match offers an opportunity to engage, entertain, and win big.

  • Games24x7 welcomes Pawan Sehrawat as My11Circle’s brand ambassador

    Games24x7 welcomes Pawan Sehrawat as My11Circle’s brand ambassador

    Mumbai: Games24x7, India’s leading online skill gaming company, has onboarded Pawan Sehrawat, India’s Kabaddi sensation, as the new brand ambassador for My11Circle, its popular fantasy sports platform. The Hi-Flyer, Pawan Sehrawat, will take centre stage in the brand’s upcoming campaign, titled ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan,’ amplifying the excitement and anticipation for the upcoming Pro Kabaddi League Season 10.

    The Pro Kabaddi League Season 10 is scheduled to kick off on December 2, 2023, and will run until February 21, 2024. Games24x7’s association with the exceptionally talented and skilled Pawan Sherawat will further augment its connect with the kabaddi enthusiasts. The ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’ campaign, through its popular ambassador and engaging initiatives, aspires not only to entertain but also to reach wider masses and create a platform that resonates with the diverse interests of sports lovers across the country. The campaign will offer fans a daily opportunity to win an SUV, adding an additional layer of thrill to their gaming experience.

    Commenting on the association, Games24x7 associate VP – brand and marketing strategy Avik Kanungo said, “Kabaddi, deeply rooted in our Indian heritage, holds a cherished place in our hearts as a cultural icon. This indigenous sport embodies the essence of our traditions and resilience. With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honoring the spirit of Kabaddi. Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide.”

    The Pro Kabaddi League is a celebration of skill and strategy, and My11Circle offers fans a chance to be a part of this celebration in a unique way. As the brand’s latest campaign unfolds, participants can anticipate an immersive experience that not only celebrates the essence of Kabaddi but also rewards their passion and skill for the game.

    Speaking about this partnership, Pawan Sehrawat said, “I am excited to be associated with My11Circle, a platform that has been a pioneer in transforming how fans engage with sports. Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting.”

    Pawan Sehrawat is the most expensive buy for the second consecutive year in the Pro Kabaddi League. Picked by Telugu Titans for Season 10, he is a furious raider holding the record for the most raid points in a single PKL match (39 points). As the countdown to the league kick-off begins, My11Circle and Pawan Shehrawat are ready to redefine the Kabaddi experience, promising an unforgettable season filled with excitement, skill, and substantial rewards.

    The campaign is set to launch on the My11Circle app on the eve of the opening day of Pro Kabaddi League Season 10.

  • My11Circle’s launches new campaign for T20 World Cup

    My11Circle’s launches new campaign for T20 World Cup

    Mumbai: Games24x7 has launched a captivating new campaign for the ICC T20 World Cup on its fantasy sports platform, My11Circle.

    ‘My11Circle pe team banao, har din SUV jeeto’ is a three-film campaign which features brand ambassadors Sourav Ganguly and Shubman Gill to celebrate the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.

    The campaign takes an enticing approach to capture the audience’s interest. Shot in varied backgrounds, these films intend to reinforce the brand promise of rewarding the passion, skill, and knowledge of Indian cricket lovers and My11Circle players.

    The campaign gives expression to the sheer euphoria experienced by cricket lovers in creating a winning team on the My11Circle platform. The palpable excitement in the air and the resounding announcement of the win reach a crescendo with an uplifting background score, followed by the larger-than-life appearance of the brand ambassadors on the screen, surprising the fans with the grand win. The films make an exciting watch, capturing the fun and frenzy associated with the T20 World Cup, and are sure to enthral cricket lovers across the nation. This campaign was designed by The Script Room.

    The campaign is live across TV, YouTube, and OTT and on other digital platforms today.

    Commenting on the campaign and its expected response, My11Circle senior vice president Saroj Panigrahi said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skills and knowledge, and rejoice in the glory of their favourite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervour of the tournament and further help in strengthening our user base.”

    Speaking about his association with the My11Circle campaign, Sourav Ganguly said, “I am happy to be a part of this exciting campaign as it is centred around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans will enjoy the challenge immensely.”

    Adding to it, Shubman Gill said, “This campaign will in a way unite cricket fans as it is being launched during the T20 World Cup. It will encourage them to engage with My11Circle and apply their skills and knowledge to create a great team. I wish all passionate fans the very best. I hope they are ready to take on the ultimate challenge and emerge as winners.”

  • My11Circle rolls out new campaign ‘Lalkaar Ladkiyon Ki’

    My11Circle rolls out new campaign ‘Lalkaar Ladkiyon Ki’

    Mumbai: A leading creative-tech and digital-first marketing agency DViO Digital has launched a new campaign ‘Lalkaar Ladkiyon Ki’ for fantasy cricket app My11Circle. The campaign is dedicated to promoting and building momentum for the Women’s T20 World Cup – a tournament to showcase women’s representation in the largest cricket league in the world. 

    Set in the backdrop of prominent women cricketers practising and preparing for the match, the 45-seconds video narrates how women have shown resilience and grit to leave a mark in the field of cricket. 

    The digital film highlights their efforts of gumption to glory over the everlasting criticism and feeling of self-doubt. It talks about how these women have used their circumstances as their aegis to overcome the challenges that come their way. The video ends with a strong message that sports are not only for men, and this time we should listen to and support ‘Lalkaar Ladkiyon Ki’, which translates to ‘challenge of the women’.

    Speaking about the campaign, DViO Digital founder and CEO Sowmya Iyer said, “Women have been thriving in sports for over a decade now. While the landscape for women’s cricket has made exceptional strides in the past few years, there is a lot of sweat, blood and tears these women put in to make their place in a male-dominant sport like cricket. Through this campaign, we wanted to celebrate the rigour, passion and work those women put in when they strive to outdo themselves as athletes”.

    Speaking on the association with Women’s T20 Challenge, My11Circle director-brand and marketing strategy Avik Das Kanungo said, “The women in blue have been a true inspiration for millions of young girls eager to venture into sports, and their support has multiplied since 2017. As the title sponsor of Women T20 Challenge 2022, we at My11Circle, wanted to give the women in cricket the same pedestal and hear them roar. ‘Lalkaar Ladkiyon Ki’ is a small tribute to celebrate their exemplary performance and constant efforts to promote women’s cricket in India.”

  • The fantasy sports industry is poised to play a huge role in creating highly skilled jobs: My11Circle SVP Saroj Panigrahi

    The fantasy sports industry is poised to play a huge role in creating highly skilled jobs: My11Circle SVP Saroj Panigrahi

    Mumbai: Fantasy cricket app, My11Circle, has launched a campaign featuring the ‘Women in Blue’ titled Lalkaar Ladkiyon Ki dedicated to promoting and building momentum for the Women’s T20 World Cup. Set in the backdrop of prominent women cricketers like Harmanpeet Kaur, Deepti Sharma, and Smriti Mandhana practising & preparing for the tournament, the 45-second video narrates how these women have shown resilience and grit to leave a mark in the field of cricket. My11Circle is also the proud official sponsor of Women’s T20 Challenge 2022 – a tournament to showcase women’s representation in the largest cricket league in the world. 

    On the sidelines of the digital campaign launch, My11Circle senior vice-president Saroj Panigrahi spoke to Indiantelevision.com about the importance of this sponsorship that goes beyond being just sponsors, towards bringing gender neutrality to the world of sports, especially cricket.

    India is the biggest market for fantasy sports globally, with more than 130 million users playing across over 200 platforms. Launched in 2019, the My11Circle platform has created a distinct spot for itself witnessing a 100 per cent growth in user base last year. The brand was also the official title sponsor of Lucknow Super Giants during this season’s IPL. However, it hasn’t been a cake walk for the fantasy sports platform which had to go through its fair share of trials during the pandemic with live sports coming to a halt. Panigrahi also shared inputs on the future of online skill gaming in India and the roadmap ahead for the brand.

    Edited excerpts:

    On the objective behind sponsoring the Women’s T20 Challenge 2022

    Cricket has always been a strategic investment for us. As an organisation, we strongly believe in gender parity. Our title sponsorship of the Women’s T20 Challenge 2022 was not only a great opportunity to demonstrate that belief, but also the perfect stage to associate with the finest batters, bowlers and fielders in the cricket world. We have consistently been striving to encourage women’s participation in games and sports that have traditionally been dominated by men, as we acknowledge the dedication and quality they bring to sports.

    This partnership has strengthened our connection with millions of cricket fans throughout India, and will inspire more women to take up the sport. It has also certainly helped us in generating more visibility for the My11Circle brand.

    On the recent spurt in growth in the online gaming industry

    As per industry reports, the Indian gaming industry is currently pegged at $2.2 billion and expected to be a $7 billion industry by 2027. Live interaction, end-to-end encryption, payment gateways, freemium formats, hyper-personalised experiences, and other features have made the gaming environment safer and more entertaining for players. Mobile phone-based gaming applications continue to dominate the market, accounting for 86 per cent of all gaming experiences.

    We are a technology company with a passion for gaming. We specialise in artificial intelligence and behavioural science. From pioneering the first online monetised skill gaming platform in India to becoming the most valued multi-gaming unicorn with over 100 million users, Games24x7 has witnessed tremendous growth in the last few years. Our fantasy platform My11Circle is India’s fastest growing fantasy sports platform, and we witnessed a 100 per cent increase in our user base last year.

    On overcoming the impact of the pandemic on the company’s business

    Just as the Covid pandemic wreaked havoc on every industry, the fantasy sports business also took a hit. As a platform, we are completely dependent on live sports, which came to an indefinite halt during the lockdown. However, things started to pick up after the restrictions were lifted. Our fantasy platform, My11Circle saw a 100 percent increase in its user base last year, and recorded stellar growth of over 30 per cent during this year’s IPL season.

    On the industry trends you see emerging in the near future

    Cricket is an important part of India’s cultural fabric and people’s interest in cricket directly translates into their interest in fantasy cricket. By associating with tournaments like the Women’s T20 Challenge, we have seen a huge growth in female user engagement on our app. We aim to maximise women’s participation in competitions that will promote the growth of sports in India by bringing to the fore new skills, talents, perspectives, standards, and idols. This will also impact women’s digital engagement patterns and the way they participate in fantasy sports.

    On My11Circle’s association with the Lucknow Super Giants during this IPL

    My11Circle is the official title sponsor of Lucknow Super Giants, and the brand enjoys a position of prominence on the team’s jersey. India’s central region did not have an IPL team until 2021, so it was a great opportunity for us to associate with Lucknow Super Giants. Since our fan base is spread across different regions, we have witnessed an amazing response. There has been strong support for the team from users which has been reflected in their engagement on our platform.

    Our association with the Lucknow Super Giants has played a key role in the expansion of our user base. While the team was a new entrant to the fray, their performances were nothing short of remarkable. The brand of cricket that LSG played, and their involvement till the final stages of the tournament piqued the fans’ interest, and gave us exceptional visibility, translating into many new users joining our platform.

    On the future of fantasy sports and online skill gaming in India

    Owing to the increasing internet penetration, we see a lot of opportunities for user expansion in the coming years. If we look at data, mobile gaming is poised to surpass $136 billion in 2022. Technology will help us diversify narratives, create immersive storylines, and build more realistic gaming experiences for our players.

    The fantasy sports industry is poised to play a huge role in creating highly skilled jobs, generating revenue, attracting FDI, propagating sporting culture, and contributing to India’s socioeconomic status. As a sport of national value, cricket garners a lot of buzz in the fantasy ecosystem. However, in the coming years, other sports like kabaddi, football and hockey will be gaining traction in the fantasy space. The ever-growing fan base of fantasy sports is further redefining the love for gaming as a mainstream recreational activity.

    Watch the video here:

  • My11Circle partners with Women T20 Challenge 2022 as official title sponsor

    My11Circle partners with Women T20 Challenge 2022 as official title sponsor

    Mumbai: Games24x7’s fantasy platform, My11Circle, has partnered with Women’s T20 Challenge 2022 as the official title sponsor. The four-day tournament is currently underway at MCA Stadium in Pune. The company has surfaced snippets featuring candid moments with the three-team captains – Harmanpeet Kaur, Deepti Sharma, and Smriti Mandhana.

    For 2022, the Women’s T20 Challenge will include four games from 23 May to 28 May. The video bites capture the enthusiasm and excitement of the team captains of Trailblazers, Velocity, and Supernovas for the T20 League.

    Games24x7 co-founder and co-CEO Bhavin Pandya said, “We are very excited to be title sponsors of the upcoming Women’s T20 Challenge 2022. One of the most endearing developments in the cricket world in the last few years is the growing popularity of women’s cricket. This contest, which will feature some of the finest cricketers in world cricket, will give a further fillip to the rising popularity of women’s cricket, and will offer immense excitement to fans and supporters of the game of cricket worldwide.”

  • Shubman Gill, Ruturaj Gaikwad roped in as My11Circle brand ambassadors

    Shubman Gill, Ruturaj Gaikwad roped in as My11Circle brand ambassadors

    Mumbai: Homegrown online gaming company Games24x7 has appointed Indian cricketers Shubman Gill and Ruturaj Gaikwad as the new brand ambassadors for My11Circle, its fantasy sports platform. Both Shubman and Ruturaj will be seen in multimedia campaigns by My11Circle, spanning across TV, digital and social media platforms.

    “With an impressive track record, Shubman and Ruturaj have created a distinct position for themselves in the Indian batting lineup,” remarked Games24x7 co-founder and CEO Bhavin Pandya. “Their performance on field resonates with My11Circle’s performance off-field where the brand has carved a spot for itself in fantasy sports within a short span of time, witnessing a 100 per cent growth last year. One of the reasons for our success has been our ability to engage and connect with the enthusiastic Indian cricket fans by valuing and rewarding their skill and passion.”

    Gill made his entry in the Indian Cricket Team at the back of a triumphant run at ICC Under 19 World Cup in 2018. In the upcoming IPL season, he is being touted as one of the key players to watch out for. Speaking about this engagement, Gill said, “I’m very excited to be a part of My11Circle, a platform that offers access to so many people around the country to deeply engage with their favourite sport.”

    Gaikwad was the leading-run scorer/orange cap holder in IPL 2021. Commenting on the brand association, he said, “I’m really honoured to be part of such a wonderful fantasy sports platform and privileged to join my fellow mates Shubman and Siraj as a brand ambassador of My11Circle.”

    To further strengthen its association with the sport, My11Circle recently signed-up with RP-Sanjiv Goenka Group’s Lucknow franchise – called the Lucknow Super Giants as the official title sponsor. The three-year deal will see the fantasy platform’s logo featuring on the newly introduced IPL team jersey, stated the brand.

  • My11Circle joins Lucknow IPL Team as official Title Sponsor

    My11Circle joins Lucknow IPL Team as official Title Sponsor

    Mumbai: Games24x7’s fantasy sports platform, My11Circle has signed up with RP-Sanjiv Goenka group’s newly announced Lucknow franchise as the official title sponsor. The three-year deal will see the My11Circle logo featured on the Lucknow team jersey, as it begins its IPL journey this year.

    “We are excited to announce our first IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heartland of the country where cricket fans have ardently supported the sport and now get an opportunity to support their own team,” said Games24x7 co-founder Bhavin Pandya. “We launched My11Circle in 2019 and within a short span, it has emerged as one of the most popular fantasy sports platforms in the country. We witnessed a 100 per cent growth last year primarily because of our ability to connect with the discerning Indian cricket fan, where our campaigns have celebrated and rewarded their fervor and skill. We believe that this partnership will further strengthen our engagement with millions of cricket fans across India.”

    The team will fight their first IPL game this year, with Gautam Gambir as the mentor, and former Zimbabwean cricket coach, and former cricketer Andy Flower as head coach. “We are delighted to have My11Circle as our Principal Team Sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership,” said RPSG Sports CEO Raghu Iyer.

  • My11Circle onboards Mohammed Siraj as brand ambassador

    My11Circle onboards Mohammed Siraj as brand ambassador

    Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador.

    Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best quick bowlers in world cricket said the brand elaborating on its association with the cricketer. His most notable performance came earlier this year when he played a crucial role in India’s historic series win in Australia.

    Siraj joins an illustrious group of other brand ambassadors of My11Circle including, former Indian captain Saurav Ganguly, Ajinkya Rahane, legendary batsman VVS Laxman and Bollywood actor Ranveer Singh.

    Games24X7 co-founder and CEO Bhavin Pandya said, “Mohammed Siraj is young, incredibly talented, and has made an instant impression on international cricket. His fiery performance in Australia will be remembered for a long time, and all cricket fans look forward to him winning many more matches for India. My11Circle has always celebrated the youthful exuberance of Indian cricket and we are very lucky to have this bona fide star as our brand ambassador.”

    Speaking about this engagement, Siraj said, “My11Circle epitomises the skill and passion of dedicated cricket fans. Association with such an admirable brand and to be able to join an eminent group of brand ambassadors including Dada, VVS, Ajinkya is a great honour for me.”

    After a successful IPL campaign, My11Circle launched a new campaign earlier this month called ‘Game ke Deewane’, which has a unique proposition involving the reward money getting doubled, every time Team India wins the match.

    “Our ongoing campaign in the T20 World Cup, which celebrates an Indian has struck a chord with fans and we are witnessing great participation from cricket fans who are not only using their skill to participate in the contest but are also enthused by the prospect of an extra reward in case of an Indian win,” said My11Circle VP Saroj Panigrahi.

  • My11Circle celebrates ‘Game Ke Deewane’ in its T20 WC campaign

    My11Circle celebrates ‘Game Ke Deewane’ in its T20 WC campaign

    Mumbai: Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled ‘game ke deewane’ celebrates the passion and dedicated support of the Indian cricket fans. The campaign was launched on Sunday with the first World Cup qualifying match.

    “If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervor with which they follow their team and favorite cricketers has been the most important factor in exalting cricket to a national passion that unites our country,” said Sourav Ganguly, who is also one of the brand ambassadors of My11Circle. “As a player and captain of the Indian team, I can tell that the sort of support which Indian cricket team gets in whichever country it is playing, is unprecedented for any sports team across the world.”

    The campaign is the latest in a series by the fantasy sports platform, with the prime focus of commemorating the zeal of cricket fans across the nation. This idea exhibits through its messaging, ‘dewaano ki yahan kami nahi, par inke bina game bhi kuch nahi’ and ‘game ke deewane.’

    “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans,” said Games24x7 co-founder and CEO Bhavin Pandya. “This excitement hits an apogee when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”