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Tag: My11Circle

  • Game over? Gaming giants roll the dice on life after India’s RMG ban

    Game over? Gaming giants roll the dice on life after India’s RMG ban

    MUMBAI: When the house always wins, sometimes the only move left is to change the game. That’s exactly what India’s biggest online gaming giants are scrambling to do after the Promotion and Regulation of Online Gaming Bill, 2025 pulled the plug on all real-money contests skill or chance alike.

    Fantasy sports kingpin Dream11, India’s largest operator, is preparing to close its real-money business. CEO Harsh Jain told employees there was “no legal pathway to continue operations once the law takes effect.” In public remarks, Jain added, “We have always been a law-abiding company and have always conducted our business in compliance with the law. While we believe that progressive law would have been the way forward, we will respect the law and fully comply with the Promotion and Regulation of Online Gaming Bill 2025.”

    Winzo has officially launched in the United States, following its Brazil entry in 2023. With this, the company now straddles three of the world’s top four mobile gaming markets India, Brazil, and the US together worth 65–70 billion dollars. Positioned as a Tech Exports 2.0 story, Winzo aims to take Indian gaming IP, talent, and culturally relevant content global through its plug-and-launch distribution model. Backed by 250 million users, 100 plus games, 15 languages, 100 plus patents, and its 50 million dollars Zo Fund, Winzo is scaling innovation beyond India while responsibly exiting real-money formats at home.

    “The launch of Winzo in the United States is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the U.S., the world’s largest and most influential gaming market, is a decisive step towards that mission. We are equally excited to introduce ZO TV, our new short video format, which further diversifies our content offerings and strengthens Winzo’s position as a global hub and one stop destination for interactive entertainment,” said Winzo co-founders Saumya Singh Rathore and Paavan Nanda.

    The financial impact was immediate. Jain revealed that after the bill’s enactment, “95 per cent of revenues disappeared,” describing the legislation as a “knockout blow.” Still, he struck a note of resilience, insisting Dream Sports has “sufficient reserves to sustain its business during this transition” and can adapt by leaning on other ventures like Fancode, Dreametgo and Dream Game Studios.

    The pivot is not just about apps. Dream Sports is now pushing an AI-first strategy, with Jain saying the technology could disrupt “every part of sports: content, commerce, performance, and coaching.” Beyond tech, it is doubling down on grassroots development. At the first Telangana Sports Conclave, COO Sumit Pandey highlighted how the Dream Sports Foundation is backing long-term athlete journeys. “By investing in inclusivity and accessibility,” he noted, the company hopes to carve a sustainable role in India’s sporting ecosystem beyond gaming.

    Meanwhile, Zupee has pulled the plug on its cash contests, but insists the fun isn’t over. Announcing the withdrawal of its RMG offerings, the Gurugram-based company reassured its 150 million-strong user base that its platform will continue to host fan favourites like Ludo Supreme, Ludo Turbo, Snakes & Ladders and Trump Card Mania.

    “Our foremost priority has always been our users, and we remain committed to offering them innovative, responsible, and joyful gaming experiences,” the company said in a statement. “We will continue to focus on engaging, and culturally rooted free-to-play gaming formats…” It added that the aim now is to serve players with entertainment that is “fun, engaging and responsible.”

    MPL (Mobile Premier League), backed by Sequoia and Pegasus, has also hit pause on money-based offerings in India. The platform is funnelling resources into free-to-play titles at home, while going aggressively global with eyes on Europe, the US, and Latin America.

    Games24x7, operator of Rummycircle and My11circle, has stopped accepting deposits and shut its real-money engine. While tight-lipped publicly, industry watchers note the company’s focus may shift towards broader tech plays such as Techxpedite, its accelerator for AI, gaming and tech startups.

    For some, the ban was simply the end of the road. Flutter Entertainment, the global gambling powerhouse behind Junglee Rummy, announced a full India exit, cutting off over 1,100 employees and chalking up a 200 million dollars revenue loss for 2025. CEO Peter Jackson voiced frustration: “We were disappointed… this regulation might push users toward unregulated markets lacking consumer protection and economic contributions.”

    Gameskraft, one of India’s biggest rummy operators, also chose compliance over confrontation. “As a responsible and law-abiding corporate entity, Gameskraft has no intention of pursuing any legal challenge to the legislation. We fully respect the legislative process and remain committed to operating within the framework of the law…” a spokesperson said. They stressed the company’s ongoing commitment to “constructive dialogue with policymakers and stakeholders, responsible innovation, player protection, and regulatory alignment.” Gameskraft noted it had stopped all ‘Gameplay’ and ‘Add Cash’ services as of August 21.

    Not every player was equally exposed. Nazara Technologies, whose stock briefly dipped seven per cent on the news, clarified that it has no direct involvement in real-money gaming and therefore faces little business impact. “The bill is unlikely to significantly affect our financial performance,” the company said.

    Industry associations, however, remain combative. AIGF, EGF and FIFS warned in a letter to home minister Amit Shah that a blanket ban could wipe out Rs 20,000 crore in annual tax revenue and drive players to offshore platforms raising risks of fraud, money laundering and data breaches.

    Delta Corp’s Adda52, India’s top poker platform, is also feeling the squeeze. Its stock has plunged nearly 34 per cent in a year, with an additional nine per cent shaved off after the Bill passed. But unlike pure-play fantasy or rummy firms, Delta still has chips left on the table, its casinos in Goa, Sikkim and Daman remain unaffected. Even before the ban, Delta had lined up a demerger of its hospitality and real estate arms, ring-fencing casino operations for the long haul.

    Between AI-powered sports labs, grassroots investments, free-to-play contests and casino strongholds, the industry is scattering in every possible direction. The only certainty? Real money has left the building but the game is far from over.

  • India’s gaming giants face extinction as government prepares blanket ban

    India’s gaming giants face extinction as government prepares blanket ban

    MUMBAI: India’s booming online gaming sector is bracing for devastation after electronics and information technology minister Ashwini Vaishnaw introduced the Promotion and Regulation of Online Gaming Bill, 2025, in the Lok Sabha on Wednesday. The proposed legislation threatens to outlaw all real-money gaming platforms, regardless of whether they involve skill or chance—a move that could obliterate 86 per cent of the industry’s current revenue streams.

    The bill proposes harsh penalties for violators: up to three years imprisonment and fines of Rs 1 crore for operators, and two years jail plus Rs 50 lakh fines for advertisers. Banks and financial institutions facilitating transactions for money games face similar punishment. Repeat offenders could face between three and five years behind bars with higher fines.

    Market leaders including Dream11, Games24x7, Winzo, GamesKraft and My11Circle now face an existential crisis. India’s online gaming market, currently valued at $3.7 billion and projected to reach $9.1 billion by 2029, could see its financial lifeline severed overnight.

    The All India Gaming Federation, E-Gaming Federation and Federation of India Fantasy Sports have written jointly to home minister Amit Shah, warning that the legislation would “destroy over 200,000 jobs, result in over 400 companies shutting down, and weaken India’s position as a digital innovator.”

    The industry argues that legitimate platforms will be forced to close, pushing crores of users towards illegal matka networks, offshore gambling sites and unregulated operators. The sector has grown into a Rs 2 trillion industry, generating Rs 31,000 crore in annual revenue and over Rs 20,000 crore in taxes whilst expanding at 20 per cent compound annual growth rate.

    The bill defines an online money game as one where users pay fees or deposit money “in expectation of winning in return of money or other stake.” It explicitly excludes esports and online social games such as casual entertainment formats without monetary stakes. A proposed Online Gaming Authority would determine whether games qualify as money games and oversee the sector.

    MeitY secretary S Krishnan said the legislation aims to recognise the industry’s creative intent whilst restricting undesirable segments. The government cited instances of severe financial distress and suicides linked to online money gaming during cabinet deliberations, noting particular concerns about addiction among children and youth.

    The move represents a decisive shift from tax-and-regulate to prohibit-and-enforce. Authorities have already imposed a 28 per cent goods and services tax on gaming revenues since October 2023, followed by a 30 per cent tax on net winnings from FY 2024-25. Over 1,400 illegal betting and gambling sites have been blocked since 2022.

    Players themselves will not face criminalisation under the proposed law, being treated as victims rather than offenders. Free-to-play and subscription-based games where users pay fixed fees without wagering during gameplay will remain permissible.

    Industry insiders warn the legislation could violate constitutional principles whilst strengthening illegal offshore operators—described as “one of the biggest national security threats to the country today.” India’s gamer base has grown from 360 million in 2020 to over 500 million in 2024, with foreign direct investment in the sector crossing Rs 25,000 crore by June 2022.

    The Lok Sabha session was adjourned until 2pm shortly after the bill’s introduction amid opposition protests, leaving the industry’s fate hanging in the balance.

  • The Script Room swings for the fences with 32 IPL ad films for Groww, PhonePe, My11Circle and PaperBoat

    The Script Room swings for the fences with 32 IPL ad films for Groww, PhonePe, My11Circle and PaperBoat

    MUMBAI: In a thunderous IPL innings, Bengaluru-based creative powerhouse The Script Room knocked it out of the park with 32 ad films across four marquee brands—Groww, PhonePe, My11Circle and PaperBoat—cementing its status as a storytelling ace in India’s busiest ad season.

    From small-town dreams to nostalgic sips and meme-worthy jingles, the indie shop blended creativity with cultural cues to deliver high-impact campaigns that stood tall amid the IPL blitzkrieg.

    Groww’s six-film campaign saluted New India’s many shades of progress—whether it’s moving cities or moving mindsets. Rooted in personal triumphs and quiet ambitions, the ads painted a relatable canvas of growth, far removed from the stock market ticker clichés.

    PaperBoat Swing, meanwhile, served up a refreshing double with two warm, wistful films that stirred up childhood memories and the simple joy of coconut water. The nostalgic whiff came with the poetic touch of Gulzar saab, no less—produced by the same team that gave the brand its soul years ago.

    PhonePe brought back its fan-favourite ‘PhonePe Girl’ with a 10-ad blitz, proving tech doesn’t have to talk like tech. Instead, it danced through daily life—charming its way through everything from paying bills to booking cabs. The 20-seconders were zippy, cheeky, and bang on brand.

    Then came My11Circle, crashing in with a “baith ja” banger. With a cheeky twist on the classic Aaja Meri Gaadi Mein Baith Ja, the campaign’s jingle “Aaja Meri Circle Mein Aaja” became an earworm—and a meme sensation. With 14 snappy spots and a swag-loaded positioning, it called out to the game-chasers and glory-hunters alike.
    The numbers? Millions of views, strong TV presence, digital domination, and social media amplification. My11Circle doubled down with influencers and celebs to push the pedal on reach.

    The Script Room cofounder Ayyappan Raj said, “IPL has always been super prime time for us. While it’s a big sporting event, it’s also India’s biggest media event. And since we are focussed only on films many clients reach out to us for sharp thinking, simple-yet-insightful stories, in short formats. We had a very good run this year at IPL with superb work for PhonePe, My11Circle, Groww and PaperBoat. My11Circle audio-track is a massive hit and is already part of meme culture. Groww story of a man choosing to work from a small town is one of my favourite films. Thanks to our collaborators Vinil Mathew, Vasan Bala, Shakun Batra and Shirsha Guha Thakurta, and our writing partners Sainath, Shivani, Mihul for bringing alive all of these stories in the best possible form.”

    The Script Room cofounder Ramsam added:  “IPL is all about capturing attention in the shortest possible time and that’s where our strength lies – storytelling that’s sharp, engaging, and quick. In fact, our very first IPL campaign in 2019 was a series of 10 short films for Netflix, played episodically over consecutive adbreaks.”

    He added, “Also most IPL briefs are quite focused, after all, it’s the most premium advertising slot. Over time, with repeated collaborations across IPL seasons, we’ve found our rhythm with brands. We focus on life insights, simplicity, and always try to think like the consumer, not just as advertisers. That helps the stories land better.”

    With directors like Vinil Mathew, Vasan Bala, Shakun Batra, Shirsha Guha Thakurta, and writers Sainath, Shivani, Mihul behind the camera, The Script Room’s IPL 2025 showreel is a mic-drop moment for India’s indie ad scene.

    Watch the highlights:

    Groww
    Film 1 | Film 2 | Film 3

    PaperBoat
    Film

    My11Circle
    Film 1 | Film 2

    PhonePe
    Film

     

  • JioStar bowls advertisers a golden opportunity with Brand Spotlight during IPL opener

    JioStar bowls advertisers a golden opportunity with Brand Spotlight during IPL opener

    MUMBAI: As cricket-mad Indians prepare to be glued to their screens for the Tata  Indian Premier League (IPL), JioStar is padding up to bowl advertisers a rather tempting delivery. The media behemoth is launching the second innings of Brand Spotlight—a  scheme to showcase select commercials exclusively during the golden first six overs of matches, when viewership hits fever pitch.

    For the first time, this advertising honeypot will extend beyond digital platforms to linear television, allowing deep-pocketed sponsors to splash their wares during the tournament’s opening clash on Star Sports. A veritable who’s who of Indian advertisers—including My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Thums Up, Dream 11, TVS, Asian Paints, MRF, Joy Consumer Products and Carat Lane—have stumped up handsomely for the privilege.

    “The opening match at IPL is a marquee moment in India’s sporting calendar, commanding unmatched audience attention,” said an excited  JioStar chief business officer for sports revenue, SMB and creator Ishan Chatterjee. “Brand Spotlight places brands at the centre of this excitement.”.

    JioStar’s masterstroke includes a dedicated Brand Spotlight content tray on the JioHotstar app, where advertising mavens will explain the creative genius behind their commercials. This behind-the-scenes peek aims to transform mundane adverts into “cultural moments”—corporate-speak for “please don’t skip our ads.”

    Last year’s maiden venture proved quite the crowd-pleaser, with six brands dominating the crucial early overs of the curtain-raiser between Kolkata Knight Riders and Royal Challengers Bangalore. Unlike traditional ad spots, where viewers typically dash to the loo or frantically search for the remote, these commercials enjoyed what JioStar calls “uncluttered and appointment-driven visibility”—a fancy way of saying “you can’t escape them.”

    What JioStar is attempting—with considerable chutzpah—is to create India’s version of America’s famed Super Bowl advertising extravaganza, where commercials often generate more buzz than the sporting action itself.
    By transforming IPL’s opening overs into prime advertising real estate, JioStar is exploiting cricket’s vice-like grip on the national psyche. It’s a textbook case of capitalism meeting cricket fever—a marriage made in commercial heaven.

    Whether viewers will embrace this Super Bowl moment or simply use it as an opportunity to stock up on samosas or kathi rolls  remains to be seen. But one thing is certain: in the battle for eyeballs, JioStar has just hit advertisers for a commercial six.

  • JioStar lines up impressive 20-brand sponsor squad for Tata IPL 2025

    JioStar lines up impressive 20-brand sponsor squad for Tata IPL 2025

    MUMBAI: JioStar has bowled over advertisers ahead of this year’s Tata IPL, announcing a robust sponsorship lineup of 20 brands ready to bat for consumer attention during cricket’s most-watched tournament.

    The impressive roster includes heavyweight brands spanning diverse categories—from food and beverages (Campa Energy, Campa, Thums Up, Amul) and fantasy sports platforms (Dream11, My11Circle, PokerBaazi, ) to financial services (SBI, PhonePe, Mutual Funds Sahi Hai, Zupee, Gpay,) and consumer goods (Joy Cosmetics, Asian Paints, Birla Opus, Jaquar Bath + Light, Allen Solly) to  digital  (Google search)  and bikes (TVS), 

    “IPL is more than just a sporting event—it’s a cultural juggernaut,” said at JioStar chief business officer for sports revenue Ishan Chatterjee. “We’re delivering scale, impact, and deep consumer engagement through cutting-edge ad innovations and seamless synergy between TV and digital platforms.”

    The broadcasting giant is pulling out all technological stops to help sponsors hit advertising sixes, offering AI-powered audience segmentation, interactive ad formats, and multilingual broadcasts. Television advertisers can capitalise on unique solutions including ‘Brand Spotlight’ exclusive placements during the crucial first five overs and CGI-led live interventions that promise to catch viewers’ eyes between boundaries.

    Running from 22 March to 25 May, the tournament will be broadcast exclusively across JioStar’s sports network and streamed on JioHotstar, giving brands unprecedented access to cricket-mad audiences across both traditional and digital viewing platforms.

    Industry analysts note this year’s sponsorship line-up reflects advertiser confidence in cricket’s premier tournament, with one marketing expert remarking: “Despite economic headwinds, brands know IPL delivers an unbeatable googly of engagement that sends ROI metrics cartwheeling.”

    As the cricketing extravaganza approaches, both fans and advertisers are padding up for what promises to be another season of spectacular sporting drama and equally impressive brand visibility plays on the commercial front.

  • My11circle partners with JioStar as co-presenting partner for TATA IPL

    My11circle partners with JioStar as co-presenting partner for TATA IPL

    MUMBAI: Cricket fever in India is no joke, and this year, the excitement just got bigger. My11circle has partnered with JioStar as a co-presenting partner for the official digital streaming of TATA IPL 2025. That’s right—fantasy cricket just levelled up, and fans are in for an even more immersive, edge-of-the-seat experience.

    This move cements My11circle’s position at the heart of cricket fandom, tapping into JioStar’s massive digital reach across mobile and connected devices. The brand, already an official associate partner of TATA IPL, is now in its second year of a five-year commitment to the marquee tournament. And if there’s one thing this deal guarantees, it’s a season packed with adrenaline-pumping cricket and non-stop engagement.

    My11circle’s goal? Bringing cricket fans closer to the action than ever before. And with this partnership, they’re doing just that.

    “The passion for IPL in India is undeniable, and we are dedicated to providing users with an even more dynamic and immersive experience. At My11circle, our focus has always been on our users. Partnering with JioStar as a co-presenting partner helps us blend seamlessly with the digital viewing experience, taking fan engagement to the next level. Together, we’re creating a platform that not only celebrates cricket but also brings fans closer to the action,” said Games24x7 COO Saroj Panigrahi.

    By aligning with JioStar, My11circle is now set to engage with millions of cricket fans streaming TATA IPL 2025 digitally, ensuring deeper interaction, real-time participation, and an overall next-gen fantasy sports experience. This partnership doesn’t just make watching cricket fun—it turns every match into a high-stakes, immersive event where fans can test their skills, make strategic calls, and win big.

    With its rapidly growing fantasy sports community, My11circle continues to push boundaries, using cutting-edge technology and a seamless platform to redefine the cricket fan experience. 
     

  • TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

    TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

    Mumbai: While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season opener, fans had an equal amount to cheer about. Fortunes changed in just one match for Antony Joseph Dcruz, as he bagged the top prize of gold worth Rs 50 lakhs by playing Jeeto Dhan Dhana Dhan on JioCinema.

    Suk Raj Lepcha, a resident of Gangtok, bagged the runner-up prize of gold worth Rs 10 lakhs from the predict and win contest. 50 more viewers made the most of JioCinema’s free-to-play contest as they staked a claim over gold worth Rs 1 lakh each. Asimchiring, Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, a weekly bumper prize of Jeeto Dhan Dhana Dhan.  

    Antony, an ardent Mumbai Indians fan and exporter by occupation, said, “I feel lucky that I competed against millions of people in Jeeto Dhan Dhana Dhan and won the first prize. I have never come across such a big sum of money and feel good about winning it. I will surely invest my winnings for my future instead of spending it on something luxurious.”

    Suk, an ardent Chennai Super Kings fan, expressed excitement on finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”

    On day two, Pabitra Deb Barma from Tripura won a motorcycle during the Punjab Kings vs Delhi Capitals while Kolkata Knight Riders – Sun Risers Hyderabad match saw Uttarakhand resident Dheeraj Ghughtyal take home a two-wheeler.

    Day three saw Rajendra Kumar Kushwaha from Madhya Pradesh get his hands on the key to a bike while playing Jeeto Dhan Dhana Dhan during Rajasthan Royals home game against Lucknow Super Giants. Himachal Pradesh’s Sourabh Kumar got lucky winning a bike during the second fixture of the double-header as Gujarat Titans beat Mumbai Indians at home.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.

  • My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024

    My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024

    Mumbai: Games24x7, a user-centric, scientific, and innovative online skill-gaming platform, is geared up to amplify the excitement of IPL 2024 with a new captivating campaign launched by its fantasy sports platform, My11Circle. The campaign titled ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’, promises to not only spark curiosity but also elevate the thrill for users, making the largest celebrated cricket tournament more engaging for them. Hinting at a monumental first prize that exceeds a staggering Rs One crore, this new brand campaign invites cricket fans to delve deeper into the performances of their selected players, enriching their connection with the sport and enhancing their experience.  

    Building on the larger-than-life personas of My11Circle’s brand ambassadors with cricket sensations such as Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, the campaign encapsulates the excitement that defines the spirit of cricket. My11Circle is IPL’s Official Partner and the title sponsor for Lucknow Super Giants, further solidifying its role in enhancing experiences for its users and elevating the cricketing extravaganza to new heights.

    The campaign will be launched across various platforms, including television via Star Sports, OTT through Jio Cinema, and various social media channels. Further, My11Circle has also partnered with JioCinema as the presenting sponsor of the successful Jeeto Dhan Dhana Dhan, facilitating optimal consumer connectivity throughout the IPL 2024

    Commenting on the campaign,  Games24x7  chief operating officer Saroj Panigrahi said, “This IPL season marks a significant milestone for us, as My11Circle proudly stands as the official partner of one of the grandest cricketing extravaganzas in the world. Leveraging our official partnership with IPL, title sponsorship of Lucknow Super Giants, strategic collaborations with partners like JioCinema, and fan engagement activities, our campaign celebrates the tournament and offers various engagement avenues for our fans.  We are confident that this campaign will resonate with cricket enthusiasts nationwide, fostering a sense of excitement and anticipation around every match and every win.”

    Through a series of visually stunning films, the sensational cricket stars line-up of My11Circle’s ambassadors will take centre stage in larger-than-life characters and a narrative of grandeur, echoing the sentiment that ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’. Each film depicts a story that transcends the mere concept of winning a monumental prize of one crore on My11Circle, leaving viewers with a lingering curiosity and a sense of anticipation for what lies beyond.

  • JioCinema offers fans a ‘Golden’ opportunity on opening day of TATA IPL 2024 with Jeeto Dhan Dhana Dhan

    JioCinema offers fans a ‘Golden’ opportunity on opening day of TATA IPL 2024 with Jeeto Dhan Dhana Dhan

    Mumbai: JioCinema announced it is bringing back its popular predict and win game Jeeto Dhan Dhana Dhan with a bang this season with My11Circle as the presenting sponsor. When Chennai Super Kings take on Royal Challengers Bengaluru on March 22, viewers will be able to win gold worth Rs 50 lakhs as the first prize, while the second prize will be gold worth Rs 10 lakhs and 50 winners get a chance to win Rs 1 lakh respectively on Jeeto Dhan Dhana Dhan.

    In addition to this, fans will stand a chance to win a motorcycle and a Smart TV every game, from the second match onwards. JioCinema has sweetened the contest this season where fans can also try their fortunes at winning the weekly bumper prize for this season, an elegant hatchback car.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value for every right answer. Viewers can hold the phone in portrait or landscape mode, a new introduction for fans this year, which will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    “My11Circle is thrilled to come on board as presenting sponsors of the Jeeto Dhan Dhana Dhan on JioCinema. It’s a perfectly synergized partnership that will give us the most opportune way to connect with our consumers during the IPL,” said Games 24×7 associate VP – Brand & Marketing Avik Kanungo. “This collaboration is a meaningful way to connect with live cricket audience at scale in an event that no one in India affords to miss.”

    “Our intent is to reinvent the live sport viewing experience by making it more engaging and that is why we have upped the stakes this season on Jeeto Dhan Dhana Dhan,” said a Viacom18 Spokesperson. “Gamification of content makes the digital sport consumption experience more meaningful as it incentivises their commitment to the platform. For sponsors, this massive, engaged audience, increases their brand visibility, engagement, and potentially driving new users for their brands.”

  • My11Circle, Angel One, RuPay & CEAT join forces as official partners for TATA IPL

    My11Circle, Angel One, RuPay & CEAT join forces as official partners for TATA IPL

    Mumbai: In a development that adds significant value to the TATA Indian Premier League (IPL), BCCI announces the association of My11Circle, Angel One, RuPay & CEAT as official partners for the league.

    The collaboration with these esteemed brands marks a strategic move to enhance the overall experience for IPL fans and further elevate the premier cricketing extravaganza to new heights. Each partner brings a unique set of offerings and synergies that promise to contribute to the success and excitement of the tournament.

    My11Circle, a leading fantasy sports platform, is set to bring the thrill of fantasy cricket to fans. The brand will be associated with the league for the next five years. With innovative gameplay and exciting contests, My11Circle aims to engage cricket fans and offer them a unique and immersive fantasy gaming experience.

    Angel One, a prominent name in the financial services sector, joins hands with the TATA IPL to bring the worlds of sports and finance closer. A partnership that is set to last for the next five years, Angel One will provide valuable insights and engage cricket fans with interactive initiatives that combine the excitement of trading with the passion for cricket.

    RuPay, the indigenous card network of India, which has been an integral part of the TATA IPL in the previous seasons renews its partnership for the next three years. As an associate partner, RuPay will enhance the payment and transaction experience for fans attending the matches, offering exclusive benefits and promotions for RuPay cardholders.

    CEAT, that has been a pivotal partner over the years as the league’s Strategic Time-out partner has renewed its contract for five years. The collaboration between CEAT and TATA IPL is a testament to the shared values of performance, reliability, and resilience that both entities uphold.

    The partnerships promises a season filled with innovation, engagement, and unforgettable moments for cricket enthusiasts who are set to experience an IPL season like never before.