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Tag: My Haul Store

  • My Haul Store strengthens hyper-local marketing with 50,000 regional influencers

    My Haul Store strengthens hyper-local marketing with 50,000 regional influencers

    Mumbai: My Haul Store, a leading influencer marketing company in India, is transforming hyper-local marketing with its vast network of 50,000 regional influencers across 10,000 pin codes. The company connects through influencers in tier 2, tier 3, and rural markets and create buzz.

    As regional influencers gain prominence over superficial ones, they are taking centre stage on social media. My Haul Store is helping these influencers across all major platforms, including Instagram, Facebook, and YouTube. With 66.46% of India’s population residing in rural areas, as indicated by the World Bank’s development indicators, the potential for effective brand endorsements in these regions is immense.

    My Haul Store founder & CEO Abhishek Vyas stated, “In our country, the language changes every 50 kilometres, making it one of the most diverse markets in the world. My Haul Store effectively helps any global or domestic brand bridge the gap between the company and its audience in no time. We have set our sights on the 442-million-strong rural internet user base in India, aiming to penetrate the core of the Indian market. Our regional influencer services are a step in this direction, empowering brands to swiftly connect with untapped customers.”

    The company Key Highlights of My Haul Store’s Regional Influencer Services:

    – Multilingual Outreach:  By incorporating multilingual campaigns, My Haul Store ensures that brands communicate effectively with audiences in their native languages, fostering deeper connections.

    – Hyper-Local Targeting: My Haul Store champions hyper-local influencer marketing with the widest network of regional social stars across multiple pin codes.

    – Market Penetration: The initiative focuses on tapping into tier 2, tier 3, and rural markets, bridging the gap between brands and regional influencers.

    – Empowering Influencers:  By supporting influencers from tier 1, tier 2, and rural areas, My Haul Store helps them gain recognition and opportunities, enriching the local content creation ecosystem.

  • “My Haul Store employs advanced technologies to enhance brand visibility and engagement” Abhishek Vyas

    “My Haul Store employs advanced technologies to enhance brand visibility and engagement” Abhishek Vyas

    Mumbai: My Haul Store (MHS) was established in 2020 with a clear vision: to redefine the landscape of content creation and influencer marketing. With a vast network of over 100,000 influencers associated with the company, the company has demonstrated its ability to connect brands with the right influencers on YouTube, Instagram, Facebook, and LinkedIn, proving to be a driving force in reaching niche audiences effectively and elevating their marketing strategies to reach wider audiences.

    The company is also known for its collaborations with prominent brands such as Amazon, Bajaj, Godrej, Rupa, Mamaearth, Ghadi, and Country Delight have further solidified My Haul Store’s position as a top player in the influencer marketing industry. These collaborations have resulted in the generation of substantial revenue of 60 Crore in FY, showcasing the company’s strong position in the market.

    At the heart of MHS’s endeavors lies a deeply ingrained mission: to nurture and propel businesses to success while fostering personal growth and development within its team. This mission is complemented by a visionary outlook, which seeks to make a meaningful impact on society by generating one crore direct employments.

    Indiantelevision.com caught up with My Haul Store founder & CEO Abhishek Vyas where he gave a deeper understanding into their marketing strategies, their creativity, collaboration and moreee… .

    Edited excerpts

    On My Haul Store tailoring its influencer marketing solutions to meet the unique needs of each client

    My Haul Store’s personalized influencer marketing solutions stand out for their bespoke approach tailored to each client’s needs. By understanding the unique identity, target audience, and objectives of the brand, MHS ensures that influencer partnerships are not only aligned but also optimized for maximum impact. Whether it’s boosting brand awareness, driving sales, or launching a new product, their 24/7 service ensures continuous support and guidance throughout the campaign.

    On technologies you have implemented to enhance brand visibility and engagement through influencer marketing

    Leveraging a robust network of over 20,000 influencers, My Haul Store employs advanced technologies to enhance brand visibility and engagement. Through data analytics and AI algorithms, they match brands with the most suitable influencers whose audience demographics and interests align seamlessly. This strategic approach ensures authentic brand affinity and drives brand awareness, leading to increased customer acquisition for their clients.

    On your commitment to personal growth and societal progress translates into its business practices and collaborations with influencers and brands

    My Haul Store’s commitment to personal growth and societal progress is reflected in its business practices and collaborations with influencers and brands. They prioritize working with influencers who share their values of inclusivity, diversity, and sustainability, fostering partnerships that contribute positively to social causes and community empowerment. By nurturing a culture of collaboration and mentorship, MHS ensures that both brands and influencers thrive in an environment that promotes mutual respect and shared success.

    On sharing insights into your organization’s culture and fostering creativity, collaboration, and excellence among team members

    The organizational culture at My Haul Store is characterized by creativity, collaboration, and excellence. Team members are encouraged to think innovatively and explore new ideas, fostering a culture of continuous learning and experimentation. Cross-functional collaboration is key, with teams from different departments working seamlessly together to ideate, execute, and optimize campaigns. Recognizing and rewarding excellence is ingrained in their culture, ensuring that team members are motivated to deliver exceptional results for their clients.

    On future trends MHS anticipate in the influencer marketing industry

    As one of the leading influencer marketing agencies in India, My Haul Store is constantly anticipating and adapting to future trends in the industry. They foresee the continued rise of micro-influencers and niche communities, and are expanding their network to include these valuable segments. Additionally, they are exploring innovative formats such as live streaming and interactive content to drive deeper engagement and foster meaningful connections between brands and consumers. By staying agile and proactive, My Haul Store is poised to remain at the forefront of influencer marketing and deliver measurable results for their clients.

  • GUEST ARTICLE: How do small businesses get benefited through influencer marketing?

    GUEST ARTICLE: How do small businesses get benefited through influencer marketing?

    Mumbai: Influencer marketing is not always about celebrities endorsing goods and services for big brands. In fact, the new way of marketing in the digital world is accessible to anyone, regardless of the business’ size.

    Marketing and brand promotion are major factors, even for small businesses and start-ups. One of the most effective ways to do promotion on social media is to involve influencers. Some are still sceptical about influencer marketing as they think it’s costly, or they simply don’t know where to start or where to look for the best suitable influencer. The truth is that it’s the other way around: small businesses can actually benefit a lot from influencer marketing.

    How can micro-influencers contribute?

    Micro influencers are content creators with an online community of 10,000 to 100,000 followers. Their follower count might seem inadequate compared to celebrity influencers, but the dedicated social following of micro-influencers has proved to be quite effective, mainly for small businesses. Micro-influencers have a more active and focused audience. Promoting your brand or business with the suitable micro-influencer will provide adequate visibility and help improve business.

    1. Micro-influencers are the right choice for promoting small-scale businesses, as they are more effective than celebrity influencers.

    2. Micro-influencer campaigns are cost effective and easy to start or handle.

    3. They have a strong and focused niche audience, hence, the brand gets relevant social interactions.

    Why should small businesses partner with influencers?

    There are many reasons for start-ups to stake their claim in the creator economy. From increasing profits to accelerating brand awareness, the possibilities are endless.

    Make your brand stand-out and share your story

    It doesn’t matter if you have a lot of competition or lack proper brand awareness, social media influencers can help a lot in introducing your brand or business to the market and explaining the benefits of doing business with you.

    Influencers are excellent storytellers, that’s why people love their content. They can use the same storytelling skills to promote your business in a meaningful manner. People are able to retain more data when they receive it through stories. Influencers are the best option to share your brand story and make you stand-out among your competitors.

    Return on marketing investment

    Spending money on marketing and not acquiring increased sales is a hard time for every marketer and company. Influencer marketing, on the other hand, is a proven and effective strategy to reap the benefits of a return on marketing investment.

    When you are a small business, you lack the budget to try out different marketing strategies. Hence, trying a strategy (influencer marketing) that is already proven gives you a substantial return. It’s a worth trying strategy for small businesses when there is a promised return on marketing investment, or ROI.

    Brand Authenticity

    Brand authenticity is the kind of trust every business desires. For small businesses, it takes time to build trust. The best way to track trust-building is to ensure that your customers see your brand or business as authentic. Choosing any influencer isn’t enough. Partnering with the right influencer who aligns with your business niche will only make the brand authentic.

    People will no longer trust the influencer or brand if the endorsement seems inauthentic. Proper influencer marketing can help build third-party credibility and trust with an audience looking for resources from your market.

    Visible and Cut Through the Noise

    Traditional ads have become annoying for digital natives. That’s the reason most users block ads. Ad blocking makes surfing easier and more comfortable, but it’s not so comfortable for advertisers. Even if a consumer or user is interested in your product, they might never get to see the ad just because their ad blocker kicked it out or they are overloaded with content.

    Influencer marketing comes into play in this scenario. If the user sees an influencer they like promoting your product, they will definitely watch it. Social media is run by the opinions of its network, which includes influencers. So if you choose an influencer who loves your product, their customers will know that the product is worth checking out. When influencers share your brand story, their network of followers will get familiar with your business, and the more their content engages, the greater your customer acquisition.

    Influencer marketing is affordable, effective, and, moreover, worth the investment. You are bound to find impactful brand ambassadors and spokespersons when you start doing purposeful influencer research online.

    The author of this article is My Haul Store founder & CEO Abhishek Vyas.