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Tag: MX TakaTak

  • Rahul Sarangi joins MX Player’s new business as VP and head

    Rahul Sarangi joins MX Player’s new business as VP and head

    KOLKATA: Streaming service MX Player is not only branching out into short-format video through MX TakaTak but also expanding its team. The Times Internet-owned platform has appointed Rahul Sarangi as MX Player new business vice president and head.

    Sarangi was earlier with TVF, one of the pioneers in the online content ecosystem of India, as global head-content and business. Recently, the core founding members of  TVF team quit the organisation.

    In the early days of his career, Sarangi worked with MTV Asia as senior supervising producer. He worked in India and Singapore in the content team and he was also part of the MTV’s regional brand solutions team. Later, he was also a part of the launch team of Colors. 

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  • Newly launched MX TakaTak hosts popular 1 mn+ digital influencers

    Newly launched MX TakaTak hosts popular 1 mn+ digital influencers

    KOLKATA: The Indian youth has taken the world by storm, showcasing their myriad talents to both India and the world, with the emerging medium of short video. To support this new wave of innovation, MX Player’s short video app MX TakaTak has emerged as the new destination for content creators, providing a world-class home-grown platform that brings together India’s short video frenzy users and short-form content across genres such as dialogue dubbing, comedy, gaming, DIY, food, sports, memes and many more.

    Currently, MX TakaTak hosts a lot of one mn+ digital influencers including audience favourites such as Jannat Zubair, Nisha Guragain and GimaAshi, who have all chosen to be a part of this large community.

    Every content creator on the platform gets access to a wide variety of content creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, voice-over recording and much more. MX TakaTak has truly raised the bar for mobile-first content creation tools within the app, which has opened a new world of endless possibilities for its influencers. The brand believes that the key to succeeding in this space is empowering creators with the best tools to unleash their creativity and to then find the right fit for the content with the appropriate audience community i.e. giving a personalized feed to all its users.

    MX Player CEO Karan Bedi said, “India’s millennials consume video more than any other form of digital content on a daily basis. MX has always been on the forefront of innovation in this space and has now extended this to short video, which helps this mass of creative talent pave their way to unleash their skills, increase interaction with their followers and scale the heights of fame and eventual fortune. Our youth wanted a home to satiate their diverse content creation & consumption needs and MX TakaTak is a part of our effort to empower this incredibly talented & relentless generation to create & enjoy ‘micro-moments’ that would power the next big wave of digital content consumption in the Indian market.”

    A recent eMarketer forecast says India is likely to overtake the US in terms of time spent on digital videos in 2020. Currently, adult Indians spend over two hours daily watching digital videos, which will go up to two hours 21 minutes by the end of the year. The rise of the short video is a major contributor to this growth.

    MX Player COO Vivek Jain said, “With MX TakaTak, we want to give content creators and digital enthusiasts a fun space to experiment and build their own success stories.  Our vision is to create a community that empowers hundreds of millions of Indians with a set of tools to express themselves freely. We’re already home to over one million content creators and have received great feedback from our users. We are now looking forward to welcoming new talent and more influencers in the weeks to come; we’d like to help them hone their talent and inspire them to have a career as a digital influencer.”

    MX TakaTak already has 30 million+ video uploads and enjoys a 4.3 Star Rating on Google Play. On iOS, it ranks number 1 in the top free apps category.

  • MX Player launches home-grown short-video app TakaTak

    MX Player launches home-grown short-video app TakaTak

    KOLKATA: It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content are keen to take the lead while TikTok stays banned. With the Chinese app being blocked, it has created a huge void in the market and the latest player to enter is MX Player with MX TakaTak.

    "MX TakaTak is a short video community, made locally and especially by MX Media & Entertainment in India. On MX TakaTak, we provide rich video content and encourage creation full of imagination," reads the description on Google Play Store.

    MX TakaTak offers users real and fun videos that they can watch and share on social media. They can browse all types of videos, ranging from dialogue dubbing, comedy, gaming, DIY, food, sports, memes, and many more.

    It has entered the market at a moment when the anti-Chinese sentiment and also call for local apps rising. In its description, MX Player emphasises that it is grown “locally’. 

    With the MX TakaTak app, users can create short fun music videos on the go, dub their favourite movies dialogue, dance videos, and a lot more, and also share on Facebook, Whatsapp, and other social media platforms. They can edit videos using the app's editing features and share them directly.