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Mumbai: Times Internet backed MX Media is expecting to triple its revenue for its advertising video on demand (AVOD) business in the year 2022, according to...
Mumbai: Indian social media platform Sharechat has agreed to buy Times Internet-owned short video platform MX Takatak in a $600 million deal that includes a combination...
Mumbai: Short video app MX TakaTak has announced the launch of a new property titled ‘#BawarchiBrar’ with chef Ranveer Brar. Starting 5 February with #DesiJugaad – viewers can stream interactive...
Mumbai: Short video app MX TakaTak has launched a new Diwali campaign #TodPhodDiwali providing its community of users a chance to win gifts and prizes including...
Mumbai: Viacom18’s Voot on Thursday announced that it has brought on board eight sponsors for “Bigg Boss OTT”. After Swiggy and CoinDCX joined as ‘co-powered by’...
Mumbai: MX Player’s short video platform MX TakaTak has turned one and to mark the occasion, the app has announced an extensive UGC talent hunt campaign...
KOLKATA: Promising users compelling content across categories, MX TakaTak on Friday announced its association with the ninth edition of Miss Diva as the Co-powered by Sponsor...
KOLKATA: Online video consumption in India has grown exponentially, accounting for 80 per cent of consumer internet traffic. However, the user experience remains highly dependent on...
Kolkata: Short video platform MX TakaTak has onboarded cricketer Hardik Pandya on Monday. Pandya joins an increasing list of sportspersons who have joined the platform in...
KOLKATA: Senior media professional Rahul Sarangi has joined Disney+Hotstar as vice president- head of short form & new content initiatives. Last year, when streaming service MX...
Kolkata: MX TakaTak on-boarded famous cricketer Suresh Raina as an influencer on the platform. Raina’s association with MX TakaTak is expected to compel his audience to...
KOLKATA: MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was...
KOLKATA: The popularity of short snackable videos exploded in India with the advent of TikTok. While it was on the way to be the indisputable leader...
KOLKATA: MX TakaTak in collaboration with Nas Academy, has announced India’s first Creator Fellowship Training Programme, wherein 25 handpicked influencers will be trained to tell great...
KOLKATA: The star of user-generated content was on the rise in India due to TikTok, only to be abruptly curtailed when the government banned the Chinese-origin...
KOLKATA: Homegrown super app MX TakaTak has become the official short form video partner for seven Indian Premier League (IPL) teams – namely, Delhi Capitals, Kolkata Knight Riders,...
KOLKATA: Short video apps have paved the way for millions of young content creators to grow into digital superstars. With its vision of nurturing such budding...
KOLKATA: Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its...
KOLKATA: Studies show Indian millennials and Gen-Z consume video content far more than any other form of digital content on a daily basis and MX Player’s...
KOLKATA: Homegrown short video app MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from...
KOLKATA: Streaming service MX Player is not only branching out into short-format video through MX TakaTak but also expanding its team. The Times Internet-owned platform has...
KOLKATA: The Indian youth has taken the world by storm, showcasing their myriad talents to both India and the world, with the emerging medium of short...
KOLKATA: It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content are keen to take the lead while TikTok...
