ITV

Tag: MX Taka Tak

  • MX TakaTak announces exclusive launch of ‘Kanta Laga’

    MX TakaTak announces exclusive launch of ‘Kanta Laga’

    Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track “Kanta Laga” from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh. 

    As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive period before its distribution to any other Indian short video apps, said the statement.

    Commenting on the launch, Neha Kakkar said, “As an influencer on this platform, I am glad to extend our partnership for our new song and I am hoping the MX TakaTak community will come out in support of this peppy track and make it go viral.”

    “Short video apps have become one of the key mediums for artists like us to connect with our fans. I am extremely thrilled to partner again with MX TakaTak for our exclusive launch for Kanta Laga,” remarked Tony Kakkar. “TakaTak’s audience has always been encouraging and interactive, making our collaboration with the platform more seamless. We can not wait for the audiences to groove on the song and show us their creativity in fun video challenges.”

    YoYo Honey Singh added, “Collaborating with two trendsetters Kakkar siblings and MX TakaTak for Kanta Laga is a great combination to make content viral. This composition is very close to my heart. It is a song we have thoroughly enjoyed creating and I am sure music enthusiasts will revel in listening to it.”

  • MX TakaTak announces Rs 100 crore creator fund

    MX TakaTak announces Rs 100 crore creator fund

    New Delhi: MX TakaTak, a popular short form video platform, has shown huge growth in terms of users, usage time and its large community of content creators amongst other metrics. It has now announced a new initiative for creators – the MX TakaTak creator fund to encourage India’s talented and innovative set of established and emerging creators to create engaging, impactful and inspiring content on the platform. The fund will deploy one billion rupees (Rs. 100 crore) for creators. In a promise to support its existing creators as well as to encourage new creators with impactful content ideas, the fund is meant to help them use their creativity to build an exciting career. The fund will support creators of all sizes and backgrounds, rewarding the passion and creativity they put into inspiring, engaging and entertaining the community on MX TakaTak. 

    It will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories such as education, tech, sports, art, entertainment, fashion and makeup, travel and photography etc. Once selected in the fund, the creators will receive regular rewards for their content based on various performance criteria such as uniqueness of their content, authenticity, views, engagement, followers etc. In addition, a select few aspiring creators with story ideas that make a social impact will receive a start-up fund to support the start of their journey on MX TakaTak. The guidelines of the fund are available on https://mxtakatak.com/creator-fund. 

    MX Player CEO Karan Bedi said, “The MX TakaTak Creator Fund is a way to give back to millions of people who bring their ideas into videos as well as to inspire other digital enthusiasts. Millions of users upload videos daily on the MX TakaTak App. We were thrilled to see the amount of creativity and hard work that our users put into bringing their dreams alive and into a video. We hope that the creator fund will not only reward them but also inspire them to continue creating impactful content, build an inspiring digital career, and help give back to the society that we all benefit from.”

    He further added saying, “The short format video ecosystem is fast evolving and we’re delighted to have emerged as the market leaders in this category. Home to 70 million monthly active users and with over 10 million unique content creators, we are the preferred platform of choice for both the users and creators; we aim to further scale this in the new year.”

    Through the MX TakaTak creator fund, creators will realize additional earnings to remain committed and connected to their audience, thereby creating great quality content.