MUMBAI: Atrangii and Hari Om OTT have recruited Vidyuth Bhandary as executive vice-president for content and studios, as the streaming platforms gear up for an aggressive expansion push.
The appointment brings nearly three decades of media muscle to the homegrown platforms. Bhandary previously ran studios at Dice Media, where he masterminded OTT content development and production. His cv spans heavyweight roles at Times Internet/MX Media, FremantleMedia, Star India and Big FM, with credits including top-rated international format shows and blockbuster Indian streaming content.
In his new perch, Bhandary will commandeer content teams across both platforms whilst heading up their newly-minted studio division. His brief includes turbo-charging Atrangii’s fiction and non-fiction pipeline and crafting devotional stories for Hari Om. The studio arm will churn out original intellectual property for third-party OTT services, television and films.
“We’re in a phase of aggressive growth, expanding our footprint and cementing our leadership,” said Vibhu Agarwal, founder of both platforms. “Vidyuth’s appointment is a key step—his experience will help strengthen our in-house content engine and accelerate our plans to build a world-class studio ecosystem.”
The hire signals Atrangii’s intent to muscle in on India’s crowded streaming battleground. Bhandary pledged to forge fresh content partnerships whilst building “a multi-year roadmap” for both domestic and international markets.
“My goal is to help build a strong in-house content slate, while also developing a full-fledged studio setup,” he said. “I look forward to expanding into new markets, genres and achieving the vision set by the management.”
The move underscores how Indian streaming services are doubling down on original content to differentiate themselves in an increasingly saturated market.
