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Tag: MVP

  • Zee Live turns up the volume on Marathi pride

    Zee Live turns up the volume on Marathi pride

    MUMBAI: Move over quiet weekends, Pune’s about to feel the beat of Marathi pride. Zee Entertainment Enterprises has cranked up the decibels on culture with the launch of “Marathi Vajlach Pahije” (MVP), the first flagship event under its new experiential vertical, Zee Live, in partnership with World of Vibes.

    Set to take place on 12 October 2025 at Phoenix Market City, Pune, MVP is no ordinary concert, it’s a full-blown celebration of Marathi youth, rhythm, and rebellion, bringing together over 40 artists from the state’s thriving hip-hop and indie scenes. Expect names like Kratex, Sanju Rathod, Shreyas & Vedang, MC Gawthi, and Patya the Doc to turn the stage into a creative battleground where beats meet identity.

    The festival promises to be a collision of tradition and modern swagger, as today’s Marathi creators remix their heritage with street art, spoken word, and music that speaks straight from the mohalla.

    To amplify its reach beyond the mosh pit, Zee Live has teamed up with Marathi Zee5, taking the festival digital with exclusive content, artist stories, and behind-the-scenes footage, ensuring the cultural pulse of MVP reverberates far beyond Pune.

    “This is not just an event; it’s an expression of a generation,” said Zee Live business head Gareth Eswin Thomas. “Marathi Vajlach Pahije captures the rhythm of youth, energy that can’t be contained, only celebrated.”

    Marathi Zee5 and Zee Marathi business head V.R. Hema added, “By giving these young artists both a local and global stage, we’re not just showcasing music, we’re spotlighting their stories and dreams. MVP marks the next era of regional storytelling: bold, proud and rooted.”

    Presented by Zee Live, Marathi Zee5 and World of Vibes, the Festival of MVP is ready to tune Maharashtra into its most vibrant frequency yet. Tickets are live on Bookmyshow, with extra content dropping on Marathi Zee5 for fans who like their beats served with a side of pride.

  • WPP inks global partnership with Acquia

    WPP inks global partnership with Acquia

    MUMBAI: WPP has inked a global partnership with digital experience company Acquia to offer clients a full-service digital marketing and technology solution.

     

    The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, Possible, Rockfish, VML and Wunderman – under the umbrella of the WPP-Acquia Alliance.

     

    The WPP-Acquia Alliance is the world’s largest Acquia Certified partner and has two Acquia MVPs. Its members will draw on Acquia software, training and certification, collaborate on new business pitches, and share project resources.

     

    Under the agreement, WPP agencies will provide creative, UX and development resources to Acquia clients, while Acquia will provide its open cloud platform to the WPP-Acquia Alliance to deliver projects. The WPP-Acquia Alliance is part of WPP’s Technology Partnership Program, an initiative led by chief digital officer and chief strategy officer Scott Spirit to coordinate and promote the Group’s relationships with key providers of marketing technology services.

     

    Acquia provides an open cloud platform for building, delivering and optimising digital experiences. Organisations rely on the Acquia Platform to unify content, community and commerce. The company harnesses the open source content management system Drupal, which was created by Acquia founder and CTO Dries Buytaert. Drupal is used by many of the world’s largest organisations. The Acquia Platform provides a multi-site management solution, continuous support, and an environment for developing and maintaining Drupal sites.

     

    WPP chief digital officer Scott Spirit said, “The growth of the ‘API economy’ is changing marketing, and clients require the ability to integrate existing technologies, data sources and media into a central platform. WPP is committed to working closely with technology leaders, and the creation of the WPP-Acquia Alliance gives us an open source digital experience practice at a time when the market is growing rapidly.”

     

    “We began working with WPP agencies five years ago, and today our combined teams are working together on five continents, and unlocking the creative freedom to launch amazing digital experiences for their clients. The combined WPP-Acquia team, and the disruptive business they’re building, will deliver transformative outcomes to those organizations that are thinking ahead to a mobile-first, browserless world,” added Acquia CEO Tom Erickson.