ITV

Tag: MV Natarajan

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • Raghav Rekhi to head Mars chocolate business in India

    Raghav Rekhi to head Mars chocolate business in India

    MUMBAI: Mars International India has appointed Raghav Rekhi to lead the marketing operations for the chocolate business in India as the marketing director with effect from August 2013.

    In his new role, Raghav will develop and implement marketing strategies for the brand to achieve company’s growth and promotional objectives. He will also further work towards establishing the Mars brand as a global and local market leader.

    Raghav comes to Mars International India with significant experience and a proven track record. He has 14 years of experience with Mars, Inc. and has held a number of marketing and sales management roles in various parts of the world during his tenure with the company globally.

    “I’m confident that his experience in sales and marketing will help in driving our chocolate business forward in the country.” says Mars International India chocolate business general manager MV Natarajan.

    In his most recent role, Raghav served as a marketing director for Mars META (Middle East, Turkey, and Africa region). Raghav has won several awards and recognitions for his work, including the global Mars Inc award for ‘The most innovative marketing campaign’.

    Raghav is of Indian decent and returns to India after having spent more than 20 years across the globe.

  • Snickers brings together Rekha and Urmila Matondkar in its new TVC

    MUMBAI: Mars International India‘s chocolate brand Snickers has launched its new television campaign (TVC) featuring Rekha and Urmila Matondkar.

    Directed by Bollywood director Imtiaz Ali, the new TVC is an adaptation of the global campaign ‘You‘re Not You When You Are Hungry‘.

    It is currently on air across 56 television channels and nine languages.

    Developed by BBDO India, the TVC is based on the concept, which was developed behind universal insights that hunger makes a person weak and behaves differently, ultimately affecting the people around us and our performances. Rekha portrays the hunger state ‘meanness‘ and joins a list of international celebrities including Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins.

    This concept YNYWYH has run in 56 countries with local celebrities.

    Mars International India MD Chocolate Business MV Natarajan said, “What the commercial is saying is that when you‘re hungry you‘re not on your game and that Snickers is the bar of substance that sorts you out to be yourself. The campaign has enjoyed huge success internationally and we are optimistic that we will get positive response in India too.”

    The opening of the TVC shows four boys who are going in a car to play cricket. They are speaking in their colloquial language and out of those four, one of them is Rekha. The other boys are talking to her as if she is a boy. The fact is that the boy is hungry and thus, starts behaving like a Diva‘. ‘Kyunki hunger Acche Acchon Ko Badal Deta Hai‘. So, he rips into the Snickers bar on his friend‘s suggestion and comes back to being himself.

    Later, when they reach the cricket ground, the driver is hungry and hence, starts throwing tantrums. This role is played by Urmila. So the boys take out one more Snickers for him.

    Therefore, the theme of the ad is that you are not yourself when you are hungry. One should eat Snickers when hungry to refuel in-between meals.