Tag: Mutual Funds

  • How to Compare Mutual Funds Before Investing: Key Metrics and Tools

    How to Compare Mutual Funds Before Investing: Key Metrics and Tools

    Choosing the right mutual fund from the many options in India can feel daunting. Picking one based only on high returns might not suit your financial goals or how much risk you’re comfortable with.

    A clear, step-by-step comparison using specific measures helps you make smart choices. This guide explains how to evaluate mutual funds in a simple way, perfect for both new and experienced Indian investors.

    Why Compare Mutual Funds?

    Comparing mutual funds is about finding one that matches your needs, not just chasing the highest returns. It means looking at performance, costs, risks, and what the fund invests in. This ensures you pick a fund that fits your financial plans.

    Key Measures to Look At

    Here are the main things to check when comparing mutual funds:

    Past Performance

    Look at how the fund has done over different periods—like 1 year, 3 years, 5 years, or since it started. But don’t rely only on these numbers.  

    For example, HDFC Flexi Cap Fund might show an 18% return last year, while another fund has 16%. The 16% fund could be better if it’s more stable and less risky.

    Comparison to a Benchmark

    Every fund has a standard to measure against, like the Nifty 50 for large-cap funds. A good fund should do better than its benchmark over time.  

    If a mid-cap fund doesn’t beat the Nifty Midcap 150, it might mean the fund’s stock choices or fees are holding it back.

    Expense Ratio

    This is the yearly fee you pay, shown as a percentage of your investment. A lower fee means more money stays in your pocket, especially for long-term investments like SIPs.  

    Say Fund A charges 1% and Fund B charges 1.5%. That 0.5% difference might seem small, but over 10 years, it could cost you thousands of rupees.

    Risk Measures: Sharpe, Alpha, and Beta

    ●  Sharpe Ratio: Shows how much return you get for the risk taken. Higher is better.  
    ●  Alpha: Tells you if the fund manager beats the market with smart picks.  
    ●  Beta: Shows how much the fund’s value swings compared to the market. A beta of 1.1 means it’s 10% more up-and-down than the market.  
    These help you see if a fund’s returns are worth its risks.

    What’s Inside the Fund

    Check the sectors and companies the fund invests in. If you already own tech stocks elsewhere, adding a tech-heavy fund might make your investments too similar.  
    Look at the top 10 holdings and whether the fund focuses on large, small, or foreign companies for balance.

    Fund Manager’s Track Record

    A skilled manager can make a big difference. Those who’ve handled funds through good and bad market times often make better decisions.  
    Check how long the current manager has run the fund and if it’s done well under them.

    Exit Fees and Other Costs

    Some funds charge a fee if you withdraw money early, often within a year. If you might need your money soon, watch for these fees and other costs that could reduce your returns.

    Tools to Help You Compare

    These tools make comparing funds easier:

    ●  Online Platforms: Investment platforms let you compare up to four funds at once, showing their value, returns, risks, and fees.  
    ●  Benchmark Tools: Screeners from Fidelity or MarketWatch give detailed info on performance and stability.  
    ●  Ratings: Morningstar or Lipper ratings provide a quick look at a fund’s long-term performance, but don’t rely only on these.

    Example: Comparing Two Large-Cap Funds

    Here’s a comparison of two large-cap funds:

    Measure Fund A Fund B
    1-Year Return 12% 11.5%
    3-Year Average Return 15% 14.8%
    Expense Ratio 1.2% 1.4%
    Sharpe Ratio 1.1 0.9
    Alpha +1.5% +1.0%
    Beta 0.95 1.05
    Top Holdings Overlap 65% 70%
    Manager’s Years 7 years 3 years

    Fund A looks stronger—it has better returns for the risk, lower fees, and less price swings (lower beta). Plus, its manager has more experience, making it a solid choice.

    Tips for Indian Investors

    ●  If you’re investing monthly, focus on SIP returns, not one-time investment results. 
    ●  Don’t trust social media buzz or tips from influencers—they might not be reliable. 
    ●  Choose Direct Plans over Regular Plans to avoid extra fees. 
    ●  Pick a fund that fits your goals, like saving for retirement, education, or short-term needs.

    Mistakes to Avoid

    Steer clear of these common errors: 
    ●  Only Looking at Returns: Past gains don’t promise future wins. 
    ●  Ignoring Risk: High returns aren’t great if the fund’s too unpredictable. 
    ●  Forgetting Fees: A cheaper fund can beat a pricier one over time. 
    ●  Not Checking Holdings: Too much in one sector increases risk. 
    ●  Trusting Ratings Alone: Ratings change often, so dig deeper. 
    ●  Skipping Factsheets: These explain the fund’s strategy and changes. 
    ●  Ignoring Fund Size: Very large funds might struggle to keep outperforming.

    Steps to Compare Mutual Funds 
    Follow these steps for a clear comparison: 
    ●  Choose funds from the same type (e.g., large-cap equity). 
    ●  Use tools to check performance, fees, and risks. 
    ●  Compare measures side by side. 
    ●  Look at the fund’s investments for variety. 
    ●  Check the manager’s experience. 
    ●  Include all fees in your decision. 
    ●  Pick a fund that matches your goals, timeline, and risk comfort.

    Conclusion: Invest with Confidence

    The reason to compare mutual funds is to find the right fit for your financial goals, risk level, and investment timeline. By checking performance, fees, risks, and what’s inside the fund, you get a clear picture of your options. 
    Whether you’re investing through SIPs or a one-time amount, using these steps and tools helps you choose wisely. Take your time, use the resources available, and build a strong investment plan.

  • Mutual funds and asset allocation: Finding the perfect balance for maximum returns

    Mutual funds and asset allocation: Finding the perfect balance for maximum returns

    When investing, finding the perfect balance between risk and reward is important for long-term wealth creation. Mutual funds are a powerful financial product for investors seeking to optimise their portfolios through strategic asset allocation.

    To optimise investments, you need to learn how mutual fund asset allocation works and position yourself to achieve maximum returns while mitigating risk effectively.

    Mutual funds and asset allocation 
    Mutual funds and asset allocation share a symbiotic relationship, as mutual funds provide an easy way to implement an asset allocation strategy by diversifying investments across various asset classes. This makes them valuable if you do not have the expertise, time, or resources to build and manage a diversified portfolio.

    Advantages of mutual funds for asset allocation 
    To attain balance and maximise returns through asset allocation, you need to understand the benefits of mutual funds for asset allocation.

    •    Diversification 
    Mutual funds have the advantage of built-in diversification. A mutual fund contains multiple individual securities, providing inherent diversification. For instance, an equity mutual fund can help diversify across different industries, sectors, and capitalisations. This diversification reduces the effect of a poor-performing investment within the fund.

    •    Professional management 
    Mutual funds are handled by experienced professionals who make choices regarding the purchase, retention, and selling of securities. These managers possess deep knowledge of market analysis, economic projections, and mitigating risks, enabling you to reap the benefits from their expertise without requiring these abilities.

    •    Accessibility and affordability 
    Mutual funds have minimum investment requirements, making them available to a wide variety of investors. The affordability makes it possible for you to create a diversified portfolio even with small amounts of capital.

    •    Flexibility 
    Mutual funds offer investment options across different categories, such as equity funds, debt funds, balanced funds, and index funds, each with a distinct risk-return profile. They allow you to customise asset allocation according to your financial goals and risk tolerance.

    How to choose the perfect mutual funds for an asset allocation plan? 
    Finding the ideal mutual funds is key to the success of your asset allocation plan. The best mutual funds for your portfolio depend on many factors. A few include:

    •    Investment objectives: Align funds with your investment goals, such as growth, income, or preservation of capital.

    •    Risk tolerance: Select funds whose risk profiles match your tolerance for market volatility.

    •    Time horizon: Consider your investment horizon, as time tends to influence the correct asset mix.

    •    Expense ratios: Lower costs can have a significant impact on your net returns over time.

    •    Historical performance: Though past performance does not assure future outcomes, it provides insight into a fund’s consistency and management skills.

    Asset allocation calculator 
    An asset allocation calculator could help you determine the ideal combination of assets for your investment portfolio. The calculators consider your age, risk tolerance, and time horizon before suggesting an appropriate mix across different asset classes. It provides recommendations while  
    helping you balance risks and returns.

    Conclusion 
    Asset allocation in mutual funds allows you to take advantage of diversification, management, liquidity, and flexibility. After selecting funds that match your investment goals and utilising tools like asset allocation calculators, you can build a balanced portfolio that maximises rewards while minimising risks.

    Mutual funds provide you with the structure and discipline needed to navigate market volatility and achieve long-term success, making them an ideal choice for every type of investor. 
     

  • Is a lumpsum investment in mutual funds safe?

    Is a lumpsum investment in mutual funds safe?

    Investing your capital in mutual funds through a lumpsum investment can be rewarding, but you must understand the risks and benefits involved. When aligned with long-term financial goals, lumpsum investments offer a way to grow your wealth. However, the safety of lumpsum investments depends on factors including market conditions, the mutual fund scheme, and your risk tolerance. 

    This article explores lumpsum investment in mutual funds, their benefits, risks, and strategies to maximise returns. 

    Understanding lumpsum investment

    In a lumpsum investment, you invest substantial capital at once rather than spreading it out through periodic contributions. This approach is suitable if you have a significant amount and want it to work for you in the market.

    You can make lumpsum investments through mutual funds in stocks, bonds, and other securities. Mutual funds allow you to benefit from professional fund management and market opportunities. 

    Benefits of lumpsum investment in mutual funds

    •    Investing a lumpsum amount in mutual funds during a market upswing has the potential to generate sizeable returns. Since your entire capital is exposed to market movements from the start, it can benefit from an upward trend, though market fluctuations remain a risk.

    •    A lumpsum investment allows more capital to be invested upfront, giving it a longer runway to grow and recover from short-term market fluctuations while benefiting from compounding. This makes it suitable for long-term financial objectives like education or retirement.

    •    A lumpsum investment is simple as it involves only an initial transaction, eliminating the need to track multiple payment dates. However, it requires careful market timing and risk assessment, making it better suited for investors comfortable with market fluctuations.

    Risks associated with lumpsum investment

    •    One of the primary risks of lumpsum investment is immediate exposure to market volatility. Since the entire amount is invested at once, there is no cost averaging to mitigate risks. If the market declines soon after investment, your portfolio value could significantly drop, leading to potential short-term losses.

    •    Timing the market accurately is extremely difficult, making lumpsum investments risky. Investing at market highs may lead to lower returns, while investing before a downturn could result in significant losses. Since predicting market movements is nearly impossible, investors must be prepared for potential volatility.

    To understand the potential of your lumpsum investment, consider using the lumpsum calculator. 

    Using a lumpsum calculator

    A lumpsum calculator helps you estimate the future value of your investments. It provides a picture of potential returns, which assists in effectively planning and managing finances. By entering the investment amount, duration, and expected rate of return, the calculator provides an estimate of the maturity value. 

    For example, if you invest INR 1 lakh in a mutual fund with an expected return of 12% per annum for 30 years, the lumpsum calculator would estimate the total investment value to be about INR 29.95 lakh. This demonstrates how compounding works over time, allowing your investment to grow exponentially. 

    Strategic use of lumpsum investments

    To mitigate the risks associated with lumpsum investments, you can adopt a few strategies: 

    •    Invest in a mutual fund that offers diversification across asset classes and sectors. This helps by spreading risk and enhancing returns.

    •    Research the mutual fund’s historical performance, expense ratio, and the fund manager’s track record. This can provide insights into the fund’s potential to deliver consistent returns.

    •    The mutual fund should align with your liquidity needs. Some funds have lock-in periods, which prevents you from liquidating them in case of emergencies. 

    By following these strategies, you can optimise your lumpsum investments while minimising risks. 

    Conclusion

    A lumpsum investment in mutual funds can be a strategic move when planned carefully with a long-term perspective. While it may carry inherent risks, such as market volatility and timing the market, these can be mitigated through diversification, research, and an investment strategy.

    A lumpsum calculator can help you make informed decisions and set realistic expectations for investments. However, the safety of lumpsum investment depends on your financial goals, risk tolerance, and investment horizon. 
     

  • Maximising your retirement corpus with SWP in mutual funds

    Maximising your retirement corpus with SWP in mutual funds

    A comfortable retirement depends on not just a well-built corpus but also a strategic approach to manage it. A Systematic Withdrawal Plan (SWP) in mutual funds offers retirees the ideal blend of regular income and sustained growth. With SWP, retirees can withdraw a fixed sum at regular intervals while keeping their investments active in the market, ensuring financial independence and longevity of their savings.

    What is SWP and why is it beneficial?

    SWP allows you to withdraw a pre-determined amount from your mutual fund investment at intervals you choose – monthly, quarterly, or annually. Unlike lump-sum withdrawals, an SWP ensures a steady cash flow while your remaining investment continues to generate returns.

    Here’s why SWP is ideal for retirees:

      1.  Regular income: It replaces a salary, providing a steady stream of money to cover monthly expenses.

     2.  Tax efficiency: Withdrawals are taxed on the gains component only, unlike fixed deposits, which are fully taxable.

     3.  Market participation: Even after withdrawals, the remaining corpus stays invested, benefiting from market-linked growth.

     4.  Flexibility: You can modify or stop SWP as your needs change.

    Steps to maximise your retirement corpus with SWP

    1. Choose the right funds

    Selecting the right mutual funds is key. Retirees may opt for:

       . Hybrid funds: A mix of equity and debt for balanced risk and returns.

      . Debt funds: For stability and consistent returns.

      . Equity funds: Higher returns but suitable only for those comfortable with moderate risk.

    2. Set realistic withdrawal rates

    To ensure your funds last, stick to a withdrawal rate of 4-5% annually. Overdrawing may deplete your corpus quickly, while under-withdrawing may leave funds underutilised.

    3. Account for inflation

    Expenses will rise over time due to inflation. Plan SWP increments periodically to ensure your purchasing power remains intact.

    4. Monitor and rebalance

    Markets fluctuate, and your risk tolerance may change as you age. Regularly review your portfolio and rebalance to align with your evolving financial goals. For instance, gradually shifting more funds into safer debt instruments as you grow older can protect your corpus.

    Example of SWP in action

    Let’s assume you invest Rs. 50 lakh in a hybrid mutual fund earning 10% annual returns. With a withdrawal rate of Rs. 40,000 per month (Rs. 4.8 lakh per year), you’ll still grow your corpus over time because the returns outpace withdrawals. This sustainable strategy ensures that your wealth lasts longer while meeting your financial needs.

    Advantages of SWP over other options

        . Better liquidity: Unlike fixed deposits, SWPs provide regular income without locking in your funds.

       . Wealth preservation: Your corpus remains invested, offering the potential for inflation-beating growth.

       . Low emotional bias: Automation prevents emotional decision-making during market volatility.

    Conclusion

    An SWP is an excellent strategy for retirees seeking steady income without compromising the growth of their savings. By choosing the right funds, setting sustainable withdrawal rates, and accounting for inflation, retirees can enjoy financial stability and peace of mind. SWP ensures your retirement corpus not only sustains your golden years but also leaves behind a legacy for the next generation. With an SWP, you’re not just withdrawing money – you’re maximising the potential of your hard-earned wealth.

  • Best mutual funds for retirement planning

    Best mutual funds for retirement planning

    Retirement planning is crucial to get financial security in your golden years. As life expectancy increases and healthcare costs rise, it’s important to have a clear plan for your future needs. One key aspect of retirement planning is building a reliable source of income to cover expenses after you stop working. Mutual funds can be an excellent solution for this, with features like diversification, professional management, and the potential for long-term growth. The key is to choose the best mutual funds that can strengthen your retirement portfolio. Let’s explore your options!

    Retirement mutual funds 

    A retirement fund is designed to meet retirement goals. These funds usually come with a lock-in period of 5 years or  till retirement. This lock-in period helps investors remain disciplined in saving for the long term. They typically offer a mix of equity and debt to balance risk and returns. As you age, these funds gradually shift their allocation from equity to safer debt instruments, reducing risk as you approach retirement.   

    Retirement mutual funds are structured to focus on capital appreciation during the early years and preservation as retirement comes closer. This makes them an ideal choice for those who prefer a predefined investment plan for their retirement.

    Equity mutual funds

    Equity funds primarily invest in stocks and have the highest growth potential over the long term among most other asset classes. For investors with a time horizon of 10–15 years or more before retirement, equity funds can be highly beneficial due to the power of compounding. However, they come with higher risks, which can be mitigated over a long investment period.

    Balanced or hybrid funds

    These mutual fund investments invest in both equity and debt instruments. They are designed to offer both growth and stability, which makes them ideal for investors nearing retirement. The equity portion contributes to growth and the debt portion brings stability, which can protect your capital during market volatility. Hybrid funds are specifically suitable for moderate-risk investors who want more than average returns with low risk.

    Debt mutual funds

    For conservative investors or those nearing retirement, debt funds are a safe haven. These funds invest in fixed-income instruments such as bonds, treasury bills, and government securities. Although they offer lower returns compared to equities, they are safer and provide stability, which is crucial during the withdrawal phase post-retirement.

    Index funds

    Index funds are passive mutual funds that track a market index like the Nifty 50 or Sensex. These are cost-efficient, with relatively lower fees compared to actively managed funds. They are suitable for investors who prefer market-average returns over trying to outperform the market. Given their consistency and lower risk, index funds can be a reliable component of a retirement portfolio.

    Start a Systematic Investment Plan (SIP) for retirement

    Starting an SIP for retirement is a smart way to build wealth gradually. By contributing a fixed amount regularly to a retirement mutual fund online, you benefit from disciplined savings, compounding returns, rupee-cost-averaging, and reduced market-timing risk. SIPs are most favoured for their affordability, as you can start with low amounts and can increase contributions over time according to financial changes. 

    Key takeaways

    By choosing the right mix of equity, hybrid, debt, and index funds based on your risk profile and time horizon, you can grow your retirement savings and maintain financial freedom in your golden years. Most importantly, stay disciplined with your contributions, whether through SIPs or lump-sum investments, and review your portfolio periodically to keep it aligned with your retirement goals.

  • Exploring the impact of macroeconomic factors on mutual fund performance

    Exploring the impact of macroeconomic factors on mutual fund performance

    The performance of mutual funds is intricately linked to a variety of macroeconomic factors. These elements, ranging from inflation rates to government policies, play a crucial role in shaping the returns and risks associated with mutual funds. By understanding these influences, investors can make more informed decisions and optimise their investment strategies

    The role of inflation in mutual fund performance

    Inflation is a critical macroeconomic factor that can significantly impact the performance of mutual funds. As the general price level rises, the purchasing power of money decreases, affecting the real returns of investments. Mutual funds that invest in fixed-income securities, such as bonds, are particularly sensitive to inflation. When inflation is high, the fixed interest payments from bonds may not keep up with the rising cost of living, leading to lower real returns. Conversely, equity-focused mutual funds may benefit from inflation if companies can pass on higher costs to consumers, potentially boosting their revenues and profits.

    Interest rates and their influence on mutual funds
    Interest rates, set by central banks, have a profound impact on mutual fund performance. When interest rates rise, the cost of borrowing increases, which can affect corporate profits and consumer spending. This, in turn, influences the stock market and the performance of equity mutual funds. Moreover, rising interest rates can lead to a decline in bond prices, negatively impacting fixed-income mutual funds. On the flip side, a decrease in interest rates can boost economic activity, potentially driving up stock prices and benefiting equity mutual funds. Understanding the relationship between interest rates and mutual fund performance is crucial for investors seeking to align their portfolios with changing economic conditions.

    The impact of economic growth on mutual funds

    Economic growth, measured by metrics such as GDP, plays a pivotal role in shaping mutual fund performance. A robust economy often leads to increased corporate earnings, higher employment rates, and improved consumer confidence, all of which can enhance the performance of equity mutual funds. In contrast, during periods of economic slowdown, mutual funds may face challenges as companies struggle with declining revenues and profits. Additionally, economic growth can influence the demand for commodities, affecting commodity-focused mutual funds. Investors need to consider the broader economic environment when evaluating the potential returns of mutual funds.

    Government policies and their effect on mutual funds

    Government policies, including fiscal measures and regulatory changes, can have a significant impact on mutual fund performance. Tax policies, for example, can influence the after-tax returns of mutual funds, affecting investor decisions. Changes in regulations can also impact the sectors in which mutual funds invest. For instance, stricter environmental regulations may affect energy-focused mutual funds, while policies promoting renewable energy could benefit funds investing in clean technology. Additionally, government spending and infrastructure projects can create opportunities for mutual funds invested in related sectors. Investors should stay informed about government policies to assess their potential impact on mutual fund performance.

    The influence of global events on mutual funds

    Global events, such as geopolitical tensions, trade agreements and natural disasters, can introduce volatility into financial markets and affect mutual fund performance. Geopolitical tensions may lead to market uncertainty, impacting investor sentiment and causing fluctuations in mutual fund returns. Trade agreements can affect the profitability of companies with international operations, influencing the performance of equity mutual funds. Natural disasters can disrupt supply chains and affect industries such as insurance and agriculture, impacting sector-specific mutual funds. Investors need to consider global events when assessing the risks and opportunities associated with mutual funds.

    Using an SIP calculator for informed mutual fund investments

    To navigate the complex landscape of mutual fund investments, tools like the SIP calculator can be invaluable. An SIP calculator helps investors estimate the future value of their systematic investment plan contributions, considering factors such as expected rate of return and investment tenure. By inputting different scenarios, investors can assess how macroeconomic factors might influence their investment outcomes. For instance, by adjusting the expected rate of return based on inflation projections or interest rate changes, investors can better plan their investment strategies and set realistic financial goals.

    To sum up

    Understanding the impact of macroeconomic factors on mutual fund performance is essential for making informed investment decisions. Additionally, utilising tools like the SIP calculator can enhance investment planning by providing insights into potential future returns. As the economic landscape continues to evolve, staying informed about macroeconomic factors will empower investors to navigate the complexities of mutual fund investments and achieve their long-term financial goals with less hassles.

     

  • How to identify the top performing mutual funds for your portfolio

    How to identify the top performing mutual funds for your portfolio

    Mutual funds have become one of the most popular investment options for Indians looking to grow their wealth over the long run. With thousands of mutual fund schemes available across different categories like equity, debt, hybrid etc., choosing the right funds to build an effective mutual fund portfolio can be an overwhelming task. It is essential to identify top performing funds that have consistently delivered superior returns over various market cycles. This article discusses some key parameters and criteria that investors can consider to shortlist the best performing mutual funds for their portfolio in the Indian market.

    Factors to consider

    There are several factors an investor needs to analyze to identify top funds that have the potential to continue delivering strong returns in the future. Some of the important parameters are:

    ●    Past Performance – The track record and past returns delivered by a fund over various time periods like 1 year, 3 years, 5 years and since inception gives a good indication of its performance capabilities. Funds that have consistently outperformed their benchmark indices and category averages over longer periods should be preferred.  
    ●    Fund Manager – Stability and experience of the fund manager is an important determining factor in a fund’s performance. Funds managed by experienced managers who have successfully navigated different market cycles tend to deliver better long term returns. It is also good to check the track record of similar schemes managed by the same fund manager in the past. 
    ●    Portfolio Holdings – Analyzing the portfolio holdings and sector/stock allocation of a scheme gives insights into the fund manager’s investment style and process. Diversified portfolios with strong businesses and quality stocks tend to perform better through market ups and downs. Concentrated portfolios require more active monitoring. 
    ●    Expense Ratio – The total expense ratio indicates the fund’s operating costs which are deducted from the returns delivered to investors. Opt for funds with reasonably low expense ratios of less than 2-2.5% for actively managed equity funds.  
    ●    Benchmark – The benchmark index determines a fund’s benchmark to compare its performance. Equity schemes are generally compared with S&P BSE Sensex or Nifty 50 returns. Funds able to consistently beat their benchmarks after factoring in costs should be preferred. 
    ●     Risk Metrics – Other key risk metrics like standard deviation (volatility), Sharpe ratio and alpha should be analyzed to understand the fund’s risk-adjusted returns. Relatively lower risk funds delivering higher returns make for better long term investments. 
    ●    Rating – Ratings by independent agencies like CRISIL, ICRA etc. provide an indicative assessment of a fund’s portfolio quality, process consistency and risk management. Highly rated funds (4 or 5 stars) tend to be more stable long term performers.

    Monitoring and review

    While past performance is an important indicator, investors should also continuously monitor the selected funds on these performance parameters. Funds can go through style and market cycle changes which may impact future performance. An annual review is recommended to check if a particular fund needs to be replaced due to falling ratings, poor recent performance or strategy/management changes. This approach enables investors to optimize their portfolio and maximize long term returns.

    Conclusion

    By comprehensively analyzing metrics like long term track record, fund managers’ experience, portfolio quality, costs and risk-adjusted returns, investors can effectively shortlist the top performing equity and debt mutual funds to construct an efficient mutual fund portfolio. Regular monitoring and reviews further help optimize returns over various market cycles in the long run. Use systematic investment plans (SIP) for long term growth in top mutual funds
     

  • PMG brings together Tendulkar & Dhoni for new campaign

    PMG brings together Tendulkar & Dhoni for new campaign

    Mumbai: Professional Management Group has brought together the two cricket legends—Sachin Tendulkar and Mahendra Singh Dhoni—in one campaign.

    Launched by the Association of Mutual Funds in India under SEBI’s guidance as a part of its investor awareness outreach program, the “Mutual Funds Sahi Hai” campaign aims to educate the common public about mutual funds and dismiss myths around them. 

    The AMFI campaign’s aim is to position mutual funds as a preferred investment option for potential investors. PMG finds commonality between financial goals, from taking calculated risks based on a wealth of experience to being aware of surprises from opponents as useful tips in staying a step ahead in matches and making the most of available resources. Hence, the two cricketers make a perfect choice for the campaign creating awareness around mutual funds.

    PMG, India’s first sports marketing company, first struck a deal with AMFI in 2020, which included legendary cricketers like Sachin Tendulkar and Mahendra Singh Dhoni. The association is now three years old and looks to grow stronger with each passing year.

    The AMFI is an association of all the asset management companies of the SEBI-registered mutual funds. The latest “Mutual Fund Sahi Hai” campaign, featuring these two cricket icons, encourages people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    Commenting on the long-term partnership, Sachin Tendulkar said, “It has always been a wonderful experience working with the AMFI team. With every campaign, the aim has been to generate greater awareness about the benefits of investing in mutual funds with a long-term view. This campaign is no different, and we hope to highlight the importance of investing along with saving, which is a crucial message for all.”

    Referring to the importance of investing for the long term, M. S. Dhoni explained, “Staying put for the long term is what works best, be it cricket or investments. Mutual fund investments are managed by qualified professionals who have in-depth knowledge of the markets and are backed by years of research. Investing at least some portion of your savings in mutual funds will help you achieve long-term financial goals, is the key message that we are trying to convey with this campaign.”

    AMFI chief executive N. S. Venkatesh said, “This is the third year of our association with Sachin Tendulkar and Mahendra Singh Dhoni. Their contribution to Indian cricket has been exceptional, and people look up to them. Bringing them together for this campaign was a big step towards bringing mutual funds closer to the general public. The response has been great, and we couldn’t have asked for more. We thank PMG for getting this organised for us.”

    Professional Management Group COO Melroy D’souza added, “This is a landmark moment for Indian TV as two of the biggest legends from the sporting world come together for a campaign. Both Sachin Tendulkar and MS Dhoni stand for trust, belief, and long-term vision, which are synonymous with AMFI’s campaign vision. We at PMG are thrilled that we managed to get them together and will continue to work on out-of-the-box ideas and create an impact.”

  • ‘Sochna Kya Hai?’ Axis Mutual Fund asks in new ELSS campaign

    ‘Sochna Kya Hai?’ Axis Mutual Fund asks in new ELSS campaign

    Mumbai: Every year, tax season is a time when discussions around how, where, and when to save taxes gain momentum. These conversations often tend to be anxious, given that a significant majority doesn’t plan their tax-saving strategies well in advance. “Tax ka kya socha hai?” is a question that gets thrown around quite a bit during tax season.

    Axis Mutual Fund’s answer to that? “Sochna Kya Hai, ELSS Hai Na.”

    It has teamed up with Mirum, the digital solutions agency from the Wunderman Thompson Network for a new investor awareness campaign illustrating the confidence that comes with a well-planned tax investment strategy.

    In their latest campaign for the tax-saving mutual fund category ELSS, Axis Mutual Fund takes a different approach to getting people to invest. Instead of a doomsday plea to invest in ELSS before time runs out, with “Sochna Kya Hai”, the communication is aspirational – the implication is that those who’ve planned their taxes with ELSS needn’t worry themselves sick during tax season.

    The campaign films show how the protagonists seem indecisive about other life decisions, but when it comes to their tax planning, they’re not too worried – “Kyunki Sochna Kya Hai, ELSS Hai Na.”

    Axis Mutual Fund head of marketing and digital Boniface Noronha said, “We’re looking forward to the reactions to this campaign – it’s a proposition we’re excited about, one that blends perfectly with who we are as a brand. The messaging is relevant, given how mutual funds aren’t the niche investing category that it once considered in India. We have plans to take this campaign forward in many ways even after the tax season, so we’re gearing up for that even as we speak.”

    Miruum India ECD Naila Patel said, “Sochna Kya Hai…is in many ways a continuation of #TaxFever, and the two campaigns mirror the general public’s attitudes towards mutual funds. While with #TaxFever we identified the procrastination around making tax-saving investments, Sochna Kya Hai…is a commentary on the increasing confidence people seem to have in mutual funds for tax savings. We also adopted a rustic, quirky approach here because that kind of humour is something that cuts across audiences, even for something as non-humorous as tax planning! Not to mention the protagonists here exemplify responsible financial behaviour, which is what the brand is all about.”