Tag: Muthoot Pappachan Group

Muthoot FinCorp rolls out festive campaigns with SRK

Mumbai: Muthoot FinCorp has launched its festive campaign for business loans and two-wheeler loans, encouraging people to achieve their goals with a missed call.

Featuring brand ambassador Shah Rukh Khan, the first ad reveals a ‘Superstar Secret’ for making a customer’s dream of owning a two-wheeler a reality with accessible loan options. The second ad provides a ‘Blockbuster Tip’ for business growth, presenting MFL’s Business Loans as a resource for entrepreneurs aiming to reach their goals.

MFL CEO Shaji Varghese said, “With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man.”

He further added, “Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call.”

The campaigns highlight the simple process of obtaining business and two-wheeler loans by making a call to MFL at 80869 80869. The campaigns will run in three languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The two-wheeler loan is a product of Muthoot Capital Services, a group company of Muthoot Pappachan Group.

October 28, 2024
Under #WomenBeTheChange Muthoot Pappachan Group undertakes humble yet, a unique initiative to help fight against the pandemic and empower women at the same time

Muthoot Pappachan Group (popularly known as Muthoot Blue) today announced its unique initiative #WomenBeTheChange, with the initial order of 100,000 masks made by women.

Sharing his thoughts on the initiative, Mr. Thomas Muthoot, promoter-Director – Muthoot Pappachan Group and Managing Director – Muthoot Microfin Limited, said, “In our Microfinance business we are serving about 2 million women, across small towns & villages now for years. Undaunted by the travails of a life full of strife, these women have demonstrated grit, determination and enterprise in building & managing economic activities towards a healthy & happy livelihood for their families. It’s, therefore, such an overwhelming thought for us at Muthoot Pappachan Group, to support the idea of these feisty women making Masks to help fight the pandemic. The Group has contributed in several other ways as have other organisations and individuals. However, #WomenBeTheChange is unique and serves a dual purpose in empowering women as well as, fighting the pandemic and we are so glad to be a humble part of the same”.

The unique #WomenBeTheChange initiative has been appreciated by various personalities across various walks of life. Padma awardee actress Ms. Vidya Balan tweeted, “Applauding Muthoot Pappachan Group’s humble effort”; Honorable Member of Parliament, Shri Shashi Tharoor tweeted, “Impressed & pleased to join @vidya_balan in applauding this initiative”; and, Cricket prodigy Mr. Prithvi Shaw tweeted, “Proud to be with @muthootindia and @vidya_balan, in their effort”

April 29, 2020
Muthoot Group celebrates ‘Blue Soch’ through special film

MUMBAI: Muthoot Pappachan Group (MPG), a diversified business conglomerate in the financial services industry and the title sponsor of Kerala Blasters Football Club (KBFC) in the Indian Super League (ISL), has launched a special film celebrating the Blue Soch of the Indian youth, passionate about football. With the theme of ‘play your passion to perfection’, the film communicates the group’s vision of empowering human ambitions and raising the quality of football in the country by nurturing the young talent in India.

MPG has been the title sponsor of the Kerala Blasters Football Club for the past five years now and is associated with the sport in more than one way. Muthoot Pappachan Group also nurtures a football academy by the name of Muthoot Football Academy (MFA) whose objective is to scout and train youngsters that have the passion and skills for football. Located in Kochi, MFA recognises the passion of talented kids and empowers them to achieve their dreams by providing international coaching and training facilities through a curriculum prepared by foreign coaches. All facilities provided to the students are free of cost.

Muthoot Pappachan group director Thomas Muthoot says, “Playing grounds are one of the very few platforms where all the differences of language, religion and culture remain neutral and nothing divides the true spirit of sportsmanship. MPG has always believed in and supported the Blue Soch of individuals who strive to surpass all hindrances to realise their dreams. This special film serves as an affirmation of our credo of ‘empowering human ambitions’. On the same lines, it remains our unwavering resolve to unearth the football talent from the grassroots of the country and assist them to produce the future stars of football for India.”

The film, shot in the untamed picturesque rural locations of Allepy, Kerala, depicts a young group of boys seeking innovative ways against all odds to play football, a sport that they feel so passionate about and are ready to go the extra mile for it.

The enthralling music and the scenic views of the two and a half minutes film take the viewers on a journey to the lush backwaters of the God’s own country. The film exemplifies the aspiration and talent that the Indian youth possesses for football. Seven students from Muthoot Football Academy have acted in the film after undergoing two weeks of rehearsals and training.

October 27, 2018
Havas Media bags media duties of Muthoot Pappachan Group

MUMBAI: Havas Media India has bagged the integrated media duties of Muthoot Pappachan Group (MPG), a leading financial services conglomerate along with business ventures in various other domains. The account size is estimated to be upwards of Rs 50 crores and will be handled out of the Bangalore and Cochin office led by Havas Media India Vice President of South Saurabh Jain.

Founded in 1887 by Muthoot Ninan Mathai, Muthoot Pappachan Group (MPG) is an Indian business house headquartered in Trivandrum, Kerala. It encompasses several businesses, including financial services, automotive dealerships, hospitality, real estate, information technology, precious metals and alternate energy and others. Counted among India’s largest non-banking financial services companies (NBFC) with total assets under management equivalent to over Rs 8,000 crore as of 31 March 2017, Muthoot Fincorp, the group’s flagship company, operates country wide with a network of over 3500 branches with over 50,000 customer walk-ins every day. Besides the financial services super house, Muthoot Fincorp, the group comprises a housing finance subsidiary Muthoot Housing Finance, publicly traded two-wheeler financing arm Muthoot Capital Services, micro finance company, Muthoot Microfin, and insurance broking firm Muthoot Risk and Insurance Broking Services, are among the other non-financial business units.

Muthoot Pappachan Group’s group Chief Marketing Officer Sanjeev Shukla says, “Being a legacy company, it is paramount that we maintain our reputation that has been shaped over decades with high quality practices towards helping ordinary men and women fulfil their dreams, while adopting and preparing ourselves for the next generation. Havas’ agility and consumer-centric approach has made us believe that they are the right partner for us. We hope this partnership takes the brand to newer heights and towards meaningful growth.”

Havas Media Group, India and South Asia CEO Anita Nayyar mentions, “We are excited to kick start the year with a legacy brand like Muthoot. Being in a highly regulated domain, consumer trust and transparency will be at the core of Muthoot’s marketing strategy. With this win, we have strengthened our operations in the South and are aiming to expand our footprint. We look forward to a meaningful association and to add to the relationship of belief and trust with customers that Muthoot has built since 1887.”

“Spanning 131 years in the field of business, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape that thrives on consumer-centricity and innovation. At play will be Havas Media Group’s integrated media skills centered on digital and our ‘Meaningful Brands’ framework which will together map the brand chart for Muthoot. According to our research, brands that are meaningful enjoy 64 per cent higher trust among consumers in the finance industry. We are excited to take on the first mandate for 2018,” adds Havas Media Group India Managing Director Mohit Joshi.

February 8, 2018
Rajinikanth, Kabali’s marketing overdrive

MUMBAI: Rajini Sir has proved lucky for them. Over the weekend, low cost carrier Air Asia announced the names of three fans who will be given a ticket each to fly to Bangkok and Kaula Lumpur and visit the location where Rajinikanth’s latest film Kabali has been shot. It also announced the names of 10 fans who came out tops in the Air Asia Kabali Video Contest thus winning first day first show tickets to the movie.

The Air AsiaKabali Video Contest commenced last month and entrants had to film themselves mouthing Rajani’s dialogues from Neruppa Da and upload the videos. Kabali has Rajinikanth playing a underworld Don who fights for Tamils in Malaysia.

However, the video contest was just one of the initiatives that Air Asia innovated along with Kabali producer-director Kalaipuli S Thanu’s V. Creations. The official airline association deal that the two signed has set a benchmark for film promotion and marketing in India – at least.

For the last fortnight or so, Air Asia passengers between Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi, have been greeted by a special aircraft as they have walked on to the tarmac. The plane has the salt and pepper haired Rajinikanth splattered all over the exterior of the aircraft.

Come 22 July, the A-320 aircraft (which took about a month to design) will be flying exclusively between Bengaluru and Chennai. Passengers boarding the aircraft will be given Kabali memorabilia which includes T-Shirts and mugs, audio CDs and even tickets. They will also be able to munch a special Rajinikanth meal. Other merchandise that has been created to coincide with the film’s upcoming release includes: silver coins with the superstar’s image embossed on it and brought out by the Kerala-based Muthoot Pappachan Group. A Kabali Rajinikanth doll has also been designed by the producer and is being sold at Rs 999.

Air Asia, on its part, has disclosed that it will continue to fly the special Rajini aircraft much after the film’s release as a tribute to the thespian actor. The film features the veteran actor taking Air Asia flights on several occasions.

Apart from Air Asia, Kabali’s producer V.Creations has snared tieups with Mondelez for chocolates, PVR Cinemas for multiplexes, Airtel for mobile, Muthoot FinCorp for finance, VS Hospitals for health, Amazon for merchandise, and Emami for healthcare products.

The brand that Mondelez has chosen for the partnership is 5 Star. Special TVCs featuring the goofy brothers Ramesh and Suresh promoting Kabali have been created and have been running on social media and on television. Advertising panels on buses in Tamil Nadu touting the film with the tagline SuperStar ka 5 star and Superstar in 5 Star. Buses with LED panels screening Kabali trailers, teasers, songs have taken part in road shows covering colleges, schools and malls. The chocolate maker has also put out 18,000 cutouts promoting the film and 5 Star nationally in retail outlets and at the point of sale.

Keychains, posters, T-shirts, mugs, posters, the Kabali Rajinikanth doll are to be sold on the ecommerce platform as part of its partnership with Amazon.

Like other partners, the media partners agreed to extend the promotional period when the film release date was extended from 1 July to 15 July to 22 July.

Apart from Rajinikanth, the film stars Attakathi Dinesh, John Vijay, Dhanika, Koshire, Roshan, Nassar and Winston Cho along with Radhika Apte. Helming it is the young but successful director P.A. Ranjith.

Estimates are that the valuation of the various tieups that Kabali has managed is in the region of Rs 70-80 crore. The film’s makers are targeting a box office revenue of Rs 500 crore for the film which was made at a budget of around Rs 80 crore.

It is slated to be released in Tamil, Telugu, Malayalam, Hindi, Thai, Chinese and Japanese. Broadcast, audio, dubbing, digital and overseas rights sales had already netted close to Rs 150 crore for V. Creations. The Hindi version of the film is being distributed by FoxStar Studios India and is expected to debut1,000 screens nationally. In the US, distributor CineGalaxy has lined up a 400 cinema hall release. The sourthern market is expected to see a release in about 2,000 screens even as Kabali is released simultaneously in Singapore, Malaysia and Indonesia.

Rajinikanth’s previous two films Lingaa and Kochadaiiyaan did not do as well as expected at the box office. And questions were being asked whether Thalaivar is a bankable star. If the push that has been being given to Kabali courtesy its marketing tieups gets the cash registers ringing, the critics and naysayers will have been silenced.

July 18, 2016
Rajinikanth, Kabali’s marketing overdrive

MUMBAI: Rajini Sir has proved lucky for them. Over the weekend, low cost carrier Air Asia announced the names of three fans who will be given a ticket each to fly to Bangkok and Kaula Lumpur and visit the location where Rajinikanth’s latest film Kabali has been shot. It also announced the names of 10 fans who came out tops in the Air Asia Kabali Video Contest thus winning first day first show tickets to the movie.

The Air AsiaKabali Video Contest commenced last month and entrants had to film themselves mouthing Rajani’s dialogues from Neruppa Da and upload the videos. Kabali has Rajinikanth playing a underworld Don who fights for Tamils in Malaysia.

However, the video contest was just one of the initiatives that Air Asia innovated along with Kabali producer-director Kalaipuli S Thanu’s V. Creations. The official airline association deal that the two signed has set a benchmark for film promotion and marketing in India – at least.

For the last fortnight or so, Air Asia passengers between Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi, have been greeted by a special aircraft as they have walked on to the tarmac. The plane has the salt and pepper haired Rajinikanth splattered all over the exterior of the aircraft.

Come 22 July, the A-320 aircraft (which took about a month to design) will be flying exclusively between Bengaluru and Chennai. Passengers boarding the aircraft will be given Kabali memorabilia which includes T-Shirts and mugs, audio CDs and even tickets. They will also be able to munch a special Rajinikanth meal. Other merchandise that has been created to coincide with the film’s upcoming release includes: silver coins with the superstar’s image embossed on it and brought out by the Kerala-based Muthoot Pappachan Group. A Kabali Rajinikanth doll has also been designed by the producer and is being sold at Rs 999.

Air Asia, on its part, has disclosed that it will continue to fly the special Rajini aircraft much after the film’s release as a tribute to the thespian actor. The film features the veteran actor taking Air Asia flights on several occasions.

Apart from Air Asia, Kabali’s producer V.Creations has snared tieups with Mondelez for chocolates, PVR Cinemas for multiplexes, Airtel for mobile, Muthoot FinCorp for finance, VS Hospitals for health, Amazon for merchandise, and Emami for healthcare products.

The brand that Mondelez has chosen for the partnership is 5 Star. Special TVCs featuring the goofy brothers Ramesh and Suresh promoting Kabali have been created and have been running on social media and on television. Advertising panels on buses in Tamil Nadu touting the film with the tagline SuperStar ka 5 star and Superstar in 5 Star. Buses with LED panels screening Kabali trailers, teasers, songs have taken part in road shows covering colleges, schools and malls. The chocolate maker has also put out 18,000 cutouts promoting the film and 5 Star nationally in retail outlets and at the point of sale.

Keychains, posters, T-shirts, mugs, posters, the Kabali Rajinikanth doll are to be sold on the ecommerce platform as part of its partnership with Amazon.

Like other partners, the media partners agreed to extend the promotional period when the film release date was extended from 1 July to 15 July to 22 July.

Apart from Rajinikanth, the film stars Attakathi Dinesh, John Vijay, Dhanika, Koshire, Roshan, Nassar and Winston Cho along with Radhika Apte. Helming it is the young but successful director P.A. Ranjith.

Estimates are that the valuation of the various tieups that Kabali has managed is in the region of Rs 70-80 crore. The film’s makers are targeting a box office revenue of Rs 500 crore for the film which was made at a budget of around Rs 80 crore.

It is slated to be released in Tamil, Telugu, Malayalam, Hindi, Thai, Chinese and Japanese. Broadcast, audio, dubbing, digital and overseas rights sales had already netted close to Rs 150 crore for V. Creations. The Hindi version of the film is being distributed by FoxStar Studios India and is expected to debut1,000 screens nationally. In the US, distributor CineGalaxy has lined up a 400 cinema hall release. The sourthern market is expected to see a release in about 2,000 screens even as Kabali is released simultaneously in Singapore, Malaysia and Indonesia.

Rajinikanth’s previous two films Lingaa and Kochadaiiyaan did not do as well as expected at the box office. And questions were being asked whether Thalaivar is a bankable star. If the push that has been being given to Kabali courtesy its marketing tieups gets the cash registers ringing, the critics and naysayers will have been silenced.

July 18, 2016