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Tag: Muthoot Group

  • Muthoot Group empowers human ambition in new campaign

    Muthoot Group empowers human ambition in new campaign

    MUMBAI: The Muthoot Pappachan Group, also known as Blue Muthoot, has recently launched its new campaign #KahaaniBlueSochki with its new brand ambassador Vidya Balan.

    As the Blue Muthoot, it introduces a new theme – Blue Soch – that is dedicated to the progressive thinking of its customers who demonstrate hard-work and determination along with firm self-belief in the face of adversity. The key message that the campaign aims to drive is that the Muthoot Pappachan Group supports people with the Blue Soch and thus, empowers human ambition.

    The films have been conceptualised by L&K Saatchi and Saatchi. The campaign comprises of two films for MSME loans- puncture shop and chai shop and two films for gold loans- mother-son and tailor.

    L&K Saatchi and Saatchi CEO and managing partner Anil S Nair says, “Unlike most financial services brands, who want to project themselves as the messiah of the underprivileged, Muthoot Pappachan Group respects the spirit and determination of the customers in their pursuit of success against all odds. The communication focuses on this belief that their customers are determined people with bigger dreams and we are happy to partner them in that journey. Interestingly, all the four TV scripts are inspired by true Muthoot Pappachan Group Customers’ stories, which is what makes it so endearing and our job so meaningful.”

    Talking about why Vidya Balan was chosen as the brand ambassador, Muthoot Pappachan Group chief marketing officer Sanjeev Shukla, elaborates, “By offering easily accessible and simple financial products and services to people who are not so well-off, but have the grit and gumption to achieve their aspirations, Muthoot Blue acts as a catalyst to their Blue Soch. Helping them to rise above their circumstances and build a brighter tomorrow for themselves. To talk to this audience, we found the perfect match in Vidya Balan.”

    The films have been directed by Nikhil Rao of Jamic films and were shot on location in the interiors of Gujarat to give them a real, gritty feel.

    The media approach is to maximise reach and at the same time create an impact in order to differentiate the brand.

    The TV campaign will spread the message across the country and will be supported by a cross-media blitz that will use a wide spread presence online and on-mobile.

    The agency, L&K Saatchi and Saatchi also worked towards brand re-positioning, from ‘Believe in Blue’ to ‘Blue is Belief’, which got accepted by Muthoot Pappachan Group, in the first go.

  • Muthoot Group unveils The Muthoot Group Fair Play Award trophy

    Muthoot Group unveils The Muthoot Group Fair Play Award trophy

    MUMBAI: The Muthoot Group, the official referee and fair play award sponsor at the Hero Indian Super League (ISL) has unveiled The Muthoot Group Fair Play Award.  Standing at a height of two feet and designed in the shape of a gold-coloured whistle, the trophy embodies the symbol of ‘Fair Play’.

    This trophy will be given to the team who earns the maximum Fair Play points at the end of the football league.
     
    Speaking on the occasion, The Muthoot Group AGM marketing Avinav Chaubey said, “Our decision to partner with the Hero ISL goes beyond business as ‘fair play’ reflects the innate values of our brand and the game. We believe that the concept of fair play extends beyond the game and has resonance and applicability in an individual’s day to day life. Thus, this season and in the continuing years, we aim to highlight the game and the concept of ‘fair play’, as we believe that this sport has the potential to grow and become ‘a global football power’ in the coming years in India. Our association with the tournament will also allow us to build the referees as brand advocates and ambassadors of fair play.”
     
    Speaking about the partnership, All India Football Federation (AIFF) director Col. Gautam Kar said, “We are glad that The Muthoot Group has made a commitment to support the first ever season of Hero ISL as the Official Referee and Fair Play Awards Sponsor. We are extremely proud of our association with the company and are confident that The Muthoot Group’s support will encourage players to live up to the values of the game of football.”
     
    The much awaited ten-week football league will conclude on 20 December 2014 and will feature international and Indian players, with eight teams playing 61 matches in eight cities across the country.

     

  • abm communication bags creative biz for Aspiring Minds

    NEW DELHI: In a multi agency pitch involving the creative mandate of Aspiring Minds, abm communication was awarded the account, basis its understanding of the brief and the customized media solutions.

    The Agency will begin its work on developing a 360 degree campaign for Aspiring Minds to position AMCAT as an industry benchmark for gauging the employability of an individual.

    AMCAT is an employability test which is institutionalised by Aspiring Minds. AMCAT provides a detailed employability feedback with suggestions pertaining to areas of improvement, especially skills that would increase chances of getting a job.

    abm communication MD Abhijit Basu said, “It has always been our effort to deliver consumer and business focused solutions and services to all our clients across India and we are delighted that Aspiring Minds found value in our proposal. We are happy to see that Aspiring Minds reposed faith and confidence in our team.”

    Aspiring Minds CEO and co-founder Himanshu Aggarwal said “We were looking for a communication partner that could understand this fine distinction and have the insightful depth to engage and connect with the youth in a refreshing manner. In abm communication, we found the right partner.”

    With the new communication campaign, abm will create an aura around the brand which will enhance Aspiring Minds‘ credibility and build a long term relationship with students and employers.

    For the record, abm Communications offers sharp, integrated and cost-effective solutions and provides strategic solutions based on the understanding of the target.

    In 10 years of its operations, the agency has built a team of talent working on a client base comprising The Muthoot Group, Dr Lal Path Labs, Axiss Dental, Everest Industries, Moen, Pearl Academy, Evok.

  • Grey Delhi bags Alstrong’s creative biz

    MUMBAI: Grey Delhi has won the creative duties of Alstrong, a manufacturer of aluminium composite panels.

    Alstrong zeroed in on Grey after the agency shared its plans for a brand identity programme which would lead to a pan India campaign for the brand.

    The immediate responsibility of Grey Delhi is to partner Alstrong in developing a brand identity programme, that impacts both external and internal audiences. This is the first time Alstrong has opted to work with an agency for its branding and communication requirements.

    Grey Delhi VP and branch head Dip Sengupta said, “It‘s very exciting for us at Grey to help build an identity and a voice for a brand that is clearly on a growth trajectory”

    Grey Delhi had recently won the creative mandate of Muthoot Group.

  • Carat ventures down south, opens office in Bangalore

    Carat ventures down south, opens office in Bangalore

    MUMBAI: Continuing with its growth and expansion plans, Carat Media Services has launched its South operations with its regional office in Bangalore.

    Joydeep Raha has been roped in to head the division.

    Carat MD Kartik Iyer said, “We will work to delivering our unique integrated communications planning solutions to clients based in the region. We have over the past few years been working on consolidating our North and West operations and are now ready to present our suite of cutting edge solutions to clients from this crucial region.”

    Iyer also confirmed that Raha will head the South outfit. “We couldn’t have found a better person than Joydeep who knows the region so well. He has over the past few years proven his ability in not only managing businesses but also continuously acquiring businesses,” he said.

    Being in the south is very important to Carat as quite a few of its major clients including The Muthoot Group, Air Asia and Philips have interests in the region which require a very localised level of servicing.

    “This development is in line with our focus to deliver micro market solutions to the best of our abilities to our clients and nothing could be better than having feet on the ground,” said Iyer.

    Raha is a mechanical engineer and graduate from MICA. He has in the past worked with Bates, Enterprise Nexus and was with Lintas for the last eight years. During this period, he handled brands like Raymond. ABN AMRO 3M, Britannia, Jockey, BPL, Sanyo, Citizen Watches, Manappuram Finance ,Manappuram Jewellery, Metro Cash & Carry, Wockhardt and Infosys.

    Raha said “I have had the opportunity to be exposed to some of Carat’s which have been very impressive to say the least. These tools and processes will definitely make a huge impact in the market and will all add up to delivering huge efficiencies to clients here. What is truly impressive is their Integrated solution capabilities they have developed so quickly in the market with each division being domain experts in their respective fields. I am very excited about taking these capabilities to the market in South and am certain that these capabilities combined with Carat’s global learnings and best practices can be harnessed most effectively towards providing highly effective communication solution to the clients here.”

  • Muthoot Group is Delhi Daredevils team sponsor

    Muthoot Group is Delhi Daredevils team sponsor

    MUMBAI: The Muthoot Group has come on board as the main team Sponsor of the Delhi Daredevils Indian Premier League (IPL) franchise.

    A number of joint initiatives are being planned by Muthoot Group and The Delhi Daredevils and promotions around Delhi and the country will see an explosion of energy and ideas to drum up support for the Daredevils.

    Delhi Daredevils COO Amrit Mathur said, “We are indeed delighted that the Muthoot Group is coming on board as the Main Team sponsor of the Delhi Daredevils. We have had a great association with The Muthoot Group and we believe that this to be an ideal long-term partner for Delhi Daredevils.”

    The fourth edition of the IPL is due to start on 8 April 2011.

    Muthoot Group director Alexander George Muthoot said, “IPL is by far the biggest sporting spectacle in India and has got bigger and better each year. Last year, The Muthoot Group was associated with Delhi Daredevils and we are happy to continue this partnership for the coming years too. For us at The Muthoot Group we look at this association with Delhi Daredevils to grow from strength to strength.”

    The Muthoot Group is a diversified conglomerate. The Group has grown from being a financial service provider to commanding a presence in multiple verticals like financial services, media and housing & infrastructure.

    Creatigies Communications founder, MD Navroze D. Dhondy said, “Having a partnership blossom is something which makes us all at Creatigies very proud. Last year Muthoot sampled the IPL and the Daredevils, and this time went for the main-course. Muthoot has valued the relationship with Daredevils and invested in the association to ensure greater value to both sides.”

    Creatigies Communications, synonymous with breakthroughs in sports management and pioneers in creating partnerships for events and properties such as the Wisden Awards, Predikta , Superskills, were instrumental in creating this partnership.