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Tag: Muthoot FinCorp

  • Muthoot FinCorp rolls out festive campaigns with SRK

    Muthoot FinCorp rolls out festive campaigns with SRK

    Mumbai: Muthoot FinCorp has launched its festive campaign for business loans and two-wheeler loans, encouraging people to achieve their goals with a missed call.

    Featuring brand ambassador Shah Rukh Khan, the first ad reveals a ‘Superstar Secret’ for making a customer’s dream of owning a two-wheeler a reality with accessible loan options. The second ad provides a ‘Blockbuster Tip’ for business growth, presenting MFL’s Business Loans as a resource for entrepreneurs aiming to reach their goals.

    MFL CEO Shaji Varghese said, “With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man.”

    He further added, “Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call.”

    The campaigns highlight the simple process of obtaining business and two-wheeler loans by making a call to MFL at 80869 80869. The campaigns will run in three languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The two-wheeler loan is a product of Muthoot Capital Services, a group company of Muthoot Pappachan Group.

  • IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

    IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

    Mumbai: Muthoot FinCorp, a non-banking financial company and flagship entity of Muthoot Pappachan Group has announced that it will continue as the title sponsor of Royal Challengers Bangalore (RCB) for the third consecutive year.

    As part of the association, the Muthoot FinCorp logo will be prominently placed on RCB’s match and training jerseys. The collaboration will also look to further connect with millions of fans across the country with social media integrations as well as TV commercials featuring RCB players, said the statement.

    “Our association with Royal Challengers Bangalore is a reflection of the common core values—grit, determination and creating limitless opportunities,” commented Muthoot Blue and Muthoot FinCorp director Thomas George. “RCB boasts of maximum fan base among all the T20 teams and we believe with their pan-India following, this partnership will aim to provide simple solutions to save hard-earned earnings and maintain the trust of millions of fans.” 

    “RCB has a prolific collaboration with Muthoot Blue so far and we are thrilled to enter the third consecutive year of partnership. We look forward to seeing this association grow further and bring great value,” added RCB VP and head Rajesh Menon. 

    The 15th edition of the cricket extravaganza is scheduled to start on 26 March. Team RCB will begin its campaign on 27 March against Punjab Kings at the DY Patil Stadium in Navi Mumbai.