Tag: Muthoot Finance Ltd.

Muthoot Finance & FICCI kick-off 2023 corporate sports championship in Kochi

Mumbai: Muthoot Finance Ltd., gold loan provider announced the inaugural Corporate Sports Championship Kochi 2023, in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI). This exciting event aims to bring together over 20 leading corporate firms from Kochi and its surrounding areas.

While sports have a blend of values that reflects on our day-to-day life, it also enables an individual to build strong relationships in a workplace among colleagues. Participating in sports cultivates discipline, enhances workplace bonds, and sharpens essential skills. On similar lines, the Corporate Sports Championship Kochi 2023 targets to foster sportsmanship and camaraderie among participants, promoting a vibrant corporate sporting culture. The opening, held on 13 October 2023, at Abad Plaza, MG Road, Cochin, featured the logo unveiling. The event was graced by chief guest Shri. Hibi Eden, MP Ernakulam, Keynote address Adv M. AnilKumar Mayor, Kochi Municipal Corporation and Shri. George M. Jacob, deputy managing director, Muthoot Finance and Shri. Savio Mathew, head FICCI Kerala State Council.

Some of the key corporates like EY, FCI OEN Connectors Ltd., Geojit Financial Services Ltd., KIMSHEALTH Trivandrum, Lulu Group, Muthoot Finance, Muthoot Microfin Ltd, Olam Food Ingredients India Pvt Ltd, Pothys Retail Pvt Ltd, SFO TECHNOLOGIES Pvt Ltd (NEST GROUP), TCS, V-Guard Industries Ltd, Baker Hughes, Bhima Jewels Pvt Ltd, UST GLOBALS, and DP World will engage in spirited competitions like Cricket, Football and Badminton.

During the inauguration ceremony, lot draws were conducted to determine the match fixtures for the sports events. Subsequent matches will be held on Saturdays and Sundays over the following weekends, promising thrilling action and intense competition. The prize money for winners in Football and Cricket is Rs 50,000. The runner-up will get Rs 20,000. The winners and runner-ups for Badminton will receive Rs 5000 and Rs 2500 respectively. The total prize money offered for the championship will be Rs 1,77,500.

As part of this inauguration ceremony, Muthoot Finance deputy managing director Shri. George M. Jacob said, “We are thrilled to join hands with FICCI to bring the Corporate Sports Championship to Kochi. This event underlines the significance of physical fitness, teamwork, and the valuable lessons sports offer about training, goal-setting, overcoming setbacks, and achieving success. It also provides an excellent platform for networking and fostering corporate relationships in a sporting environment. We look forward to an exciting and successful championship. May the best sportsperson win”.

MP of Ernakulam chief guest Shri Hibi Eden said “It gives me immense pleasure to witness industry players like Muthoot Finance and FICCI uniting to bring the Corporate Sports Championship to Kochi. Sports have the power to unite, inspire, and build bonds. It’s a pleasure to be a part of an event that promotes sportsmanship and unity in the corporate world.”

“As we come together for the Corporate Sports Championship 2023, I’m honoured to be a part of Muthoot Finance and FICCI in our mission to build unity and sportsmanship within the corporate fabric of Kochi. Let us not only compete but also collaborate to foster a vibrant sporting culture in our city.” Said Kochi Municipal Corporation Mayor Adv M. AnilKumar,

FICCI Kerala State, Corporate head Savio Mathew stated “The collaboration between Muthoot Finance and FICCI reflects our commitment to cultivate a flourishing and well-balanced corporate community, prioritizing the physical and emotional well-being of India Inc. We’re excited to be a part of this transformative journey, enriching the corporate landscape in Kochi and emphasizing the pivotal role of sports in our corporate culture.”

October 16, 2023
Muthoot Finance announces collaboration with FICCI

Mumbai: Muthoot Finance Ltd., India’s leading gold loan provider announced the inaugural Corporate Sports Championship Kochi 2023, in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI). This exciting event aims to bring together over 20 leading corporate firms from Kochi and its surrounding areas.

While sports have a blend of values that reflects on our day-to-day life, it also enables an individual to build strong relationships in a workplace among colleagues. Participating in sports cultivates discipline, enhances workplace bonds, and sharpens essential skills. On similar lines, the Corporate Sports Championship Kochi 2023 targets to foster sportsmanship and camaraderie among participants, promoting a vibrant corporate sporting culture. The opening, held on 13 October 2023, at Abad Plaza, MG Road, Cochin, featured the logo unveiling. The event was graced by chief guest Shri. Hibi Eden, MP Ernakulam, Key note address Adv M. AnilKumar, Mayor, Kochi Municipal Corporation and Shri. George M. Jacob, Deputy Managing Director, Muthoot Finance and Shri. Savio Mathew, Head FICCI Kerala State Council.

Some of the key corporates like EY, FCI OEN Connectors Ltd., Geojit Financial Services Ltd., KIMSHEALTH Trivandrum, Lulu Group, Muthoot Finance, Muthoot Microfin Ltd, Olam Food Ingredients India Private Limited, Pothys Retail PVT LTD, SFO TECHNOLOGIES PRIVATE LIMITED (NEST GROUP), TCS, V-Guard Industries Ltd, Baker Hughes, Bhima Jewels Pvt Ltd, UST GLOBALS, and DP World will engage in spirited competitions like Cricket, Football and Badminton.

During the inauguration ceremony, lot draws where conducted to determine the match fixtures for the sports events. Subsequent matches will be held on Saturdays and Sundays over the following weekends, promising thrilling action and intense competition. The prize money for winners under Football and Cricket is Rs. 50,000. The runner up will get Rs.20,000. The winners and runner ups for Badminton will receive Rs.5000 and Rs.2500 respectively. The total prize money offered for the championship will be Rs. 1,77,500.

As part of this inauguration ceremony, Muthoot Finance deputy managing director George M. Jacob said, “We are thrilled to join hands with FICCI to bring the Corporate Sports Championship to Kochi. This event underlines the significance of physical fitness, teamwork, and the valuable lessons sports offer about training, goal-setting, overcoming setbacks, and achieving success. It also provides an excellent platform for networking and fostering corporate relationships in a sporting environment. We look forward to an exciting and successful championship. May the best sportsperson win”.

Speaking at the event, Ernakulam MP chief guest Hibi Eden said, “It gives me immense pleasure to witness industry players like Muthoot Finance and FICCI uniting to bring the Corporate Sports Championship to Kochi. Sports have the power to unite, inspire, and build bonds. It’s a pleasure to be a part of an event that promotes sportsmanship and unity in the corporate world.”

“As we come together for the Corporate Sports Championship 2023, I’m honored to be a part of Muthoot Finance and FICCI in our mission to build unity and sportsmanship within the corporate fabric of Kochi. Let us not only compete but also collaborate to foster a vibrant sporting culture in our city,” said Kochi Municipal Corporation adv M. AnilKumar.

FICCI Kerala State Corporate head Savio Mathew stated, “The collaboration between Muthoot Finance and FICCI reflects our commitment to cultivate a flourishing and well-balanced corporate community, prioritizing the physical and emotional well-being of India Inc. We’re excited to be a part of this transformative journey, enriching the corporate landscape in Kochi and emphasizing the pivotal role of sports in our corporate culture.”

October 14, 2023
Muthoot prays for fulfillment of the consumers’ aspirations in new Ad Campaign

NEW DELHI: ‘Sapney aapke, prarthana hamari‘ (your aspirations, our prayers) is the tagline of the new advertising campaign by Muthoot Finance Ltd.

Conceptualised by the Delhi team of Grey Worldwide, the core objective of this campaign was to present Muthoot Finance as a company that goes beyond just the five minutes that a customer spends while making a transaction in a branch, into the company with a heart. In other words, when Muthoot Finance provides a gold loan to a customer, the customer is always given that loan by Muthoot Finance from the heart and with a prayer that whatever the customer wishes for comes true or gets full-filled.

To give the six-week campaign a holistic approach, Muthoot Finance has devised a 360 degree marketing campaign that includes electronic, print, radio, digital, outdoor etc. The ad will be aired and published across India in local languages.

Muthoot group director Alexander George Muthoot said: “In today‘s day and age of transactional relationship between the marketer and the consumer it was imperative for us to bring out the essence of our company – our essence of trust, of care and of being inclusive. As market leaders and competing at the same time with multiple competitors, it was important for us to differentiate ourselves. The product that we offer is the same but our philosophy is not. The new campaign talks not just about the fact that ‘we give gold loans for anything you need‘ but talks about that we care about your dreams and when we give you a gold loan, we pray that the dream that you have seen comes true, essentially bringing forward the core thought of a loan with a heart.”

Grey India National creative director & EVP Amit Akali said, “When we met the client for the pitch briefing, we realised that while most ‘Gold Loan‘ companies were transactional and atypical moneylenders, almost Shylock like, Muthoot was clearly different. They came from the philosophy that when a client comes to you to pledge his gold, he‘s come to you because of a problem, a need or a dream and they were there to find a solution. We did a ‘mystery shopper‘ exercise to validate the same and realised that Muthoot employees actually behaved differently; they seemed more concerned about your problems, went out of their way to help, were polite and were ingrained with small ‘human‘ practices, like handing out money only with their right hand. We were then ‘clear‘ that we need a route that would allow us to bring alive these ‘intangibles‘. That is where the thought of Muthoot employees ‘praying‘ for their clients dreams to be realised came from. When it came to the film, we wanted to keep it simple and ‘real‘, with ‘real‘ characters and show what they actually took loans for.”

The concept behind ‘Sapney aapke, prarthana hamari‘ was to go beyond the clich?©s like fear, elevation, the best in class, the best returns, security, being always there, etc. In the transactional world of banking and NBFC, ‘Sapney aapke, prarthana hamari‘ stands out. It purely states that when the consumer approaches Muthoot Finance for a gold loan, he is not only provided that loan but the company understands the dreams and aspirations. While no company can shy away from the business angle, the aim is to bring out the humane side: pray that all dreams come true. Thus, the core of this concept was to present a Muthoot Gold Loan as a ‘loan from the heart‘.

The TV poetically speaks about the multiple milestones that arise in the lives of everyday, common people. Whether it‘s a business venture, a new home, welcoming the birth of a new baby, or a child‘s higher education, the idea was to go beyond the fact that sometimes you just need to take a loan. In each of these situations, Muthoot Finance not only is a facilitator that works to keep alive the dreams of people, but is also a trusted company that believes in praying for people‘s endeavours to turn out successfully.

The campaign was made keeping The Muthoot Group‘s legacy of 126 years of trust and being one of India‘s highly-respected diversified business conglomerates.

June 7, 2013