ITV

Tag: Muthoot Blue

  • Virat Kohli dons new avatars in MuthootFinCorp’s latest TVC campaign

    Virat Kohli dons new avatars in MuthootFinCorp’s latest TVC campaign

    Mumbai: MuthootFinCorp aka Muthoot Blue, a homegrown non-banking financial company and flagship entity of MuthootPappachan Group has launched its latest campaign called ‘Mera Gold Loan, Mera Interest’ featuring star cricketer Virat Kohli. The TVC campaign will be amplified with a 360-degree campaign across television, digital content, social media, and OOH integrations during the ongoing Tata IPL.

    The ad spot showcases Kohli in three different avatars, along with other players of the IPL team Royal Challengers Bangalore (RCB). MuthootFinCorp has been associated with RCB as the team’s title sponsor for the third successive year.

    The core message of the campaign appealed to the customers as they can exercise their freedom while choosing their interest rate. Kohli dons the roles of a teacher, umpire and doctor in a rib-tickling way in multi-lingual TVCs which showcased three different fun-filled scenarios with the former India captain explicitly appealing with the line ‘mera gold loan, mera interest. Abkhudchunoapni interest rate.’

    “MuthootFinCorp, has always been the pioneer in bringing out innovative campaign thoughts aimed at helping the common man to improve their financial well-being,” said MuthootFinCorp Ltd director Thomas George Muthoot. “As the pandemic has subsided to a relatively low level and businesses are inching back to normal, we are launching a special scheme ‘Mera Gold Loan, Mera Interest’. This would help them to plan their finances better and would help them improve their livelihood.”

     

  • IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

    IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

    Mumbai: Muthoot FinCorp, a non-banking financial company and flagship entity of Muthoot Pappachan Group has announced that it will continue as the title sponsor of Royal Challengers Bangalore (RCB) for the third consecutive year.

    As part of the association, the Muthoot FinCorp logo will be prominently placed on RCB’s match and training jerseys. The collaboration will also look to further connect with millions of fans across the country with social media integrations as well as TV commercials featuring RCB players, said the statement.

    “Our association with Royal Challengers Bangalore is a reflection of the common core values—grit, determination and creating limitless opportunities,” commented Muthoot Blue and Muthoot FinCorp director Thomas George. “RCB boasts of maximum fan base among all the T20 teams and we believe with their pan-India following, this partnership will aim to provide simple solutions to save hard-earned earnings and maintain the trust of millions of fans.” 

    “RCB has a prolific collaboration with Muthoot Blue so far and we are thrilled to enter the third consecutive year of partnership. We look forward to seeing this association grow further and bring great value,” added RCB VP and head Rajesh Menon. 

    The 15th edition of the cricket extravaganza is scheduled to start on 26 March. Team RCB will begin its campaign on 27 March against Punjab Kings at the DY Patil Stadium in Navi Mumbai.