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Tag: music

  • Casio India stirs nostalgia with its latest campaign

    Casio India stirs nostalgia with its latest campaign

    Mumbai: Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand.

    The campaign videos shows popular singers and musicians including Shaan, Salim Merchant and Benny Dayal taking a trip down the memory lane, as they talk about their journey in the field of music. The musicians fondly recall their first Casio musical keyboard that made them fall in love with the instruments and melodies. Reminiscing his early days, Shaan recalls how his father’s keyboard encouraged him to follow his dream in music and instilled hope in him to own a similar instrument one day.

    The campaign highlights how the brand contributed to the world of music by inculcating creativity and learning through different stages of life. “In the past 25 years, it has attempted to encourage young music enthusiasts to take a chance and venture into the harmonious world of musical learning. Almost every child in India who wishes to learn music starts their journey with a Casio Mini, be it to eventually practice professionally or as a great hobby,” says the brand in a statement.

    As part of the campaign, Casio has also rolled out a giveaway contest that encourages fans and followers to share their Casio memories and get a chance to be featured on the official Casio social media handle and win a Casiotone keyboard.

    Casio India, vice president, Kulbhushan Seth said, “This is a great year for us as we celebrate 25 years in India. In-line with our core philosophy of Creativity and Contribution, our aim has always been to expand the musical instruments market in India by introducing innovative products like keyboards for beginners with smartphone connectivity for easy learning or slim and stylish portable pianos for professionals. We’ve been pioneers in the field of Mini keyboards and feel deeply obliged and humbled to have touched so many lives and inspired many in their childhood to become the great musicians that they are now.”

    https://www.facebook.com/salim.merchant.710

    https://www.facebook.com/bennydayal/videos/975398616366272

  • Netflix sets up its first Music Creative and Production team in Mumbai

    Netflix sets up its first Music Creative and Production team in Mumbai

    New Delhi: Streaming giant Netflix on Tuesday announced the setting up of its first Music Creative and Production team in Mumbai.

    Ramprasad Sundar, who will lead the team at Netflix for Music Creative and Production said, “I am excited to lead this new Music and Creative Production team in India. Bringing viewers closer to the stories we tell through the magical combination of sight and sound is very inspiring. I can’t wait to get started.”

    This is the first such facility in the Asia-Pacific region, where the team will partner with composers, producers, labels, publishers, and artist management teams to bring incredible music to its series and films from India for members across the world.

    “Music is a powerful universal language. At Netflix, we believe that music is critical to building an emotional, intrinsic connection to a story no matter where that story comes from,” said the company in a statement. “As we grow in India, we are committed to making a universe of exciting and authentic stories from all corners of the country and in all languages, including Hindi, Tamil, Telugu, Malayalam, and more.”

    The idea behind the launch is to provide exceptional production support to the creators in India and connect them with local music talent. The team will be engaged in creating an instantly recognisable sonic brand for titles, like the theme song to Sacred Games, and drive conversations around titles such as the Tamil blockbuster film Jagame Thandhiram, through soundtracks and music promotions.

    The Music Creative and Production team will also partner with organisations across the country on bespoke programs and a range of initiatives, including workshops for training music supervisors and music editors. With the aim of developing the next generation of music supervisors and specialists, the team will work towards building a more inclusive talent pipeline of individuals from underrepresented groups, said the company.

    In June, the streaming platform also announced Mumbai as the home to its first fully owned, live-action, full-service post-production facility globally. The facility which will become operational by 2022 will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work.

  • Universal Music Group inks licensing deal with Lomotif

    Universal Music Group inks licensing deal with Lomotif

    Mumbai: Singapore-based short video app Lomotif and Universal Music Group (UMG), on Monday announced a global agreement that allows Lomotif’s users to creatively tap into UMG’s vast catalogue of music for their videos.

    Lomotif has seen more than 225 million installations of the app globally, and its users are watching more than 300 million videos a month in over 200 countries, the platform said in a statement. With the new agreement, UMG becomes the first major music company to globally license Lotomif, empowering the company’s community of users to create clips using songs from UMG’s music library, it added.

    “Our deal with Universal Music Group will continue to grow users and increase engagement within our platform, a destination for emerging artists, and will significantly expand the types of music our community can utilise, collaborate with, and share,” said Lomotif’s CEO and founder Paul Yang. “With nearly 800 million videos created to date, we are heading in a great direction as a platform, and making high-value content, functionality, and features available to our community will only help us grow exponentially.”

    “We are very pleased that Lomotif’s fast-growing community of users around the world will be able to take inspiration from the artists and music they love, all while ensuring UMG’s artists are fairly compensated for the value music generates on Lomotif’s platform,” said UMG’s executive vice president of digital strategy Michael Nash. “UMG continues to broaden the creative and commercial opportunities for our artists by licensing an ever-expanding array of new digital platforms and supporting early-stage entrepreneurs. We look forward to working with Lomotif to help unlock even more innovative music-based features for their community.”

  • ZEE TV announces new season of Sa Re Ga Ma Pa

    ZEE TV announces new season of Sa Re Ga Ma Pa

    Mumbai: Zee TV is all set to launch the next edition of one of its longest-running TV shows Sa Re Ga Ma Pa. The channel has begun the online auditions for the music reality show, and roped in singers Himesh Reshammiya and Vishal Dadlani as the judges.

    The latest season promises to provide a sea of opportunities to the most aspiring singers across the nation, giving them a chance to exhibit their talent and create a name of their own in the world of music will be the popular singers of the industry, the channel said in a statement on Wednesday.

    Credited for launching some of the prominent singers in the industry including Shreya Ghoshal, Kunal Ganjawala, Kamal Khan, Amanat Ali, Raja Hassan, Sanjeevani and Bela Shende, Sa Re Ga Ma Pa first hit the airwaves in 1995.

    “I have been a part of various seasons but this time I’m looking forward to meeting some great, young talent to launch them successfully,” said Reshammiya. “I feel the biggest attraction of judging a reality show is getting to hear a fresh pool of raw talent. In fact, it gives me a chance to reinvent each time keeping their point of views in mind which also connects with music lovers across the globe.”

    “It always feels like I am coming back home,” said Dadlani. “This show has a long history of turning amateur musicians into popular and successful professionals, and I think that’s a legacy that everyone wants to be part of. I feel it’s always a revelation to see the very best talent from across the country and this season is all set to get bigger and better. My only request to the talent across India is to show some confidence and drop that missed call, so that we can bring you to the stage of Sa Re Ga Ma Pa.”

    Keeping in mind the concerns regarding the current COVID scenario, the show is offering people a chance to audition for the show online.

  • COVID-19 impact: Smartphone usage spiked during the lockdown, says report

    COVID-19 impact: Smartphone usage spiked during the lockdown, says report

    KOLKATA: In the wake of the second wave of COVID-19 and lockdown across India, people relied more on their phones to beat boredom. InMobi’s Second Wave Lockdown Audience Insights Report says that, mobile phone usage went up as users searched for entertainment, gaming, music, and social networking while staying indoors.

    According to the report, 2021’s lockdown saw users relying on their smartphones specifically around weekends, compared to weekdays in 2020. Students, working professionals, and mothers were among the most engaged during the second wave lockdown. 

    However, the users’ app consumption behavior varied for each group. Students relied more on music, gaming, and OTT, compared to working professionals who consumed news, OTT, productivity, social, and shopping, while mothers invested their time on gaming, lifestyle, and education apps.

    “We have witnessed a drastic acceleration of the mobile-first consumer economy since the onset of the pandemic. With the second wave, we see that these “new normal” mobile-first consumer habits and preferences have become more mainstream,” said InMobi Asia Pacific managing director Vasuta Agarwal.

    With states reporting all-time high Covid cases, the report observed that 25-35 years old stayed indoors the highest during the lockdown, mostly due to the limited vaccination opportunities. Interestingly, people in the 35-44 age groups were seen stepping out the highest.

    As per the report, hospitals, clinics, and medical stores witnessed a spike of 597 per cent compared to 398 per cent last year. Supermarkets and essential stores saw an 89 per cent spike against 44 per cent last year, as consumers visited local stores to meet their daily needs. While a lot of consumers found cooking as a hobby last year, this year witnessed an increase in footfalls in restaurants from 7 per cent to 23 per cent.

    This was a result of relaxed lockdowns where takeaways and deliveries were allowed, helping consumers break the monotony of home-cooked meals by occasionally eating out. The footfall at each of the above places of interest during the lockdowns in 2020 & 2021 was indexed against overall footfalls observed across the above-mentioned places of interest and supermarkets, pharmacies, restaurants, and flea markets.

    Despite transport being open to the public in the second lockdown, travel and transport hubs saw an all-time low during the second wave from 9 per cent last year to 4 per cent now. While rail travel had started to pick up until June, the new cases reported in India again forced people to shelter at homes. While footfall at movie theaters was at a decline, visits to lodging reduced further by 15 per cent, mounting on the already low footfalls due to the fear of the pandemic.

    “Social distancing, work from home, and lock-down regulations have boosted consumer mobile consumption as people rely on mobile entertainment spanning games, social media, and video streaming. With the second wave hitting us, consumers have adopted to the online world already and are well versed with this,” Agarwal added.

  • ZEE Biskope set to launch ‘Talent Camera Action’ season 2

    New Delhi: ZEE Biskope is all set to launch the first-ever virtual talent hunt of Bhojiwood – Talent Camera Action Season-2 on 29 June to mark World Camera Day.

    The campaign that gave viewers a platform to showcase their talents, received an overwhelming response of over 10K entries in just eight days. “It not just yielded a high ROI with a 17 per cent increment in channel reach on the telecast day over the previous two weeks (BARC; BnJ; CS2+, Mon, 29 June 2020, Reach percentage) but was also appreciated with one Gold, one Silver & two Bronze at multiple national & international award forums,” said the channel in a statement.

    The award-winning marketing campaign steps into its second season as ZEE Biskope launches Talent Camera Action Season two on 29 June – Camera Day. Viewers can record a minute video of their talent in dancing, singing, acting, or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829134 between 29 June & 11 July. The shortlisted entries will be judged by popular Bhojpuri celebs and winners will be announced.

    The scale of gratification this season makes it again a category first from ZEE Biskope. For the first time, the channel’s Marketing initiative is also facilitating a ticket to Bhojiwood. One winner from each category – Music, Dance, Acting & Special Talent will get a direct entry into Bhojiwood by featuring in ZEE Biskope Originals. With this, Season two offers a bigger opportunity for many Bhojpuri youths who aspire to earn fame through their talent. Not just that, the best entries from every category will also be featured on ZEE Biskope Television & Social platforms and receive a special edition gift hamper from the brand. The videos will be showcased along with the mega winner announcement on  18 July between 12 noon & 6 pm.

    ZEE Biskope has roped in popular Bhojpuri celebrities – action star Yash Kumar & glamour queen Nidhi Jha as the flag bearers of the campaign. The duo will be seen promoting the campaign across TV & digital platforms throughout the journey of the contest. The channel has devised a robust & strategic marketing plan to reach out to the maximum possible audience through TV, digital, radio & print. 

    Speaking on this initiative, Zee Entertainment Enterprises Limited (ZEEL), cluster head, east, Samrat Ghosh said, “Camera Day is a western concept which didn’t have much popularity in the region. However, starting last year, ZEE Biskope curated the occasion with an apt hyper-local quotient that made it not just relevant but even novel for the Bhojpuri audience. The appeal of such novelty evidenced by the overwhelming response received on its debut, motivated us to launch the second season.ZEE Biskope’s viewer engagement drives have witnessed big brands partnering in the past. With a grander scale, this season of Talent Camera Action will offer a wider scope of brand integrations for advertisers to reach out to their relevant audience in the Bhojpuri market.”

    Senior VP, Bhojpuri cluster, Amarpreet Singh Saini said, “Talent Camera Action season two brings two major scale-ups: the gratification of an entry into Bhojiwood & the association of popular Bhojpuri celebs Yash & Nidhi. This is in appreciation of the plethora of talented young individuals in the region who look up to such an opportunity, shelving the limitation in their resources. At ZEE Biskope, we believe in engaging with our viewers to an extent that they feel the ‘apnapan’ with the brand rather than being a mere consumer of commoditized offerings. The brand will remain true to its commitment to extending its entertainment offering beyond the magic of movies.”

    Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

  • AcneStar face wash collaborates with music streaming platforms

    New Delhi: AcneStar face wash from the house of Mankind Pharma has collaborated with music streaming platforms- Gaana, Wynk, Spotify, and Saavan to engage with music lovers from different demographics and create high recall value for the brand.

    The new campaign is based on the #ThankYouHaters campaign, which was rolled out last year to fight against the rise in online trolling on social media. 

    The brand said it has come up with this month-long campaign, keeping in mind the current situation and growing popularity of audio streaming platforms. “This will help us to create high recall value amongst the people who are multi-tasking, switching between household chores and professional engagements, to the sound of music,” it said in a statement.

    As part of the campaign, it has roped in 50 influencers from different demographics to engage including Sanjana Singh, Shezali Sharma, Hashneen Chauhan, and Rehmat Rattan.

    Mankind Pharma, general manager- sales and marketing, Joy Chatterjee said, “Recoiled out of everyday drives, music has now arisen as the favoured stress buster for the large numbers of people who are working from home and playing a therapeutic role for these multi-tasking times. We all have observed how individuals prefer to stay active on audio platforms while relaxing, sleeping, or other activities. Audio streaming has grown to 30-40 per cent in India in 2020-21 and with the rise of internet connection there has been a rise of regional language music which now contributes 39 per cent of all streams.”

  • Chingari’s World Music Day concert raises funds for Covid relief

    Mumbai: Homegrown short-video sharing platform, Chingari has been at the forefront of out-of-the-box fun engagements for its users. Recently, the ‘Chingari World Music Day Concert’ under #MusicForACause successfully achieved musical fun while supporting the country in its fight against the pandemic. The event was aimed at offering aid for pandemic relief by donating its entire share of profits.

    Chingari App’s co-founder & CEO Sumit Ghosh said, “Chingari does not believe in being just a run-of-the-mill short-video sharing platform. ‘Chingari World Music Day Concert’ under #MusicForACause was our way to connect with the ever-growing user base and keep them engaged in a manner that they enjoy as well as feel included. The event gave users an opportunity to come together for a good cause. It was all about staying entertained while being safe, being useful, and having a great time under a single roof.”

    Chingari App’s co-founder & COO Deepak Salvi said, “We, at Chingari, are aware of the brutal scars that the pandemic has etched in our hearts permanently. But that shouldn’t stop us from enjoying and being there for each other in such times. People’s tremendous response is proof that they want to enjoy and prefer doing it through music. The huge profit donated to the pandemic relief support has left us smiling and reveals that the Chingari family wears its heart on its sleeve. We look forward to rolling out more such activities in the coming times.”

    The concert saw an exciting line-up of celeb performers – from Salim Merchant, Ved Sharma, Sahil Sharma to Indian Idol Season one finalist Harish Moyal, Abhijit Sawant, and Paroma Dasgupta.

  • Lomotif announces global talent search ‘Scouted By Lomo’

    Delhi: Lomotif, the video-sharing platform, announced the worldwide talent search ‘Scouted By Lomo’ to mark the occasion of World Music Day (21 June). The talent hunt aims to offer a once-in-a-lifetime opportunity to all the artists around the world to become a global music sensation.

    This competition will commence in July and see Lomotif join hands with Grammy Award-winning producer, singer, and lyricist Teddy Riley. Based on the votes won from Lomotif users, the global winner will receive an exclusive record label contract and producing commitment.

    Lomotif co-founder & chief executive Paul Yang said, “An idea and an inspiration can arise from anywhere. Firm believers of this ideology, we take this thought forward and are all set to give budding musicians the opportunity of a lifetime through this talent hunt. And what better day to make the grand announcement than World Music Day.”

    “We see so much promise amongst Indian artists today and curating such a talent hunt is a testament to our belief of them going toe-to-toe with their global counterparts,” Yang said while shedding more light on this global competition. “It’s great to see Grammy Award-winning producer Teddy Riley with us who shall encourage these singers on their path to glory so that they can be crowned the global winner and take home the coveted Record Label contract.”

    Speaking about being part of the talent hunt, Riley said, “India is a culturally rich country, with an adept sense of rhythm unlike anywhere in the world. India’s passion and variety of musical styles make it exciting to see what these next artists have in store. I am confident that they will match up to the caliber of global artists making for a talent search/hunt that will be spoken about for a very long time.”

    Spanning nine weeks, the competition will see contestants upload their audition clip to the official ‘Scouted by Lomo’ channel on the Lomotif app.

  • Zing ropes in Arjun Kanungo for World Music Day special video

    New Delhi: After the success of the first edition of Zing Fan Jam on World Music Day last year, Zing is back with – ‘Zing Fan Jam Level 2’. The channel has roped in Bollywood singer & pop sensation Arjun Kanungo and gave an opportunity to two of his biggest fans to jam alongside him and feature in a music video.

    Riding the Hallyu wave, earlier this year Zing introduced K-Dramas dubbed in Hindi for their viewers. The theme this year brings together the music of India and Korea. “With the rising popularity of K-Pop & K-Dramas in India, this theme seemed the most apt for the ultimate fusion of the year,” it said in a statement. “The talented fans across the country got a golden chance to impress Arjun by participating in the activity where they performed, recorded, and shared a singing video. The top two fans got a chance to get featured in this video along with Arjun.”

    The cover comprises a Hindi song with a strong Korean touch. It will be telecasted on the channel throughout the day on 21 June and will be uploaded on the channel’s YouTube and social media pages.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Zing! (@zingtv)

     

    ZEEL, deputy business head, music cluster, Pankaj Balhara said, “Zing Fan Jam received a great response last year from all our fans and followers. This year we take the World Music Day celebrations a notch higher by not just roping in Arjun Kanungo, who is a Pop sensation in India along with being a multi-talented singer, but also keep up with the current trends by adding a Korean Twist to the cover. While the thought of uniting fans and musicians to collectively celebrate music prevails, the celebrations are also more customized and personalized. Keeping up with the K-raze, fans will surely enjoy this ultimate fusion.”  

    Singer Arjun Kanungo said, “The concept of Zing Fan Jam is really very interesting as it’s a unique way to connect with my fans. This was a memorable experience for me. Music is an integral part of our lives and during these trying times, it’s been a constant companion and has helped us to sail during these times. I hope through this project; we will be able to spread the cheer all over again. I am happy to be celebrating World Music Day with Zing and my fans.”