Tag: music

  • “No matter the platform, if the music is good, it will be recognized”: Music composer Dhruv Dhalla

    “No matter the platform, if the music is good, it will be recognized”: Music composer Dhruv Dhalla

    Mumbai: Music has the power to transcend boundaries and evoke emotions like no other art form. And among the sea of music composers, Dhruv Dhalla epitomizes this with his illustrious journey in Bollywood.

    From his humble beginnings in a business class family to becoming a powerhouse in the Indian film music industry, Dhruv’s journey is nothing short of inspiring. With unforgettable contributions to iconic films like ‘Khosla Ka Ghosla’ and ‘Oye Lucky, Lucky Oye,’ Dhruv’s illustrious career has left an indelible mark on the industry. His recent collaboration with Dharma Productions for the upcoming film ‘Mr and Mrs Mahi’ promises to once again enchant audiences with his soulful melodies.

    Indiantelevision in conversation with Dhruv Dhalla talked about various topics, from his journey to collaborating with international artists and navigating feedback and criticism, and more…

    Edited Excerpts:

    On your journey in the music industry so far

    I consider myself very fortunate to have started my career as a composer in the film industry with Dibakar Banarjee. His knowledge of film and music was a masterclass, and both my films with him – Khosla Ka Ghosla and Oye Lucky Lucky Oye – were amazing experiences.

    Bollywood is not for the faint-hearted. It’s a rollercoaster ride with some highs and a lot of lows. I realised that the idea is to keep working and not let failure be a deterrent. Patience and persistence will eventually be rewarded.

    On your collaboration with Dharma Productions for “Mr and Mrs Mahi,” and what can audiences anticipate from the soulful melody by Kavita Seth

    I had composed a song a while back and called Kavita Seth for the recording as a demo track. After she sang it, Kavita ji told me to pitch the song to a big film or production house. She was instrumental in making me believe that this song deserved a big canvas. And as luck would have it, it reached Dharma Productions and got selected. It’s a very soulful song, beautifully rendered by Kavita Seth and written by Devender Kafir. I really hope it touches the right chord and emotions with people.

    On your insights on the multifaceted impact of AI in music composition, balancing its potential as a creative tool with ethical considerations surrounding copyright, ownership, and artistic integrity

    I would consider AI as a tool, just as we use music software and technology for composing and production. Art in any form is a combination of feelings, emotions, and passion. It needs to have a human touch; otherwise, it’s mechanical.

    Creating music through AI can be interesting, but it needs a human brain and heart to guide it. Otherwise, music all over the world would start feeling and sounding similar, which is not the point of any art form.

    On perceiving bilingual collaborations like Shreya Ghoshal’s “Guli Mata,” which involve international artists, and do you aspire to engage in similar endeavors

    Artist collaborations are always interesting. The cultural blends always have a fresh mix. I’m working on a concept of creating Western music, with Western symphonic production, yet giving it a hint of our flavor. In the universal language of music, anything is possible!

    On navigating feedback and criticism, both positive and negative, within your creative process

    Negative criticism is what one needs to look out for. That’s where change and growth come. It’s okay to be praised for something good, but the challenge is to accept, re-learn, and start again. A fresh start is hard, but that’s where I, as an artist, have learned and discovered more. That’s where one gets better.

    On the advice that you would impart to aspiring composers seeking entry into the Bollywood music scene

    It’s a great space for young and upcoming composers. They do not need Bollywood or films to make a mark anymore. Social media, reels, YouTube are as big platforms as any. And they come without defined boundaries and references. You’re free to express as you like. I would advise the younger musicians to explore this space and create as much as they can. No matter the platform, if the music is good, it will be recognized.

    On envisioning the future of the music industry, anticipating its trajectory

    I feel the future of the music industry will be technology-driven. Songs will be seen more than heard. Ten to twenty-second reels have already shortened the attention span of the brain. Gratification will be delivered faster, and music will be consumed more than it needs to be felt.

  • “Smaaash has played a pivotal role in popularising VR entertainment in India” : Avanish Agarwal

    “Smaaash has played a pivotal role in popularising VR entertainment in India” : Avanish Agarwal

    Mumbai: SMAAASH, where sports, virtual reality, music, and dining converge to create an immersive social experience unlike any other. Established in 2012 by the visionary Shripal Morakhia, SMAAASH has become synonymous with cutting-edge gaming and entertainment in India.

    From state-of-the-art sports simulation technology to thrilling virtual reality experiences like Walk the Plank and Finger Coaster, SMAAASH captivates guests of all ages with its innovative attractions.

    With 32 centers spanning 16 cities, including its acclaimed launch at the Mall of America, SMAAASH is a powerhouse of entertainment both at home and abroad. Whether you’re a family, a group of friends, or a child at heart, SMAAASH invites you to indulge in a plethora of activities that promise excitement and fun for everyone.

    Indiantelevision caught up with  SMAAASH CMO Avanish Agarwal  to talk about the core concepts behind SMAAASH, its unique offerings, its contribution to the growth of virtual reality entertainment in India

    On SMAASH launching, is it a pure Indian thought process or an International concept

    Smaaash was launched in 2012, blending Indian creativity with international standards, making it a unique fusion of both. Our core concept revolves around combining sports, entertainment, and innovative technology to create memorable experiences. We are the pioneers in twilight bowling, there are other places at the time that offered just simple bowling and we took it to the next level.

    On the core concept behind SMAAASH, and On the differentiating itself from other entertainment centres

    Smaaash stands out by offering a mix of virtual reality, augmented reality, and interactive technology, enhancing traditional gaming experiences. This differentiation provides customers with immersive and engaging entertainment options not found elsewhere. Also, all the VR games that we have are developed in-house from concept to execution.

    On SMAAASH utilising virtual reality technology to create immersive gaming experiences, specific examples of popular VR games offered

    We leverage virtual reality extensively to offer cutting-edge gaming experiences. Popular VR games like ‘Finger Coaster’ and ‘Vertigo’ exemplify how we immerse players in thrilling virtual environments, enhancing their gaming encounters.

    On SMAAASH contributed to the growth and popularity of virtual reality entertainment in India

    Smaaash has played a pivotal role in popularising virtual reality entertainment in India by introducing innovative VR attractions and consistently upgrading our offerings to match global standards

    On SMAAASH balance offering high-quality, cutting-edge entertainment with keeping prices reasonable for its customers

    We strive to strike a balance between offering high-quality entertainment and maintaining affordable prices for our customers, ensuring accessibility without compromising on the experience.

    On the significance of SMAAASH’s in-house research and production capabilities in the development of their games and experiences

    Our in-house research and production capabilities allow us to constantly innovate and develop unique games and experiences tailored to the preferences of our diverse customer base.

    On SMAAASH caters to different age groups and interests within its diverse range of offerings

    Smaaash caters to various age groups and interests through a wide range of offerings, including arcade games, sports simulations, VR experiences, and family-friendly attractions.

    On the standout features and attractions at SMAAASH, particularly those related to sports simulation technology

    Our sports simulation technology, including cricket, football, and racing simulators, provides an authentic and thrilling experience for sports enthusiasts, enhancing their visit to Smaaash.

    On the efforts that SMAAASH has made to ensure safety and comfort for visitors while using advanced gaming technologies like virtual reality

    We prioritize the safety and comfort of our visitors by implementing stringent safety protocols and guidelines, particularly concerning the usage of advanced gaming technologies like virtual reality

    On SMAAASH incorporating elements of music and dining into the overall experience and sets its approach apart from traditional entertainment venues

    Smaaash integrates elements of music and dining into the overall experience by offering themed restaurants, live music events, and interactive dining options, creating a vibrant and dynamic atmosphere

    On the future planning or expansions in the works for SMAAASH that visitors can look forward to

    We are continuously exploring opportunities for expansion and innovation, with plans to introduce new attractions, enhance existing offerings, and expand our presence to new locations both domestically and internationally.

    On feedback or testimonials that you have received from visitors that underscore the uniqueness and special qualities of SMAAASH

    We receive positive feedback and testimonials from visitors highlighting the unique and special qualities of Smaaash, particularly praising our immersive experiences, innovative attractions, and vibrant ambience. We are also a part of people’s celebrations and have celebrated more than 10,000 social events since the inception

  • Technological renaissance transforms the music industry

    Technological renaissance transforms the music industry

    Mumbai: The music industry is undergoing a dramatic transformation propelled by recent technological advancements in artificial intelligence (AI) and machine learning. From music production to distribution and consumption, these technologies are reshaping how music is created, promoted and enjoyed around the world. Many experts describe this phenomenon as a “technological renaissance” for the music industry. The AI music generation industry is projected to achieve a market value of $1.10 billion by 2027, with an anticipated compound annual growth rate (CAGR) of 41.89 per cent.

    AI and the creation of music

    One of the most groundbreaking applications of AI is its ability to actively participate in the creative process of songwriting. Algorithms can now analyse patterns in existing songs or musical styles and use that data to generate original melodies, harmonies and lyrics. Companies like Amper Music and Popgun use advanced AI to produce customisable, royalty-free music tracks for content creators within minutes. The quality of these AI-generated tracks is impressive and continues to improve each year.

    For human artists, AI tools provide songwriting support by suggesting intelligent chord progressions, unique melodies and clever lyrical ideas. Musical skills that once took years to develop can now be augmented with smart technology. Apps like Runway ML and Amadeus Code let artists craft catchy tunes through accessible AI-aided interfaces. With the help of artificial intelligence, both professional and amateur musicians have new ways to actualise their creative visions.

    The democratisation of music production

    Emerging AI applications are also making music production much more inclusive for creators worldwide. Tools like Splice Studio use machine learning to provide real-time feedback during a recording session, allowing vocalists to hone their performance without extensive studio knowledge. For home producers, apps like Landr and Cvr provide instant online mastering and distribution at the click of a button. Users can upload their tracks to be optimised sonically by an AI mastering engineer and published across leading streaming platforms.

    Such innovations are lowering economic barriers and enabling broader participation in music creation. Bedroom artists can now achieve near industry-standard production quality without expensive hardware or audio engineering degrees. With these technologies, musical expression is no longer limited to those with access to professional studios.

    Reimagining music distribution

    The companies leading music’s technological renaissance also aim to improve how artists reach listeners and achieve commercial success.

    Streaming platforms are leveraging artificial intelligence in their distribution and recommendation features. Services like Spotify, YouTube Music and SoundCloud are training algorithms to study users’ listening patterns and musical tastes. They then utilise predictive modelling to recommend relevant new artists that align with an individual’s preferences. For emerging musicians, scoring a top spot on a service’s editorial playlist can mean mass exposure and a platform for sustainable growth.

    To increase streaming revenue, artists are also beginning to experiment with lyrics written by AI that target popular searches. Further, blockchain technology also shows potential for transforming music distribution. Smart contracts can facilitate direct payments to artists, allowing them to bypass labels and keep a higher share of streaming royalties. By incorporating blockchain, musical creators gain more control over rights management and unlock new community-driven business models.

    The immersive musical experience

    As virtual and augmented reality mature, music fans can expect even more immersive listening environments powered by interactive AI capabilities. Spatial audio innovations from Dolby and Sony are bringing dynamic new sonic dimensions to headphone and speaker experiences. Of course, live shows are still irreplaceable for most fans – but virtual concerts hosting 3D holograms of artists could expand access and customisation. Imagine choosing camera angles while watching AI-generated versions of Michael Jackson or Elvis Presley dancing across a stage! For pop stars embracing eligibility, AI imaging lets them appear continuously young and modify their looks to suit different videos or promotions.

    Preserving musical heritage

    Beyond pioneering new sounds, artificial intelligence opens exciting doors for preserving our existing musical heritage. MIREX organisation hosts annual competitions challenging researchers to build algorithms that can accurately transcribe or detect attributes of specific recordings. Such technologies may soon help digitise archives of classical, folk or traditional music more efficiently. AI transcription also helps map the long cultural impact of seminal artists like the Beatles through tools such as deconstructing their melodic particularities or vocal phrasing nuances over time.

    Responsible innovation

    However, such seismic change does not come without risks or challenges to overcome. As the application of artificial intelligence transforms this industry, leaders must prioritise transparency and fair practice. Developing guidance around responsible innovation safeguards artists and audiences while allowing helpful disruptions to improve music’s future.

    Data protection concerns

    The vast data collection powering modern AI does raise critical privacy issues. To create accurate musical insights, companies may utilise personal information or recordings without obtaining full user consent. Artists run the risk of having their brand identity digitally exploited without proper permissions or attribution. Startups should follow strict protocols around announcing data collection policies and securing user sign-off before gathering any musical samples for machine learning development.

    Copyright infringement fears

    Another area needing governance is establishing protections around copyright violations. Existing songs and sonic works used to train musical prediction algorithms could become replicated through imitative AI attempting new compositions. While these occurrences appear rare currently, standards preventing plagiarism should be instituted as the technology progresses. Companies might submit lyric samples or full tracks to panels gauging substantial similarity before releasing any AI-generated content. Such oversight reduces legal disputes.

    Moderating synthetic media

    Perhaps the most dangerous misuse lies in AI’s ability to generate synthetic impersonations of real-world artists through manipulated imagery or vocals. Nefarious uses involving political figures also display how easily the technology enables falsification. While debunking tools emerge alongside synthetic media itself, undoubtedly more aggressive identification and reporting mechanisms must counteract malicious attempts. Significant lawsuits or regulations could follow if the technology becomes an outlet for fraud. Progress relies on equitable access paired with accountability.

    Preserving creative jobs

    Economic anxiety also looms large, as promising automation often prompts fears of technology replacement. Musicians’ unions have already voiced scepticism about enterprises promising to simulate the nuances of human creations through algorithms alone. However, a balanced perspective shows AI will more likely augment roles rather than outright replace creative professions in the years ahead. Just as past production tools expanded options rather than abolished instruments, artificial intelligence can unlock new vocations we have yet to envision.

    To conclude

    This wave of exponential progress makes today an electrifying period to participate in the music industry. Behind the nerves around any sweeping change rests confidence that new paradigms ultimately shift power closer towards consumer benefit. Fans gain more choice over what they hear and how media gets made. Musicians unlock tools once unthinkable to achieve their creative goals through mass collaboration; funding channels or instant information sharing increase their strategic autonomy. Though the days ahead are not without uncertainty during this technological renaissance, one certainty persists – our cultural fervour for music will only intensify in remarkable ways through artificial intelligence.

    The author of this article is TreadBinary founder and director Darshil Shah.

  • Delhi’s popular RJ Sarthak gets asked “If he is original?”

    Delhi’s popular RJ Sarthak gets asked “If he is original?”

    Mumbai: People who don’t appreciate English music are subhumans. They shouldn’t be allowed to wear clothes. They should be made to sing ullullu like the aboriginal tribes,” said RJ Sarthak, trying to drive home his point about the appeal of music. Sarthak, Delhi’s loved and listened-to radio jockey went ballistic about Vidya Balan’s portrayal of an RJ in Munna Bhai MBBS and Karthik Aryan in Dhamaka as unrealistic portrayals of RJs. He was baring his soul to Sumedha on her popular podcast “Bluntly Streaming” where she grilled the RJ on various counts.

    In a two-part series, the volatile guest even ends up demanding that Sumedha NOT call him an RJ, but a radio host or radio presenter. “Radio jockey” is the wrong phrase. It should be Radio Disc jockey,” he snorts. Sumedha Bluntly Streaming dives deep into the vibrant life of RJ Sarthak, a personality with a beard as colourful as his journey. The RJ is known to be one of the most loved ones on radio waves. Also considered original for his content. He quotes a famous saying that states that “There are only three original ideas in the world and the rest are interpretations,” to which Sumedha, with a straight face, asks him, “Are you original?” Offended by her blunt question (what else do you expect from Bluntly Streaming?), he mocks her for her question, but not before attacking her with, “What do you think is being original” Are you an original?” The conversation takes amusing turns as both end up making peace with each other about whether or not radio jockeys are loyal to the Jockey, a popular lingerie and innerwear brand.

    “Everything begins with my hunger for attention,” Sarthak confesses to Sumedha. What about your hunger for auditions, asks Sumedha who called the chair he was sitting on a “casting couch”. The conversation veered towards other topics such as his relief package for later risers who missed out on his early morning show, the beauty of sunrises and sunsets, his tryst with MK’s Gandhi’s book, “My Experiments with Truth” and more.

    The RJ also gets grilled on why he chose French or Sanskrit, his stint on TV with Headlines Today and about his most memorable callers on the show. The RJ who is into his 25 year on the radio waves shared a heart-touching anecdote about a caller who would be the first one to call his show every fortnight. “We even had special music for the first caller. Later, I got to know, after about a year of radio interactions, that he, his wife and disabled child committed suicide after he faced losses in his business and could not recover from it financially.

    Sumedha also explores the intriguing world of RJ Sarthak’s nepotism and under-the-table dealings. “If you want to win me over, get me food,” he states. The conversation then touches on some uncomfortable chords. Sarthak then blows off the lid on sex, drugs and rock n roll by decoding the concept of choreographed music. “These days, music is not straight from the heart. Rather is researched and designed to give a music spike every 30 seconds. No wonder that the old-timers like Metallica could still beat the Taylor Swifts of this era,” he states. The Rolling Stones and U2 are still on the top and headlining shows in venues like Sphere in Las Vegas because they are not into the nonsense called template music.  

    He then reveals his fondness for underground music, citing bands like Gogo Penguin, Coco Roco, and Fyah, whose audience may be limited to around 25 people. He appreciates music that emanates from the heart, emphasizing the connection it creates.

    As the conversation shifts to streaming, CDs, and vintage vinyl records, Sarthak highlights the significant effort required not only to create music but also to delve into its nuances. He expresses frustration that, in the present era, there seems to be no premium placed on knowledge. Recalling his past, he vividly remembers taking a bus to the British Library, borrowing books, and immersing himself in reading about Eric Clapton. He laments the contrast with today’s easy access to information, stating that the effort he invested in acquiring knowledge in the 90s is now condensed into the first line of Clapton’s Wikipedia page. He concludes his episode of Bluntly Streaming with a stern reminder, “Don’t mistake information for knowledge,” before Sumedha concludes the conversation. 

  • Breaking: Music Maestro Rashid Khan is no more

    Breaking: Music Maestro Rashid Khan is no more

    Mumbai: In a shocking development, music Maestro Rashid Khan passed away on Wednesday. He was battling with cancer on a ventilator and oxygen support for a few days.

    Rashid Khan is the nephew of Ustad Ghulam Mustafa Khan and his mentor and maternal uncle was Ustad Bissar Hussain Khan who passed away in 1993. Rashid Khan had a cerebral attack last month.

    He belongs to Rampur-Sahaswan Gharana and received multiple awards including the prestigious citizenship award ‘ Padmashri and Padmabhushan’.

    Reacting to the news West Bengal Chief Minister Mamta Banerjee expressed, ‘ This is a great loss for the entire country and music fraternity. I am in a lot of pain as I still can’t believe that he is no more.’

    Rashid Khan gave his first concert at the age of 11. He also experimented with music concerts in different styles. He passed away at the age of 55.

  • Delhi to sizzle with performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival

    Delhi to sizzle with performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival

    Mumbai: With Valentine’s Day round the corner, the national capital is buzzing with excitement for a spectacular musical extravaganza. The Moonrise Festival, managed by Icebolt Marketing Solutions, set to unfold on 10 and 11 February at the JLN Stadium in New Delhi, promises to be a highlight of the year’s cultural calendar. This event is not just a music concert, it’s a jubilant celebration of emotions, set to captivate the city with its vibrant spirit.

    Featuring internationally acclaimed artists like Adnan Sami, the festival offers a good experience. Adnan Sami, a renowned music composer and singer, along with Akhil Sachdeva, a Bollywood vocalist, are set to headline this two-day event. They will bring their unique styles and fan-favourites to an eager audience, setting the stage for musical experience.

    The two-day-long musical festival will offer a captivating experience to the visitors, with its distinct themes, handpicked artists, multi-cultural culinary delights, and artistic experiences. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram @moonrisefestivalind.

    On both days, the festival will commence at noon, resonating its magic until 10 PM, ensuring two days of unparalleled revelry for the audience. A stellar lineup of renowned artists and internationally acclaimed talent is going to make the valentines evenings more special for the attendees. Adnan Sami, the legend, is anticipated to sing some of his most popular Bollywood romantic numbers like Tera Chehra, Bheegi Bheegi Raaton Mein, and Sun Zara. Akhil Sachdeva, who became a heartthrob overnight with national Love Anthem Tera Ban Jaunga from the movie Kabir Singh, will make you fall in love, all over again. Other popular artists performing in the concert include Sid-K, Twin Strings, DG Immortals, Krsna, Seedhe Maut, and DJ Cheshta, promising a spellbinding musical odyssey.

    Both days of the event would have distinct themes to ensure the visitors have a different and unique experience. The inaugural day would be themed around Bollywood’s Romantic and the next day vibes to the compelling rhythms of Cult Hip Hop.

    Foodies can expect a blend of local delicacies and international cuisines and the fun seekers will be spoilt for choices. Tattoo making, hair braiding, tarot card reading, and face painting, are some of the activities planned at the festival.

    The festival celebrates love and its conflicting emotions. It will be full of surprises for the visitors, including fun activities, token rewards, artist meet-and-greets, and dedicated special guest zones ensuring an unforgettable experience for all. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram@moonrisefestivalind. 

  • BMC, NCPA and Westside brings NCPA@thePark

    BMC, NCPA and Westside brings NCPA@thePark

    Mumbai: Westside in association with NCPA brings to you NCPA@thePark, a performance-filled event with acts across theatre, music, dance, and poetry and symphony orchestra. The event will be hosted at Cooperage Bandstand Park, Fort (near army navy store) on 6 and 7 of January 2024, 6 P.M onwards.

    NPCA@thePark is a free of cost event that is open to the public. The two-day event is scheduled for this weekend with an exciting lineup of artists.

    Know more about the event on NPCA@thePark

  • AI-powered 2023: Music, entrepreneurship, and global influence: Thomson Andrews

    AI-powered 2023: Music, entrepreneurship, and global influence: Thomson Andrews

    Mumbai: In 2023, I embraced the power of AI to enhance various aspects of my career and creative endeavors. As a musician, entrepreneur, and thought leader, AI played a pivotal role in streamlining my processes and expanding my reach.

    AI in music production:

    Utilizing AI-driven tools in music production allowed me to experiment with innovative compositions, enhance the quality of my work, and efficiently curate unique sounds, lyrical flow and song theme ideas. These tools provided valuable insights into emerging trends, helping me stay ahead in the dynamic music industry.

    Digital marketing and analytics:

    In the realm of entrepreneurship with THROAN OF ART, AI-powered analytics became instrumental in understanding audience preferences, optimizing digital marketing strategies, and tailoring content for specific demographics. This data-driven approach significantly contributed to the growth and engagement of our creative media agency.

    AI in content creation:

    AI-driven content creation tools facilitated the generation of engaging and relevant content across various platforms. This not only saved time but also allowed for a more personalized and resonant connection with my audience.

    Predictive analytics for career planning:

    In forecasting for 2024, I am leveraging predictive analytics powered by AI to strategically plan my career trajectory. This involves identifying potential collaborations, understanding market trends, and making data-informed decisions for both my musical and entrepreneurial ventures.

    AI in global expansion:

    As I aim for global stardom, AI assists in market analysis, identifying international trends, and tailoring my approach to resonate with diverse audiences worldwide. This inclusive strategy is integral to my vision of creating a global impact.

    In summary, AI is not just a tool but an integral part of my creative and entrepreneurial journey, helping me navigate the complexities of the ever-evolving landscape. The synergy between human creativity and AI capabilities is shaping a future where innovation knows no bounds.

  • SOCIAL’s partnerships with Netflix and Spotify with a vision to bring people together

    SOCIAL’s partnerships with Netflix and Spotify with a vision to bring people together

    Mumbai : SOCIAL, India’s neighbourhood café announced its partnerships with global entertainment giants, Netflix and Spotify, with the vision to bring people together over their shared love for music, friendship and communities.The collaborations leverage SOCIAL’s offline presence pan-India to tap into emerging trends and deliver never seen before experiences that blend entertainment, dine in, and tech innovation.

    Spotify X SOCIAL: Marrying Music and Mixology

    Ahead of Spotify’s moment in the year, it has announced an exclusive partnership with SOCIAL unveiling special #SpotifyWrapped cocktails at select SOCIAL outlets. Guests are invited to bring their gang, showcase their listening personality card on the Spotify app to the server, and receive a custom personality cocktail. As an added bonus, patrons can savour these signature cocktails on the house!

    #DisconnectToConnect with Netflix

    In partnership with Netflix, SOCIAL Offline is set to launch a campaign centred around the film”Kho Gaye Hum Kahan.” Embracing the theme of “Disconnect to Connect,” this campaign will unfold across 41 outlets in key cities including Mumbai, Delhi NCR, Chandigarh, Bengaluru, and Pune. Patrons can anticipate a fusion of cinematic and culinary experiences as they engage with the #DisconnectToConnect challenge. As part of the challenge, guests who dine in at a SOCIAL outlet need to keep their phones inside a locked box for an hour, in an effort to inspire people to make real life connections with the ones around them. Resilient winners who manage to not use their phones during this  time and engage with each other over fun and games, get to win a portion of shareable “Friendship Fries”  on the house.

    Commenting on the partnerships, Impresario Entertainment and Hospitality Pvt. Ltd chief growth officer Divya Aggarwal said, “Building quality partnerships that focus on synergies and impact are key to the growth of SOCIAL as a brand. The recent initiative with Netflix and Spotify doubled down on our commitment to reinvent and liven the social experience. From the enticing ‘Disconnect to Connect’  campaign with Netflix to the exciting #SpotifyWrapped Cocktails, we’re excited about working with  collaborators and brands who want the audience to break free and embrace the extraordinary.”

    #SpotifyWrapped outlets will be available at: 

    City 

    Outlet

    Mumbai 

    Khar SOCIAL

    New Delhi 

    Civil Lines SOCIAL

    Hauz Khas SOCIAL

    Saket SOCIAL

    Bengaluru 

    Koramangala SOCIAL

    Indiranagar SOCIAL

    Kolkata 

    Park Street SOCIAL

     *The free #SpotifyWrapped cocktails will be available until 25 December 2023, and the #SpotifyWrapped menu will be available till 31 December 2023 

    #DisconnectToConnect will be active in following outlets: 

    City 

    Outlet 

    Mumbai 

    Carter Road Social

    Colaba Social

    Nesco SOCIAL

    Versova Social

    Goregaon Social

    Chembur Social

    Vashi Social

    Thane Social

    Vikhroli Social

    Capital Social

    Dadar Social

    Malad Social

    Powai Social

    New Cuffe Parade Social

    Nesco Social

    Ghatkopar social

    Khar Social

    Palladium Social

    Delhi-NCR 

    Dwarka Social

     

    Nehru Place Social

     

    Cyber Hub Social

     

    Vasant Kunj Social

     

    Noida Social

     

    Aero City Social

     

    Civil Lines Social

    IFC Social Gurgaon 

     

    Sector 85 Social 

     

    Saket Social

     

    Hauz Khas Social

    Bangalore 

    Whitefield Social

    Churchstreet Social

    Koramangala Social

    Sarjapur Social

    Indiranagar Social

    New Bel Road Social

    Hebbal Social

    Nagavara Social

    Pune 

    Viman Nagar Social

    FC Social

    The Mill Social

    Koregaon Park SOCIAL 

    Chandigarh 

    Sector 7 Social

    Elante Social

    The #DisconnectToConnect campaign will run from 20 December 2023 to 4 January 2024 excluding 24 December 2023 and 31 December 2023

  • BookMyShow Live adds another feather to its cap with ‘Bandland’

    BookMyShow Live adds another feather to its cap with ‘Bandland’

    Mumbai: Bengaluru played host to rock’s true homecoming with Bandland which reverberated through the city’s soul. The air was thick with anticipation as the crowd eagerly awaited the sonic feast that awaited them. The two-day spectacle took place at the Embassy International Riding School Ground in Bengaluru which was transformed into a music and culture haven. With a lineup that blended local ingenuity with international legends, the inaugural edition of Bandland, produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow left crowds asking for more!

    BookMyShow Live spearheaded Bandland in the city to uplift local art and culture, providing a memorable experience for music enthusiasts from the country’s OG music capital. Bengaluru was once known for its ardent love for rock music, and Bandland reignited the spark, bringing the thriving community of India’s rock capital together for the two-day extravaganza. The festival offered vibrant art installations inspired by the city, a delectable fusion of cuisines and unique mixology, all under Bengaluru’s open skies.

    The inaugural day kicked off with a burst of energy, featuring outstanding performances from Indian gems. The War on Drugs, one of the most loved rock bands of all times won hearts with the assorted mix of their recent and all-time hits like ‘Pain’, ‘Red Eyes’, ‘Lost in the Dream’ and songs from their latest album, ‘I Don’t Live Here Anymore.’  The night reached its crescendo with the headlining act, Goo Goo Dolls, who brought the house down with their cult-favourite anthems like ‘Slide’, ‘Broadway’, ‘Here is Gone’, ‘Black Balloon’, ‘Yeah I Like You’, ending with an absolute banger with high-octane energy amongst the head-banging audiences singing along to ‘Iris’.

    The last day of the festival kicked off with a blast as the most insane mosh pit took shape during Pacifist’s electrifying set. Amyl and the Sniffers injected an electrifying punk-rock energy with their India debut and a memorable performance of their hit singles like ‘Control’, ‘Got You’, ‘Guided By Angels’, ‘Some Mutts’, ‘Freaks to the Front’ and ‘Choices’.  

    The grand finale that left the crowd headbanging like never before was by the legendary Deep Purple whose timeless classics like ‘Smoke on the Water’, ‘Highway Star’, ‘Perfect Strangers’, ‘When a Blind Man Cries’, ‘Fireball’, ‘Speed King’, ‘Black Night’ and ‘Space Truckin’ reverberated through the night, marking the culmination of a musical saga.

    Homegrown bands like The Earth Below set the tone with their unique fusion of genres. Following suit, the ethereal soundscapes of Parvaaz captivated the audience, transporting them into a realm of sonic transcendence. SKRAT is known for its high-octane performances along with Thermal And A Quarter. A fresh wave of sonic exploration with Pacifists initiated the proceedings with their genre-defying sound. Aswekeepsearching, known for its ambient and post-rock brilliance, created a sonic tapestry that resonated with the gathering crowd. The F16s added their indie flair to the mix, setting the stage for the iconic Parikrama who astounded audiences with their all-time hits.

    The electrifying fusion of India’s rich cultural tapestry with the pulsating rhythms of the city’s illustrious music scene marked a significant milestone for BookMyShow Live’s debut edition of Bandland. It was a truly memorable experience for all the fans present! From local talent gems to international stars, the festival brought a mix of sounds that everyone could groove to. People of all ages had a blast, showing that good music never gets old. The cheers for each beat and note proved that Bandland was something special. As the festival wrapped up, it left behind memories of a lifetime and a reminder of how live music can bring people and communities together.