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Tag: music

  • Big Star Entertainment Awards set to ring in the New Year on Star Plus

    Big Star Entertainment Awards set to ring in the New Year on Star Plus

    MUMBAI: The Big Star Entertainment Awards celebrates the biggest entertainers of the year across the fields of bollywood, television, music, sports and their contribution to the entertainment industry.  A joint initiative between 92.7 Big FM and Star Plus, the fifth edition of Big Star Entertainment Awards is all set to air on Star Plus on the New Year’s eve.

    Last year, the popular award show attracted a TVT of 12.4 and it is touted to only get bigger this year. The award function will be marketed across radio, television, print and social media to ensure maximum tune-ins.

    Speaking of the fifth edition of the Big Star Entertainment Awards, Reliance Broadcast Network CEO Tarun Katial stated, “The award and our partnership with Star Plus has matured wonderfully and we are happy to once again bring together a congregation of the finest entertainers from across industries. This is part of our endeavour to empower audiences with a democratised award which allows them to choose their most favourite entertainers. We look forward to celebrating the evening with the industry and offering audiences an engaging watch on New Year’s eve.”

    As seen each year, the Big Star Entertainment Awards will be 100 per cent based on people’s choice right from the nominations to the final winners. Voting process will be carried out through radio, television and digital mediums.

    Entertaining the viewers year after year, the Big Star Entertainment Awards recognises and felicitates the talented members of the industry.

     

  • Europe Music Awards 2014 live on Vh1 presented by Micromax

    Europe Music Awards 2014 live on Vh1 presented by Micromax

    MUMBAI: International music and entertainment channel Vh1 will be airing for the Europe Music Awards Live on 10th of November.

    Known to be one of the loudest music awards, the Europe Music Awards 2014 will be aired live from Glasgow, Scotland. Katy Perry leads the nominations this year with seven, followed by Ariana Grande with six nominations. This year’s EMAs will be hosted by pop sensation Nicki Minaj and feature not-to-miss performances from Enrique Iglesias, Ed Sheeran, Ariana Grande, Boom Clap’s Charli XCX, rock duo Royal Blood and singer-songwriter Kiesza. Ozzy Osbourne will be presented with the Global Icon Award of the night.

    Viacom18 EVP and head English entertainment Ferzad Palia said “Vh1 has been synonymous with the best in international music & the Europe Music Awards represent the gold standard in international music entertainment. Vh1 is excited to present the 20th anniversary of this blockbuster award show on Vh1”

    The Europe Music Awards is part of an award show line up aired live on Vh1 like The Golden Globe Awards, Grammy Awards, Billboard Music Awards, Video Music Awards and American Music Awards to name a few.

     The Europe Music Awards 2014 Live on Vh1 will presented by Micromax.

     

  • Music is a natural fit for brands

    Music is a natural fit for brands

    MUMBAI: One cannot deny the strong connection between brands and music in the ever evolving music industry. More and more labels, artists and musicians are becoming aware about brand association that could help them attain a more successful outcome. The second day of the 6th edition of MixRadio Music Connects in Mumbai had CNBC TV-18 editor storyboard Anant Rangaswami lead a panel discussion called “The brand story”. Through this panel, the audience got to learn about the importance of brands in the music ecosystem. The invited panelists included Viacom18 EVP media and business head MTV and MTV Indies Aditya Swami, Bacardi India general manager marketing Ali Imran and Vivanta by Taj GM Manojeet Bhujabal.

    The panel discussed the role of brand partnerships within the music industry. The session started with Branded co founder and CEO and Music Matters president Jasper Donat and indiantelevision.com group founder, CEO and editor in chief Anil Wanvari present an award to Imran, for Bacardi’s excellent brand association with music.

    The key point of the discussion began with understanding how brands develop their strategies when collaborating with music.

    Speaking about Taj’s music connect, Bhujabal elaborated: “Music is a primordial expression for us. Our hotels are well-known but we want to present an alternative life outside the realm of hotels.  It was tough to initially develop a notion for Vivanta.  We started on a basic level through house music. We went onto present Urban Tease, Barn Fest, Divas of Rock and Urban Folk. We also developed the Vivanta Sound Lab series and we look forward to discover emerging talents with fresh content.”

    Imran felt there is no straight substitute for music. He commented, “Music is like oxygen for us. It reaches humans in a way that probably no other passion does. For Bacardi, music is a natural fit considering what the brand stands for, its lineage of parties and celebrating the human spirit.”

    Providing his perspective as a channel head on why brands get associated with a music channel, Aditya Swami explained, “Digital has become a key part of the consumer ecosystem. It has allowed brands to talk to consumers in the language of music. We have attracted brands that want to create conversations and we have successfully done so over the years”.

    Swami added that the presentation of music is of paramount importance in the industry, today. He said, “With brands supporting us, we have managed to showcase original music in the best way possible. Today, a brand like Pepsi is a partner of MTV Indies, a dedicated destination for non-film, non-mainstream music. We have given Pepsi a great platform for people to talk about what the brand is doing for the youth. Music is the voice of youth. It’s not just TV ratings that matters now. Traditional metrics are changing and there is a need to build brand love. Platforms like music are fantastic for this”.

    Swami elaborated further that the music industry has an opportunity to develop within the area of music and brand partnerships. He said, “In the last 12 months, every interesting music idea that we have taken to the market has had at least a brand that is interested, as opposed to taking an idea of a reality show or TV soap where the market has become very saturated. Today, retail and lifestyle products are also part of the music ecosystem”.

    At this point, Rangaswami added that brands might have a set of guidelines that would help attain a more successful outcome. He asked the panel how do the brands decide what kind of music to select when working on a campaign?

    To that, Bhujabal replied: “We initially work with content partners who know the domain well. We enunciate what are the idioms and what to bring on the floor. We look at the audience and decide who we are targeting. After that, it is the job of the content creator to curate”. Bhujabal also emphasised on the importance of social media and social engagement to see how many people are engaged and liking their association with that selected genre of music.

    Ending the panel discussion with some food for thought, Swami commented:  “Today, I do not see enough brands or content players doing interesting cuts of our pop music industry. The content guys need to come up with interesting ideas and content relevant for brands around pop music industry. That is a huge space for us to tap into”.

     

  • Music piracy still continues to worry stakeholders

    Music piracy still continues to worry stakeholders

    MUMBAI: The 6th edition of MixRadio Music Connects (MRMC) commenced on a high note today, emerging as one of the most informative and definitive annual music ecosystem gatherings. Held at the Taj Land’s End Hotel in Bandra, the proceedings of the first day were focused on the Indian music scene and its global development as an industry along with a vast understanding of new emerging platforms for aspiring entrants. The conference was attended by top executives, creative professionals, musicians, decision-makers and company heads who contributed interesting insights about the music industry.

     

    The focus of this year’s event is to find ideas and solutions to increase monetisation and build traction for all those involved in the music business, with a special emphasis on the artiste community. Indiantelevision.com founder, CEO and editor in chief Anil Wanvari welcomed everyone to the conference and said, “We hope to establish new grounds in the music industry and share knowledge about the entire ecosystem.”

     

    Branded co-founder and CEO of and Music Matters president Jasper Donat welcomed everyone to the two day conclave and said that he was very excited to be in Mumbai and participate in the event. Mobilium Global CEO Ralph Simon, popularly known as the father of the ring tone, played the perfect presenter for the whole day expressing his unique understanding of Indian music and movies. He believes that the future belongs to the screenagers of India.

     

    The Indian Music Industry president Vijay Lazarus started off the conference by stating the two barriers that are obstructing the growth of the music industry and its investments. According to him, the first barrier is piracy, which affects everyone internationally. He further emphasised, “Due to advance technology, the consumption of music has also increased substantially. However, the monetisation of music for creators and entrepreneurs has gone down. This is frightening.”

     

    The second barrier that stops the growth of the music industry is the inability for the creative and the entrepreneurial fraternities to come together as one. He added, “This is very relevant for India and I am happy that this particular MRMC is dedicated to the artistes as they are the heart and soul of the industry. However, there is also the entrepreneur who is also equally involved. If both the creative and entrepreneurial fraternities come together, we could be a powerhouse and we will be able to monetise our rights”. He concluded his speech by saying that if these two factors can be overcome; there will be no growth limit for the industry.

     

    This was followed by a keynote presentation by Sony Music Entertainment India president for India and Middle East Sridhar S Subramanium. He gave an overview on the current status of our Indian music industry and he said that it is in a “healthier and profitable” position today. He spoke about the “road to a billion” phenomenon and how in a short span of five years, the industry can grow to a billion dollar industry.  He said, “We just need all the right things and get all the ingredients in place and collectively figure work together”. Subramanium highlighted that one of the biggest concerns that lies in the music industry is trying to ape the west.

     

    As part of the solutions, he suggested that the music industry should follow the TV and film industry as examples. He said, “The television industry has a huge advertising market. The music industry is effectively the same thing. People do not want to pay for music anymore. We should focus on making music free in order to curtail piracy. Just like how it happens in television, we should emphasise on getting a large addressable advertising market”.

  • “No Marathi movie releases without a Jhakaas promotion”: Rohan Rane

    “No Marathi movie releases without a Jhakaas promotion”: Rohan Rane

    MUMBAI: Regional music, though entertaining, has never got its due, thanks to Bollywood music which has been giving the youth its daily dose of entertainment.

    However, things changed in 2011 for the Marathi music with the birth of 9X Jhakaas.

    The channel launched by 9X Media targeted the confident and go-getter Marathi music lovers and the Maharashtrian youth across India by offering them a scrumptious treat of complete entertainment.

    It airs the best Marathi film and non-film songs including Lavanis and other traditional forms. It also airs a series of rib-tickling short format animated shows which are extremely popular amongst the viewers and fans of the channel.

    Content always requires experimentation and innovation, believes 9X Jhakaas VP Rohan Rane. On the occasion of third anniversary, according to Rane, the channel is in a happy mode but believes it has still a long way to go. The channel started off with 10 GRPs and now enjoys good amount of viewership between 18-19 GRPs.

    However, the biggest challenge that the channel had to face was to get the youth on-board, since music is driven by them. “The first question when we started the channel was how to make it youth-centric. How to pull and drive them and thus we launched the channel with so many animated characters,” says Rane.

     “The growth comes a lot from the things that we do on the channel. In these three years, we have associated with the entire Marathi industry,” adds Rane.

    He goes on to say that initially what the industry lacked was movie promotions and Jhakaas gave them the opportunity to promote their movies. Rane feels that the entire industry has gone into boom. “There are good amount of profits that the movies have started making. The achievement of Jhakaas has also been to help the movies get business.”

    The channel has its core audience between the age group of 15-24. But Rane reveals that it is more of a women skewed channel as per the data.

    Moreover, to engage with the audiences, for the past three years the channel organises a three-hour long festival, Bhim, in Kohlapur every January. The channel actually designs the entire festival which is a full extravaganza of singing, dancing performances and sees the who’s who of Marathi entertainment industry.

    According to Rane, the high point for the channel is the support it gets from the industry and the audience. “Each and every celeb is following Jhakaas twitter handle and almost all our tweets get re-tweeted by them,” says Rane. Moreover, he highlights that being a music channel how can one miss profiling singers. Thus, the channel has profiled top most singers for better eyeballs.

    Talking about the low points, he wishes the success rate to be higher in terms of the money made by the music channels during movie promotions. It will show the health of the regional space. “Because these are low investment movies, but get high returns. And Jhakaas being the part of it, pushing and getting the audience to be a part of it so that the people are drawn is our main intent.”

    As the channel completes three years on 31 October, it has created an off-beat Jhakaas song by collaborating with top names like Avdooth Gupte, Vaishali Samant, Jasraj Joshi, Priyanka Bave and Kirti Killedar.

    The video features Manasi Naik, Pooja Sawant, Neha Joshi, Adinath Kothare and directed by Saagrarika Das. The song will be on-air and online from 31 October and will run for almost a month.

    Talking about the advertisers, Rane reveals that over the period of three years, it has attracted new clients like HUL’s Lux on-board.

    The first learning for the channel was that in order to cater to the youth, it had to incorporate youth-centric programmes. Secondly, the youth wants to know the song immediately when it is released. “If you show them the latest song, the stickiness has seen a significant amount of growth. Plus they like romantic numbers too.”

    Thus, it has an entire time band – Tu Ani Mi, where romantic songs are played between 12 – 4 pm.

    There is a content specifically programmed for the youth on the channel as well on the digital platforms. “Digital platforms also help us to get youth attracted to the Marathi cinema,” states Rane. “No Marathi movie releases without a Jhakaas leg/promotion to it.”

    He cites an example of a Marathi movie, Ishq Wali Love Story. Apart from having a plan on Jhakaas, it had also partnered with them for on-ground events where it had designed an on-ground campaign starting from Mumbai followed by Kolhapur and Pune. “The point being that every movie which we feel will do well it gets support from the channel.”

    “These numbers were never seen before. Over the weekend it has crossed Rs 3 crore at the box office.”

    The channel enjoys good amount of attention on the digital platforms like Facebook where it has more than 5 lakh likes to it. Says 9X Media SVP – digital Vibha Gosher: “9X Jhakaas community is emerging to be our most engaging regional user base. Both on Facebook and Twitter, the 9X Jhakaas users are extremely passionate about the entertainment content and engage actively across our initiatives.”

  • B4U Music to ‘Play Ahead’

    B4U Music to ‘Play Ahead’

    MUMBAI: When things are going well, it’s time to take them to the next level, especially when the market is highly competitive with a host of music channels and each one trying to outdo the other with newer and better offerings.

     

    And so, the 15-year-old music channel, B4U Music, has reinvented itself once again with a fresh new look coupled with refreshed content and a punchy tagline, ‘Play Ahead’.

     

    It had gone under the knife many times over the past few years, because such is the requirement of the audience which is its core viewer – the youth, believes B4U Network editorial head Kalyan Sundaram. He further goes on to say that viewers have been exposed to a lot of new concepts and in many cases it is developed to meet the socio-economic paradigm of the country that has changed over a period of time.

     

    “Times have changed and viewers we had a couple of years back have changed too completely. Now, the new generation wants everything very fast and want to watch more exciting things,” he says.

     

    In order to keep it to the likes of its TG i.e. 15-24 year olds, it has conceptualized a new logo and also introduced a line-up of new shows with a twist. The channel has defined its key components in the right direction. The new tagline -‘Play Ahead’ is the inspiration behind the new logo, which is synonymous with music and youth. Correspondingly, the ‘play’ symbol is universally recognised and associated with music. “We promise to deliver what the viewers would want to look forward to,” says Sundaram.

     

    The new logo, decked with the combination of purple and pink shades, has an arrow in the shape of ‘4’ which is moving towards the upward direction. “It’s anonymous with prosperity, progress, looking forward, optimism and that is how we locked on to this look.”

     

    The channel undergoes a rigorous research every quarter and it revealed that change is a must and dynamism is a key to growth. It took 60 days for the channel to conceptualise and bring it to execution. The new look has been designed by the in-house creative team.

     

    “The ideas keep generating every second day. The minute we think that we need to come up with a light switch, we pull out the existing programs and see what the research has actually revealed and sink the research with the existing properties that we have created,” points out Sundaram.

     

    With a music library of 3,000 songs, the channel which reaches out to 80 million households, recently, extended its viewership bracket by being available on DD Direct and Tata Sky marking a big leap.

     

    It has also introduced new shows like – Insider, a weekly show which brings to the audience an insider’s perspective on the brewing controversies of tinsel town. B4U Music in association with a noted Bollywood journalist will bring the latest scoops of the B-Town directly to the audience.

     

    In the Pink, will showcase fashion updates of Bollywood celebrities. From their current fashion statements, faux pas and grooming tips to their earlier fashion avatars.

     

    Viewers will get to know the fitness and diet mantra of favourite Bollywood stars as they talk about what is the secret of their great shape on Caught Being Healthy. The show is an off shoot of Star Stop and we will have stars talking about their diet preferences and work out routines themselves.

     

    But the main highlight of the channel revamp is Naanism. The snippet revolves around Edith Taylor, an old lady on the wrong side of 60 yet full of hyper energy and an acidic tongue that has earned her the moniker of “Crazy Naani”.  It is a collection of Crazy Naani’s wordly wise sayings, which are laced with sharp humour and intelligent wit. 

     

    Other shows include, Co Star, Star vs Star, I’m a Star, Cover Story, YOU – Have It, Flaunt It, Celeb Fix.

     

    “Gone are the days when they had to come to the television and watch television unless you really arrest them with good programming. You have to be on-ground with them and reflect their likes,” reasons Sundaram.

     

    On the marketing front, the channel has promoted heavily on the digital medium like Facebook where most of the young audience exist. It delivers good amount of 1,11,427 likes on Facebook (at the time of penning the article.)

     

    Going forward, to further promote the development, it plans to tie up with college festivals to reach out and connect more with the youth.

     

    Though Sundaram refused to divulge any financial details, media planners believe that the music channel has grown significantly in terms of revenues and clients as well. On the revenue front, the topline of the company is profitable. 

  • Bindass to ‘Play’ on youth demand

    Bindass to ‘Play’ on youth demand

    MUMBAI: “We want to build on our strengths,” is what Disney India MD Siddharth Roy Kapur believes in and is the reason for the soon-to-launch music channel, Bindass Play, from the network.

     

    Disney India will replace UTV Stars with the new channel which will go on air from 1 October as it wants to build on the youth-targetted brand. “Currently, Bindass is at a very good place and the viewers are aware of our values. Hence, we want to expand on it with the new music channel,” says Kapur.

     

    Early this early Bindass had launched a new brand film – ‘B for Change – to reflect the sentiments of today’s youth who want to explore but at the same time don’t hesitate in going forward to bring about a change.

     

    “Bindass has always spoken the language of youth and it is the only homegrown youth entertainment channel in the genre to have won the loyalty of youngsters in the country. Music is very close to this section of the audience,” says Media Networks content and communication VP and head Vijay Subramaniam.

     

    He adds, “Hence, the unique thing about the channel would be that it will be inspirational and will celebrate the journey of adulthood as a friend and empower the youth.”

     

    But does this mean, Bindass will now only focus on storytelling? ‘No’, comes the response from Subramaniam. The youth entertainment channel will continue to showcase music but only for five hours (7 am to 12 pm) and on relationship based programmes rather than the edgy content like Dadagiri it focused on, earlier.

     

    The latest entrant in the Rs 900 crore business caters to the age group of 14-34 with the tagline ‘Saath hai toh baat hai’. The 13 shows are mood mapped with high energy song in the morning to slow tempo in the night, and with many of them like Tia’s Request, Tweet Meri Beat, Ishq Messenger among others allowing the viewer to choose his/her playlist through social media.

     

    Digital medium plays an important role for the brand and hence, it has tried to capture the youth through it. “As and when newer opportunities come from the medium we will try to engage with them as well,” says Subramaniam.

     

    The network is already in talks with four major brands for the channel. “Advertisers are happy and will want to associate with the channel as it is extension of the brand Bindass,” says Media Networks revenue vice president and head Nikhil Gandhi and will sell the ad slots at “healthy” rates.

     

    However, media planners consider it as ‘just another channel in the genre’ as there are too many players in the genre. “Rs 500 for a 10 second ad should be the rate for the channel,” says a media planner.

     

    UTV Stars was launched in 2011 and showcased popular Bollywood content including music and feature-based programming and since it was not able to catch viewers’ attention, the network now is playing safe by launching a channel focusing on the music genre, point outs another media analyst.

     

    Nonetheless, the channel is very upbeat about its new offering and believes that it will be able to strengthen its position in the category.  An in house team worked on the look for the channel and Subramaniam believes that it will be the ‘sexiest looking channel’ on television.

  • Entertainment and media industry to double in five years

    Entertainment and media industry to double in five years

    MUMBAI: India’s entertainment and media industry is expected to double and grow to over Rs 2,27,000 crore by 2018 from Rs 1,12,044 crore in 2013, according to a report by industry body Confederation of Indian Industry (CII) and professional services firm PwC.

     

    “The industry growth is expected on account of healthy growth in areas like advertisement and television industry,” the report – India Entertainment & Media Outlook 2014 predicted.

     

    In 2013, the broad entertainment and media industry, anticipated to be Rs 1,12,044 crore rose 19 per cent over the preceding year. The film segment was estimated at Rs 12,600 crore in 2013 and is projected to grow steadily at a CAGR of 12 per cent, on the back of higher domestic and overseas box-office collections as well as cable and satellite rights.

     

    Internet access and internet advertising were the fastest growing segments in 2013, clocking growth rates of 47 per cent and 26 per cent respectively over the previous year. The report added that the companies in the sector will need a business strategy fit for the digital age. The industry needs to get even closer to the consumer and adopt more flexible business models.

     

    “The revenue from advertising is expected to grow at a CAGR of 13 per cent and will exceed Rs 60,000 crore in 2018 from Rs 35,000 crore in 2013. Internet access has overtaken the print segment as the second-largest segment contributing to the overall pie of entertainment and media sector revenues,” it said. 

     

    Television and print are expected to remain the largest contributors to the advertising pie in 2018 as well. Internet advertising will emerge as the third-largest segment, with a share of about 16 per cent in the total entertainment and media advertising pie, as per the estimates.

     

    PwC India Entertainment and Media practice leader Smita Jha said, “Digital success does not just necessarily mean better, improved technology. It means applying a digital mindset to build the right behaviours among industry stakeholders. This includes getting ever closer to the customer–across the entire organisation, and in everything it does.”

     

    With the rapidly increasing mobile usage, the gaming sector is also emerging as a promising source of revenue for the industry. Efforts by industry players as well as support from the government are expected to provide a major boost to the gaming sector, which is still in its infancy.

     

    Out-of-home advertising is gradually expected to slide to the last position in terms of revenue contribution to the sector, with its share declining to 1 per cent in 2018, while music remains constant at 1 per cent revenue share between 2013 and 2018.

  • Airtel launches cross operator music app Wynk

    Airtel launches cross operator music app Wynk

    MUMBAI: Bharti Airtel launched its first cross operator product in the form of music application Wynk Music. Through this, customers of all telcos can access over 17 lakh songs in eight languages which includes: English, Hindi, Punjabi, Bhojpuri, Tamil, Telugu, Kannada and Bengali.

     

    With this launch, Airtel has now become the first operator to introduce an over-the-top (OTT) mobile application in the Indian market, which will work across mobile operators, enabling customers to stream, download and buy songs.

     

    Wynk is a free to download application available on Android and iOS platforms. With the free version of the app, users can stream songs online and tune into internet radio. Customers will also be able to set any of the songs as their hello tune, purchase songs and albums (as mp3), and view lyrics.

     

    Bharti Airtel director – consumer business Srinivasan Gopalan said, “With the proliferation of smartphones in the country, mobile phones have emerged as the most preferred platform when it comes to experiencing music on the go and accounts for almost 85-90 per cent of total digital consumption. We are introducing this segment to Wynk – an innovative platform that blends technology and music and present a whole new dimension to music uptake in the country. Given our legacy with music and our strong smartphone network, we are certain that Wynk will offer the best-in-class user experience and become one of the most sought after app.”

     

    The app is available in two subscriptions – Wynk Plus, Wynk Freedom and is available ad-free.

     

    Wynk Freedom subscription at Rs 129 is available exclusively to Airtel customers in 3G circles using Android phones will allow them to get all-inclusive unlimited streaming and download of music without incurring additional data charges. Wynk Freedom subscribers can stream or download up to 500 songs a month. Data charges will apply to Wynk Freedom subscribers after the 500 song limit.

     

    With Wynk Plus, users can enjoy unlimited in-app song downloads and play music offline at Rs 99 on Android and Rs 60 on iOS. Airtel customers using Android phones can have a introductory price of Rs 29 on this.

     

    Airtel customers can pay for all purchases on the app using their Airtel balance or bill. Other customers have the option to pay using online banking.

     

    Users without a Wynk subscription are only allowed to stream up to 100 songs a month, after which they will be prompted to buy a Wynk Freedom subscription.

  • Creative License opens Mumbai office

    Creative License opens Mumbai office

    MUMBAI: In a first in the Asian market for the New York-based agency, Creative License LLC, specialising in celebrity talent procurement and music licensing for major brand marketers, has opened an office in Mumbai.

     

    “We are very excited to finally open our doors in Mumbai,” declared Creative License CEO and president Kevin McKiernan. “Adding smart, experienced professionals with deep knowledge of the local market to our global team strengthens the impact our unique strategy has on delivering best-in-class deals for our clients including Chevrolet, Walmart and many others. Over the past three years, Creative License’s Latin American regional office in Sao Paolo and European regional office in Milan have created a more fertile negotiation landscape for our clients. We look forward to our office in Mumbai delivering similar results.”

     

    In Mumbai, the office will be headed by a former licensing executive at T-Series, Jaya PS. She said, “I am thrilled about the opportunity to join Creative License’s global team and spearhead efforts in the Asian market out of Mumbai. Pairing my team’s expertise in local talent and music with the creative and strategic leadership from the veteran team in New York is a potent combination that will greatly benefit many regional ad agencies and brands.”