ITV

Tag: music video

  • Himalaya Wellness launches ‘Zara Muskurade’ music video

    Himalaya Wellness launches ‘Zara Muskurade’ music video

    Mumbai: Himalaya Wellness has launched a new music video, Zara Muskurade, celebrating joy, kindness, and self-confidence for the festive season. Featuring singer Monali Thakur and actor-influencer Aneri Vajani, the video is part of the brand’s campaign for World Smile Day, which encourages spreading positivity through simple gestures, like sharing a smile and performing acts of kindness.

    Zara Muskurade serves as a reminder of the impact of small acts of kindness. The music video highlights the beauty of natural smiles and the self-care that comes from embracing one’s natural beauty. Himalaya Wellness’s strawberry shine lip balm is featured prominently, enhancing smiles with 100 per cent natural lip care to keep lips soft and nourished. Targeting young women and girls, this campaign encourages them to embrace their true selves and share their happiness. With its natural lip balm, Himalaya aims to ensure everyone can smile confidently, making every smile brighter and more beautiful.

    “As we enter the festive season, it’s a time to spread warmth and joy. We believe that a smile is contagious and can brighten up anyone’s day,” said Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan. “At Himalaya Wellness, we’re committed to enhancing our consumers’ well-being through innovative, natural solutions that embody our holistic approach to health and beauty. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple act, and we are thrilled to have Monali Thakur join us on this journey.”

    Monali Thakur, who sang the song, shared, “A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings. It was wonderful to collaborate with Himalaya Wellness on a project that radiates inner wellness, defying every storm and lighting the path to harmony. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a sense of calm, reminding us that true wellness begins from within.”

    This 360-degree music campaign was conceptualised by Hoopr Brand Solutions, in collaboration with the creative agency, Motivator.

    “We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed,” said Hoopr co-founder & CRO Meghna Mittal.

    For every Himalaya Strawberry lip balm sold, a portion of the proceeds is donated to Smiletrain, a global charity that provides cleft surgery and related care.

  • ITC Sunrise Spices releases special Durga Puja music video

    ITC Sunrise Spices releases special Durga Puja music video

    Mumbai: ITC Sunrise Spices, a beloved name in every Bengali household, marked the onset of Durga Puja with the grand launch of ‘Dashabhuja Ghore Ghore Durga’ music video. Sung by the incredibly talented Monali Thakur and Jeet Ganguly, the video encapsulates the spirit of Bangaliana and the magic of Durga Puja. This musical masterpiece was officially unveiled on 1 October 2023, at the Sunrise 66 Pally Puja Pandal, with renowned celebrity Trina Saha.

    The heart and soul of this captivating music video lies in its soul-stirring composition and melodious rendition. Making it an auditory experience like no other, Monali Thakur infuses life into the heartfelt lyrics, capturing the very essence of Durga Puja. Her singing evokes a profound sense of nostalgia and celebration that resonates deeply throughout Bengal.

    The music is composed by the renowned Indian composer Jeet Ganguly. Adding depth to the narrative, Bengal’s heartthrob, Abir Chatterjee, renowned for his remarkable screen presence, skilfully portrays the ethos of Durga puja celebrations in the region, while the exceptionally talented Trina Saha adds more to the visual spectacle. The video also features cameo appearances by Jeet Ganguly and Monali Thakur, further enhancing its grandeur and appeal.

    Commenting on the launch, Sunrise Spices business head Piyush Mishra said, “Durga Puja is the most celebrated festival in the east and Sunrise being synonymous with the food and culture of the state, wanted to set the tone for the grand celebration slightly differently this year through our own musical tribute. This Durga Puja special song in collaboration with renowned artists is our heartfelt and humble attempt to honour womanhood and make the festive season special for our discerning consumers. We hope this song reaches every home and make people groove to the captivating beats”.

    As the region celebrates the spirit of Durga Puja, ITC Sunrise Spices Dashabhuja Ghore Ghore Durga also encourages one and all to join in honouring the essence of womanhood – the heart and soul of every Bengali household. The music video’s enchanting melodies and captivating visuals encapsulate the magic of Durga Puja, making it a must-watch for all.

    The launch event was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished celebration. Adorned in vibrant festival colours, these dancers crafted a visual masterpiece. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity, captivating the hearts of onlookers and reminding them of Durga Puja’s unique and enchanting spirit in Bengal.

  • R K Swamy launches Amrit Mahotsav Campaign for finance ministry

    R K Swamy launches Amrit Mahotsav Campaign for finance ministry

    Mumbai: The ministry of finance has released a special music video called “Thank You” as part of the “Azadi ka Amrit Mahotsav” celebrations, which mark the 75th anniversary of India’s independence. 

    The song was composed by the duet Salim-Sulaiman and has a star cast of singers in several languages. It was written and conceptualised by R K SWAMY. This music video stands out since it was created as originals in 11 languages and was originally rendered in each language.

    The video is intended to recognise the contributions of everyone involved in the ministry as well as the workers in the banks, insurance, and other financial services sectors to nation-building and the fight against the Covid pandemic.

    R K SWAMY executive creative director Sangeetha N said, “We wanted to break the clutter for these special people who never shut down their service even during Covid, so that the country could cope. We cast for talent in every language, and we have a lineup of the best of them. Remarkably, there was so much enthusiasm for this project from everyone. It shows in the genuine expression of gratitude we could capture both in the song and in the video.”

    Music composer Salim Merchant commented, “This was a super special project for us. It was a privilege and an honour to be able to execute this on behalf of the ministry of finance. It was a special thought. It needed a magical expression. We were fortunate to get such good talent to participate. Hats off to Team R K SWAMY for their conception and management of this project.”

  • Vi ties up with ‘Hungama Music’ to offer premium music streaming service

    Vi ties up with ‘Hungama Music’ to offer premium music streaming service

    Mumbai: Strengthening its OTT-based digital content offerings, the telecom major Vodafone Idea on Monday launched its music offering on the Vi App in association with Hungama Music.

    Vi’s music offering with Hungama was unveiled by the musician and composer duo – Salim Sulaiman, who also performed at the launch event. Under the partnership, Vi will offer a six months premium subscription of Hungama Music at no extra cost to all its post-paid and prepaid customers. As part of the offering, customers will be able to listen to ad-free music in as many as 20 languages across genres from Hungama’s library of songs, Bollywood news, and podcasts. Vi customers can also attend 52 Live Digital Concerts on the Vi App, said the teleco major.

    Vi CMO Avneesh Khosla said, “Vi strives constantly to enrich the lives of its consumers through its partnerships with brands that have experience and expertise in the field of entertainment, education, health and financial services. Vi is committed to work with partners across varied domains to provide unique and compelling digital offerings for its consumers with varied needs and preferences. In the near future we will continue to see a lot newer initiatives being launched as this agenda gains scale and momentum.”

    Khosla further added that the launch will fulfill the customers’ need for a comprehensive music streaming service. “Our association with Hungama will allow Vi users to get access to a rich repository of diverse music, across genres and in their preferred language,” he said.

    Hungama Media founder Neeraj Roy said, “Our association with Vi has seen us introduce a first-of-its-kind Pay Per View service model in India’s exploding Premium Video On Demand (PVOD) market, earlier this year. The partnership aligns with Hungama’s aim to explore and develop innovative ways to entertain and engage audiences across the world. Our repertoire is consistently expanding to include a diverse, and rich line-up of multi-genre, multi-lingual content across audio, video, and gaming.”

  • Uber launches music video as ode to India’s 75th Independence Day

    Uber launches music video as ode to India’s 75th Independence Day

    Mumbai: Uber has launched a music video to celebrate India’s 75th Independence Day starring Esther Hnamte, a five-year-old singer from Mizoram performing a rendition of “Maa Tujhe Salaam”.

    The three-minute video also highlights Uber’s efforts to support communities around the country during COVID-19. It pays tribute to India’s fighting spirit throughout the pandemic and reinforces Uber’s commitment to help the country build back better, said the company in a statement.

    The company remained focused on its social impact initiatives in 2021 by pledging free rides to help citizens travelling to vaccination centers, including partnering with social institutions like HelpAge India and Robin Hood Army to support vaccinations for vulnerable and senior citizens.

    “Uber has had a single goal during the pandemic and that was supporting our communities,” said Uber president for India and South Asia, Prabhjeet Singh. “Whether it is helping drivers to get vaccinated, offering free rides to frontline health workers, helping the elderly and vulnerable travel to vaccination centres, Uber is determined to do its part to help India build back better.”

    Uber also allocated Rs 18.5 crore to help get 150,000 driver-partners on the platform vaccinated.

  • Lomotif launches #MyFreedomRemix campaign to reminisce pre-Covid normal

    Lomotif launches #MyFreedomRemix campaign to reminisce pre-Covid normal

    Mumbai: As the nation gets ready to celebrate its 75th year of Independence, short-video platform Lomotif has announced its latest campaign called #MyFreedomRemix to reminisce about the freedom during the pre-Covid days!

    The campaign is a nationwide initiative that will go on till 18 August and present creators across the country with a chance to recreate their interpretation of what freedom means to them by showcasing the most fun moments in a remix. The users can pick up a song from Lomotif’s playlist to express themselves, the platform said in a statement on Thursday. “All one has to do is to subscribe to the official #MyFreedomRemix channel and post the videos using the hashtag #MyFreedomRemix on the campaign channel in the app and tag @lomotif_india,” it added.

    “Through the #MyFreedomRemix campaign, we want to encourage our users to express themselves in unique and creative ways and at the same time they can relive their memories from pre-Covid times,” said Lomotif co-founder & CEO Paul Yang. “The campaign aims to let the audience experience the freedom of dance, music, and creativity with Lomotif. We are all slowly trying to shake off the gloom that was upon the world and moving towards a new normal. This initiative is our way of getting everyone to groove and enjoy every moment of health and happiness. It’s time for all the Lomotif users to interpret their story of freedom with a creative zing,” Yang added.

  • Streax ropes in Shah Rukh Khan to promote its hair color range

    Streax ropes in Shah Rukh Khan to promote its hair color range

    Mumbai: Streax, the hair color brand by Hygienic Research Institute, has partnered with Bollywood actor Shah Rukh to launch a digital campaign that aims to inspire confidence in people. In its TVC, the actor is seen in a cool new avatar performing to an upbeat melody, encouraging people to be ‘Streaxy’, a quirky term that defines ‘sexy’.
     

    The campaign aims to motivate its audience to turn on their charm like the superstar in under five minutes, with easy-to-use Streax shampoo hair color, said the brand in a state
    The video has been created and conceptualised by Mullen Lowe Lintas and directed by ad and filmmaker Gauri Shinde. It is being aired across digital channels in key Indian markets.

    “I am excited to be a part of the music video that empowers everyone to live their lives in a ‘Streaxy’ manner,” Shah Rukh Khan said. “This music video represents what we can do if we feel cool and confident all the time. Through the video, I’d like to tell my fans that no matter how they look and what their choice of style is, they can always feel ‘Streaxy’, just like I do. I truly enjoyed the creative experience shooting the video with the brand.”

    Expressing his excitement on roping in Shah Rukh Khan for the music video, Hygienic Research Institute Pvt Ltd joint MD Ashish K. Chhabra said, “People have loved SRK for over decades and even today, emulate his style, his songs, and his dialogues. ‘Streaxy’ can become the new mantra for SRK lovers across the globe. At Streax, we are energized about our partnership and strive to deliver modern and quality hair solutions that solve consumer challenges in the most effective manner.”

  • ETV Marathi brings you the First Ever Online Music Video Premiere in Marathi TV History

    ETV Marathi brings you the First Ever Online Music Video Premiere in Marathi TV History

    April 30th, 2014: Marathi television comes of age. Along with launching Marathi television’s first ever action road-trip, ETV Marathi’s Zhunj Marathmoli is all set to create yet another breakthrough with the first ever Online Premiere of its Music Video “Zhunj De”. Upping the entertainment quotient for its viewers, the music video will see celebrated actor and host Shreyas Talpade debut as singer and jam with singing sensation Jasraj Joshi.  Bringing alive the show’s promise of connecting with the youth, the music video “Zhunj De” will be premiering on May 1st 2014, Maharashtra Day at 1.00pm on ETV Marathi’s Facebook page.  

     

    Talking about the latest benchmark Anuj Poddar, EVP Viacom18 & Business Head, ETV Marathi said “Zhunj Marathmoli is a show that is focused on striking a balance between contemporary thought and traditional values.  The music video “Zhunj De” aptly captures the spirit and spunk of the show while celebrating the true Maharashtrian spirit. With the digital launch of the music video, our endeavor has been to amplify the reach of the video and capture the mind space of our viewers by engaging with them across multiple screens”

     

    The Music Video “Zhunj De” salutes the motherland (Maharashtra) and captures the thought of fighting for respect as a true Maharashtian.  With the On-Air tune-in Astons on the home channel, high decibel campaign on the channel’s Facebook page  and Page post link ads to New & existing Fans of ETV Marathi, the channel has left  no stone unturned to  increase the reach of the music video.

     

    Zhunj Marathmoli promises to provide a heady concoction of action and drama while showcasing Maharashtra’s cultural extravagance. Truly bringing alive the vast scenic expanse of Maharashtra, this new show with Shreyas in the driver’s seat promises to  get 14 celebrity contestants to battle it out  as they embark on this road-trip through their motherland.