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Tag: Music Streaming Service

  • MixRadio rolls out music streaming service on all mobile platforms in APAC

    MixRadio rolls out music streaming service on all mobile platforms in APAC

    MUMBAI: MixRadio is planning to roll-out its music streaming service to Asian consumers by expanding across Android and IOS platforms. The company has also inked a new partnership with HTC.

     

    Known for its ease-of-use and highly personalized music streaming service, the free MixRadio app can now be downloaded from app stores in India, Singapore, Malaysia, Indonesia, Thailand and Vietnam.

     

    Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadio’s recent acquisition by mobile messaging service, LINE, enabled it to launch on Android and iOS platforms. The co-marketing opportunities with LINE presented to MixRadio through the partnership will help drive growth in the Asia Pacific region.

     

    Speaking at Music Matters in Singapore, MixRadio vice president for APAC Jamie Robertson said, “We’re excited to be bringing our personalized and easy-to-use music streaming service to a huge new audience in the Asia Pacific region. For many people this will be the first time they have been able to experience MixRadio. We’re confident they will love the simplicity of the experience, the quality of the personalization we deliver as well as the offline mode which is a unique offering in our industry that lets you take your music anywhere and avoid high data charges.”

     

    We are already available in 31 countries and have been developing and improving our personalized music offering over many years, meaning we combine the benefits of having a heritage in the space with the excitement of launching a new product. We will also continue to deliver a great service to existing users on Windows Phone.”

     

    In its new co-marketing partnership with HTC, MixRadio will exclusively provide music updates for HTC’s BlinkFeed, providing personalized music news tailored to the users’ music tastes.

     

    HTC EMEA president Phil Blair said, “HTC is a pioneer in providing top quality audio experiences via mobile. We were the first smartphone company to combine dual stereo speakers, a finely tuned sound profile and Dolby decoding technology to deliver an end-to-end multi-channel audio solution, HTC BoomSound. The MixRadio partnership is the latest example of HTC investing in delivering rich audio experiences, helping us bring completely personal and relevant music news to our users, so they never miss out on the latest releases and mixes of the music they love.”

     

    MixRadio also offers thousands of curated mixes created by a global team of music experts, and by international stars. Unlike many free music streaming services, MixRadio lets users listen to offline mixes on the move.

  • Music streaming service Guvera tots 10 million users globally; 3 million in India

    Music streaming service Guvera tots 10 million users globally; 3 million in India

    MUMBAI: Global music streaming service Guvera has reached a milestone of 10 million users. Achieving yet another milestone since its inception in India, Guvera has now garnered a database of over three million users in India.

     

    Guvera has grown from a user base of 1.5 million users in October 2014, to 10 million users in April 2015 globally. A growth that is a testament to their impact on the music streaming industry globally – with over 35,000 users joining the service each day, across the world, over the past 22 weeks.

     

    This milestone follows hot on the heels of Guvera’s acquisition of blinkbox Music in the UK from Tesco in January 2015, which brought with it 2.5 million registered users. One of Guvera’s fastest-growing markets, India, has also just recently celebrated its three millionth user, representing significant growth since launching in November 2014.

     

    “As a young brand, we welcome the 10 millionth user to the Guvera platform with a real sense of pride and delight. We’re thrilled to see Guvera’s global community growing daily and we hope to bring more music lovers on board as we enter new markets in 2015. We believe our growth is also testament to the success of our unique non-disruptive ad-funded model, which allows our users to discover and play the best expert curated music,” said Guvera CEO Darren Herft.

     

    Guvera’s commitment to providing music via an ad-funded model is continuing to be seamlessly integrated with the user experience via the use of branded channels. Brands including Yes Bank, Harley Rock Riders, Ezeego1 and Shaadi.com have partnered with Guvera to bring the innovative concept of Branded Channels to life, giving Guvera users exclusive access to their playlists, offers and content.

     

    Herft added, “Branded channels are a great example of how users are able to engage with brands in a less disruptive manner. Guvera is putting the consumer in charge of the advertising experience. Moreover, advertisers know that they are paying for ads that consumers want. We believe that Guvera is a platform for advertisers and brands to connect with a significant database of users, made possible with the help of Guvera’s innovative content-targeting algorithm.”

     

    The company will continue to focus on its ‘programmed globally, tuned locally’ approach. Guvera’s growth has been helped by its unique customer focused services that are conceptualized by placing the user at the centre of its innovation.

     

    Additionally, the company has also released listening trends based on the Indian user consumption data gathered by its local team in the market. The research points out that amongst the Indian user landscape, the states of West Bengal, Delhi, Gujarat, Maharashtra, Karnataka, and Tamil Nadu are India’s top music streaming states. Amongst these findings, it was also seen that India’s top 3 streamed artists were Arijit Singh at No.1, followed by Yo Yo Honey Singh at No. 2 and Divya Kumar at No.3.

     

    The top category of playlists that resonated most with the users were #love, #dance, #Rahman (music by AR Rahman) and #Pop. Lastly, the research also throws light on the demographics that are most active with the age groups between 18 – 24 years and 25 – 29 years emerging at the top.

     

    Guvera’s global partnership with Lenovo will also see the Guvera app pre-loaded onto Lenovo smartphones and tablets across a potential 160 markets in which Lenovo operates, giving Guvera huge potential to reach millions more people around the world.

     

    Earlier this month, Guvera debuted its newest innovation Fradio at SXSW. Currently available in the USA and Australia (with plans to further expand in 2015), via iOS and Android, Fradio allows users to host their own radio broadcasts using tracks on the Guvera music library. Friends and fans can then listen to and interact with the broadcast in real time, through live talk-back, comments and track requests.