Mumbai: International music streaming app Moodagent empowers individuals to make their listening experience entirely their own as it unveils its global brand campaign called ‘We’re Moodagent. We’re Here’ in India. The cinematic campaign takes this thought a step further as it encourages individuals to design their own dynamic listening experience and promises to ‘be here’ for all of life’s ups and downs – with a playlist to match.
Created in-house by Copenhagen-based Moodagent, the campaign brings alive the brand thought that every distinct mood deserves its own playlist.
“Every individual is unique and both their favourite tune and their mood and situation is constantly evolving. It was important for Moodagent India to lean into the theme of individuality and personalisation and not simply distribute a global video, but rather create a local version based on the global storyboard,” said the music platform in a statement.
“The idea behind the campaign is to showcase how the flexibility, mobility and adaptability of Moodagent empowers listeners to lean into their individuality. We believe that music discovery should be simple, fun and interactive, but also appreciate how it can have a profound impact on our daily lives,” stated Moodagent India EVP and MD Jyoti Handa. “We want to connect artists and listeners – build a community – around that idea; that the music you listen to may define you for a moment, but you always have the power to explore and challenge what makes you – You.”
