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Tag: music licensing deal

  • Tips Music strikes multi-year licensing deal with ShareChat and Moj

    Tips Music strikes multi-year licensing deal with ShareChat and Moj

    Mumbai: Tips Music on Tuesday announced a multi-year licensing deal with social media platform ShareChat and short video app Moj. The deal is one of the largest music deals announced this year by the company.

    The partnership will allow the 340 million active users, on both ShareChat and Moj, access to not only Tip’s latest upcoming music content but its massive catalogue of Indian music to create their own short video content using the in-app library, said the statement. 

    The robust music library offers thousands of songs in diverse Indian languages like Hindi, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Bhojpuri across genres like film or non-film songs, devotional music, ghazals, and indie-pop.

    “It’s been a pleasure continuing our collaboration with ShareChat and MoJ, they are an amazing team and really have established themselves in such a short time frame, with this partnership both companies will continue to grow side by side and open possibilities for creators and users to explore their creativity,” said Tips Industries chairman and managing director Kumar Taurani.

    “Our multi-year deal with Tips Music is a key part of our strategy to be an ally of the music industry and a signal of our increasing focus on ensuring music fans have the widest library of music available on a short video platform in India to create fan-powered videos,” ShareChat and Moj senior director music partnerships Berges Y Malu. “Tips Music’s large catalog of content spreading across languages and genres provides our users with access to amazing music to create immersive social experiences. These partnerships help artists grow their audiences and break songs across India.”

  • Saregama inks music licensing deal with Chingari

    Saregama inks music licensing deal with Chingari

    Mumbai: Music label Saregama has inked global music licensing deal with homegrown short-format app Chingari.

    As part of the deal, the entire catalogue of the music label will be made available on Chingari, allowing users to create innovative content using the robust music library of over 130K songs in diverse Indian languages like Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati among others, said the statement.

    The deal will also have the recent slate of new content that the music label has acquired off late. A quick scan of the recent additions include music of the films such as “Bellbottom,” forthcoming projects like “Gangubai Kathiawad,” “Maidaan,” and the next untitled project of Ranveer Singh with director Shankar.

    The deal also includes music from forthcoming Telugu films like “Sarkaru Vaari Paata” (starring Telugu superstar Mahesh Babu) and “Shyam Singha Roy” (featuring popular Telugu leading man Nani), hit singles of Badshah, B Praak, Arjun Kanungo, and Shreya Ghoshal among others as well as latest Punjabi tracks of Kaka, Amy Virk, Sukh-E, Parmish Varma and more, songs of Bhojpuri superstars like Khesari Lal Yadav, Pawan Singh and Ritesh Pandey and others, all the new songs of popular Gujarati singers Rakesh Barot and Kajal Meheriya.

    “Chingari creators are known for creating out-of-the-box videos. Saregama is a power bank of songs and offers a diverse slate of genres. Our creators can use this to their advantage and develop some fantastic content pieces,” stated Chingari CEO and co-founder Sumit Ghosh.

    “Our aim at Saregama is to make our rich music library be made available to the legions of music lovers from all over the world on as many platforms as possible. To that essence, our partnership with Chingari is a natural fit, given the large followership it enjoys,” said Saregama MD Vikram Mehra. “We are in the midst of a content boom, and we are looking forward excitedly at the immense creativity that content creators will bring with our music on the Chingari platform.”

    “With the success of short video apps, influencers have gained strategic importance beyond being just content creators,” said Chingari COO and co-founder Deepak Salvi. “Saregama, on the other hand, has been a market disruptor & leader with its refreshing slate of song genres. It will be exciting to see new developments take shape under this collab.”