ITV

Tag: Music Dil Mein

  • GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’

    GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’

    MUMBAI: Having effectively marketed over 11 movies in just a span of one and a half year, Global Sports Entertainment and Media Solutions (GSEAMS) has now entered a three movie marketing deal with the makers of ‘Duniyadari’ and CCIPL under its movie marketing division.

     

    GSEAMS signed a deal with the famous Marathi movie director Sanjay Jadhav worth a crore, comprising of in film branding & co branded marketing for ‘Pyar Wali Love Story’.

     

    Jadhav, said, “We are very happy to have partnered with GSEAMS. GSEAMS have helped us do the much needed strategic alliances and tie-ups to promote our movie on a grand scale. We have done a three movie tie-up with GSEAMS based on the response that we have got working with them. We look forward to working with GSEAMS on our other projects.”

     

    GSEAMS has been involved in marketing more than 11 movies with Viacom, Eros, Fox and others, provided media solutions to clients like Reliance Infra and many more. GSEAMS have also produced the super hit music anthem, “Music Dil Mein” for World Music Day on behalf of 9XM.

     

    GSEAMS’ directors Arjun Singgh Baran and Kartik Nishandar said, “Movie marketing for Marathi Industry was something that was unexplored. For the first time ever for a Marathi movie we have been successful in getting on board multiple media/brand alliance partners. We have also created a lot of innovation including the latest that we did at a college in Mumbai.  We are very glad to partner with Sanjay Jadhav who has given us such hits like Duniyadari and look forward to working with him more in the future”.

     

    The marathi movie ‘Pyar Wali Love Story’ stars Swapnil Joshi, Sai Tamhankar, Urmila Kanetkar, Sameer Dharamadhikari, Upendra Limaye and is slated to release on 24 October 2014.

  • 9X Media launches ‘Music Dil Mein’ on World Music Day

    9X Media launches ‘Music Dil Mein’ on World Music Day

    MUMBAI: “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything” are the famous words of Greek philosopher Plato which stand true even today.

     

    On the occasion of World Music Day, 21 June, 9X Media is celebrating the day in a musical way. Last year, the channel got tremendous response to music video ‘Tung Tucking Ting’. This year, the network has planned to make it bigger and better. It has created a music video ‘Music Dil Mein’, featuring India’s current top 13 Bollywood music talent.

     

    The music video will be launched across all the five channels and digital platforms of 9X Media. The network will go all out to truly live the spirit of the day and celebrate it.

     

    “We believe engagement with the consumers in the space that we are in is to engage with consumers and best way to drive point that, is ‘think music, think 9XM’,” says 9X Media Network EVP and business head Punit Pandey.

     

    Composed by Rochak Kohli, ‘Music Dil Mein’ features India’s current top 13 Bollywood music talents -Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, and Shweta Pandit.

     

    “World Music Day is a property for us; this is the third year we are celebrating it and year-on-year it is only getting bigger. It is not just for a day, but for the next two weeks that the song which we have collaborated with the artists is going to be played on our network,” informs 9X Media SVP and head of content Amar Tidke.

     

    Moreover, the channel has designed a special programming line-up for the day. It will air all the hits of AR Rahman, Yo Yo Honey Singh, Amit Trivedi and many more famous artists’ throughout the day.

     

    To popularise the video, the channel has got Bollywood stars as well as the animated characters of the channel on board.

     

    The channel has tied up with Sony Music which will distribute the song on digital platforms. “Since out TG is always online, second screens play a vital role in our strategy. Digital platforms have become an important tool for us to reach out to our target audience,” says Pandey.

     

    According to Sony Music India marketing director Sanujeet Bhujabal, it is a great song and it will be using all their marketing muscle to ensure the song reaches out to fans. “Having worked with 9X Media in the past we are sure together we will create new success with the song.”

     

    Promotional activities

     

    ‘Music Dil Mein’ will be promoted through on-ground initiatives across India. The Network has associated with over 150 night clubs and lounges across India which will be playing the club mix of ‘Music Dil Mein’ simultaneously on the midnight of 20 June to welcome the World Music Day.

     

    Besides the on-ground initiatives the video will be promoted across radio through RadioCity. The music video will be available as a whole song and RBT cuts across all telecom partners via SMS (SMMDM to 56060). The Network has also launched a series of innovative digital initiatives.

     

    The track will be available on YouTube in five different versions – a Karaoke version, two lyrics videos, a remix video and an unmixed instrumental track besides the original rendition. 9X Media has also created an Android application on which the music track can be easily downloaded.

     

    “The attempt is to ensure that it reaches out to the maximum people and there are millions of people who like music,” concludes Pandey.