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Tag: Music conference

  • The sixth edition of All About Music will facilitate growth and spark discourse

    The sixth edition of All About Music will facilitate growth and spark discourse

    Mumbai: After two years of the pandemic, India’s biggest music conference is back in person for its sixth edition with its primary partner, Youtube Shorts, which is all set to take place from 20th to 22nd September at Taj Lands End, Mumbai.

    Since its first edition in 2017, All About Music has grown to become one of the country’s premier B2B networking events, with five sold-out editions. The annual event brings more than 6,000 stakeholders and experts from key areas of the entertainment industry.

    This year’s edition is packed with three whole days of curated keynotes, panels, workshops, artist showcases, masterclasses, and success stories, along with opportunities to network and pitch ideas. This year, All About Music focuses on the creator economy’s impact on Indian and global music and the world’s economy at large, whether it’s branded content, sync deals, monetisation or music distribution. Understand how music makes the Indian creator economy louder than ever before.

    With web3 on the cusp of a revolution, All About Music is excited to feature speakers like illustrator Santanu Hazarika, offering a creator’s perspective on grasping NFTs and the metaverse.

    This edition of India’s biggest music conference includes talks on global music publishing by Warner Chappell Music co-chair & chief executive officer Guy Moot and the potential of music education in India from Global Music Institute director-strategy & development Megha Balanim. The event will also see RadioOne’s national brand head Hrishikesh Kannan talk about his journey from music jockey to helming a radio channel.

    Plus, some of the biggest and brightest names in Indian and global music will be present under one roof. They include OML Entertainment chief executive officer Gunjan Arya, Universal Music Group (India & South Asia) vice president, new business and brand partnerships, Preeti Nayyar, Bigtree Entertainment founder and chief executive officer Ashish Hemrajani, superstar singers Armaan Malik and Prateek Kuhad, and many more.

    Speaking about this year’s power packed edition, create and collab business head Ashish Jose said, “The purpose of All About Music is to create space for conversations and interactions that amplify the voices of key stakeholders who are bright spots within the music industry. We do this because we believe that the whole is greater than the sum of its parts and that when we invest the time to listen, ask, share, and learn, we grow together.”

    One of the most important events in India’s musical calendar, All About Music bridges the chasm between the aspiring and the established while addressing the lacunae of the music industry. This year, engage in one-on-one discussions with the industry’s movers and shakers through connect corner, a unique 60-minute networking opportunity to meet, greet and turn ideas into reality.

    For the first time, All About Music will also showcase the talents of a few selected artists who get to perform in front of a live audience that’s packed with all the stakeholders of the music business.

    Last but not the least, the conference will continue with its endeavour to empower artistes to present their work directly to filmmakers, showrunners, and record labels, allowing for immediate feedback and reviews.

  • Music adds stronger recall value to films says Imtiaz Ali

    Music adds stronger recall value to films says Imtiaz Ali

    MUMBAI:  “Music can make or break a movie,” said Jab We Met director Imtiaz Ali as he spoke about his love and passion for music at the MixRadio Music Connects (MRMC) today. He went on to disclose that the most fun part for him while directing a movie was when he was involved in making the music.

     

    Speaking specifically about his love for Bollywood music and songs, Ali reckons that in an Indian movie movies were incomplete without music as was energy here. “In Highway, I started with one song in mind and ended up having nine songs in the movie.” He revealed. His latest flick Tamasha also has eight songs tracks in the movie.

     

    He informed that in India, music recording started in 1902 and the music library today consists of around 1.2 million songs, which is more than in several countries of the world.

     

    According to Ali, the shelf life of music is more than that of movies. Providing an example, he said “Even today we listen to songs from the 1950s and 1960s, playing on radio at times, we may not remember the movie or the actors, directors, but we always remember songs.”

     

    He went on to speak about the phenomenon of movie directors and producers launching music titles before a movie. He felt that if the music was well received, half the battle was won as movies are remembered through their songs.

     

    Ali, known for his special connect with young audiences, said that the connect comes when the content flows from the heart. “Anything pure and true has more chances of success and therefore Rockstar connected with the youth. They youth doesn’t want to be spoon fed or told what to do and therefore, Sadda Haq, which was a tough song  to understand lyrically, but with a strong message stood out and was  the most popular songs in the movie.”

     

    Before joining movies Ali worked for two TV shows and worked on their respective music with Pritam and then ventured into producing films. His mantra for making movies was “Imagination going beyond the real vision” he said.

     

    Starting with Socha Naa Tha, the director rose to fame with Jab We Met. His movies Love Aaj Kal and Rockstar were both critically acclaimed as well as commercial hits at the box office. He is currently working on his latest project Tamasha starring Bollywood stars Deepika  Padukone and Ranbir Kapoor.