ITV

Tag: music channel

  • Zing revamps brand strategy and channel packaging to appeal to Gen Z

    Zing revamps brand strategy and channel packaging to appeal to Gen Z

    Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

    “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as ‘aap nahi samjhoge’,” said the statement.

    Zing’s revamped programming includes music slots that showcase Punjabi, Indie-Pop, foot-tapping party songs as well as evergreen hits. It will also bring popular Korean Dramas in Hindi for its young viewers. The channel is set to launch the 13th season of their popular show Pyaar Tune Kya Kiya that has completed 12 seasons in eight years. Also, returning will be the new season of Zing’s gamified chat show Game On which features popular cricketers. The first season featured elite cricketers like Yuvraj Singh, Harmanpreet Kaur, and Shikhar Dhawan amongst others. Zing is planning to launch an exciting line-up of digital-first content.

    “Zing is India’s foremost youth entertainment channel and we pride ourselves on having our finger on the viewer’s pulse,” said Zing, &TV and Big Magic chief cluster officer Vishnu Shankar. “Our extensive interactions with youth across metros and tier 1 and tier 2 cities revealed a common grouse – ‘Koi nahin samajhta hummein’; we are expected to understand without being understood. This feeling led us to our brand purpose and the latest campaign wherein we highlighted some of the key moments where they feel ignored or misunderstood. At Zing, we wish to create a mahaul where the youth feel this is truly my space, my vibe, my tribe.”

    “In India, Gen Z comprises the largest population segment and with our new identity we want to reinforce that we are an extension of their tribe,” said chief channel officer – music cluster Arghya Roy Chowdhary. “We are a channel that mirrors their life and lets them be themselves. With our new positioning in place, all we needed was the right brand ambassador, and given his personality, swag, and ability to connect with the youth, there is no one better than Siddhant Chaturvedi. He is the perfect brand fit! With the campaign kicking off this week we can’t wait for our viewers to experience the all-new Zing.”

    “The aspect of Gen Z not being understood is very real and I felt the same while starting out,” said Siddhant Chaturvedi. “It was my tribe that helped me keep my head in the game through that phase which is why I instantly connected with Zing’s campaign. It’s great that youth have a safe space that celebrates and vibes with them. My own introduction to the world of music was through Zing which makes this partnership even more personal and I’m super excited to be a part of Zing’s tribe!”

    Zing will kick start its campaign on 25 May with the launch of the brand film featuring Siddhant Chaturvedi.

  • Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Mumbai: The music channel from the house of IN10 Media Network is all set to conquer the music genre as it captures the pulse of the ‘naya’ India. In conversation with ShowBox VP – programming and strategy Clyde D’Souza, to understand the channel’s growth and upcoming plans…

    Edited excerpts:

    ShowBox was revamped last year. How has been the response, so far?

    Since its launch, ShowBox has received an extremely positive response from young Indian audiences. In 2021, we decided to revamp the packaging to make the channel look sexy, young and energetic. Our promise to the viewers is ‘ek naya India ka naya music channel.’ The channel caters to an India which listens to its heart and follows its dreams. The music, therefore, is Bollywood hits along with independent and regional – Punjabi and Haryanvi.

    According to you, what is the USP of the ShowBox channel in the cluttered market?

    Fortunately, Indian viewers are spoilt with choices, but what makes us stand out is our curation of music from across India. While our core remains Bollywood, India is seeing a change in music tastes and the rise of regional content consumption. ShowBox is happy to ride the wave of Punjabi and Haryanvi artists with dedicated music blocks like ‘Bamb Gaane’ and ‘Tau Ki Playlist.’ Our USP is also the innovative interactive shows that we have brought to Indian music television.

    Your tagline is ‘Dil ki Sun,’ how are you connecting with today’s viewers?

    Whether it’s streaming or start-ups we are seeing India and Indians taking over the world from content to products. An outcome of young India following its heart and passion. Uplifting music, especially from their hometowns plays a big role in this and ShowBox is finding a huge connection with this ‘naya’ India.

    What are the innovations that ShowBox offers to its viewers?

    We all live in a hyperactive social media universe and we want our channel to also reflect this. ShowBox has various innovations like the duration timeline which helps a viewer know how much of a song remains. In addition, our show ‘Luv You Zindagi’ has questions regarding love which viewers can vote for in real-time and see their comments on air. 

    With music now available on the go, what steps are you taking to keep the viewers hooked on?

    As I mentioned earlier, we are a social media friendly channel. In keeping with this, ShowBox has dynamic Wikipedia-like trivia and Instagram photos with up-to-date information about artists that are showcased while the song is playing. Our show ‘Reel Top 10’ is a social media-driven countdown featuring Top 10 songs and Top 10 celebrity reels of the week. These constant innovations keep us trending with our viewers.

    How is 2022 looking for the channel?

    Now that we have seen viewers love ShowBox, we will continue to build on interactive innovations and soon a few more will be launched. In addition, we will also be giving new musicians a platform on ShowBox by creating and showcasing their original music. Stay tuned to ShowBox for a rocking 2022!

  • MTV Beats increases share in music genre to 21% as it turns 5

    MTV Beats increases share in music genre to 21% as it turns 5

    Mumbai: Hindi music channel MTV Beats maintained the top position in the genre consistently with an average weekly time spent of 28 minutes per viewer. The channel garnered a total of 370 million viewers along with a total of more than 120 billion viewing minutes, further improving its genre share to 21 per cent as compared to 17 per cent the previous year.

    This year MTV Beats completes five years since its launch. The channel has launched a month-long interactive campaign to celebrate its anniversary. It has launched a series of contests hosted by singer and pop icon Dhvani Bhanushali. The channel is giving away 62 prizes along with five bumper prizes to the winners of the contests.  

    The channel has found innovative ways of revamping some of their existing shows by going remote with zoom call shoots and phone-based footage, some shot by artists themselves. The popular show “Dil Beats Lockdown Love” witnessed a cumulative reach of 38.7 million viewers with a total of more than three lakh viewing minutes, shared the channel.

    “MTV Beats’ journey has been exciting and exhilarating,” said Viacom18 head of youth, music and English entertainment Anshul Ailawadi. “Since its launch in 2016, the channel has demonstrated growth in the Hindi music genre by diving deep into consumer insights and upscaling its content to cater to its viewers. In the last one year, with realities changing daily, we have managed to keep our audiences thoroughly engaged with unique and original programming initiatives.”

  • Zing’s Diwali campaign urges individuals to gift their time

    Zing’s Diwali campaign urges individuals to gift their time

    Mumbai: Youth channel Zing has launched a campaign ‘Be a Sparkle With Zing’ that urges individuals to gift their time by being mentors to those in need.

    Through this program, Zing is trying to educate the youth about mentoring, and bring them together to lead the change at these NGOS, who play an instrumental role in instilling a positive attitude amongst their beneficiaries, making them socially aware and preparing them for the future, it said in a statement.

    “Zing, as a brand, believes in consumer centricity and always tries to connect and engage with the youth while making a difference in their lives,” said music cluster chief channel officer Pankaj Balhara. “Diwali is the perfect occasion to initiate a campaign to take our ideologies forward. A small contribution in terms of time can go a long way in adding a sparkle to the lives of these kids and contribute towards building a brighter future for them.”

    The channel has tied up with NGOs – The Lighthouse Project, Mentor Together, Antarang Foundation and Katalyst India to help connect under resourced youths to their perfect mentors.

    “We are driven towards greater equality of opportunity for every young person in India,” said Mentor Together associate director of operations Jean Paul Boddu. “Through our one-to-one mentorship, it is not just young people who learn skills and gain direction for their future; mentors also learn skills of empathy and leadership.”

    “Antarang Foundation has been working towards forming a healthy world for the youth that motivates them to ‘passionately, productively, and positively’ choose their career,” said Antarang Foundation student outcomes Carmel Rasquinha. “So, when Zing came with this wonderful mentorship initiative that encourages people to allot some time to help a young person from an under-resourced background to grow, we were more than happy to join forces.”

  • Zee Vajwa strives to strike a chord with Marathi music lovers

    Zee Vajwa strives to strike a chord with Marathi music lovers

    NEW DELHI: Unarguably, the leader in the Marathi-language television space, capturing 57 per cent of the viewership share in FY’20, as per BARC  with Zee Marathi, Zee Yuva and Zee Talkies, Zee Network is all set to add another one to that list. This time, it is a music pay TV channel Zee Vajwa which is scheduled to flag off in October.

    Speaking at its virtual launch  Zeel chief consumer officer Prathyusha Agarwal shared that it was a natural decision for the network to build on its existing popularity in the region and launch the channel. 

    She added that Zee Vajwa will be quite different in its offerings. “We have curated more than 3000 playlists suiting every mood. Not just that, the channel, apart from music shows, will also air short-form and long-form content of various kinds.”

    “One of the key differentiators would be experiential music slots with several category firsts which will truly amplify the moment for the audiences. Marathi viewers are  extremely proud of their culture and the channel will celebrate it by giving the youth a platform to voice their opinions and be heard. A category first, Zee Vajwa will also have a non-fiction show in the comedy genre.”

    Overall, in look and feel, the channel has tried to merge in the youthful and historically rooted signages for the channel, creating a mass appeal. It will be dominated by pop culture icons, taken both from the TV and digital world and some classic elements of traditional dance and music will create an additional rustic vibe. The sonic identity of Zee Vajwa is a fresh take on traditional Maharashtrian sounds of duff, sitar, tomtom, etc.

    But is it the right time to launch another pay TV offering when the market sentiment is slow and advertisers are spending very carefully?

    Agarwal stated that the intention of launching the channel is to offer something different to the market, which had a lot of scope. “But I also think that we are seeing positivity in the market and it seems like a huge opportunity for us,” she added. 

    Zeel chief revenue officer Ashish Sehgal exuded confidence that Zee Vajwa will also prove an interesting platform for advertisers  – even in these cash-strapped times. Said  he:  “Our growing viewership and revenue share in Maharashtra is a reflection of our successful journey so far. Our objective has always been to provide holistic surround to our consumer/customer and  in Maharashtra, with Zee Vajwa, we see an opportunity for us to not only strengthen our music cluster but further gain viewership/revenue shares as well. We are excited to dial up the impact for advertisers this festive period.”

     Another challenge that the channel might have to face is the increasing popularity of digital options like apps and streaming platforms. 

    “The Indian market, when it comes to music streaming is still heavily dominated by TV channels. Firstly, when it comes to apps, the experience is more personalized and inward. But when it comes to sharing with the whole family, television will remain the preferred choice. Secondly, on digital platforms, you have to go and search for the kind of music you want to listen to, but with our playlists, we are taking that hassle away.” 

    The channel will soon kickstart a high-decibel marketing campaign across TV, digital, and other platforms, utilising the strength of existing Zee platforms.

  • MTV Beats innovates programming strategy amidst lockdown

    MTV Beats innovates programming strategy amidst lockdown

    MUMBAI: With lockdown 3.0 underway, MTV Beats is bringing for all music lovers a fresh content line up starting 14 May. The channel will offer five new shows, five days a week.  These include new shows like MTV Beats Pyaar Karo Na, MTV Beats Lockdown House Party and MTV Beats Sessions From Home coupled with innovative ‘lockdown’ renditions of its existing popular properties Baba Ki Chowki and Dil Beats with Darshan Raval. Some of the young talents such as Darshan Raval, Dr Sanket Bhosale, Akasa, and DJ Chetas will entertain our viewers ‘At home’.

    MTV Beats head business planning  and content partnerships, youth, music and English entertainment Viacom18 Vikas Boni said: “As a one-stop destination for all things Bollywood, MTV Beats has always stayed ahead of the curve offering not only music but a fresh take on it with artists. The channel’s reach has jumped, and viewership has grown significantly during the lockdown. With limited new music videos being launched amidst the lockdown, the need for fresh content to supplement music is even higher. Our new programming line-up, therefore, caters to the consumer demand for fresh content and intends to push the growth trajectory further.”

    First up is MTV Beats Sessions from Home that will let viewers rejoice with unplugged versions of some of their most favorite songs and sing along with their favorite artists like Jonita Gandhi, Lisa Mishra, Nikhita Gandhi, Shashwat Singh and many more. As they make viewers swoon to their most melodious tracks, each of them will also share anecdotes about the songs they choose. Also, catch the fun segment, MTV Beats Wants To Know, a zappy rapid-fire, full of amusing answers and candidness. Watch your favorite artists react like never before!

    Baba is back but this time with a digital twist! MTV Beats Baba Ki Chowki- Lockdown Edition will have comedian Dr. Sanket Bhosale pump up the humor, not just with leading Bollywood stars but also fresh faces from the world of digital, all on a video call! In addition to funny news and quirky trends, the show will be filled with interesting segments like a question by a fan, fun games, Baba’s lockdown messages and don’t forget to catch the ‘Lockdown Step of the Week’ to drive your boredom away.

    How about a virtual love dost to settle your lockdown love problems? Darshan Raval is here to the rescue. Post the astounding success of the last 2 seasons, the channel brings a unique rendition of Its most loved show, Dil Beats with Darshan Raval. Premiering every Wednesday, Dil Beats Lockdown Love will have musical heartthrob Darshan Raval present real-life Lockdown wali Love Stories and discuss challenges of keeping love afresh, amidst the current scenario. Viewers will also be asked to share their real-life love stories on social media and talk about their ‘lockdown’ relationships.

    There’s more in store. Offering a unique opportunity to unlock your hearts inside locked up houses, the channel brings a refreshing take on love and dating with MTV Beats Pyaar Karo Na- a first of its kind digital dating show from home. Hosted by singer Akasa, the show, set to air every Sunday, will see a virtual date being set-up between two strangers via a video call followed by some interesting segments, love tasks, and a final proposal at the end. Contestants will also be picked from our social media audience to feature and find love on the show.

    When you find love, how can a party be far away! MTV Beats gives you a chance to set the perfect mood at home. Tap to the tunes of DJ Chetas on MTV BEATS Lockdown House Party, chill out with some electrifying dance music and turn your regular Saturday evenings into an unforgettable one.

    And most importantly, national sacrifice warrants national praise. Through a special property, MTV Beats Desh Ki Beat, the channel will dedicate a ticker on air to display messages of love and encouragement to all those risking their lives for our safety and comfort, sent to us by our audience on social media.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Quarantunes for the quarantined!

    Quarantunes for the quarantined!

    MUMBAI: Vh1 is turning the boring quarantine into lovely Quarantunes! As more and more stay-at-home people are tuning in to home entertainment options in these times of COVID-19 pandemic, Vh1 has got something special in-store: a playlist with the most popular songs handpicked.

    It recently launched a new special – Vh1 Quarantunes. The channel will curate a special playlist daily which will encompass the most popular songs handpicked just to ensure viewers don’t get bored. For example, tracks from international sensations such as Justin Bieber, Post Malone, Travis Scott, Kayne West, Katy Perry, and Miley Cyrus featured on the playlist on Thursday.

    Through this initiative, Vh1 India is asking viewers to stay home while they groove to tunes of the globe’s top-notch artists. Vh1 Quarantunes began on 18 March and will air at 1 pm daily.

    Vh1 Quarantunes will be in line with the channel’s other shows such as Vh1 Top 10, a weekly playlist of the top 10 songs in the country which airs on Saturdays at 7 pm and Vh1 Trending which airs the most trending songs of the week across cities and in India which airs on Sundays at 7 pm.

    Analysts are predicting that consumers’ media consumption tends to rise during broadly disruptive events. As India’s biggest cricket showbiz IPL has been delayed, GECs have stopped churning new episodes; niche channels now have the opportunity to pick up on the back of innovative programming.

  • 9X Jalwa launches Jalwa #10YEARCHALLENGE

    9X Jalwa launches Jalwa #10YEARCHALLENGE

    MUMBAI: 9X Jalwa, the Bollywood hits music channel by 9X Media, has created Jalwa #10YEARCHALLENGE, a unique property that showcases the songs of Bollywood stars from past to present. Jalwa #10YEARCHALLENGE will feature stars such as Aamir Khan, Aishwariya Rai, Kajol, Akshay Kumar, Salman Khan, ShahRukh Khan, Hrithik Roshan and many more through 10 years.

    Commenting on the initiative, Mr. Abbas Syed, Programming Head 9X Jalwa said, “The #10YearChallenge has gone so viral on social media, it even became a meme. Celebrities, musicians started using the hashtag to show the changes they have gone through in past 10years. Since Jalwa’s vast, music library is uniquely curated and its music blocks created around Bollywood stars and their super hit tracks, we thought of creating the Jalwa #10YEARCHALLENGE. This unique music property captures the journey of Bollywood stars through their songs across a decade. We are confident that 9X Jalwa #10YEARCHALLENGE will resonate with the music lovers and Bollywood fans across all age groups.”

    Jalwa #10YEARCHALLENGE is promoted across social media and digital platforms of 9X Jalwa.

    So stay tuned to 9X Jalwa and watch songs of your favourite Bollywood stars from different eras!

  • Songdew TV launches to promote independent music

    Songdew TV launches to promote independent music

    MUMBAI: Songdew.com, which has been promoting independent musicians, has launched its TV channel today. The online music publishing platform has struck a deal with Videocon d2h exclusively. The channel will show the best of independent music and live acts from across the country.

    The overabundance of music channels may pose a question of the new channel’s relevance. But the main factor playing to its strength is that it is the only channel dedicated to independent music.

    Speaking to Indiantelevision.com, Songdew director Sandip Tarkas says, “Differentiation is not at all a problem for us as we already have a differentiated content. While other channels are funky, we are not.” The channel will give a fresh outlook on music among the various Bollywood-dependent channels.

    The idea behind Songdew.com dates back four years ago when two batchmates Sandip Tarkas and founder of Songdew Sunil Khanna had been in talks about a music channel. They went to a music conference where artists were lamenting about lack of common resource to publicise their music. That’s when the idea of Songdew.com was ignited.

    “More than 28000+ talented musicians and bands creating outstanding music, lack a platform to present their creation to music lovers in India. Songdew TV is a giant step in that direction and we are delighted to partner with Videocon d2h as our first DTH platform,” Khanna says.

    The music channel will be promoted primarily through its own media such as the website and the app as well as through the Videocon d2h homepage. The new synergy will provide artists multiple levels of cross-platform promotion including promos of unplugged music.

    “Music connects people. With this insight, we launched Songdew TV on Videocon d2h. Besides offering fresh music to young viewers, it is also our way of promoting new musical talent across the country,” an official spokesperson from Videocon d2h said.

    Also Read:

    Jio Music, Saavn to merge; RIL to invest $100 mn in combined entity

    Dish TV adds 30 new Tamil channels

     

     

  • Channel V vice president – programming Lavanya Anand resigns

    Channel V vice president – programming Lavanya Anand resigns

    MUMBAI: Channel V vice president – programming Lavanya Anand has put in her papers at the company.

     

    Anand served as the content head of Star India’s music channel Channel V from December 2012. In this role, her primary responsibility was to create and manage content on the channel – both fiction and non-fiction – across genres. She was also involved in the strategic running of the channel.

     

    With more than 15 years of experience in the Indian broadcast entertainment industry, Anand has been a part of over 75 shows in different media companies like UTV, Yash Raj Films and Zee Entertainment amongst others with a particular focus on content creation.

     

    Sources confirmed to Indiantelevision.com that the new hire for the designation is currently under process by the channel.