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Tag: Murugavel Janakiraman

  • Bharat Matrimony bets on AI to align stars

    Bharat Matrimony bets on AI to align stars

    MUMBAI: When tradition meets technology, even the stars take note. Bharat Matrimony has partnered with AI startup Ask My Guru (AMG), investing 500,000 dollars to bring centuries-old Vedic astrology into the digital matchmaking era. The move follows AMG’s 1.2 million dollar seed round, taking total funding to 1.72 million dollars, aimed at accelerating AI-driven astrological compatibility for modern users.

    Astrology continues to shape over 80 per cent of Indian marriages, and this partnership bridges cultural wisdom with AI precision. Ask My Guru’s platform makes horoscopes instantly accessible while adding deeper, nuanced insights to compatibility analysis, blending faith, tradition, and technology seamlessly.

    “Marriage is not only about bringing two people together but ensuring harmony between them. Astrology has always played a vital role in this process. With Ask My Guru’s AI-powered astrology, we combine tradition with cutting-edge technology for the benefit of millions,” said Matrimony.com Group founder & CEO Murugavel Janakiraman.

    AMG’s founders, Krishna Mohan Vedula and Vivek Sadamate, bring over a decade of experience in scaling consumer platforms. “Bharat Matrimony’s trust in our vision will elevate AI-driven astrology from a niche tool into a mainstream, culturally anchored solution,” Vedula said. “Users will now enjoy real-time compatibility assessments, personalised astrological guidance, and multi-dimensional life insights, making AI astrology a transformative part of matchmaking.”

    Launched in June 2025, Ask My Guru has already recorded 5 million chats and 400,000 registered users. With Bharat Matrimony’s backing, AI astrology will now be integrated into the matchmaking experience, expanding language support and predictive precision, and positioning AMG as a leader in AI-enabled Vedic guidance.

    This strategic partnership underscores Matrimony.com’s vision to future-proof India’s most cherished tradition, ensuring that even in a digital age, the stars continue to guide the journey to “happily ever after.”

  • Matrimony.com CFO Sushanth Pai resigns ; Rajesh Sawhney becomes additional director

    Matrimony.com CFO Sushanth Pai resigns ; Rajesh Sawhney becomes additional director

    MUMBAI: Online matchmaking company Matrimony.com informed the Bombay stock exchange that its CFO has decided to go in for a separation from the firm. Sushant Pai who held the position for the past six years handed in his resignation to its chairman & managing director Murugavel Janakiraman on 8 January.  He informed him that he was pursuing opportunities outside Matrimony.com.

    The company also announced the appointment of media veteran Rajesh Sawhney as an additional independent director of the company. Sawhney is the founder, CEO of the GSF Accelerator, an investor in early-stage startups across the country. Besides, he sits on the boards of Ixigo, and IndiaMart Intermesh Ltd. He was the founder  and chief operating officer of Times Internet, and the founder president of the Anil Ambani owned Reliance Entertainment.

    Meanwhile, Matrimony.com is also scheduled to unleash its new television commercial campaign starring film star Anil Kapoor from sometime this month. Kapoor was roped in as the company’s brand ambassador in late 2024. Four films focusing on its BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony are to be released in January. 

  • This Independence Day, Zee English Cluster encourages viewers to live free with ‘1947’ on &flix and ‘Privé Rise Up’ on &PrivéHD

    This Independence Day, Zee English Cluster encourages viewers to live free with ‘1947’ on &flix and ‘Privé Rise Up’ on &PrivéHD

    MUMBAI: “For to be free is not merely to cast off one's chains, but to live in a way that respects and enhances the freedom of others,” Nelson Mandela’s hard-hitting words still hold relevance. As the nation commemorates its victory over slavery with the 73rd Year of Independence, Zee English Cluster paints our television screens in patriotism. &flix brings to you a special week-long property ‘1947’ starting Monday, August 12, weeknights at 9PM and &PrivéHD has a day-long block – ‘Privé Rise Up’ on Thursday, August 15, 11AM onwards.

    How far are you willing to go to protect what’s yours? What price are you willing to pay to seek the truth? With ‘1947’ on &flix, prepare to leap forth into the fierce battlegrounds with a power-packed line-up of movies which includes award-winning films such as Gods Of Egypt, Jack Reacher: Never Go Back, Mission: Impossible – Rogue Nation, G.I. Joe: Retaliation, Fury, and The Patriot among others.

    From drug lords and international terror organizations to espionage and deadly missions; witness the action with ultimate heroes of Hollywood like Arnold Schwarzenegger, Tom Cruise, Brad Pitt Channing Tatum and many more. One of the most acclaimed American war films, Fury is the story of ‘Wardaddy’ (Brad Pitt), together with his five-man crew, as they embark on a life-threatening mission to attack the Nazi army. An action-spy film from the most successful franchise series, Mission: Impossible – Rogue Nation depicts Ethan (Tom Cruise) on a chase to take down Syndicate – a terror organization before their next attack. The exciting line-up for ‘1947’ features all of this and much more!

    Bringing stories of courage and compassion, victory and valour and the footsteps to glory – Privé Rise Up on &PrivéHD promises to leave you with a rush of inspiration. Meet the great men who fought relentlessly to free the society of all evils and feel the other side of their stories with a promising line-up of award-winning movies.

    A film set against the canvas of First World War, Steven Spielberg’s six-time Academy Award nominee, War Horse, as part of Privé Rise, depicts the unbreakable bond and loyalty between Albert and his horse Joey. Another one of Spielberg’s masterpieces, Lincoln, which depicts the quest of the greatest President in American history Abraham Lincoln to abolish slavery, bagged two Academy Awards among other nominations. The line-up also includes two other Academy Award winning movies namely Quentin Tarantino's Django Unchained based on the journey of a freed slave and Mandela: A long Walk to Freedom that chronicles the life of the greatest leader in his fight against Apartheid – Nelson Mandela.

    &flix offers some of the choicest Hollywood movies and the maximum number of television premieres and is available in the Zee Prime English Pack that includes 4 premium channels – &flix, Zee Café, LF and WION at a very attractive price of Rs 15/- per month only. For those who appreciate nuanced cinema, &PrivéHD brings riveting and award-winning films that stimulate the minds and bring alive the other side of cinema with Zee Prime English HD Pack comprising – &PrivéHD, Zee Café HD, &flix HD, LF HD is priced at Rs 25/-.

  • Bharatmatrimony bags superbrand 2019 recognition

    Bharatmatrimony bags superbrand 2019 recognition

    MUMBAI: India’s largest and most trusted matrimony service, BharatMatrimony, from Matrimony.com, has been conferred with the prestigious 'Superbrand 2019' status by leading independent brand arbiter Superbrands India.

    This year's effort was endorsed by 18,013 consumers who scored across 2018 brands and 244 categories.

    “This recognition is for the superior choices BharatMatrimony offers millions of members, our enhanced products and the efficient member service across India and abroad through different touch points including our 135 plus retail outlets. Our thanks to millions of customers who helped us earn this honour. We feel more responsible with every new award we bag and look forward to consistently innovating and serving those looking for a life partner,” says Murugavel Janakiraman, Founder and CEO at Matrimony.com.

    With nearly 3 Million active customers, millions of app downloads and more than 135 retail outlets BharatMatrimony together with its regional services including MarathiMatrimony, BengaliMatrimony, HindiMatrimony, TamilMatrimony, TeluguMatrimony and KeralaMatrimony has become the primary choice of Indians looking to find a match online.

  • BharatMatrimony launches ‘Find Your Equal’ campaign

    BharatMatrimony launches ‘Find Your Equal’ campaign

    MUMBAI: Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni. Conceptualised by Planning Room, the ad is made with a sharp focus on women’s right to equality in a relationship and features MS Dhoni.

    Elaborating on the idea behind the campaign, Planning Room says, “Our idea came from observing lives of married couples across social strata. Women had many concerns …felt their partners took their opinions selectively. Their family influenced big and small things. Simple everyday work wasn’t shared equally. Every day roles played out at home had strong gender typecasting. These serious concerns were a big put off to most women of marriageable age. With the Idea – “FIND YOUR EQUAL” BharatMatrimony wishes to be the voice of millions of women who seek “Equal Relationship” in their marriage. We believe when partners in a marriage value equality, they see each other as equals, treat each other with respect, consider each other's needs, and support one another while pursuing their individual interest too. The campaign features MS Dhoni who plays an equal partner much like he does in his real life. We hope this inspires everyone to find their equal.”

    Matrimony.com founder and CEO Murugavel Janakiraman says, “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change.”

    He adds, “Some years from now, we want to have played a significant role in bringing about equality in relationships. We constantly strive to offer services that are relevant to customers’ aspirations and therefore you will see changes in our product that reflect the woman’s right to equality in a relationship.”

    MS Dhoni, while talking about why he endorsed the brand and the concept said, “I believe in a woman’s right to equality in the relationship. I’m happy that BharatMatrimony is taking up this important cause to drive social change. I’m proud to be part of the #FindYourEqual campaign that has the potential to bring about a social change.”

    BharatMatrimony will soon launch a 360-degree marketing campaign featuring ads to target singles of marriageable age across TV, print, radio, and outdoor.

  • Sushanth Pai joins Matrimony.com as CFO

    Sushanth Pai joins Matrimony.com as CFO

    MUMBAI: Matrimony.com, the online matchmaking and marriage services has announced the appointment of Sushanth Pai as CFO with effect from 15 December 2018.

    He is joining from Mindtree Limited where he’s currently AVP – Finance. Before that he was with GE Capital International Services and KPMG. Pai is an alumnus of Sydenham College (Mumbai) and has attained his CA degree from ICAI.

    Pai said, “I am very excited to be part of Matrimony.com's leadership team and growth plans. The company has created a strong value proposition over the years and this leads into an interesting journey ahead."

    He brings over 20 years of rich and varied experience across technology, finance, and advisory domains to the company and has a good career history of working in domains like investor relations, mergers and acquisitions, risk management and financial planning and analysis.

    Matrimony.com CEO Murugavel Janakiraman said, “We’re sure his financial acumen and experience will help Matrimony.com achieve its goals. We also want to recognise the immense contribution made by Balasubramanian K, the current CFO who’s retiring from active corporate life, in taking our company public, managing investor relations, streamlining the financial processes and driving efficiency.”

  • MS Dhoni becomes the face of BharatMatrimony

    MS Dhoni becomes the face of BharatMatrimony

    MUMBAI: Online matrimony brand BharatMatrimony, has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

    Talking about the association, MS Dhoni said, “I’m happy to be associated with the iconic internet brand BharatMatrimony. It is the most trusted and successful matrimony brand which has helped millions of Indians find a life partner over the last 18 years. I’m proud to be associated with a trusted brand that has created millions of happy marriages. This is a definitely a good partnership.”

    matrimony.com CEO Murugavel Janakiraman adds, “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”

    Commenting on the association, Rhiti Sports, which exclusively manages MS Dhoni’s commercial endorsements, chairman Arun Pandey mentioned, “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way BharatMatrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come.”

    BharatMatrimony will soon launch a 360 degree marketing campaign featuring ads to target single people of marriageable age across TV, print, radio and outdoor.

    Matrimony.com is India’s first pure play consumer internet company to be publicly listed. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is the largest and most trusted matrimony brand which has also established a considerable retail presence with over 140 self-owned retail outlets across India.

    The company delivers matchmaking and marriage related services to users in India and the Indian diaspora worldwide.The company has pioneered several new business models such as MatrimonyPhotography, MatrimonyBazaar, MatrimonyMandaps, and CommunityMatrimony, a consortium of over 300 community matrimony websites.