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Tag: Murugappa group

  • Aircel Chennai Open gears up for its 20th edition. Mind It!

    Aircel Chennai Open gears up for its 20th edition. Mind It!

    Mumbai: The year saw many sports being launched in the country, reconfirming the belief that sports bug has bitten the country.

    While India saw two new tennis leagues, Champions Tennis League and the International Premier Tennis League, being introduced, the Aircel Chennai Open slated to begin from 5 to 11 January 2015, will be in its 20th edition.

     Aircel remains the title sponsor till 2016, the platinum sponsors include Government of Tamil Nadu, Indian Bank, United India Assurance, Murugappa Group and Indian Overseas Bank. The official partners are FedEx, Ricoh, KGS , FIAT, The Hindu, Hyatt Regency, TATA water Plus, Billroth Hospitals, Air Asia, Wilson, Reliance Footprint, and Chennai Live FM. Tennishub.in will be ‘Official Merchandise Partner’ of the tournament.

    Star Sports had bagged the broadcast deal for three years for the Open till 2016. Fans can watch the live telecast of group stage, quarterfinals, semifinals and finals of the open on its channels and live streaming will also be available on starsports.com.

    The tournament, which first began in 1996 and owned by IMG and organised by IMG Reliance, has set a budget of Rs 12 crore. The title sponsor provides 42 per cent of the revenue which is five crore, the other sponsors bring in 37 per cent of the revenue amounting Rs 4.5 crore, the broadcast partner brings in 17 per cent of the revenue share, which is close to two crore while the ticket revenue is pegged close to Rs 50 lakh.

    For this year’s edition the assembly of talent includes four top-25 players and three 2014 ATP World Tour Award winners who will be participating. These include world number four and defending Singles champion Stan Wawrinka, Feliciano Lopez, Roberto Bautista Agut, and former Champion Janko Tipsarevic, returning to competitive tennis after surgery and granted a wild card. India’s Somdev Devvarman and Ramkumar Ramanathan have been granted wild cards

    The tickets of the tournament have been priced at Rs 5,000, 3,000 and 1,500 on the tournaments official ticketing partner, bookmyshow.com.

    Speaking about the three tennis league in India, GroupM ESP national director entertainment sports and live events Vinit Karnik says, “The Champions Tennis League may need some improvement, while the IPTL has created a mark in terms of visibility because of the big stars . Tennis is still considered to be a premium sport. Therefore, one needs to build affinity for the sport, since the affinity levels are low because there are not many people playing the sport. Therefore consistency, in terms of ratings, viewership and followers will not be there for the three leagues.  But these three are trying to create enough buzz that at least the urban youth start playing tennis.” he concludes.

     

  • Interface reassures Chola MS campaign

    Interface reassures Chola MS campaign

    MUMBAI: Cholamandalam MS General Insurance Company, a joint venture between Murugappa group and Mitsui Sumitomo Insurance Company Japan, has unveiled a new multimedia 360 degree communication campaign.

     

    Leveraging the insight that ‘a hospitalisation is as traumatic for the family as it is for their ailing loved one, Interface came up with ‘The Reassurers’ TV commercial.

     

     “The TV commercial is mounted on a life insight of how, during a hospitalisation, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable,” said Interface Communications (Chennai) associate creative director Dominic Kyle.

     

    The commercial shows an Indo–Japanese duo (representing the company’s Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most. And backed by a uniquely Indian empathy, superior Japanese efficiency and the experience of handling 7.2 million health customers, we are the best partner for you when you need us most.

     

    Chola MS Health Insurance Company marketing head Neeraj Moorjani said “Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It’s in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most.”
    The TV campaign will be backed by digital campaign, magazines, radio and Outdoor and Activations.
     

  • Interface reassures Chola MS campaign

    MUMBAI: Cholamandalam MS General Insurance Company, a joint venture between Murugappa group and Mitsui Sumitomo Insurance Company Japan, has unveiled a new multimedia 360 degree communication campaign.

    Leveraging the insight that ‘a hospitalisation is as traumatic for the family as it is for their ailing loved one, Interface came up with ‘The Reassurers’ TV commercial.

     “The TV commercial is mounted on a life insight of how, during a hospitalisation, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable,” said Interface Communications (Chennai) associate creative director Dominic Kyle.

    The commercial shows an Indo–Japanese duo (representing the company’s Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most. And backed by a uniquely Indian empathy, superior Japanese efficiency and the experience of handling 7.2 million health customers, we are the best partner for you when you need us most. 

    Chola MS Health Insurance Company marketing head Neeraj Moorjani said “Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It’s in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most.” 

  • E.I.D Parry assigns creative duties to Interface Communications

    MUMBAI: E.I.D. Parry, a part of the Murugappa Group, has handed over the creative duties of its soon-to-be launched ad campaign to Interface Communications.

    The account has been awarded to the agency on the back of a multi-agency pitch.

    The agency will be working on the new ad campaign on the brand‘s 225th anniversary. Interface Communications‘ Chennai office will service the account.

    Founded in 1788, E.I.D Parry is engaged in the manufacture and marketing of sugar and bio-products. The company is a part of the Murugappa Group since1981.

  • Euro RSCG 4D Matrix wins Parry Nutraceuticals’ digital biz

    Euro RSCG 4D Matrix wins Parry Nutraceuticals’ digital biz

    MUMBAI: Euro RSCG 4D Matrix, an integrated digital marketing agency, has been awarded the digital duties of Parry Nutraceuticals, a division of E.I.D. Parry (I) Ltd and a part of Murugappa group.

    The agency will be responsible for creating a strong digital presence for the nutritional food supplements like Parry’s Spirulina, Green T6 (Green tea antioxidant capsules), PRO 9 (protein energy supplements), PRO 9 D (protein energy supplements for diabetes), Rejuveneyes (to rejuvenate the tired eyes) through their SEO, PPC and social media services.

    Euro RSCG 4D Matrix head – sales (India) Dinesh Kulchandra said, “We are extremely excited and looking forward to working closely with Parry Nutraceuticals. There is an immense scope for a strong digital presence in the segment.”

    Euro RSCG 4D Matrix, with operations spread across India and the UK, delivers results across the digital streams: Digital Marketing- SEO, Social Media and Social Search and Mobile. Along with this, the team leverages industry expertise and utilises latest technology tools to help build brands online via Search, Social Media and Mobile media (including applications).

    Parry Nutraceuticals business head Sajiv K Menon said, “We have been keen to drive our marketing campaigns through the Digi-space also and we have decided that Euro RSCG 4D matrix would be the perfect match for us to drive our ambitious e-commerce plans. We are confident that this will turn out to be a fruitful association.”

  • Vizeum India bags Cholamandalam Finance media biz

    MUMBAI: Aegis Media‘s Vizeum India has won the media mandate for Cholamandalam Finance, the financial services arm of the Murugappa Group.

    The account will be handled out of Vizeum‘s Chennai office.

    Vizeum- Indian Subcontinent MD S Yesudas said, “We are excited about the opportunity to work with Cholamandalam Finance in creating and delivering consumer engagement solutions to the drive their business ahead.”

    Cholamandalam Finance is a comprehensive financial services solution provider that offers vehicle finance, business finance, home equity loans, stock broking and distribution of financial products.

  • Euro RSCG 4D Matrix bags TI Cycles’ digital mandate

    Euro RSCG 4D Matrix bags TI Cycles’ digital mandate

    MUMBAI: Murugappa Group‘s TI Cycles of India has roped in digitalagency Euro RSCG 4D Matrix to handle its digital business.

    ePagemaker was the incumbent agency for the brand.

    TI Cycles of India is aiming to promote cycling and fitness through the fun and fitness platform on ground as well in the digital world and hence has partnered with Euro RSCG 4D Matrix.

    The agency will manage the company‘s website, social media marketing, search engine marketing, mobile marketing and other digital.

    Euro RSCG 4D Matrix COO said, “This is a great win for us considering the extent of work we can do for them. There have been instances where digital has helped drive not just sales, but more importantly, consumer engagement in a similar segment. The team looks forward to this challenge.”

    TI Cycles of India and BSA Motors GM-Marketing, Rajesh Mani said, “Euro RSCG 4D Matrix showcases a promise of fresh creative talent and a solid digital backend, which will help us enrich the audience‘s digital experience. We look forward to an enriching and exciting partnership.”