MUMBAI: Ploughing ahead with pride! Maharashtra’s most trusted Marathi news channel, Zee 24 Taas, turned the spotlight on the state’s unsung heroes at Krushi Sanman 2025, a celebration of farmers, agri-entrepreneurs and the resilience of rural India.
More than just an award ceremony, the event blossomed into a powerful dialogue on the future of farming, spotlighting shrinking landholdings, rising input costs, and the mounting impact of climate change, while also celebrating trailblazing farmers who embraced innovation, sustainability and entrepreneurship.
Graced by agriculture minister Dattatray Bharne, cabinet minister Bharat Gogawale and union minister of state Murlidhar Mohol, the event reinforced the message that agriculture is not just the backbone of India’s economy but the heartbeat of rural transformation.
“Krushi Sanman 2025 is a movement that celebrates resilience and ushers in change,” said Zee 24 Taas, editor, Kamlesh Sutar. “We want to shift the narrative of agriculture from hardship to opportunity and from survival to success.”
Echoing the sentiment, Bharne spoke of his own roots in farming and assured the community of the government’s firm support: “Agriculture today is about courage, adaptability, and innovation. Events like Krushi Sanman strengthen our resolve to honour farmers and ensure rural prosperity.”
Adding perspective, Zee media corporation limited, CEO, Karan Abhishek Singh, described the initiative as “a long-term ecosystem where knowledge, policy, and innovation converge for the benefit of farmers.”
Viewers can catch the special telecast of Krushi Sanman 2025 exclusively on Zee 24 Taas on Saturday, 20th September at 2:30 pm, and Sunday, 21st September at 2:00 pm.
By honouring excellence and igniting dialogue, Zee 24 Taas has ensured that Krushi Sanman 2025 is more than an event, it’s a milestone in making agriculture not only a source of livelihood, but also of lasting pride.