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Tag: Munaf Merchant

  • Munaf Merchant takes charge as head of revenue & partnerships at Bullet

    Munaf Merchant takes charge as head of revenue & partnerships at Bullet

    MUMBAI: Munaf Merchant has joined Bullet, the fledgling micro-drama OTT platform, as head of revenue & partnerships. He steps into the role after a near four-year run at Associated Broadcasting Co. (TV9), where he most recently served as senior vice president – revenue digital.

    Merchant, a dealmaker with a reputation for scaling ad sales across print, digital and broadcast, cut his teeth at India Today before a long innings at Network18. At the latter, he held posts ranging from regional sales head west to national sales head for brand solutions and convergence.

    Known for his flair in closing cross-media deals and boosting PSU revenues by over 50 per cent in his India Today days, Merchant now faces the challenge of building a revenue engine for Bullet as it looks to carve a niche in India’s crowded streaming market.

  • TV9 Network onboards Munaf Merchant as VP – sales

    TV9 Network onboards Munaf Merchant as VP – sales

    Noida: As part of its aggressive expansion plans, TV9 Digital has strengthened its digital sales team further and onboarded Munaf Merchant as vice president – sales. Merchant will be responsible for building and driving direct revenue streams that cater to the TV9 Digital platforms bouquet.

    He will report to TV9 Digital president – revenue Azim Lalani.

    TV9 Network chief growth officer (digital and broadcasting) Raktim Das said, “Just like the broadcasting space, most of our digital platforms are already leaders in their respective markets. Advertisers are showing immense confidence in our ever-growing digital footprint.  We are aggressively pursuing ambitious growth objectives and Munaf’s appointment is another step in that direction.”

    Merchant comes with an experience of over a decade and was earlier associated with the Network 18 working there as national sales head for Brand Solutions & Convergence.

    “I am delighted to be entrusted with this responsibility. TV9 Digital is a perfect platform to channelise my abilities and at the same time showcase my creativity. As I take up this new opportunity, I will aim to deliver enhanced value to all our partners and clients,” said Merchant.

  • Firstpost elevates Munaf Merchant to National Head – Sales, Firstpost News Cluster

    Firstpost elevates Munaf Merchant to National Head – Sales, Firstpost News Cluster

    National, 4 December 2018: Firstpost, India’s leading digital news platform has announced the elevation of Munaf Merchant to National Head – Sales, Firstpost News Cluster at Network18 Digital. Munaf will be responsible for developing effective marketing strategies and leading the team towards achieving a high-performance sales environment for Firstpost and Tech2. 
    Having been associated with Firstpost for over five years now, Munaf possesses an experience of close to ten years in marketing and sales. He has meticulously climbed the ranks with his dedication and commitment to work. His pro-activeness, exemplary decision-making prowess and absolute dedication, ensures that Firstpost always achieves its revenue targets. Munaf’s expertise has garnered client appreciation and has resulted in renewal of business deals repeatedly. In addition to this, he has a proven track record in building and growing properties from scratch, such as Firstpost’s 9 Months – the ground-breaking show on parenting and childcare which is now in its third season. 

    Sharing his views on the announcement, Azim Lalani, Business Head, English General News cluster, Network18 Digital said, “Firstpost has consistently led the way in offering innovative and path-breaking content for its readers across segments like politics, sports, business, technology and entertainment. Having grown significantly since its inception, we are creating a stronger digital presence in the sphere of original content with shows like 9 Months, WhatTheApp and Social Media Star. Munaf has brought to the table excellent marketing capabilities in the last few years and we are sure that he will apply the same level of perseverance and determination in his new responsibility of undertaking the national portfolio in sales for Firstpost and Tech2.” 

    Prior to joining Firstpost, Munaf worked with India Today in Marketing & Sales where he was responsible for generating revenues for India Today megabrand magazines, which included India Today English, India Today Hindi and India Today Tamil among others. 

    Commenting on being elevated Munaf said, “I am delighted to be entrusted with the new position. It is the perfect platform to further channelize the abilities and creativity of the team and ensure delivering excellent offerings to all our readers and clients. With the digital sphere growing rapidly, we plan to strategically strive and lead the online news space with effective partnerships that benefit all our stakeholders, including our consumers, at large.”