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Tag: Mumbai

  • Retail’s runway moment as offline struts ahead of digital discounts

    Retail’s runway moment as offline struts ahead of digital discounts

    MUMBAI: Clickbait may be sexy, but cash still walks into stores. That was the clear takeaway at the Phygital Retail Convention 2025 (PRC), where industry heavyweights made a persuasive case for why offline retail continues to bag the profits even as online steals the spotlight.

    “Online is a matter of discount in India,” quipped Kumar Nitesh, CEO of Ajio Business and Trend Footwear, Reliance Retail, summing up the e-tail paradox, it boosts valuations, sure, but often bleeds the bottom line. While online contributes about 25 per cent to business, Nitesh noted it’s the brick-and-mortar game that ensures retailers aren’t just surfing trends but making money from them.

    Earlier in the day, P Senthilkumar, senior partner at Vector Consulting, flagged a deeper inventory dilemma: with fashion trends flying faster than ever, predicting demand has become a retail roulette. “What was sold in the previous session is no longer relevant in the next,” he said, highlighting that the average product lifecycle has shrunk to just four months, a ticking timebomb for inventory planners and merchandisers.

    Management thinker Shiv Shivakumar didn’t hold back either, calling out the “buy two, get one free” gimmickry plaguing the apparel space and lamenting the sector’s lack of innovation. Drawing a sharp contrast, he urged retailers to borrow a leaf from the IT playbook where rupee costs meet dollar revenue to de-risk their models and rethink profitability.

    Zooming out from fashion to the broader consumer mindset, B S Nagesh, chairman of Shoppers Stop and founder of Trrain, urged traditional grocers to embrace tech-driven scalability, echoing the wider theme of phygital fusion. Meanwhile, Nikhil Bhatia of CBRE India offered a glimpse into the future of retail real estate: where families don’t come for shopping, they come for a showdown of experiences.

    Based on insights from 700 voices across metros, Bhatia revealed that entertainment-led retail saw a 150 per cent surge, thanks to rising demand for gourmet food courts, upscale bowling alleys, and family entertainment centres especially in Pune, Bengaluru, and Mumbai. “Entertainment is the new anchor tenant,” he said, painting a vivid picture of malls where dining and dancing might just edge out discount deals.

    At PRC 2025, the message rang loud and clear: online may be the poster child, but offline is still the parent paying the bills. And as the retail universe evolves, the future may just lie in a perfect stitch between the two.

  • Mandira moves in as Howden eyes a high-stakes M&A power play

    Mandira moves in as Howden eyes a high-stakes M&A power play

    MUMBAI: Howden’s latest appointment is anything but business as usual, it’s business with intent. The global insurance and reinsurance broking giant has announced Mandira Gupta as its new managing director & head of M&A, IMEA, placing a seasoned dealmaker at the helm of its transactional risk and private equity solutions playbook.

    Based out of Mumbai, Mandira joins at a time when India’s mergers and acquisitions landscape is on a blistering upswing. According to Grant Thornton Bharat, the first quarter of 2025 saw deals worth 5.3 billion dollars marking a 204 per cent jump in value and a 25 per cent rise in volume over Q1 last year. It’s a deal party, and Howden just handed the aux to one of the sharpest minds in the room.

    Mandira’s reputation precedes her. She’s credited with building India’s Transaction Risk (TR) insurance practice from the ground up, and has over 20 years of experience across insurance broking and investment banking. Prior to this, she held senior leadership at Marsh India, where she steered the PEMA practice in India and led the TR vertical across India, the Middle East, and Africa.

    From headline-grabbing mega deals to needle-threading cross-border transactions, Mandira’s portfolio is stacked with complexity, scale, and innovation making her a natural fit to drive Howden’s ambitions across the IMEA region.

    IMEA managing director & head of M&A Mandira Gupta said, “I am delighted to join Howden, and look forward to contributing to its growth and business objectives. My main emphasis will be on creating customized solutions for high-profile transactions, leveraging my long-standing relationships within the industry.”

    Howden India CEO & MD Amit Agarwal added, “We are proud to welcome Mandira to our team. Her appointment strengthens Howden India’s dynamic growth and firm dedication to enhancing its expertise in the PE and M&A sectors, as we continue to expand our capabilities and deliver exceptional value to our clients.”

    With India fast becoming one of the most dynamic M&A markets in the world, and deal tables growing longer by the day, Howden’s latest hire isn’t just timely, it’s tactical. And with Mandira Gupta leading the charge, the message is clear: big deals need bigger vision and even sharper minds.

  • Zouk and Kriti Sanon unpack pride and purpose with A Bagful of You campaign

    Zouk and Kriti Sanon unpack pride and purpose with A Bagful of You campaign

    MUMBAI: Fashion just got a little more soulful and a lot more personal as Zouk, India’s proudly vegan and 100 per cent Indian lifestyle brand, has launched its latest campaign, A Bagful of You. Featuring National Award-winning actress Kriti Sanon as the face of the movement, the campaign isn’t just selling bags, it’s celebrating roots, resilience, and cultural pride.

    Rolling out during IPL 2025 across Connected TV, Youtube, and Meta’s social platforms, A Bagful of You marks Zouk’s grand debut on India’s biggest cricketing stage. Offline, the campaign is making waves too, turning malls and city streets into style runways where tradition meets ambition. With Zouk’s signature Indian prints and cruelty-free materials front and centre, the message is loud and clear: fashion isn’t just what you wear, it’s who you are.

    Commenting on the launch, Zouk founder Disha Singh said, “With ‘A Bagful of You’, we wanted to spotlight something that often gets overlooked the silent strength, pride, and individuality of the modern Indian woman. She is everywhere. She’s in cities and small towns, boardrooms and classrooms, weaving tradition into ambition every single day. At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honours one’s connection to their identity and culture.”

    Kriti Sanon shared her personal connection to the campaign’s message as well, saying, “What spoke to me most about ‘A Bagful of You’ is that instead of selling an image, it’s a reminder of who we already are. What I carry says everything about what I stand for. Whether it’s a mood, a memory, or a moment of pride, it’s all part of me. So, beyond an
    accessory, it’s an extension of my personality, my roots, and my values. Zouk’s bags, with their beautiful Indian prints and cruelty-free materials, make that connection even stronger. When I carry a Zouk, I carry my culture with me, and I do it with pride.”

    Built on the belief that fashion should fit your soul, not just your style, A Bagful of You blends Zouk’s design philosophy with a relatable, heart-warming narrative that resonates with modern Indian women. It reflects everyday pride from boardrooms to classrooms where ambition and tradition weave effortlessly together.

    With over 15 lakh happy customers and exclusive stores now in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, Zouk continues to expand its footprint across India. The brand recently launched its women-first luggage line, further solidifying its commitment to creating functional, stylish essentials for today’s traveller.

    As Zouk grows its community of vibrant, rooted, and fearless women, A Bagful of You stands tall as a reminder that true style isn’t about fitting in, it’s about standing out, authentically.

  • Birla Opus rolls out the red wall with luxe new designer finish range

    Birla Opus rolls out the red wall with luxe new designer finish range

    MUMBAI: Why settle for beige when your walls can wear a masterpiece? Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled a stunning new Designer Finish range that brings together artistry, innovation, and a splash of Italian flair. With two premium collections, the Dream and Timeless, the brand is looking to elevate Indian interior design, one textured wall at a time.

    Launched alongside a growing footprint of retail and experiential stores across India, including Mumbai, Gurugram and Lucknow, the Designer Finish collection invites consumers to quite literally feel the difference. The Dream Collection dazzles with 3D patterns and over 150 water-resistant metallic shades, while the Timeless Collection leans into rustic, lime-based finishes inspired by the raw elegance of stone, clay, and marble.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value. Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury. At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistry that will definitely add a taste of luxury to your home.”

    Each collection offers nature-inspired textures and colour combinations that aim to turn walls into canvas-like statements. Think sea swirls, dreamy clouds, earthy elegance, and handcrafted Italian craftsmanship, all rendered in eco-friendly, low-VOC paints that are as breathable as they are beautiful.

    The Dream Collection boasts 14 nature-themed designs, each available in 10 unique colourways offering a staggering 140 wall-finish variations. Meanwhile, the Timeless Collection brings 12 earthy, artisanal designs to life. All finishes are extra durable, scratch-resistant, and designed to offer a luxury look that lasts.

    The Designer Finish range is currently available at Birla Opus Paint Studios and franchisee stores, with plans to expand to Bangalore, Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat. With each new studio, Birla Opus is not just selling paint, it’s inviting consumers into a curated world of interior expression.

    So, whether you’re dreaming of drama or craving calm, there’s now a wall finish that speaks your language because in the world of Birla Opus, your walls do more than just hold up the roof. They make a statement.

  • Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    MUMBAI: Why just colour your walls when you can couture them? Birla Opus Paints is bringing the runway to the living room with its new Designer Finish range, two luxe collections that aim to give Indian interiors a high-fashion upgrade, one wall at a time.

    Unveiled by Aditya Birla Group’s Grasim Industries, the Dream and Timeless collections are part of a bold push to make walls more than just backdrops. Think high-definition 3D textures, metallic shimmers, and artisanal finishes inspired by nature and Italian craftsmanship, all underpinned by eco-friendly innovation.

    The Dream Collection leans into drama, offering 14 nature-themed designs across 140 permutations. Whether you fancy a wall that evokes the sea or the shimmer of clouds at dusk, the collection comes with water-resistant, long-lasting shades made to impress. Bonus: it’s not just beautiful, it’s built to last.

    Meanwhile, the Timeless Collection keeps things earthy and elegant. With lime-based finishes that mimic the raw textures of stone, clay and marble, it’s made for those who like their luxury with a little rustic soul. And both ranges walk the green talk, with low-VOC formulations that keep indoor air quality breathable and healthy.

    But the real flex? Experience-led retail. Birla Opus is not just selling paint; it’s selling inspiration. The brand is rolling out Paint Studios in cities like Mumbai, Gurugram and Lucknow immersive spaces where customers can see and touch the new finishes before committing to a makeover. These studios, along with a growing network of franchise stores, are part of the brand’s ambitious plan to make upscale design feel personal and accessible.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value.Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury.At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistrythat will definitely adda taste of luxury to your home.”

    With plans to expand into more metros including Bangalore, Delhi, Hyderabad and Kolkata, Birla Opus is aiming for national saturation and wall domination.

    Because in 2025, walls don’t just wear paint. They wear personality.

  • Locobuzz turns 10 with a buzz, unveils AI-powered CMOverse.ai

    Locobuzz turns 10 with a buzz, unveils AI-powered CMOverse.ai

    MUMBAI: Mumbai’s marketing scene just got an AI-powered jolt as Locobuzz celebrated its 10th anniversary in style. The milestone event, held at the Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, wasn’t just a birthday bash, it was the launchpad for CMOverse.ai, an AI-driven tool set to revolutionise real-time insights for brands.

    Gathering over 150 CMOs and marketing leaders, Locobuzz also unveiled an exclusive coffee table book, chronicling its decade-long journey and vision for the future of digital customer interactions.

    Designed to give brands a competitive edge, CMOverse.ai taps into social and digital data, transforming real-time chatter into actionable insights. With capabilities spanning brand performance tracking, sentiment analysis, competitor intelligence, and emerging trend detection, the tool significantly reduces the time taken for traditional market research from weeks to just hours.

    As demand for real-time customer intelligence surges globally, Locobuzz is setting its sights on expanding across Southeast Asia, the middle east, and the U.S., targeting enterprise clients looking to harness AI-powered marketing intelligence.

    Locobuzz has been on a stellar growth trajectory, registering a 50 per cent year-on-year increase over the past five years. Recognised by Microsoft and AWS for its AI-first innovations, the company is now on track to hit a Rs 100 crore revenue milestone within the next 18 months.

    “Our glorious journey of 10 years is not a simple one. We started with the vision of redefining customer engagement, and now, we have established ourselves as one of the trusted partners to some of the biggest brands in the world. The journey is forward now, and with it, we remain committed to smashing new barriers with AI and technology to realize much greater customer experiences,” said Locobuzz COO Shubhi Agarwal.

    Currently partnering with 350 plus marquee brands across sectors including telecom, aviation, FMCG, banking, and retail, Locobuzz aims to become the go-to AI-powered bridge between brands and their customers.

    With CMOverse.ai leading the charge, the next decade for Locobuzz looks set to be even more transformative where AI-driven marketing isn’t just the future, but the now.

  • PVR Inox brings IPL cricket to the big screen across 30+ cities

    PVR Inox brings IPL cricket to the big screen across 30+ cities

    MUMBAI: PVR Inox Ltd, India’s largest cinema exhibitor, is set to send cricket fans into a frenzy by screening Tata Indian Premier League (IPL) matches live in theatres across the country. In a  partnership with the Board of Control for Cricket in India (BCCI), the cinema chain will transform its plush screens into virtual stadiums for the 2025 season.

    Starting today with the opening ceremony, cricket-mad fans can catch weekend matches and playoffs on the big screen, complete with stadium-worthy sound systems and comfy seats—a far cry from the plastic chairs and overpriced lager at actual grounds.

    The opening weekend promises a cracking lineup:
    * 22 March:  Kolkata Knight Riders vs Royal Challengers Bangalore
    * 23 March: Sunrisers Hyderabad vs Rajasthan Royals, followed by the mouth-watering Chennai Super Kings vs Mumbai Indians rivalry

    “We are excited to bring together India’s two greatest passions—cinema and cricket—through IPL screenings, offering an unparalleled viewing experience in a larger-than-life environment,” said PVR Inox chief executive for revenue and operations Gautam Dutta..“During the last cricket match screenings, we witnessed an overwhelming response from our audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. We are committed to providing a premium experience that takes sports entertainment to the next level this year as well

    The cinema chain appears keen to cash in on India’s cricket fever, offering premium experiences that might make watching at home seem positively dull by comparison. Gourmet food combos and surround sound for every six and wicket? Howzat for a Saturday night out.

    The screenings will blanket the country, hitting not just the usual suspects like Mumbai and Delhi, but also stretching to smaller cities where big-screen entertainment options are typically thinner on the ground than hair on a spinner’s head.

    Fans in Maharashtra can catch matches in Mumbai, Pune and even Latur, while those in Gujarat have options in Ahmedabad, Vadodara and Anand, among others. The eastern cricket faithful aren’t left on a sticky wicket either, with screenings in Kolkata, Guwahati, Odisha and Jharkhand.

    The initiative extends to Rajasthan, Haryana, Punjab and across southern India, including Hyderabad, Bangalore and Kochi.

    This crafty move by PVR Inox not only fills cinema seats during what might otherwise be quiet weekend afternoons but also provides cricket enthusiasts with a novel way to soak up the IPL atmosphere without battling stadium crowds or straining their eyes on tiny mobile screens.

    For those who prefer their cricket with air conditioning and the option of a decent meal, the boundary lines have just been redrawn.

  • Maruti Suzuki and Zee Cine Awards roll out the red carpet for ‘FANtertainment’

    Maruti Suzuki and Zee Cine Awards roll out the red carpet for ‘FANtertainment’

    MUMBAI: The glitz and glamour of Hindi cinema found a new crescendo in Mumbai as Maruti Suzuki revved up its engines in support of the 23 Zee Cine Awards 2025. The city, already a bubbling cauldron of cinematic brew, added another feather to its cap with the star-studded event that promises to eclipse previous shows. With a theme that rings close to every cinephile’s heart—’FANtertainment’—this year’s gala is not just another award night; it’s a grand salute to the fan armies that have propelled Hindi cinema to global fame.

    Unveiled amid the sparkling lights was the new trophy—a symbol of the inseparable bond between the stars and their supporters. Crafted to perfection, the trophy, revealed by none other than Hindi cinema’s heartthrob Kartik Aaryan, features two intertwined hands forming a heartfelt emblem. A fitting tribute indeed, as the stars and fans come together in a cinematic embrace.

    Zee Cine Awards 2025

    The FANtertainment theme, a brainchild of the creative minds at Zee and Maruti Suzuki, pivots from mere celebration to an outright jubilee of the people behind the curtains—the fans. Tamannaah Bhatia, Vaani Kapoor, and Jacqueline Fernandez, the divas of the night, ignited the stage, not just with their presence but by recreating the iconic heart symbol from the trophy, setting the stage for an epic fan frenzy.

    The night also shimmered with promises of innovation and sustainability from Maruti Suzuki senior executive officer – marketing & sales, Partho Banerjee steering the narrative towards the future. “The partnership between Maruti Suzuki and Zee Cine Awards reflects the perfect synergy between innovation and excellence. Just as filmmakers push creative boundaries to craft powerful stories, we at Maruti Suzuki are redefining electric mobility with the e VITARA—a bold, masculine SUV that seamlessly blends cutting-edge electric technology with premium interiors. e VITARA is more than just an electric SUV—it is a statement of innovation and progress, embodying the spirit of India’s next-gen mobility. With its advanced performance, stylish design, and sustainable engineering, it represents the future of electric driving in India. This collaboration is a celebration of creativity, performance, and a shared vision for an electrified, sustainable, and exhilarating future—one where mobility meets aspiration, and innovation drives excellence.”

    Partho Banerjee

    As the stage is set for 17 May at NSCI Dome, Mumbai, the anticipation is palpable. With stars like Aaryan at the helm, celebrating genres from biopics to horror and comedy, the event is more than an awards night—it’s a cultural festival. “This year has been all about pushing my limits—be it exploring genres like biopic, or horror and comedy. Every role I take on is a chance to connect with my audience and fans, and their love is my biggest motivation. Zee Cine Awards’ FANtertainment theme is special because it truly celebrates this connection—where fans don’t just watch cinema, they live it with us. I’m excited to be here and celebrate this beautiful bond,” said Aaryan, capturing the essence of the evening.

    Zee Cine Awards

    With energy drinks flowing courtesy of Hell Energy, the event promises to keep the adrenaline pumping. “Hell Energy Drink – India’s largest energy drink in the can segment is glad to be the part of the biggest celebration of Hindi cinema – Zee Cine Awards. As the proud energy drink partner, we are thrilled to join hands with Zee in celebrating the extravagant world of cinema through the exciting new edition of the 23 Zee Cine Awards 2025. Hell Energy is a choice of millions of Indians as they continue to recharge themselves and chase their dreams. We celebrate the unique taste of Hell Energy with the entertainment that the stars provide on the grand stage of ZCA and honour the best of talent in the world of Indian cinema,” chimed in director Unnikannan Gangadharan adding an effervescent buzz to the affair.

    Bhatia said, “It’s only the beginning of the year, but it has already been creatively exciting—balancing different industries, exploring unique roles, and breaking stereotypes. Through it all, the unwavering love from my fans has been my biggest strength. Zee Cine Awards, with FANtertainment, truly celebrates this bond between artists and their fans, and I can’t wait to be a part of it.”

    Kapoor said, “I am humbled and forever grateful for the unwavering love and support from my fans and audiences. With an exciting year ahead, I look forward to giving my audiences something truly special and refreshing. Zee Cine Awards’ FANtertainment celebrates the magic of cinema and the unbreakable bond between cinema and its fans. I am thrilled to be a part of this celebration and share this incredible experience with everyone.”

    Fernandez etched, “2024 has been a mix of passion projects, thrilling collaborations, and memorable performances. But the real magic comes from the fans—their energy, their dedication, and the way they make every moment count. Zee Cine Awards’ FANtertainment is all about this shared joy of cinema, and I’m so happy to be here to be part of this celebration!”

    Zee Entertainment Enterprises CGO Ashish Sehgal summed up, “Zee has always been committed to recognizing and applauding Indian cinema and the incredible talent that drives it forward. Zee Cine Awards stands as a testament to this commitment and has firmly established itself as the ultimate celebration of Indian cinema, uniting the biggest stars, iconic performances and an unparalleled entertainment experience. As a flagship property, it has also become the preferred destination for leading brands to connect with audiences through the magic of cinema. 

    Zee Entertainment Enterprises CGO Ashish Sehgal This year, Maruti Suzuki presents Zee Cine Awards 2025 is set to be more spectacular than ever, featuring a stellar lineup of performances and an electrifying atmosphere. With innovative 360-degree brand engagement opportunities extending across pre-event buzz, seamless integrations during the event and sustained post-event amplification, it offers sponsors a massive platform for unmatched visibility and impact. Going LIVE from NSCI Dome, Mumbai, on 17th May, we promise an unforgettable night of cinematic brilliance that fans simply cannot afford to miss.”

    With that commitment, the 23 Zee Cine Awards is set to redefine the standards of cinematic accolades, making it an unmissable event that promises not just to showcase, but to celebrate the very soul of Hindi cinema.

     

  • Swiggy Instamart delivers big as smaller cities set new shopping records

    Swiggy Instamart delivers big as smaller cities set new shopping records

    MUMBAI: In a move as swift as its deliveries, Swiggy Instamart has expanded its quick commerce footprint to 100 cities across India, catering to the surging demand for 10-minute doorstep convenience beyond metro hubs. The expansion brings over 30,000 products from groceries and gadgets to fashion and festive essentials closer to millions of new customers in Raipur, Siliguri, Jodhpur, Thanjavur, and beyond.

    “India’s love for instant convenience isn’t just an urban trend, it’s a nationwide phenomenon,” said Swiggy Instamart CEO Amitesh Jha. “As quick commerce evolves, we’re thrilled to bring its benefits to underserved geographies, empowering local businesses and delivery partners while meeting growing consumer needs.”

    Swiggy’s expansion reflects a broader shift in shopping behaviour, with one in four new users in 2025 hailing from tier 2 and 3 cities. Riding this momentum, the platform is ramping up operations with ‘megapods’ large-scale dark stores spanning 10,000-12,000 sq. ft. These hubs can stock 50,000 plus products, tripling inventory and offering an expanded selection of FMCG, D2C, and local brands tailored to regional preferences.
    As Swiggy Instamart reshapes retail in smaller cities, unique shopping trends are emerging, Patna raced to 1,000 plus daily orders in just four days, while Raipur set a launch-day record with 300 orders. Thiruvananthapuram even outpaced Mumbai in demand for hot & sweet flavoured chips. Onions, tomatoes, and coriander remain the most ordered items, while one Dehradun shopper spent a staggering Rs 3.34 lakh in total, and a Thiruvananthapuram resident set a single-day record of Rs 69,993.  
     

  • Hip Hop India season two brings bigger battles and bolder moves to the floor

    Hip Hop India season two brings bigger battles and bolder moves to the floor

    MUMBAI: The floor is set, the beats are dropping, and the stage is sizzling, India’s biggest hip-hop showdown is back! Hip Hop India Season two has hit Amazon MX Player, promising a bolder, grittier, and more electrifying dance battle than ever before. With Remo D’Souza and Malaika Arora as judges, the competition is tougher, the performances more jaw-dropping, and the talent pool ready to redefine India’s hip-hop landscape.

    From Shillong’s Afro-dance prodigy Iamonlang Karjana to Mumbai’s freestyle dynamo Oggy, the solo category boasts an electrifying mix of styles. Hectic from Mumbai, Funky Anna from Tamil Nadu, and Hitesh Patel, fresh from Romania and Italy’s Got Talent, are just a few of the dancers set to ignite the stage. With influences ranging from Krump and Tutting to Bhangra and Belly Dance, each contender brings a distinct flavour to the floor.

    The duo category is all about sync, style, and synergy. Snehal & Vaidehi bring an explosive mix of Whacking, Popping, and Afro, while Krish & Aditya Tyagi are set to seamlessly fuse Hip-Hop with Freestyle. Expect jaw-dropping chemistry and gravity-defying coordination as these duos battle it out.

    The group category is packed with powerhouse crews ready to command the dance floor. Mumbai’s Rule Breakers are set to bend the rules of gravity with their B-Boying and Breaking, while The Evokers, with members from Delhi, Lucknow, Goa, Haryana, and Meerut, promise a fusion of Openstyle choreography. Team SA from Siliguri completes the lineup with a dynamic blend of Hip-Hop, House, Locking, and Light Feet.

    This season isn’t just about dance, it’s about passion, storytelling, and pushing the limits. The contenders are not just here to compete; they’re here to make history.

    Streaming for free on Amazon MX Player, Hip Hop India Season 2 is available across mobile, Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs. It’s time to turn up the volume and let the battles begin!