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  • Women leaders honoured at WWLC 2014

    Women leaders honoured at WWLC 2014

    MUMBAI: Women who’ve reached top positions in business would understand the kind of courage, conviction and sacrifice it takes for a member of the fairer sex to achieve that kind of success.

     

    And so the World Women Leadership Congress (WWLC) 2014 was recently held on 14 and 15 February at the Taj Lands End in Mumbai to honour such outstanding women and their achievements.

     

    The WWLC Awards recognized the profound role played by women as leaders, decision makers and administrators in shaping the future of nations across the globe.

     

    The panel was constituted by women from different walks of life from different nationalities who all but echoed Mahatma Gandhi’s saying: “Be the change you wish to see”.

     

    The Social Business Company founder and MD Tania Ellis said: “Women play an integral part in driving the global consciousness movement.”

     

    While several women still choose to be home makers, many others have broken the shackles and made it large in the world outside. According to BNY Mellon managing director, global head of diversity and inclusion Jyoti Chopra, “Women who have made it to that position share tremendous drive, mentorship, are risk takers, visionaries, have the skill to connect, to lead, inspire and motivate.”

     

    During a session titled ‘Women leaders as architects of change’, Chopra expounded the qualities of a good leader. “You need to find solutions to the issues troubling you. Also, being a good listener helps,” she said while stressing that personal change was a prerequisite of social change.

     

    Women’s Business Development Centre president and CEO Nancy Allen opined that women in leadership positions are always interested in giving back to the community. “It is great to be successful. But a woman knows that their success depends on the success of the community,” she said.

     

    Zambia Media Women Association media consultant and board member Sally Chiwama was of the view that the future would belong to women, provided they ‘believed, dreamed and dared to do things.”

     

    Hettigoda Industries company director Vidyani Hettigoda echoed the general sentiment that women had a long road ahead to leadership.

     

    Africa Nazarene University vice chancellor Leah Marangu emphasized the importance of education. “There is a need to replace traditional teaching methods with integrated ones. This will not only help women increase their knowledge but also follow their passion,” she said.

     

    A key point raised during the discussion was that women need to be more vocal about their thoughts and demands. “Women are shy in asking for what they deserve. It is high time we become more vocal and be the person we want to be,” concluded Standard Chartered Bank global head, mobile money, transaction banking, wholesale bank Namita Lal.

  • STARCJ appoints Digital Strings as its Digital marketing agency

    STARCJ appoints Digital Strings as its Digital marketing agency

    MUMBAI: STARCJNetwork India Pvt. Ltd. (“STAR CJ”) appoints Digital Strings, a Mumbai based startup, to manage their online marketing activities. The account will be handled by a team of young and aspiring digital professionals. All online marketing activities of STAR CJ across various social media platforms will be handled by the startup agency.

    Digital Strings will be responsible for managing the online reputation of STARCJ. The mandate will also include managing STAR CJ’s social media presence, driving online visitors through search engine marketing and managing online advertising for creating a strong presence of the brand digitally.  

     
    Confirming the appointment, Mr. Kenny Shin, Chief Executive OfficerofSTARCJ,said, “After a rigorous evaluation of various agencies, our team at STARCJ made a decision of appointing these young bunch of professionals to manage our online marketing activities.”

    Adding to this, Mr. Shin said, “We have been quite successful in the business of home-shopping on our channel STARCJ alive. But looking at the change in the consumer behavior in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base. We believe that Digital Strings would stand up to our expectations and help us create a niche in the online shopping business.”

    The estimated online media spend for STARCJ is 5.5 Crorefor the year 2014. STAR CJ intends to expand its online business drastically by the end of this year and take a strong position in the e-commerce space through the online sale of premium category products such as mobile phones, kitchen appliances, electronics, household goods, etc.

     

    Mr. RohitKerkar, Managing Director, Digital Strings, added, “It is a big win for us as a start up. I am grateful to the team of STARCJ for seeing us capable enough to manage their online reputation as against various well established agencies currently present in the country. We are privileged to be associated with STARCJ.  Our team at Digital Strings will strive hard to manage and build STAR CJ’s online image.”

    About STARCJ Network India Pvt. Ltd.: STAR CJ Network India Pvt. Ltd. is one of India’s largest home shopping company, selling premium yet affordable products via television and the internet.

    STAR CJ is a joint venture between STAR Group and the South Korean home shopping major, CJ O Shopping Co. Ltd. This venture was started in the year 2009, with the launch of STAR CJ program slots on STAR Utsav. In 2010, STAR CJ alive was introduced as a 24X7 home shopping TV. The channel at present reaches out to 25 million households across 3200 cities in India. After the success of the television arm of the company, STARCJ.com was launched in the year 2011to reach out to more consumers.

    About Digital Strings: Digital Strings is an emerging digital marketing agency located in Mumbai. The agency aims at providing affordable yet thorough digital marketing solutions to entrepreneurs and SMEs. Their expertise spans a wide range of services like social media marketing, online PR, search engine optimization (SEO), online reputation management, pay per click (PPC), online advertising, web design & development.

    Media Contact: Shital Pawar shital@digitalstrings.com +91 9702635209

     

  • PVR Director’s Rare romances with ‘Her’ this Valentine’s Day

    PVR Director’s Rare romances with ‘Her’ this Valentine’s Day

    NEW DELHI: PVR Cinemas, the largest cinema exhibition company in India releases ‘HER’ this Valentine’s Day under its Director’s Rare banner. The movie has been critically acclaimed with 5 Academy Award nominations including Best Picture. PVR Director’s Rare is the limited release arm of PVR Group and works as a spring board to support the theatrical release of critically acclaimed cinema from across the world and niche content.

    Under its banner, Director’s Rare now offers an eclectic mix of Indian Indies, international Indies, cult classics, short film packages and avant grade documentaries. Director Spike Jonze’s ‘HER’ releasing on 14th February in India is yet another movie which has been acclaimed universally, for its direction, screenplay, and exceptional performances exhibited by the actors.

    The film revolves around a man who becomes intrigued with a new, advanced operating system, which promises to be an intuitive entity in its own right, individual to each user. The movie depicts a state of pleasure in a unique way offering audiences fresh insights on romance.

     
    Sanjeev Kumar Bijli, Joint Managing Director, PVR said, “With the gradual shift towards appreciating content led movies, we feel extremely happy to bring this movie under our Director’s Rare banner. Over the years, our audience has evolved and enjoys watching movies like Moonrise Kingdom, Fire in the Blood, Amour, Fruitvale Station, Inside Llewyn Davis and more”.

    He further adds, “On this occasion of Valentine’s Day, PVR brings a “sweet, soulful and smart” movie, expressing human relationships in the era of modern times. We hope to entertainour audience with many such movies and are hopeful that our efforts to offer meaningful cinema are successful.”

    The movie display various shades of love, friendship, needs and desires phenomenally. ‘HER’ has been nominated for 5 Academy Awards including Best Picture and has also been the winner for the best screenplay at the recently held Golden Globe Awards.

    The movie will be released on 14th February’2014 across cities like Delhi & NCR, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad and Goa.

    About Director’s Rare Film Banner: PVR Director’s Rare is the limited release arm of PVR Group and works as a spring board to support the theatrical release of critically acclaimed cinema from across the world and niche content.  Launched in October 2011 PVR Director’s Rare has been involved with the theatrical release of more than 50 films which includes an eclectic mix of Indian indies, international indies, cult classics, short film packages and avant grade documentaries. Upcoming line up includes Academy nominated Nebraska, August Osage County, The Butler, The Grandmaster, Nishtha Jain’s multiple award winning documentary Gulabi Gang etc.

    About PVR Limited: PVR is the largest and the most premium film entertainment company in India. It is listed as India’s Most Trusted and Most Attractive brand – The Brand Trust Report, 2013 in the Category of Entertainment and Display. PVR is currently amongst the top 10 cinema companies in the world with respect to the terms of admissions per screen, entering the World Economic Forum’s List of Fastest-Growing ‘Global Growth Companies’. The brand currently operates a cinema circuit comprising 417 screens in 96 cinemas in 40 cities in India.

    The company acquired the Cinemax properties in 2012 and currently serves 65 million patrons at PAN India level. From PVR’s Gold Class and Mainstream Cinemas to Director’s Cut, PVR has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience) accessible to its audience. PVR as a brand is known for cultivating and spreading international movie culture countrywide and supports independent filmmakers under the banner of ‘Directors Rare’.

    PVR Ltd, the integrated ‘film and retail brand’ has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR Leisure and PVR Pictures. PVR Leisure focuses on rolling out F&B and retail entertainment concepts. It’s one of a kind venture, ‘PVR BluO’ is the largest bowling chain in India comprising of 135 cosmic bowling lanes which spreads across 6 centers. PVR Leisure’s first casual dining concept ‘Mistral’ is another venture that offers patrons a high quality experience. Adding to the portfolio, PVR Pictures has been a prolific distributor of non-studio/ independent international films in India for many years.

    For any further information, please refer to the enclosed ink http://www.pvrcinemas.com/corporate/about-us.aspx

     

    For any media query please contact:Avian Media Silky Chopra/ Kanika Berry / Chinmoyee Kalita
    9650303863/ 9810744517 / 9999874549

     

  • Raising iBrows launches operations in Mumbai

    Raising iBrows launches operations in Mumbai

    MUMBAI: Raising   iBrows,   a   leading   Audience   Engagement   Specialist   with   a   wide   range   of   services, announced today the launch of its operations with the opening of its new office in Mumbai.  
     
    Raising iBrows’ Audience Engagement Services have enabled brands across a wide range of businesses to transform the way they engage with their prospects and customers. With multiple points of engagement  in a connected world, Raising iBrows brings deep understanding,  insight and expertise of user experience, user interface design, technologies and applications for brands to offer the best possible experience to their audiences at the point of engagement, no matter what the size of the screen. This improves the experience of those engaging with them, increases productivity, and growth in customers and revenues.

     
    Speaking on the launch of operations in Mumbai, David Appasamy, Chairman, Raising iBrows, said, “We are excited  to launch  our services  in Mumbai  and look forward  to partnering  with brands and businesses to transform the experience they provide across multiple points of engagement. Ganapathy Vishwanathan, with years of experience in marketing, advertising and communications,  heads the team, while Carl Noronha,  our Head of Engagement  Strategies,  is based in this office. Together, they bring years of expertise and experience to bear on the brands we are entrusted with.”

     
    Ganapathy  Viswanathan,  Head-­?Mumbai  Office, Raising iBrows, has many years of marketing, brand and business management experience with Ogilvy & Mather, RMG David and 20:20 MSL. Speaking on the launch of operations, he said, “Mumbai has always been a vibrant centre for businesses and brands in India, and we look forward to expanding our client base in the city. Our cutting edge design, technology and services will give an edge to companies and brands as they have to our clients across verticals.”

     
    Carl Noronha, Head-­?  Engagement Strategies, Raising iBrows, has over 25 years of experience in marketing and advertising, and was Creative Director at Leo Burnett, Sify and Dzine. He was in charge of design for Sify’s consumer portal, and the architect of India’s first and largest online community.  Commenting  on the Mumbai  Launch,  Carl  Noronha  said,  “Our  expertise  is relied upon  by  clientele   across   real  estate,   finance,   media,   healthcare,   information   technology, educational  institutions,  lifestyle  and jewelry,  foods,  fashion,  automobiles  and paints.  We are happy to be able to offer our experience and services to brands and businesses in Mumbai”.
     

    The  company  currently  has  offices  in  Chennai  and  Mumbai,  with  plans  to  expand  its  footprint  further in India and overseas.

  • Media depends on PR agencies for quality inputs: MSLGroup report

    Media depends on PR agencies for quality inputs: MSLGroup report

    MUMBAI: We have heard stories about people struggling to make a mark in their chosen fields. Somehow, the number of such stories seems to be reducing. Thanks to the public relation work!

     

    The PR professionals work behind the scenes to bring their clients to the forefront, also making reaching out to concerned people easier and accessible.

     

    The “communication” industry has changed over the years and has become an integral part of today’s business. Be it brands or individuals, everyone needs that additional push to make it all work. But even the wand of the PR fairies would work only when one comes with a fat wallet! Considering the economic slowdown that has impacted almost all the sectors, even the PR sector must have been affected. Let’s see how…

     

    As per the report by MSLGroup on ‘Public Relations in India: The impact of the economic downturn and the 2014 outlook’ highlights the tough time, the paradigm shift and the new possibilities.

     

    With moderate growth and economic situation buffeting the currency, corporations have started working on the mantra: work leaner, battle for every square inch of the market and reduce budgets.

     

    Till two years ago, the Indian PR industry was different from what it is today. It was battling with numerous questions – how to come together to find solutions to the talent crisis? How to ensure fees are commensurate with value delivered? What can be done to underscore the sector’s strategic value and change its image from that of a media manager to brand builder?

     

    To keep a tab on how things have changed and how the industry is being perceived, not only from outside but within itself, the group put a pulse on the finger of the industry by commissioning a national survey of PR professionals. The focus was on the business environment, the challenges a slowdown presents and ways to negotiate it.

     

    Numerous questions were posed to the participants (67) across cities (Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Ahmadabad, Pune and Mumbai). For instance when asked about which part of the marketing ecosystem has been most affected by the downtown, the respondents thought that the PR industry was second after the advertising agencies.

     

    The report also quotes Eureka Forbes Marzin Shroff saying, “While it is true that businesses are facing turbulent times, the first thing most do is significantly reduce their marketing budget. We, however, are against this practice…. There are low-cost and even no-cost ways to market your product in order to keep your business on track even during difficult times. In view of this, our marketing budgets have not been significantly affected.”

     

    The report also talks about the way forward – the industry needs to keep the focus on issues like adapting to new modes of communication, innovative thinking, talent, targeting the right industry, product mix and building relationship with clients.

     

    The main learning from the responses stated in the report are:

     

    1.There is an increase in the media’s dependence on PR consultants for coverage

    2.Media is looking increasingly to PR agencies for quality inputs and content

    3.Competition between media houses has made it tougher for PR consultants

     

    The report goes on to focus on how there is a rise in the number of cheap smartphones and what it means for communications.

     

    Since consumers are using smartphones to communicate in multiple ways, marketers need to take note of how smartphones are helping consumers in their purchase decisions. Considering that smartphones sales saw a record 167 per cent annual growth, the market was projected to hit $1 billion by the 1013 end as per industry estimates.

     

    Click here for the full report…

  • Now MipTV roadshow to hit Bengaluru today

    Now MipTV roadshow to hit Bengaluru today

    BENGALURU: Today is the turn of India’s garden city Bengaluru (Bangalore)  to get insights on  how its animation, gaming, TV channel and production and film executives can take audiovisual content from Karnataka global through markets such as MipTV and MipCom which have been organised in Cannes for decades now.

     

    An intimate audience in Chennai  (having a similar profile) engaged with Reed Midem representatives Ted Baracos, Paul Barbaro and India representative Anil Wanvari on 20 January.

     

    “Bengaluru has built up its reputation as India’s Silicon Valley,” says Baracos. “We, at Reed Midem, would love to see it known for its prowess in the media and entertainment space too. MipTV and MipCom offer the biggest gatherings of buying and selling executives from TV and digital from all over the world, and can work well to catapult Bengaluru in front of these folks. It could well serve as a good starting point to start the Karnataka content export engine to new markets.”

     

    “For that to successfully happen, Karnataka’s industry will have to take a bold step in wanting to be a part of a content export  economy which runs into billions of dollars each year,” adds Barbaro. “In recent times, Korea, Russia, Turkey and even provinces in China have been step by step increasing their initiatives in this direction. There is a huge pie out there in the 100 or so countries that participate in MipCom and MipTV respectively.”

     

    To reach out to the community in Bengaluru, a partnership was struck by Reed Midem  with the Association of Bangalore’s Animation Industry (ABAI) a couple of years ago. And today’s get together will see that relationship bearing fruit as ABAI is sending scores of its representatives to attend the seminar entitled “Content without boundaries.”

     

    “MipTV offers scores of opportunities: right from simple syndication to co-production to licensing to co-creation,” says Wanvari. “The neighouring state of Andhra Pradesh has already taken strides in that direction and its government has been encouraging producers and creators to go global. I believe Karnataka’s content production industry can use these opportunities to gradually get their revenues moving northward.”

     

    The industry get together will take place this evening at the Hotel Aloft in the swanky IT district – the Whitefield area – from 7:00 pm onwards. 

     

    The road show will next move to Mumbai where a seminar is planned for 24 January.

  • Star Sports launches marketing campaign to build Hero Hockey India League

    Star Sports launches marketing campaign to build Hero Hockey India League

    MUMBAI: Star Sports, India’s leading sports broadcaster, has launched a unique marketing campaign to build the second edition of Hero Hockey India League (HHIL) which starts later this month on January 25, 2014. Star Sports has shot the marketing campaign across all six team states which are participating in the league. The campaign shows star players of all the teams showcasing their hockey skills at the most iconic locations of the regions. Leveraging the presence of elite national and international hockey players, the broadcaster has positioned the league as ‘The new face of Hockey’.

     

    The second edition of HHIL will see world’s best hockey players playing in diverse cities across the country. This year 72 Olympians from 11 countries will participate in the league which will be played in 6 cities including New Delhi, Lucknow, Mohali, Bhubaneswar, Mumbai and Ranchi. A total of 34 matches will be played across 29 match days on home and away basis.

     

    Speaking on the occasion, Gayatri Yadav, Executive Vice President Marketing & Communications, STAR India, said, “HHIL in just its second edition has emerged as a truly global league and has attracted the world’s best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present ‘The new face of Hockey’.

     

    This intent emanates from our ambition which is to change the face of sports broadcasting in India and provide world-class sports coverage to fans across the country. It is in-line with Star Sports’ philosophy which urges India to ‘Believe’. Hockey is a priority sport for us and we want to bring the fans closer to their heroes than ever before.

     

    In a bold and unprecedented move, we shot the campaign for HHIL across all the team states using iconic backdrops and elements of each team’s hockey heritage. The visuals show star players of each team presenting the ‘The new face of Hockey’ at the landmark locations in their regions whether it is the by lanes of Varanasi for Uttar Pradesh Wizards team or Jantar Mantar for Delhi Waveriders team. The idea is to build team affinity as well as local pride for each and every participating team.”

     

    Speaking on the occasion, Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

     

    Overall, the campaign will have 7 different films – 1 for each team and an overall thematic one. The campaign has been shot at the most iconic locations in each of the participating franchise cities/ regions. The campaign for Delhi Waveriders team was shot at the Jantar Mantar while players from the Uttar Pradesh Wizards teams were filmed playing Hockey in the lanes of Varanasi. The Kalinga Lancers campaign was shot at the Puri beach. Star players of Dabur Mumbai Magicians were shot playing Hockey in a Mumbai local train while Ranchi Rhinos ad-campaign was shot with star players playing at the Dassam Falls.  The star players of Jaypee Punjab Warriors team were filmed in Amritsar with the Golden Temple as the back drop.

     

    The high decibel campaign will be played across key channels of Star network.

  • Triumph Motorcycles India ties up with HDFC Bank

    Triumph Motorcycles India ties up with HDFC Bank

    MUMBAI: The British iconic motorcycle brand, Triumph Motorcycles recently announced their foray into India. To ensure potential buyers have the perfect finance option, Triumph Motorcycles has tied up with one of the leading Indian bank, HDFC Bank for providing a number of attractive finance schemes.

     

    HDFC will offer exclusive finance options to Triumph customers for up to 80% of the loan value, attracting a 12.9% rate of interest and flexible repayment options that will range from 24-60 months. In addition, prospective customers can expect accelerated loan processing and personalized doorstep service by the bank staff.

     

    Speaking on the occasion, Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, “We are extremely pleased to have tied-up with a reputed financial institution like HDFC. We are committed to provide a complete experience from financing to after sales to all our customers and this tie-up is a further indication of the work that has gone on behind the scenes. The financing options will certainly help our patrons to realize their dream of owning a Triumph Motorcycle.”

     

    Mr. Deepak Shinde, Sr. Vice President, Business Manager TW & Superbike Loans, HDFC Bank, said, “It gives us great pride to be associated with a legendary brand like Triumph Motorcycles. Both HDFC and Triumph Motorcycles as brands lay utmost importance to customer satisfaction and hence, we feel it is a perfect alliance. Our quick and tailor-made financing options will provide consumers a hassle free and convenient buying experience. We are looking forward to having a long standing and mutually rewarding relationship with both, the consumers and the brand”.

     

    Also present at the occasion of the tie up was Mr. Tarun Sachdev, Director-Finance, Triumph Motorcycles India Pvt. Ltd., “HDFC’s commitment towards customer service and their large nationwide network is what led to this partnership. The finance options are quick, easy and convenient, aimed to provide our customers with a hassle free and comfortable buying experience.”

     

    Triumph Motorcycles launched 10 motorcycles for the Indian market in November last year. The much sought after line-up includes the classic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of super sports bikes, the Daytona 675R.

     

    Triumph’s exclusive dealerships will be operational from mid-January 2014 in Bangalore and Hyderabad. Thereafter, there will be more dealerships that will open up across India in key cities like Mumbai, Pune, Chennai, Cochin and Delhi, ensuring that customers from various parts of the country are able to enjoy the Triumph experience. From genuine parts and seamless after-sales services, to authentic merchandise and accessories; Triumph will ensure that a complete biking experience will soon be available to Indian riders.

  • ABP NEWS NIELSEN POLL- AAP likely to impact Congress the most in Lok Sabha polls.

    ABP NEWS NIELSEN POLL- AAP likely to impact Congress the most in Lok Sabha polls.

    MUMBAI: ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai: Arvind Kejriwal’s AAP likely to impact congress the most and other parties to a lesser extent in the Lok Sabha polls, predicts the Snap poll conducted by ABP News-Nielsen in Delhi and Mumbai.

     

    According to the Snap poll, In Mumbai and Thane, INC+NCP likely to get around 3 seats in 2014 general elections as compared to 8 seates in 2009. BJP+SHS predicted to get 6 as compared to the single seat in 2009 while AAP likely to bag only one seat.

     

    AAP predicted to sweep Delhi, to wipe off Congress: As per the ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai, in Delhi, Kejriwal’s AAP likely to wipe away INC, to get 6 seats. Congress might not get a single seat as compared to slean sweep of all 7 seats in 2009 polls.

     

    Modi scores over Kejriwal as the most preferred PM candidate: As per the ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai, the appeal of Arvind Kejriwal seems restricted to Delhi as BJP’s Narendra Modi leads in Mumbai and NCR with an overall votes of 48 per cent. Congress scion Rahul Gandhi stands third in the race for PM with an overall 16 per cent votes.

     

    BJP likely to hold its seats in NCR (Haryana): According to the ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai, BJP predicted to get 2 seats in NCR (Haryana- Gurgaon and Faridabad). BJP likely to hold its seats or gain, barring in Delhi. Congress predicted to lose both with around 12 per cent vote share as compared to the vote share of over 38 per cent in 2009.

     

    AAP predicted to win Ghaziabad, dent BSP: As per the ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai, in NCR (Uttar Pradesh- Ghaziabad and Gautam Budha Nagar, AAP and BJP likely to get one each in 2014. AAP likely to dent BSP which got a seat in 2009. As per the Snap polls, AAP could win in Ghaziabad.

     

    The Field work for the ABP News-Nielsen Snap poll was done in the 21 Parliamentary constituencies in Delhi, NCR and Mumbai region between 10th-12th January, 2014 with 2585 respondents.

  • SureWaves raises Rs 35 crore in second round of funding

    SureWaves raises Rs 35 crore in second round of funding

    BANGALORE: SureWaves MediaTech (SureWaves) has announced that it has secured Rs 35 crore in a second round of funding that was led by Canaan Partners.

     

    It also saw participation from existing investors Accel Partners India and India Innovation Fund.

     

    SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to large national advertisers to effectively reach out to mass audiences on a market by market basis. SureWaves claims that its Spot TV Network is one of the largest connected television networks of its kind anywhere in the world spanning across 28 states and seven union territories in India through partnerships with over 280 cable TV channels that reach more than 80 million households and 400 million viewers.

     

    SureWaves founder and CMD Rajendra Khare says, “Our vision is to leverage the power of media through use of technology for all-round and inclusive socio-economic growth. The funding will be used to invest in the growth of the company and support further innovation. The backing from such prestigious investors is a clear and strong sign that they believe in our vision and the market itself. ”

     

    Canaan Partners India partner Alok Mittal says, “SureWaves is revolutionising television advertising by infusing the smartness of digital media like internet and mobile into the mainstream medium of television. Canaan recognises the huge potential of SureWaves to become one of the foremost media company in television advertising and we are excited to be associated with them”.

     

    Accel Partners in India Partner Shekhar Kirani says, “SureWaves has built a completely disruptive technology that solves the challenges arising out of growing media fragmentation in television and we are excited to continue supporting SureWaves”.

     

    India Innovation Fund’s Rajesh Rai says, “We’ve been associated with SureWaves since 2011, since that time we’ve seen the business grow and evolve into a robust model and we wish them solid momentum in 2014”.

     

    SureWaves is headquartered in Bangalore with offices in Mumbai, Delhi and Kolkata.