ITV

Tag: Mumbai

  • Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    MUMBAI: Today’s young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold.

    The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywood composer Salim Merchant has created the music for this anthem starring Vishal Dadlani’s voice. The lyrics have been woven together by Sonal Dabral, chairman and chief creative officer of DDB Mudra Group.

    A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of young Indians in different settings cheering and singing aloud ‘Go India’ and ‘Play Bold’ starring Virat Kohli and MS Dhoni.

    Commenting on the anthem, United Spirits Marking SVP Subroto Geed  said, “Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian youth to follow their heart and make bold choices. We hope that the anthem’s catchphrase “Mere India, Tu Play Bold”, becomes a single sound that does not just reflect our country’s love for cricket, but goes on to become the youth anthem for India.”

    “This is that electrifying time of the year when the entire country stands united behind our team. It’s been truly exciting to create this anthem to give us all one voice to encourage our team and our country to Play Bold. The lyrics, music and video of this anthem capture this powerful emotion, and we hope it will become the voice of billion hearts.” said DDB Mudra Group CCO and chairman Sonal Dabral.

  • TDSAT to hear Mumbai MSO’s review against BECIL report on dispute with Star India

    TDSAT to hear Mumbai MSO’s review against BECIL report on dispute with Star India

    NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has agreed to hear a review application by the Mumbai multi system operator (MSO) Home Systems Pvt Ltd on the report of the Broadcast Engineering Consultants (India) Ltd (BECIL) relating to a case between the petitioner and Star India.

    However, TDSAT chairman Justice Aftab Alam and members Kuldip Singh and B B Srivastava said that Home Systems must make payment to Star India in terms of the previous order. 

    The payment will be subject to the final result of the review application, the Tribunal said while fixing the date for 4 March. 

    In its order, the Tribunal noted that, “Through the device of this review application, a fresh hearing is practically sought to be made on Home System’s objection to the BECIL reports.”

    Though the Tribunal saw no reason to alter or modify its order of 21 January, it accepted the plea by Home Systems counsel J K Mehta to get more instructions in the matter. Mehta also stated that Hone Systems was willing to make payment to Star India in terms of the previous order “but it would not like to carry the stigma of the Tribunal’s observation that its operations were in contravention of statutory norms.” 

    While noting that it was not averse to hearing Mehta further “as we will not like any injustice to be caused by our order as the petitioner appears to be highly concerned about its credibility,” the Tribunal expressed the hope that BECIL counsel Rajiv Sharma would also be presented in the next hearing along with the author of the supplementary report of BECIL of 6 November last.

  • TDSAT to hear Mumbai MSO’s review against BECIL report on dispute with Star India

    TDSAT to hear Mumbai MSO’s review against BECIL report on dispute with Star India

    NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has agreed to hear a review application by the Mumbai multi system operator (MSO) Home Systems Pvt Ltd on the report of the Broadcast Engineering Consultants (India) Ltd (BECIL) relating to a case between the petitioner and Star India.

    However, TDSAT chairman Justice Aftab Alam and members Kuldip Singh and B B Srivastava said that Home Systems must make payment to Star India in terms of the previous order. 

    The payment will be subject to the final result of the review application, the Tribunal said while fixing the date for 4 March. 

    In its order, the Tribunal noted that, “Through the device of this review application, a fresh hearing is practically sought to be made on Home System’s objection to the BECIL reports.”

    Though the Tribunal saw no reason to alter or modify its order of 21 January, it accepted the plea by Home Systems counsel J K Mehta to get more instructions in the matter. Mehta also stated that Hone Systems was willing to make payment to Star India in terms of the previous order “but it would not like to carry the stigma of the Tribunal’s observation that its operations were in contravention of statutory norms.” 

    While noting that it was not averse to hearing Mehta further “as we will not like any injustice to be caused by our order as the petitioner appears to be highly concerned about its credibility,” the Tribunal expressed the hope that BECIL counsel Rajiv Sharma would also be presented in the next hearing along with the author of the supplementary report of BECIL of 6 November last.

  • Lookup launches merchant app Lookup Biz

    Lookup launches merchant app Lookup Biz

    MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.

    With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.

    It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.

    Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.

  • Lookup launches merchant app Lookup Biz

    Lookup launches merchant app Lookup Biz

    MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.

    With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.

    It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.

    Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.

  • Percept Pictures releases first short film on YouTube

    Percept Pictures releases first short film on YouTube

    MUMBAI: In a bid to capitalise on the booming digital space, Percept Pictures has released its first short film titled (aids + b) ? on YouTube.

    Moreover, with a vision to empower the youth to tell their stories, Percept is looking to launch at least 25 new directors in the next five years regardless of the medium.

    The digital content created by Percept Pictures will be divided into three categories: 1) India, 2) Travel and 3) Socially Relevant content.

    The company will be experimenting with various formats like music videos, web-series, short films etc. Plans are also to create full length films for the digital space. Additionally, Percept is also planning to give young and aspiring filmmakers a chance to explore and create their own content.

    (aids+b)2 is a black comedy, which has been directed by Venky AV. The film has been promoted through social media networks. The film is about a 10 year old school boy whose life turns upside down on learning about the existence of a disease called AIDS. The primary intention of the film is to encourage open and right conversation on AIDS and not treat it as taboo. Though the idea is a serious one- to bust the myths around AIDS, the film is not. It is a light-hearted film while addressing a very grave issue and maintaining complete cinematic aesthetics.

    Percept Pictures chief operating officer Danny Mamik said, “The most important vision at Percept Pictures is to give the youth a platform to express themselves. Any young aspirational story teller whether from Mumbai or anywhere in this country should feel compelled to come to us to say their story and we will do our very best to give that story every opportunity to be heard and seen. We are very excited with this new pathway and hope that this charts a whole new territory in film making.”

  • Percept Pictures releases first short film on YouTube

    Percept Pictures releases first short film on YouTube

    MUMBAI: In a bid to capitalise on the booming digital space, Percept Pictures has released its first short film titled (aids + b) ? on YouTube.

    Moreover, with a vision to empower the youth to tell their stories, Percept is looking to launch at least 25 new directors in the next five years regardless of the medium.

    The digital content created by Percept Pictures will be divided into three categories: 1) India, 2) Travel and 3) Socially Relevant content.

    The company will be experimenting with various formats like music videos, web-series, short films etc. Plans are also to create full length films for the digital space. Additionally, Percept is also planning to give young and aspiring filmmakers a chance to explore and create their own content.

    (aids+b)2 is a black comedy, which has been directed by Venky AV. The film has been promoted through social media networks. The film is about a 10 year old school boy whose life turns upside down on learning about the existence of a disease called AIDS. The primary intention of the film is to encourage open and right conversation on AIDS and not treat it as taboo. Though the idea is a serious one- to bust the myths around AIDS, the film is not. It is a light-hearted film while addressing a very grave issue and maintaining complete cinematic aesthetics.

    Percept Pictures chief operating officer Danny Mamik said, “The most important vision at Percept Pictures is to give the youth a platform to express themselves. Any young aspirational story teller whether from Mumbai or anywhere in this country should feel compelled to come to us to say their story and we will do our very best to give that story every opportunity to be heard and seen. We are very excited with this new pathway and hope that this charts a whole new territory in film making.”

  • ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital.

    UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

    ZenithOptimedia MD Hari Krishnan says, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

    UrbanClap co-founder Varun Khaitan added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”

  • ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital.

    UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

    ZenithOptimedia MD Hari Krishnan says, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

    UrbanClap co-founder Varun Khaitan added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”

  • Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    NEW DELHI: With the New Year, Monster.com is set to redefine the age-old connotation of Monday blues with the launch of #ThankGodItsMonday ad campaign in Gurgaon, Mumbai and Bangalore.

     

    The campaign encourages the idea of loving what you do; each day, every day.

     

    The four-week long campaign started on 11 January, making the travel time to office exciting for office goers and young entrepreneurs in Gurgaon. The Rapid Metro was wrapped in Monster’s signature purple colour and the commuters were accompanied by the Monster Mascot – Trump. As part of the campaign, commuters also shared selfies with the Trump along with their story of why they love what they do. Every week, the winner with most creative caption and selfie are given one Kindle.

     

    Monster.com MD (India, Middle East, Southeast Asia, Hong Kong) Sanja Modi said, “With this is campaign we want to conquer the general feeling to hate Monday because it brings the start of the work week. To understand better, we asked people if they enjoyed going to work on Mondays after a fun filled weekend and more than 65 per cent said that they drag themselves to work on a Monday. ”

     

    In Mumbai and Bangalore, select corporate parks saw Monster purple in their premises, with office goers and young entrepreneurs participating in the selfie contest, clicking pictures with Monster Trump. To make their Mondays special, office goers and young entrepreneurs were shuttled in luxury sedans from select stations and were dropped to their offices within a 5 kms radius in Gurgaon and Bangalore.

     

    Modi added, “It’s time to change the way one feels about Mondays because there are millions of jobs giving millions of reasons to love Mondays. This will only happen if people really love what they do and when their work gives them the drive to start the work week – Monday on a positive note. So find better with Monster and experience a ‘different Monday’. Time to embrace #ThankGodItsMonday.”